Southwest Airlines, which is known for racy campaigns such as Hostesses in Hotpants and "DON'T #$*!% ME OVER," has rejected a new PETA advertisement on the grounds that it is too sexy for the airline’s in-flight magazine.
The ad, which promotes a vegan diet, shows an airport security X-ray scan of a trim woman wearing a bra and panties printed with the words "Be Proud of Your Body Scan: Go Vegan." Diane Ciaglia, senior account manager of Southwest Airlines' Spirit magazine, told PETA in an e-mail that the ad is "too provocative to run in our publication."
"Our ad is less sensational than many of Southwest's own promotions," says PETA Senior Vice President Dan Mathews. "The airline may have canned it because the company is based in Dallas, the heart of the beef belt."
The brand new humor book Mr. Ed Dead: And Other Obituaries of the Most Famous People Who Never Lived by Barry Nelson and Tom Schecker is a hilarious parody of famous characters and their imagined obituaries. Mr. Ed: Dead recounts, in laugh-out-loud detail, the lives and deaths of hundreds of illustrious characters, including dozens of advertising icons. These characters had a fictional life, and, darn it, they deserve an equally creative death. Check out a few items from the book.
Your name has been your name for as long as you’ve known you. At least that’s the case for most of us. Sometime between the ages of four and seven months, the neurons involved in name recognition kicked in, and you learned to recognize your own name. And so you learned the word or words that represent you.
What does this have to do with branding? Flash forward to adulthood, and “Jim” and “Karen” and “Mark” and “Hildegard” are not just random syllables. They’re signifiers of personhood and personality. Or as we say in branding, identity.
And that brings us to the brand naming conundrum: Does the name create the identity, or does the identity give meaning to the name? The answer: yes.
A name is a relatively small verbal unit. It can only convey so much. And contrary to the most earnest client aspirations, it can never tell the full story about a brand or product or service. It can suggest that story, but the experience of the brand (or product or service) is what invests the name with meaning.
On the flipside, a brand name is like shorthand. It’s a verbal label, an emblem. It stands for everything the brand represents, just like your name represents everything that makes you “you.”
Let’s go back to people names. If I described my friend “Fred” to you in detail, some of that explanation might stick. But chances are you would need to meet Fred in person to form an opinion of him, which you would then retroactively associate with his name. Your experience of my friend Fred is what gives unique meaning to his name. You might even know other Freds. But your specific knowledge of my friend gives the name Fred specific meaning in his case. It’s a contextual thing.
To take it a step further, think of an expression like “That’s so Fred.” That’s a person’s name acting as a brand in everyday speech. We’re able to take the attributes that make Fred “Fred” and apply them to someone or something else, just by using his name. This is something celebrities are fully aware of—and why they often legally protect their names.
That naming conundrum I mentioned? It’s not easily solved. And maybe it’s not supposed to be. But here’s what I know: People tend to learn more easily through experience than being told. Which is why the better you get to know someone, the more likely you are to remember his or her name.
Does this mean all names are just blank slates? No. Even coined names, which have no dictionary definition, cause our synapses to fire. The challenge is to make sure you’re activating synapses—as opposed to not activating them—with a brand name. Ultimately, how people perceive your brand is how they will understand its name. And somewhere in there, the name will come to represent the brand.
I'm sorry about the continuous technical issues you may have experienced this week on Ads of the World. It is caused by two separate technical problems and excessive spamming. The combination of these three factors are sometimes slowing the site down and occasionally makes it inaccessible. The whole AotW team is working hard on fixing these issues to ensure fast and error free surfing for you. We the issues will be resolved within days. We appreciate all the emails sent and your kind patience while we resolve the issues!
Hildebrands a leading German chocolate manufacturer at the time created a series of postcards that depicted how people will live in the year 2000. The 1900's is when Jules Verne published his famous books about the future, so people must have been fantasising about the future a lot. Let's see how correct they were. Clothing and social occasions are totally off but the concepts did come true.
