A little love goes a long way

Andrex has been taking care of Britain’s bottoms since 1942, and to celebrate their 80-year anniversary, award-winning creative agency FCB Inferno has created ‘A little love goes a long way’. The new integrated campaign focuses on the emotional bond between generations of British families and the beloved Andrex puppy.

Created by FCB Inferno and Grammy-nominated director Nicholas Jack-Davies, the insight behind the idea is that small, everyday acts of care, like picking up a pack of Andrex, can make a real difference to how you and your family feel.

The heartwarming 30 second TVC shows a Mum shopping for her daughter, picking up a few regular items, before spotting a real puppy on the shelf, between packs of Andrex. They share a moment, she picks it up, and as she pops it into her trolley, we reveal it’s a completely normal pack of Andrex. In the final shot we show that her daughter is heavily pregnant, and the Mum’s choice has been a little act of love.

Along with the hero film, the 360 campaign includes TV, press, digital and social assets featuring the launch of new Andrex Classic Clean Mega, which is 50% longer than standard Andrex Classic Clean. These assets build on past Andrex campaigns with the line ‘Soft, strong and now 50% longer’.

And to get the British public involved in the 80-year celebrations, Andrex is running #PawsOnAPup, a social and shopper competition which gives everyone the chance to win their very own cuddly toy pup.