“Go where the money is.” This pithy way to navigate should be obvious to any marketer worth his or her salt. It’s known as “Sutton’s Law,” and it comes to us out of the Great Depression, by way of a colorful character known as “Slick Willie” Sutton. Sutton was a prolific bank robber known for his immaculate dress, quick wit, and gentle manners. Although the sheer number of heists he pulled off made bank thieves like John Dillinger look like amateurs, Sutton never engaged in violent behavior. Sutton is best remembered today for his reputed answer to a question from the reporter Mitch Ohnstad: Why do you rob banks? “Because that’s where the money is.”
Though Sutton never actually uttered these words—he admits as much in his autobiography, speculating that Ohnstad “invented” this answer, probably to fill out his story—the exchange has become urban legend. The sentiment has since been fashioned into an instrument for teaching medical students, forms a principle of activity based costing (ABC) of management accounting where it is known as “Sutton’s rule,” and has become shorthand for simple common sense to anyone who has a product or service to sell.
Duo Call Action From Miles Away With New Directing Technology.
Directors the Perlorian Brothers have proven that Woody Allen’s adage that ninty percent of life is just showing up doesn’t hold true when it comes to the game of commercial directing. That’s because they’ve perfected a new system of directing actors remotely, without ever setting foot physically on set.
In fact, the duo can be literally thousands of miles away while directing via their system, called “Teledirectobotics” which combines a cellular telephone with speaker and a link to the film camera monitor feed all contained within a dolly-mounted facsimile of the director, in actuality a repurposed CPR training dummy, that gives the actors a human face to relate to while performing their roles.
A young performer listens intently to direction from the Perlorian Brothers who in reality, are many miles away from set.
Though the project is still in the prototype stage, the Perlorians have had success using the apparatus to direct actors virtually while actually being several miles away, even from noisy environments like a poolside restaurant or the beach.
Small Children, Animals
“The benefits of this technology are obvious when you think about how remote and inconvenient some location shoots can be,” says Laszlo Per- lorian. “But consider the potential for those projects involving small children or animals,” added other brother Bruce.
While some actors have expressed some reservations and confusion about taking direction from an automaton, the Brothers are enthusiastically optimistic and are rolling out the next phase of development: directing multiple shoots simultane- ously from one remote location. “Clearly,” say the Brothers (speaking through the tinny voice of their plastic on-set avatar) , “Teledirectobotics is the future!”
For any inquiries regarding lease or purchase of the Teledirectobotics System, please contact the Perlorian Brothers at firstname.lastname@example.org
Kylie Minogue, Sienna Miller and Claudia Schiffer have today been unveiled in a series of sensational new images, shot by world renowned photographer Mario Testino, to launch Fashion Targets Breast Cancer 2010 (FTBC) - the groundbreaking fundraising campaign from UK charity Breakthrough Breast Cancer.
Each of the stunning images depicts the famous ambassadors appearing naked, wrapped in a striking silk sheet emblazoned with the iconic ‘target’ logo, including the strapline ‘Wear your support’.
The creative was devised by CMW as part of a fully integrated advertising campaign to launch FTBC 2010, with images featuring in digital and 6sheet adverts for a six week period from Monday March 29th. The advertising, secured by Posterscope, is to the value of several £million and has been donated free of charge for the charity.
Fashion Targets Breast Cancer was established in 1994 by Ralph Lauren after his friend and Fashion Editor of the Washington Post, Nina Hyde died of breast cancer, and was the fashion industry’s response to the devastating impact of the disease. Since the launch of FTBC in the UK in 1996, it has raised over £10.5 million for Breakthrough Breast Cancer’s groundbreaking research, campaigning and education work.
Since its inception as a T-shirt campaign, FTBC has successfully evolved into a collection of Fashion Targets product lines from leading retailers and designers.
CMW has developed a campaign microsite http://www.fashiontargetsbreastcancer.org.uk/default.aspx which displays the full range of black and white fashion items to showcase the 2010 collection. This year’s supporting retailers include: M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, my-wardrobe.com, Whistles, Superdry and Melissa Odebash. All the items will be available to buy from 29th March 2010, both in-store and online with no less than 30% of the price of each item going directly to Breakthrough Breast Cancer.
Exclusive online content including; behind the scenes images from the photo shoot, quotes from the ‘faces’ and photographer, as well as expert advice from retail contributors, will be posted on the microsite, Twitter and Facebook to sustain support throughout the duration of the campaign.
FTBC branded taxis have also been secured and will be positioned outside key London Underground stations, as well as newspaper and magazine HQs to drive awareness of the campaign from launch day onwards.
Capitalising on the success of previous year’s campaigns, FTBC 2010 aims to raise over £1million for Breakthrough Breast Cancer.