The images originally appeared on cardmine, but now seem to be gone.
A quick stroll on the water. We don't have anything to do with balloons, but sure do have dozens of ways to enjoy water on different devices.
Combined ship and railway locomotive. We don't have this, but we do have land water cars and buses mostly used for entertainment.
House moving by train. This became a reality, but for smaller houses and usually moved by trucks.
Personal flying machines. We certainly have hot-air balloons and many other ways to conquer the sky.
Police X-Ray surveillance machine. We do have many different kinds of spy technologies mostly based on infrared.
Roofed Cities. We do have them, we just call them Malls.
Summer holidays at the North Pole. You can certainly visit the arctic region with one of the huge cruise ships.
Televised outside broadcasting. Hell yeah, in all forms and shapes.
The moving pavement. We do have them on Airports only.
Undersea tourist boats. Not very common, but one can ride a submarine if he really wants to.
Weather control machine. This is something we haven't yet fully managed to do, but China has done many experiments inducing rains.
Now let's look at how we portray the future today.
By Rick Mathieson,
Author of The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Rule #1: Insight Comes Before Inspiration. The most successful digital initiatives typically don't start with the idea for a cool new digital experience. Instead, they start with consumer insights culled from painstaking research into who your customers are, what they're all about, how they interact with consumer technologies, and what they want from the brands they know and trust. Case in point: Dove's "Campaign for Real Beauty."
Rule #2: Don't Repurpose, Reimagine. Creating multiplatform strategies that connect with audiences where they live doesn't just mean posting television spots on YouTube in the hopes they go viral. In a medium where the possibilities are endless, television is the jumping off point to much more interactive and engaging experiences. You've got to invent new ways to help your customers make your brand their own. Case in point: HBO's Voyeur Project.
Rule #3: Don't Just Join the Conversation -- Spark It. Out of the over 600,000 branded pages that Facebook Page Tracker monitors, a mere 57,000 have more than 1,000 "fans." Apparently, most people don't want to be friends with a brand. If you want to be part of the conversation on social networking sites, be the party that initiates it -- through compelling experiences that keep customers talking. Case in point: Johnson & Johnson's BabyCenter.
Rule #4: There's No Business Without Show Business. Your brand is a story; tell it. Don't just sell product; sell the problem it solves, the feeling it gives, the status it conveys, or the value it embodies. But beware of pushing to transform your brand's website into an "entertainment portal" simply for entertainment's sake. In the on-demand era, the best branded entertainment experiences are P-O-S-itive -- that is: personalizable, ownable, and sharable. Case in point: Degree antiperspirant's webisode series "The Rookie."
Rule #5: Want Control? Give It Away. "User-generated content" (UGC) might not be cutting edge (it's been featured on ABC-TV's America's Funniest Home Videos for nearly twenty years), but it's a big-time buzz builder. Young consumers, especially adolescent males, seem more than happy to create their own video ads to upload on YouTube and email to friends. How do you give away control while simultaneously getting what you want? Ensure rewards for making UGC promote your brand, rather than mock or bash it. Case in point: Doritos' $1 million contest for creating a Super Bowl commercial, which, according to the company, generated $36 million in free publicity for the brand before and after the big game.
Magazines are having a hard time in the age of internet. Readership is in decline and advertisers are spending less and less in the print. Some of the publications however coming up with creative ways to stay in the game. Once great example is TopGear, who came out with a 3D magazine edition this month. Not only they created a big part of the issue in 3D, but they also managed to convince advertisers to convert their ads into the third dimension. The magazine came with branded red/blue anaglyph glasses made of paper and plastic that allowed readers to view the stereoscopic content.
On the cover we see the 3D content announced and the glasses attached.
The first spread with stereoscopic images.
Articles all feature these 3D images that are surprisingly fun to look at.
Ad for Michelin in 3D.
Public service ad reads: "To see what it's like to drive on drugs, take the glasses off." Smart way to take advantage of the red and blue mess that you see without the glasses.
