A place with new perspective.

In a society obsessed with city life and themepark destinations, how do we get people to come to Alaska for their next vacation? Bring the peacefulness of our state to the hustle and bustle of the cities, reminding them in the business of their days of the new perspectives available to them here – no passport necessary.

We created an integrated campaign featuring out-of-home, print and digital media, including a podcast.

“Northern Calling” is the podcast component of the campaign, designed to provide an escape from the noise, collecting the sounds from a place known for having nearly none. Capturing the essence of some of our favorite parts of the Last Frontier, we hope you see these little slices of Alaska’s signature sounds as a gift of relaxation, a sweet souvenir for those of you in the Lower 48. These vignettes of our great state’s diverse attractions are meant to keep listeners satisfied until they answer the call and actually make the great escape Up North.