Chris Askew, Director of Fundraising at Breakthrough Breast Cancer commented, “CMW has proven to be a truly creative and inspirational partner in helping us devise a campaign which will capture the hearts and imagination of the UK public. FTBC 2010 is the most innovative and engaging campaign we have ever developed, and we are immensely proud of what we have produced with CMW, Posterscope and all of our supporting retailers. This fantastic combined energy and enthusiasm will help us raise the vital funds we need to continue Breakthrough Breaks Cancer’s life-saving work.”
CMW’s MD, Martin Nieri commented, "It’s not every day that an agency can combine its desire to do outstanding work with a similar desire to help a powerful and inspirational cause make a true difference in the world. Having witnessed at first hand the great work Breakthrough performs in the area of breast cancer prevention, we feel truly honoured to be part of this year's campaign."
ATTIK has created print ads and teaser videos to support the new online episodic reality series from Scion entitled "Reinvent The Wheels." The show debuts online tonight at 9 p.m. Eastern time, 6 p.m. Pacific, exclusively at www.ReinventTheWheels.com
The basic premise of Tomorrow Awards is simple. It aims to completely change the way creative work is awarded. First, it's the only global category neutral award show that focuses on ideas regardless of the media or platform. The judging system is also completely new since they're asking the whole industry to go through all the work and make the shortlist before the Monster Judges go through it and decide on the winners.
TA decided to make it a quarterly award show to mirror the fact that new work becomes obsolete, and well, old so fast these days that it makes more sense to showcase it and to award it as it comes.
TA is also giving out 10% of each entry to a scholarship fund. For the inaugural year, they've decided to split that between VCU Brandcenter in Richmond VA and Hyper Island in Sweden.
Can you create the next most talked about TV ad? The one that will bring you money, fame, the respect of your peers and everything you’ve ever dreamed of? Well, entering King of Ads can help you out with at least part of that.
Doritos has opened it’s doors for “King of Ads 2010”. Hot off the success of last year’s competition, they invite you to get out your storyboard, pick up your camera, shoot a 29 second commercial for them, and upload it to www.doritos.co.uk. The makers of the top 15 adverts will be invited to pitch their ad idea to a panel of experts and celebrities (including one Mr. David Shane). The panel will select their top 3, and from here, the general public will determine the true King of Ads.
The director with the most votes will win a guaranteed £100k, and an extra £1 for each vote they receive - up to £200k. On top of this, they’ll have their advert watched by millions when it airs across British TV from June 12th - July 11th, all of which looks pretty impressive on a CV.
Pete Charles, Marketing Manager, Doritos, said: “This is an incredible opportunity for anyone wanting to make a name for themselves in the world of advertising or earn a life changing amount of money. In true Doritos style your adverts can be as bold, leftfield or as funny as you can make them - good luck!”
The contest is now open to entrants, and accepts submissions until April 30th. Voting runs from May 29th, through June 10th. There will also be weekly prizes and much more throughout the contest.
Growing up on the wrong side of the wall might mean becoming blind. Everything that is behind it seems muffled and invisible. The reality is just a surrogate offered by the authorities, and it marks the passing by days till they become years. This is why we have chosen to portray symbolically 20 blind young people in their twenties, photographed in a tight close up of their faces, where the eyes are as if covered up by a white patina that makes impossible the vision of the world."
If you’ve been following this blog or if you’ve spent any time on our Web site, you know that Bizo has a deep commitment to transparency. We built this company around the idea that it was possible to target advertising without compromising anyone’s privacy. (Read more about that here and here.)
But lately we’ve been thinking about what it might look like if we were to take transparency even further in the online ad space. What would it be like if with every ad you saw online, you knew exactly how and why it found its way to your screen?
It wouldn’t be all that tough to pull off, the technology is already there, just not the will. At Bizo, we’ve been imagining a scenario where all of our ads had icons that viewers could click to learn why they were seeing particular ads and what data was used to target them.
Our belief is that that kind of transparency and notification will create lift in advertising success, not detract from it. It’s all about making the consumer more aware of the value trade that’s taking place.
I like to use the example of Google search. A user types something into a search bar and sees content AS WELL AS HIGHLY TARGETED ADS based on what was searched. The user is aware of the tradeoff and appreciates the service – even though Google is tracking everything the user does, there is no (or very little) concern about privacy because the transaction is completely transparent. Because of the targeted nature of the ads, they are often viewed as content and not intrusive, and the ad links can be more relevant than the natural search results.
If we did something similar with display advertising, I believe it would make consumers worry less about why they are seeing particular ads. They would know more about the tradeoff they engage in to get the content they want to get online. And importantly, they could decide that the tradeoff isn’t worth it, and opt out if desired. However, for every person that opts-out, I believe there would be 10 that will be more likely to see the ad and appreciate the value tradeoff that is taking place.
Bizo is working toward launching a feature like this in 2010. We’d love to see others in the industry join us.
Experiments with Mentos crowned online game changer of the decade
London, 21 December 2009: GoViral, Europe’s leading distributor of online branded content, announced today that ‘Mentos experiments with Diet Coke’ by Eepybird has topped a poll of 1,099 people to find the most significant online marketing campaign of the decade.