A movie poster in 3D alongside the 3D article.
Nokia could've done so much more here, they just popped some objects into the third dimension. Lame, but at least they are there.
Lack of design skills and creativity can't be helped with 3D either, but still the ad is more engaging than a regular ad.
Overall it's a refreshing experience. Wonder what TopGear comes up with for the next issue.
First Ever Comprehensive Book Covering Online Advertising for Local Business Owners
New York, NY – April 13, 2010 Yodle, a leader in local online advertising and the fastest growing local media company in the United States, is proud to announce the publication of Local Online Advertising for Dummies, which is available nationwide today. The book is co-written by Yodle CEO Court Cunningham and is an all-inclusive guide to local online advertising. It will give local business owners of all sizes the tools they need to find new customers through the Internet.
“Local business owners are the hardest working people I know, so I am excited about the opportunity to make their job easier in taking that critical step online,” said Yodle CEO and co-author of the book, Court Cunningham. “Yodle believes strongly in educating local business owners about the value of online advertising, and this book will empower them to make the best possible marketing decisions.” He adds, “A large number of people on the Yodle team contributed to this book, and I could not be more proud of the result.”
Monster Energy to Provide Slash Fans with Exclusive Content and Prizes Surrounding Highly Anticipated Slash Solo Album
Los Angeles, CA - April 13, 2010 As the highly anticipated Slash solo album hits the digital and real worlds, Slash and Monster Energy are giving fans the opportunity to access exclusive content and register-to-win prizes by logging onto www.monsterenergy.com now through June 30th, 2010. "Slash is synonymous with so many great things in music and the new album continues that tradition," states Monster Energy Music Marketing Manager, Brent Hamilton. "We are fired-up to be working with him on such a unique program." Monster Energy has produced limited edition Slash/Monster Energy "4-Packs" labeled with unique codes that can be used to access free content, including: One (1) exclusive song NOT available on the Slash album, two (2) additional songs from the album, exclusive video content, Slash Ringtones as well as Wallpapers and Screensavers designed by Slash himself. "We are very excited about the partnership with Monster Energy, as it allows us to introduce and distribute Slash's music to thousands of new retail channels," said Al Hassas, of The Collective. "As major retailers continue to carry fewer and fewer physical records, this is a great benefit for an artist to have new creative distribution avenues."
Monster Energy and Gibson Guitars are also working together to give consumers the opportunity to win the ultimate Slash experience with killer register-to-win prizes (no purchase is necessary to enter the sweepstakes): Grand Prize, 5 fans will win a V.I.P trip for 2 to a private concert with an exclusive backstage meet and greet with the Leather clad, Les Paul toting man in the top hat himself, Slash. 1st Prize, 10 fans will win a very limited edition Gibson Appetite Les Paul Guitar and the 2nd Prize, 50 fans will win Slash's brand new CD, log on to www.monsterenergy.com and rock on!
Just a quick footnote, the "4-Pack" giveaway applies to the U.S. only. But fret not; Monster Energy has made it easy for everyone on this rock called Earth! When fans log onto to the site and enter their country/region, they will be given specific details as to what applies to their region and how to gain access.
iAd is a breakthrough mobile advertising platform from Apple. With it, apps can feature rich media ads that combine the emotion of TV with the interactivity of the web. For developers, it means a new, easy-to-implement source of revenue. For advertisers, it creates a new media outlet that offers consumers highly targeted information.
As Steve Jobs explained iAd combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s webpage. Users must then navigate back to their app, and it is often difficult or impossible to return to exactly where they left. iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose. iPhone OS 4 lets developers easily embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry-standard 60 percent of iAd revenue.
