A Different Point Of View
Digital Advertising: Social Media (Instagram) campaign posts that shows the visual imagery with captions as aid to understand living life as an platelet deficient patient.
Outdoor Advertising: Partner with Lay's Potato Chips, using the design of the front packaging to visually communicate the danger of consuming chips as an platelet deficient patient. Also using the back packaging to add supporting facts and call to action for platelet donations.
Outdoor Advertising: The repackaged chips would be sold at supermarkets across the country.
Description
Using visual solution to create a digital and an outdoor advertising that encourages people to donate platelets through the American Red Cross.
The idea of the ads is that daily life tasks are dangerous for people who are affected by platelet deficiencies. Through the visual solutions, I want to show the danger and how people who are affected sees life.
This student campaign titled 'A Different Point Of View' was published in United States in December, 2022. It was created for the brands: American Red Cross and Lay's, by ad school: S.I. Newhouse School of Public Communications. This Digital and OOH Outdoor media campaign is related to the Health and Other industries and contains 3 media assets. It was submitted over 1 year ago.
Credits
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Copywriter: Meiling Xiong
Art Director: Meiling Xiong
Instructor: Mel White