Closely following Eepybird’s experiments was Dove’s ‘Evolution’ campaign in second with ‘Will it Blend’ by Blendtec coming in third (top ten below).
40 campaigns were shortlisted by a panel of digital and online advertising experts including Ajaz Ahmed, founder AKQA, Martin Bailie, head of planning at Glue, Jason Goodman, founder of Albion, Hugo Drayton, CEO at Inskin Media, journalist Gareth Jones and GoViral Chairman Jimmy Maymann. The campaigns were then put to a vote through a global online panel.
Maymann said, “Mentos experiments with Diet Coke by Eepybird was incredibly popular. But what made it a game changer was that initially Mentos and Diet Coke didn’t know about it. It proved conclusively that in the internet age, when it’s so easy for people to create content and broadcast it, brands no longer have full control over their marketing. It also proved that brands who embrace what’s happening around them in social media can go on to achieve incredible results.”
TOP 10 CAMPAIGNS 2000 - 2009
1. 2006: Eepybird.com - Mentos + Diet Coke experiments
(Nominated by: Jimmy Maymann)
This campaign was never planned, neither by The Coca Cola Company nor Mentos. It started out as an experiment by Eepybird. A qualified guess would be that more than 60 million people have seen the clips that made Eepybird, Coke and Mentos internet stars.
Find the right place to gain as much experience as possible in the shortest amount of time. This may mean a hot-shop independent agency, a large multinational or hopping jobs every 2 years depending on the available options you may have.
Work somewhere that's worthy of your time and talent. Don't settle for any job.
Put more effort into your job than expected and do it cheerfully.
Become the most positive and enthusiastic adman in the agency.
Be forgiving of yourself and others. We're humans and we make mistakes even when we only have good intentions. Don't allow such mistakes make you lose sight of long term goals.
Be generous with your contributions to the team's work. Do not try to take credit for every idea you came up with.
Persistence, persistence, persistence. Great work never just falls into your lap. You need to work for it, refine it, perfect it.
If you clearly see you're going into the wrong direction with your strategy do not be afraid to stop and rethink everything even if it means you have to start everything from scratch.
Discipline yourself to save money on even a modest salary. This will give you the freedom to change jobs when things go bad and will allow you to take meaningful holidays that refresh your mind and body.
Commit yourself to constant improvement. Technology and the industry is developing really fast. You have to keep up.
Commit yourself to quality. Do not ever settle for something less than your outmost best. Perfect your work till time allows.
Your professional happiness isn't based on the number of awards or how much you make, but on the relationships you have with your colleagues and clients. Treat them with respect.
Be loyal to your clients and your agency. It will be appreciated even by the competition.
Be honest with your work. Never lie or mislead the consumer. If you do you will feel miserable about your profession.
Be a self-starter. If you identify an idea take charge and go for it.
Do not blame others. If you're unhappy about something take the initiative to change instead of whining about it.
Be decisive even if it means you'll sometimes be wrong. Timing is everything in advertising.
Be bold and courageous with your work. When you look back on your professional life, you will regret the the things you didn't do more than the one you did.
Do not overestimate the value of formal education. Most successful adman never had formal advertising eduction. Real work experience is more valuable than any education.
Eat healthy, do sports. Your mind and body are your only tools available to you. Do not abuse substances. Save them for those critical special times when you really need a boost.
Don't take all advice for granted. Pick what's useful for you. Make up your own rules and change them at your will.
09 December 2009, Amsterdam - Swedish software company BURT, co-founded by Gustav von Sydow and Gustav Martner, ECD of Crispin Porter + Bogusky Europe, releases a free version of its online campaign analytics product this week. This pioneering product development has a waiting list of 900 agencies, which essentially helps creatives to be the best they can be.
The product, Rich, is aimed at creative agencies and has been incubated at Daddy, the Swedish creative agency which was acquired by CP+B in June, becoming CP+B Europe. The main idea for Rich is to provide a more efficient feedback loop for copywriters, art directors and other creatives. so that they can learn from their previous work.
New York, NY - November 12, 2009: International Awards Group announced the Call for Entries for its new competition, the Hive Awards, on Thursday, November 12th. The recently launched Hive Awards, honoring the unsung heroes of the internet, was created by noted blogger and digital strategist Alan Wolk to reward the coders, programmers, content developers, strategists and planners for their innovation and creativity within their industry. As Executive Director of the newly unveiled competition, Wolk is the driving force behind this premier award show.
The competition categories for the Hive Awards encompass everything from Job Functions such as User Experience, Information Architecture, Content Strategy, Design, Programming/Coding/Scripting and Data Strategy, to Web/Application Site Types, and Application Types. Other categories include Application Functions, such as Front End Code, APIs/Kits, Back End Code, Cloud Apps and System Apps, along with Special Categories such as Blogs and Podcasts.