Marketers need To Lead Agency Change in The Adaptive Marketing Era by Sean Corcoran, Dave Frankland, and Vidya Drego with David Cooperstein, Michael Greene, and Jennifer Wise
Agencies continually reinvent themselves to serve their clients — they have to quickly adapt to changes in marketing strategy, media, technology, and society. And with the rise of social media and digital proliferation, we are entering an Adaptive Marketing era. In this era, mass media is no longer the foundation of marketing communication, forcing yet another change in the expectations of what marketing agencies can and should deliver. Marketers should assess their partners using the three I’s — ideas, interaction, and intelligence — to select the right partners. Marketers who change their thinking will lay the groundwork for partners that are more agile, can build long-term relationships with active customers and communities, and can use data to drive real-time decisions.
“Go where the money is.” This pithy way to navigate should be obvious to any marketer worth his or her salt. It’s known as “Sutton’s Law,” and it comes to us out of the Great Depression, by way of a colorful character known as “Slick Willie” Sutton. Sutton was a prolific bank robber known for his immaculate dress, quick wit, and gentle manners. Although the sheer number of heists he pulled off made bank thieves like John Dillinger look like amateurs, Sutton never engaged in violent behavior. Sutton is best remembered today for his reputed answer to a question from the reporter Mitch Ohnstad: Why do you rob banks? “Because that’s where the money is.”
Though Sutton never actually uttered these words—he admits as much in his autobiography, speculating that Ohnstad “invented” this answer, probably to fill out his story—the exchange has become urban legend. The sentiment has since been fashioned into an instrument for teaching medical students, forms a principle of activity based costing (ABC) of management accounting where it is known as “Sutton’s rule,” and has become shorthand for simple common sense to anyone who has a product or service to sell.
Duo Call Action From Miles Away With New Directing Technology.
Directors the Perlorian Brothers have proven that Woody Allen’s adage that ninty percent of life is just showing up doesn’t hold true when it comes to the game of commercial directing. That’s because they’ve perfected a new system of directing actors remotely, without ever setting foot physically on set.
In fact, the duo can be literally thousands of miles away while directing via their system, called “Teledirectobotics” which combines a cellular telephone with speaker and a link to the film camera monitor feed all contained within a dolly-mounted facsimile of the director, in actuality a repurposed CPR training dummy, that gives the actors a human face to relate to while performing their roles.
A young performer listens intently to direction from the Perlorian Brothers who in reality, are many miles away from set.
Though the project is still in the prototype stage, the Perlorians have had success using the apparatus to direct actors virtually while actually being several miles away, even from noisy environments like a poolside restaurant or the beach.
Small Children, Animals
“The benefits of this technology are obvious when you think about how remote and inconvenient some location shoots can be,” says Laszlo Per- lorian. “But consider the potential for those projects involving small children or animals,” added other brother Bruce.
While some actors have expressed some reservations and confusion about taking direction from an automaton, the Brothers are enthusiastically optimistic and are rolling out the next phase of development: directing multiple shoots simultane- ously from one remote location. “Clearly,” say the Brothers (speaking through the tinny voice of their plastic on-set avatar) , “Teledirectobotics is the future!”
For any inquiries regarding lease or purchase of the Teledirectobotics System, please contact the Perlorian Brothers at email@example.com
Kylie Minogue, Sienna Miller and Claudia Schiffer have today been unveiled in a series of sensational new images, shot by world renowned photographer Mario Testino, to launch Fashion Targets Breast Cancer 2010 (FTBC) - the groundbreaking fundraising campaign from UK charity Breakthrough Breast Cancer.
Each of the stunning images depicts the famous ambassadors appearing naked, wrapped in a striking silk sheet emblazoned with the iconic ‘target’ logo, including the strapline ‘Wear your support’.
The creative was devised by CMW as part of a fully integrated advertising campaign to launch FTBC 2010, with images featuring in digital and 6sheet adverts for a six week period from Monday March 29th. The advertising, secured by Posterscope, is to the value of several £million and has been donated free of charge for the charity.
Fashion Targets Breast Cancer was established in 1994 by Ralph Lauren after his friend and Fashion Editor of the Washington Post, Nina Hyde died of breast cancer, and was the fashion industry’s response to the devastating impact of the disease. Since the launch of FTBC in the UK in 1996, it has raised over £10.5 million for Breakthrough Breast Cancer’s groundbreaking research, campaigning and education work.
