Description
December 10, 2023 marked the 75th anniversary of the Universal Declaration of Human Rights in Paris. In the campaign we wanted to show how important it is and the change it meant for our society and for each and every one of us, but we also wanted to talk about the origin, the place where it was born, in Paris, for that reason, the lyrics of the song are in French and that is why the Eiffel Tower also appears, and we believe that it is very important to talk about the origin because if 75 years have passed since the most important declaration of humanity, we think that it is time for it to be fulfilled throughout the world.
This professional campaign titled '75th anniversary Universal Declaration of Human Rights' was published in Spain in December, 2023. It was created for the brand: ONG RESCATE, by ad agency: La Caseta. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 11 months ago by Executive Creative Director: Jorge M. Rodrigo of La Caseta.
Credits
Advertising Agency : La Caseta, Seville, Spain.
Production Company: La Caseta, Seville, Spain.
Creative Director: Jorge M. Rodrigo
Art Director: Jorge M. Rodrigo
Copywriter: Jorge M. Rodrigo
Film: Jorge M. Rodrigo
Account Director: Chus Plaza
Chief Operating Officer La Caseta: Raquel Forteza
Marketing, Communication and Relations with partners Director Rescate: Verónica Jurado
CEO Rescate: Carlos Echánove