"What makes the Hive Awards unique is that we're finally giving all the people who work behind the scenes the recognition they deserve. We're getting input from people in all areas of the business. Not just CEOs. CMOs and CTOs, but the people actually doing the work,” said Hive Awards Executive Director, Alan Wolk.
The extensive variety of industry categories allows each entry within a specific industry to be judged separately, leveling the playing field and offering everyone who has done something unique a chance to be recognized for their work. “We’ve divided up different job functions by industry category, because we realize that the content strategy for an entertainment site is always going to be a whole lot sexier than the content strategy for an insurance site,” commented Wolk.
The Hive Awards name comes from the “hive mentality” inherent in building a web site or application; the idea that there are many people with different roles who must work together. The Hive Awards recognizes that dynamic and seeks to reward each function within the hive.
Joshua Klein, Technology Information Specialist and Hive Awards Advisory Board member, commented that the "New models of participation - crowdsourcing, meritocracies, rapid iteration - are all emerging as powerful competitors to established business models. The Hive Awards is a good first shot at bootstrapping the community recognition required to drive these forward.”
In December, The Hive Awards will also launch a special competition, The Unsung Hero Award. This unique honor allows the internet community an opportunity to nominate potential recipients. This user nominated award helps the Hive Awards salute the people who put in the time and effort without getting the praise and recognition they deserve.
“Why did I jump at the chance to be a part of the Hive Awards? Because the effort is 100% focused on recognizing and honoring truly innovative people who are helping to grow our industry and break new ground… but until now, have not been recognized for their tireless efforts,” said Christina “CK” Kerley, Marketing Specialist at CK Epiphany and Hive Awards Advisory Board member.
The Hive Awards Advisory Board is comprised of industry professionals representing the most influential minds in the web community, and the 2009 Hive Awards Grand Jury™ will be selected by this board. 2009 Hive Awards Advisory board Members are listed on the Hive Awards website at http://www.hiveawards.com/content/advisory-board
All entries to the 2009 Hive Awards will be judged on line, ensuring that each entry receives the proper amount of time and attention, in an environment that is free from outside distractions and unsolicited opinions. Entry fees for the first Hive Awards competition are $179, and a 10% discount is offered for more than five entries. Due to the personal nature of blogs, most often written by individuals rather than companies, the entry fee is only $29.
All winning entries of the 2009 Hive Awards will be featured in the Showcase section of the website at www.hiveawards.com and will be promoted by our network of representatives in 84 countries around the world.
Political correctness—and the scrutiny of language it spawned—might not be the cultural neurosis it was in the early 90’s, but we’re still sensitive to it. Except when it comes to certain brand names. These names, like all brand names, are able to acquire their own meaning and associations over time. But taken out of their fuzzy, protective brand context, they have unintended—and often unfortunate—associations.
Without further ado, here is a short list of brand names whose questionable derivations many of us tend to forget or ignore.
Merriam-Webster’s Dictionary provides the following definition: “a small dependent country usually of the tropics; especially: one run despotically.” A pejorative expression, “banana republic” connotes human and environmental rights violations, foreign exploitation, and dictatorships. We think merino V-neck sweaters and sheath dresses.
New York, NY – November 9, 2009: The Global Awards, honoring creative and marketing excellence in healthcare communications worldwide, announced its 2009 award winners. This year’s Global Awards Grand Jury awarded two prestigious Grand Global Awards, forty Global Awards, and one hundred nineteen Finalist Certificates. The Global Awards and Bravo!, a group of Australia healthcare specialists, celebrated this year’s award recipients at the Global Awards presentation in Sydney, Australia.
The November 6th gala was hosted at bel mondo, located in Sydney’s historic Rocks area. The evening began with a cocktail reception, followed by an award ceremony presented by Global Awards Executive Director Michael Demetriades. The event was sponsored by the Global Awards, Medical Observer, Julie Dang & Associates, SMC People, Mail Marketing Works IDS, Momentum and the Advertising Federation of Australia.
DraftFCB Healthcare New York received the Grand Global Award for Communication to the Healthcare Professional for “Live in My Skin Video Campaign” for client Centocor. In an effort to persuade dermatologists to empathize with the burden that psoriasis patients’ face, DraftFCB Healthcare utilized Hollywood make-up artists to transform three dermatologists into psoriasis patients. The agency chronicled the social experiment which allowed dermatologist to see beyond the skin lesions and to experience the psychological aspect of the disease themselves. The program aired on Physicians Television Network (PTVN) and targeted the doctors with direct content at their home while they were watching television. The video campaign resulted in an incredible 90% of dermatologists polled gaining the psychological understanding of the disease after viewing this 30 minute video program.