Since its inception as a T-shirt campaign, FTBC has successfully evolved into a collection of Fashion Targets product lines from leading retailers and designers.
CMW has developed a campaign microsite http://www.fashiontargetsbreastcancer.org.uk/default.aspx which displays the full range of black and white fashion items to showcase the 2010 collection. This year’s supporting retailers include: M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, my-wardrobe.com, Whistles, Superdry and Melissa Odebash. All the items will be available to buy from 29th March 2010, both in-store and online with no less than 30% of the price of each item going directly to Breakthrough Breast Cancer.
Exclusive online content including; behind the scenes images from the photo shoot, quotes from the ‘faces’ and photographer, as well as expert advice from retail contributors, will be posted on the microsite, Twitter and Facebook to sustain support throughout the duration of the campaign.
FTBC branded taxis have also been secured and will be positioned outside key London Underground stations, as well as newspaper and magazine HQs to drive awareness of the campaign from launch day onwards.
Capitalising on the success of previous year’s campaigns, FTBC 2010 aims to raise over £1million for Breakthrough Breast Cancer.
Chris Askew, Director of Fundraising at Breakthrough Breast Cancer commented, “CMW has proven to be a truly creative and inspirational partner in helping us devise a campaign which will capture the hearts and imagination of the UK public. FTBC 2010 is the most innovative and engaging campaign we have ever developed, and we are immensely proud of what we have produced with CMW, Posterscope and all of our supporting retailers. This fantastic combined energy and enthusiasm will help us raise the vital funds we need to continue Breakthrough Breaks Cancer’s life-saving work.”
CMW’s MD, Martin Nieri commented, "It’s not every day that an agency can combine its desire to do outstanding work with a similar desire to help a powerful and inspirational cause make a true difference in the world. Having witnessed at first hand the great work Breakthrough performs in the area of breast cancer prevention, we feel truly honoured to be part of this year's campaign."
ATTIK has created print ads and teaser videos to support the new online episodic reality series from Scion entitled "Reinvent The Wheels." The show debuts online tonight at 9 p.m. Eastern time, 6 p.m. Pacific, exclusively at www.ReinventTheWheels.com
The basic premise of Tomorrow Awards is simple. It aims to completely change the way creative work is awarded. First, it's the only global category neutral award show that focuses on ideas regardless of the media or platform. The judging system is also completely new since they're asking the whole industry to go through all the work and make the shortlist before the Monster Judges go through it and decide on the winners.
TA decided to make it a quarterly award show to mirror the fact that new work becomes obsolete, and well, old so fast these days that it makes more sense to showcase it and to award it as it comes.
TA is also giving out 10% of each entry to a scholarship fund. For the inaugural year, they've decided to split that between VCU Brandcenter in Richmond VA and Hyper Island in Sweden.
Can you create the next most talked about TV ad? The one that will bring you money, fame, the respect of your peers and everything you’ve ever dreamed of? Well, entering King of Ads can help you out with at least part of that.
Doritos has opened it’s doors for “King of Ads 2010”. Hot off the success of last year’s competition, they invite you to get out your storyboard, pick up your camera, shoot a 29 second commercial for them, and upload it to www.doritos.co.uk. The makers of the top 15 adverts will be invited to pitch their ad idea to a panel of experts and celebrities (including one Mr. David Shane). The panel will select their top 3, and from here, the general public will determine the true King of Ads.
The director with the most votes will win a guaranteed £100k, and an extra £1 for each vote they receive - up to £200k. On top of this, they’ll have their advert watched by millions when it airs across British TV from June 12th - July 11th, all of which looks pretty impressive on a CV.
Pete Charles, Marketing Manager, Doritos, said: “This is an incredible opportunity for anyone wanting to make a name for themselves in the world of advertising or earn a life changing amount of money. In true Doritos style your adverts can be as bold, leftfield or as funny as you can make them - good luck!”