McCann-Erickson New York was awarded the Grand Global Award in Communication to the Consumer/Patient for the poignant film “BMS Prevail Lynn Redgrave Web Film” for Bristol-Myer Squibb. This one and a half minute film, which brings awareness to breast cancer, chronicles actress Lynn Redgrave’s emotional journey through the disease, beginning with the life changing moment when she found her lump, through her treatment process and her ultimate survival. Redgrave triumphantly tells the viewer “I want to die from eating too much chocolate, I want to die from excitement watching my son ride the waves in Hawaii, I want to die on stage after the curtain call on Broadway, but I refuse to die from breast cancer. I want to die from something else.”
Tom Domanico, Global Awards Board of Advisors Chairman and Draft FCB Healthcare Chairman, CEO Worldwide Creative Director, commented on this year’s entries. “ This was one of the best year’s I’ve seen…the type of work has shifted from print ink on paper, there’s still plenty of that, but more we’re seeing web stuff, we’re seeing digital stuff, we’re seeing videos and they’re really good. People are learning how to work within this medium, the interactive stuff is great, and each year you can see the production quality improves. It means agencies in general, the people who are doing the work are getting better at that. The important thing is that clients are getting better, their expectations are changing, they’re seeing better work and that’s encouraging.”
The 2009 Global Awards Grand Jury recognized winners from around the world. England garnered seven Global Awards: Langland/UK, Windsor won three Global Awards, receiving one for “Kid K” for client Kid K, and two additional awards for “Rat” for client Real Danger; Ogilvy Healthworld was honored with a Global Award for “Thinking in Different Directions” for client Stryker Orthopaedics. In addition, Random42 Medical Animation received two Global Awards, receiving one for “Plant Sterol Mechanism of Action” for client Becel ProActive, and a second award for “Pioneering New Frontiers in Tumor Angiogenesis” for client Amgen Oncology. In addition, London’s Torre Lazur McCann was honored with a Global Award for “Patient Symptom Cards” for client Yasmin.
The United States received top honors at this year’s competition, receiving eleven Global Awards: Abelson Taylor, Inc., Chicago won for “Evamist Direct Mail Campaign” for client Evamist; St. Petersburg’s All Children’s Hospital received a Global Award for its project entitled “Body ToonUps with Dr. Pete E. Atric”; San Francisco’s Blue Shield of California was honored with a Global Award for “California Uncovered”; New York’s DeVito/Verdi was awarded the Global Award for "Father Son Bond" for client Mount Sinai Medical Center; San Franciso’s Eveo, Inc., took home a Global Award for client Herceptin winning for “Herceptin: 10 Year Anniversary”; and Giant Creative Strategy of San Francisco was recognized for “Neutrogena Scalp Solutions Center” for client Neutrogena T/Gel Shampoo. Two Global Awards were garnered by Westerville’s GSW Worldwide for “Dosing Matters” for their client Covidien. In addition, Palio, of Saratoga Springs, received a Global Award for the project “Greatest Generations” for client Grace: Giving Relief and Care to the Elderly; R/GA of New York was honored for their work with client ACUVUE®; and New York’s Synapse Medical Communications, LLC received a Global Award for “Virtual Patient Diabetes Education Program” for their client Diabetes Portfolio.
Global Awards Executive Director, Michael Demetriades presented the Australian winners with their Global Awards at the Sydney event. Australian agencies were honored with four Global Award Trophies: DDB Sydney received an award for “Birthday Cards” for client cureforlife.com.au; Sydney’s Lavender* was awarded a trophy for “Live Like You Always Have” for client Roche Pharmaceuticals-Xeloda; and Ward 6 received two Global Awards, one for “Newspaper” for client Neocate, and the second for “Not PC” for AstraZeneca Urology.
Germany was recognized with three Global Awards, with CDM Munich receiving an award for “Barriers” for Voltaren Body Pain Gel, and KNSK Werbeagentur, Hamburg was honored with two Global Awards for “For Pain You Can Barely Describe” for client Johnson & Johnson GmbH.
Canada, Denmark, India and Spain each won two Global awards in this year’s competition. The Canadian agencies honored were Allard Johnson Communications, winning for “Bobble Head” for their client Parkinson Society-Quebec region, and the entry from bMod Communications, “Tattoo Playing Cards”, received the Global Award for client Celsentri. Denmark’s DDB Health Copenhagen, won for “Biatain - Cut Here” for client Biatain, and Reputation Copenhagen took home the Global Award for “Treat the Core” for client Cipralex. India’s OgilvyOne Worldwide, Mumbai was recognized for “Spine/Elbow” for Flexisjoints, along with Point Blank Advertising Pvt. Ltd., Mumbai who received a Global Award for “Detached Life: Reading/Food/Television” for client Risperdal Consta. Spain’s two Global Awards went to Ogilvy Healthworld Madrid, receiving Global Awards for “This Christmas fight for your New Year’s Resolutions!” for client Champix (Pfizer), along with “For the World of Today” for client Ogilvy Healthworld Europe.
This year’s competition awarded Italy, Japan, Korea, Singapore, Sweden, Turkey, and UAE each with one Global Award. Milan’s Sentrix Global Health Communications Europe was acknowledged for “BTCP Buzzsaw Spine” for client Nycomed; McCann Healthcare Worldwide Tokyo, Japan garnered a Global Award for “OC for Me!” for client Triquilar; Creativa, of Seoul, Korea was honored with a Global Award for “Listen” for the Korea Heart Federation; Singapore’s McCann Healthcare Worldwide accepted the award for “Pet Acupuncture” for client Mount Pleasant Animal Hospital; and Sweden’s Animech garnered a Global Award for “The Game on the Inside” for Biovitirum. In addition, Turkey’s MagiClick Digital Solutions, Istanbul was recognized for “Rotavirus Microsite” for GlaxoSmithKline Turkey; and UAE’s Grey Dubai received the Global Award for “Sexy” for Breathe Right Nasal Strips.
The Global Awards, now in its 15th year, receives entries from healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical and healthcare related products and services. All entries are judged by a panel of international industry experts, representing the top creative minds in the field of healthcare advertising. Entries for the 2009 competition were received from 30 countries, spanning 5 continents. Global judging sessions took place in the following locations: Australia, Canada, Spain and the United States.
On November 4th, the Advertising Agency Association of BC (AAABC) announced the winners of the 2009 Lotus Awards in Vancouver. The Lotus Awards are one of Canada’s most anticipated advertising and marketing awards shows because of the depth of creative talent in the Vancouver market.
I've increased the size of images that you see when you click the thumbnails from 460px to 590px. I experimented a lot and found this to be the optimal size for most screens, which are growing in size significantly in the last few month. Hope you will get to like this change.
The name as we use it is a Scottish shortening of "allhallow-even" ("even" meaning "evening") and dates from 1745.
"Allhallow-even" was itself a variation of "All Hallows’ eve," which dates from the mid-16th century and marked the last night of the year in the old Celtic calendar. The Irish, being a superstitious people, claimed "Old Year's Night," as it was also known on the calendar, was a time for witches. In addition, the ancient Gaels of Ireland believed that on the night of October 31 (the end of the annual harvest), the boundary between the living and the dead was dissolved. The dead would rise from their graves to damage crops, spread illness, and wreak havoc.
Irish and Scottish immigrants brought versions of their Halloween traditions to the US in the nineteenth century. These included jack-o'-lanterns, which originated in Europe and were first carved not from pumpkins, but turnips and rutabagas. The Celts believed the head was the most powerful part of the body, and so created "heads" out of root vegetables to ward off evil. Pumpkins were used in the United States because they were larger and more plentiful.
In this post you can read the second chapter free from the book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, written by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide.
The book introduces a new marketing model (Marketing with Meaning) that people choose to engage with and ultimately improves their lives. In a nut-shell, the book shows that the most effective way to earn the trust and attention of today’s cynical customer is to add meaning to their lives instead of bombarding them with meaningless messages. Please let me know if you’re interested and would consider writing a review on your blog.
What marketing with meaning can do for you
What if we started over? What if we threw out the textbooks and the flowcharts and rose above the snazzy jingle, the celebrity bribe, the empty sizzle, and the ad accost? What if we stopped trying (and failing) to be all things to all people and instead tried to create some- thing of meaning? What if we stopped interrupting people to tell them how great our products are and actually did something to prove our greatness?
I believe that in a world in which consumers can actively choose to avoid marketing, the only way to win is to create marketing that they actively choose to engage with. Akin to the industry-altering significance of direct marketing in the 1950s and permission marketing in the 1990s, marketing with meaning is the next logical step in an evolutionary process. If direct marketing was about approaching strangers individually, and permission marketing was about turning strangers into friends and friends into customers, marketing with meaning is about improving customers’ lives through the marketing itself.
Marketing with Meaning
Approach the consumerdirectly, using targeted information.
Seek consumer approval and inputprior to the approach.
Create marketing that invites consumer participation.
“Advertising arrives at my home, whether I like it or not.”
“I can choose whether or not to receive relevant advertising.”
“The marketing itself improves my life, so I will both notice you and give you my business.”
London, 26 October 2009 – The organisers of the Eurobest Festival, honouring advertising creative excellence across Europe, are pleased to announce the introduction, from 2009, of the new Advertiser of the Year award.
The prestigious Eurobest Advertiser of the Year award will be presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies. This award will be presented for the first time to Guinness, a brand which not only commemorates 250 years of existence, but also this year celebrates 80 years of iconic advertising campaigns which have played a significant role in its history.
New features give mobile marketers more flexibility and better customer behavior tracking within SMS marketing campaigns
Arlington, VA – October 20, 2009 – 2ergo, a leading global provider of mobile products and services, today announced the launch of its new Mobile Messaging Click-Through Tracking technology that allows marketers to more easily measure the success of their SMS-based mobile marketing campaigns. With 2ergo’s new technology, marketers can track exactly how and when consumers are interacting with the SMS messages they receive, including the number of total and unique click-throughs to a mobile website, mobile page views, user flow, and the time and date of each interaction.
While today the suit in ad agencies is reserved for the... well "suits" (aka account executives), yet this wasn't always the case. If you watched the show Mad Men, you would notice how elegant creatives were a few decades ago.
This is not to say there is anything wrong with being dressed in jeans and a colorful shirt, but in my opinion there are times when a good suit can do good. For example when you're presenting to a major bank executive or meeting your new pharma client. Some of the business people don't get that informal dressing doesn't meant informal work. And, we're all about perception, right?
In what could possibly be the largest offer for a single Internet banner advertisement, Twitter has just been offered a princely sum for just one day of advertising on the site.
Marketing company uSocial.net, who provide a service selling followers on Twitter, have just offered the social media site $500,000 U.S. dollars if Twitter will allow them to place a banner ad on the site for a time period of 24 hours.
“While half-a-million dollars may seem like a large amount to invest in one banner for one day, we believe that the investment will be more than worth it.” Said uSocial.net CEO Leon Hill.
Twitter as yet do not offer any kind of advertising on the site, so the move by uSocial may well end up leading to some of the first paid ads on the site. However, it is unsure as to whether Twitter will respond favourably as they may not agree with the content being advertised.
The world of online advertising is rapidly changing. The types of campaigns that affiliates have historically made money on are being driven out of existence, leaving affiliates with two choices: risk prosecution trying to milk a dying market, or join the new breed of companies elevating the industry and prospects by offering real brand name brands and real consumer value.
Guest post by: David Rogers is the Executive Director of the Center on Global Brand Leadership at Columbia Business School.
After 25 years, we still don't understand what the Internet is.
At least that is the more charitable view of the Federal Trade Commission's new regulations that will fine bloggers who endorse a product without disclosing any free samples or other compensation that they received.
To attempt to regulate speech (however sleazy and deceptive) on "blogs" is not at all equivalent to regulating speech on radio or television. What it is equivalent to is trying to regulate all speech printed on paper – newspapers, office memos, classroom handouts, post-its, and handwritten notes on your kitchen fridge.
I surely hope the FTC will quickly kill its regulation, and not force the courts to rule on the disastrous precedent it is setting.
If the FTC truly feels that bloggers flogging shampoo that they get for free is an affront that demands government action, I suggest they scrap their rules and start over with an approach based on the following:
Regulate only those who solicit undisclosed endorsements. Companies that pay endorsers would need to take steps to ensure their gifts are clearly disclosed by recipients, and to cut off the goodies to any endorsers who fail to disclose in the future. Bloggers themselves would not be regulated.
Make a distinction between giving free sample products vs. cash or additional gifts. I should be able to give out free cupcakes in front of my bakery without a disclaimer. But if I fly 50 bloggers to an all-expense weekend in Miami so I can ply them with products, I would need to request that they disclose this when talking about the products, and make a good faith effort to follow up and de-list anyone who repeatedly fails to disclose. (A minimum value for gifts requiring disclosure could also be set, say $500 per year.)
Apply the rules to every media… As the law currently stands, magazine editors are still not obligated to disclose all the free products they receive, while your mother with 12 people following her on Twitter can be fined $11,000 for posting about the same thing.
… and yes, even spoken speech. The rules should apply to those who solicit verbal endorsements as well, including "word of mouth" marketing agencies like BzzAgent. If you can't write a law that's constitutional in regulating spoken speech, then it isn't fit to regulate speech on the Internet.
Actually enforcing such a policy might seem daunting, but it would involve policing thousands of companies and marketing agencies, rather than the hundreds of millions of citizens using social media who are covered by the current law. In large part, it could be enforced by the community ratting out the most egregious violators.
Three students launches D&AD Creative Search as a tool for other students during the D&AD Students Award 2010.
The Internet has a huge role in the everyday life of creatives. We use services such as Google, Wikipedia, YouTube, Twitter, blogs and news sites are something that we use everyday. It’s very easy to become overwhelmed with information when we perform a simple search on a new subject. This demands more mental activity than necessary in order to sort the results. D&AD Creative Search sifts through results from the major services we all have daily contact with. You get a simple, flexible, and structured overview of your search. The results can provide new angles as you see the subject yield images, texts, films and music in the same place.
During the coming month Creative Search will launch more exciting features and services.
Creative Search is created by: Peter Prinz, Kaspar Prinz and Philip Cristofor Beckmans College of Design, Sweden
In Advertising we always try to find the next big, hip cool way to advertise our products.
We are in a constant battle to get more people talking about our products & brands and to find new ways that haven’t been done before.
Recently I came across a young, hip company that offers a brand new technology that can do just that. CamSpace is a promising technology company from Israel. It has developed a unique platform, based on computer vision that turns any object or product (tub of yogurt, can, box, bottle, etc) into an interactive computer controller and that lets the controller operate games and experiences. The platform knows how to detect a particular brand of product and you can even use just your hands to navigate through a website! You can run this technology in POS, outside activities and the internet which give you an interesting cross media and platform solution.
New York, NY - October 5, 2009: New York Festivals 2010 International Advertising Awards officially announced its Call for Entries on Monday, October 5th. For 53 years, NYF’s International Advertising Awards has honored the World’s Best Work™ in all media from 71 countries around the world: television, cinema, print, outdoor, interactive, design, mixed media, collateral, radio and student advertising.
New York Festivals online judging system ensures that each entry receives the proper amount of time and attention, in an environment that is free from outside distractions and unsolicited opinions. The online judging system is the first line of defense against “scam ads”. Judges are allowed to “flag” a suspected scam ad simply by checking a box when viewing an entry online. NYF Grand Jury members are encouraged to write confidential comments online to support their suspicions, once entries are flagged, an investigation into the allegations will commence.
Leo Burnett Forms Integrated Iberian Regional Leadership Team
CHICAGO – Oct. 9, 2009 – Following his dynamic success as the General Creative Director of Leo Burnett Lisbon, Leo Burnett Worldwide today announced that Chacho Puebla will now serve as the Executive Creative Director for the newly formed Leo Burnett Iberia.
Since taking the creative helm at Leo Burnett Lisbon, Puebla reached global acclaim by winning eleven Lions at this year’s Cannes Lions International Advertising Festival, an honor he shared with Tura, his faithful companion and the most awarded creative dog in the world.
Due in large part to Puebla’s creative leadership, Leo Burnett Lisbon earned the title of the 7th Most Creative Agency in the world, according to the 2009 Creativity Report.
"Chacho is a world class creative and a new breed of integrated thinker,” said Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide. “His stellar, award-winning performance over the last few years is testimony to his outstanding creative talent. Under his leadership and Tura’s magnetic personality, I look forward to Leo Burnett Iberia reaching new heights of creativity in the future.”
Known for his creative spark and unrelenting passion, Puebla was a natural fit for the recently established Leo Burnett Iberia management team. He joins Isabel Ontoso, the new Regional President of Iberia, and Miguel Simoes, Director of New Business for the Iberian Region, who will also continue to serve as the Managing Director for Leo Burnett Lisbon.
Giorgio Brenna, President of Leo Burnett Europe, echoed Tutssel’s confidence: “I have tremendous faith in the talents of Isabel, Chacho, Miguel and their teams and know that they will successfully lead this ambitious Iberian project for Leo Burnett.”
New York, NY – October 7, 2009: The Global Awards, honoring creative and marketing excellence in healthcare communications, and Bravo!, a group of Australian healthcare specialists, have joined forces to celebrate the competition’s 2009 award winners at the World Premier Global Awards gala in Sydney Australia. The awards presentation will take place on Friday November 6, 2009 at bel mondo, located in Sydney’s historic Rocks area. The event opens with a cocktail and canapés reception followed by an awards ceremony. Michael Demetriades, Executive Director of The Global Awards, will present the trophies to the international award winners. The event will be sponsored by Medical Observer, Julie Dang & Associates, SMC People, Mail Marketing Works IDS, Momentum and the AFA.
Last year, Bravo launched the first ever award presentation in Australia to honor Global Award winners from both Australia and New Zealand. The event was designed to enlist healthcare agencies and clients to band together to produce outstanding work. The decision to include winners from around the world was based on the success of the previous year’s award show. The Global Awards world premier was initiated by Bravo’s advisory committee, which includes representation from healthcare agencies, as well as the Advertising Federation of Australia and The Global Awards.
Since 1993, The Global Awards reputation for recognizing innovative campaigns crafted through creative problem solving has attracted entrants from around the world. This year healthcare advertising has taken on additional challenges during these tough economic times. Graham Stuart, of CJB Advertising, Sydney commented. “In 2009, the Globals really reflected the battering of the world economic meltdown. Confidence was down, with clients and creatives retreating to safe work. The cream rose, as always, and the brave work really stood out. This year, smart clients will again be demanding work that leaps out against the grey backdrop of a slow recovery. And once again, the Globals will provide an excellent measure of how well we are doing.”
The Global Awards, now in its 15th year, receives entries from healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical and healthcare related products. All entries are judged by a panel of international industry experts, representing the top creative minds in the field of healthcare advertising. Entries for the 2009 competition were received from 30 countries, spanning 5 continents. Global judging sessions took place in the following locations: Germany, Australia and the United States. All winning entries will be featured at: www.theglobalawards.com, and are promoted by our network of representatives in 84 countries around the world.
Tickets for the 2009 Global Awards gala in Sydney Australia can be purchased online though the AFA website; prices are in Australian dollars, at $130 per ticket or two tickets for $240.