The contest is now open to entrants, and accepts submissions until April 30th. Voting runs from May 29th, through June 10th. There will also be weekly prizes and much more throughout the contest.
Growing up on the wrong side of the wall might mean becoming blind. Everything that is behind it seems muffled and invisible. The reality is just a surrogate offered by the authorities, and it marks the passing by days till they become years. This is why we have chosen to portray symbolically 20 blind young people in their twenties, photographed in a tight close up of their faces, where the eyes are as if covered up by a white patina that makes impossible the vision of the world."
If you’ve been following this blog or if you’ve spent any time on our Web site, you know that Bizo has a deep commitment to transparency. We built this company around the idea that it was possible to target advertising without compromising anyone’s privacy. (Read more about that here and here.)
But lately we’ve been thinking about what it might look like if we were to take transparency even further in the online ad space. What would it be like if with every ad you saw online, you knew exactly how and why it found its way to your screen?
It wouldn’t be all that tough to pull off, the technology is already there, just not the will. At Bizo, we’ve been imagining a scenario where all of our ads had icons that viewers could click to learn why they were seeing particular ads and what data was used to target them.
Our belief is that that kind of transparency and notification will create lift in advertising success, not detract from it. It’s all about making the consumer more aware of the value trade that’s taking place.
I like to use the example of Google search. A user types something into a search bar and sees content AS WELL AS HIGHLY TARGETED ADS based on what was searched. The user is aware of the tradeoff and appreciates the service – even though Google is tracking everything the user does, there is no (or very little) concern about privacy because the transaction is completely transparent. Because of the targeted nature of the ads, they are often viewed as content and not intrusive, and the ad links can be more relevant than the natural search results.
If we did something similar with display advertising, I believe it would make consumers worry less about why they are seeing particular ads. They would know more about the tradeoff they engage in to get the content they want to get online. And importantly, they could decide that the tradeoff isn’t worth it, and opt out if desired. However, for every person that opts-out, I believe there would be 10 that will be more likely to see the ad and appreciate the value tradeoff that is taking place.
Bizo is working toward launching a feature like this in 2010. We’d love to see others in the industry join us.
Experiments with Mentos crowned online game changer of the decade
London, 21 December 2009: GoViral, Europe’s leading distributor of online branded content, announced today that ‘Mentos experiments with Diet Coke’ by Eepybird has topped a poll of 1,099 people to find the most significant online marketing campaign of the decade.
Closely following Eepybird’s experiments was Dove’s ‘Evolution’ campaign in second with ‘Will it Blend’ by Blendtec coming in third (top ten below).
40 campaigns were shortlisted by a panel of digital and online advertising experts including Ajaz Ahmed, founder AKQA, Martin Bailie, head of planning at Glue, Jason Goodman, founder of Albion, Hugo Drayton, CEO at Inskin Media, journalist Gareth Jones and GoViral Chairman Jimmy Maymann. The campaigns were then put to a vote through a global online panel.
Maymann said, “Mentos experiments with Diet Coke by Eepybird was incredibly popular. But what made it a game changer was that initially Mentos and Diet Coke didn’t know about it. It proved conclusively that in the internet age, when it’s so easy for people to create content and broadcast it, brands no longer have full control over their marketing. It also proved that brands who embrace what’s happening around them in social media can go on to achieve incredible results.”
TOP 10 CAMPAIGNS 2000 - 2009
1. 2006: Eepybird.com - Mentos + Diet Coke experiments
(Nominated by: Jimmy Maymann)
This campaign was never planned, neither by The Coca Cola Company nor Mentos. It started out as an experiment by Eepybird. A qualified guess would be that more than 60 million people have seen the clips that made Eepybird, Coke and Mentos internet stars.
Find the right place to gain as much experience as possible in the shortest amount of time. This may mean a hot-shop independent agency, a large multinational or hopping jobs every 2 years depending on the available options you may have.
Work somewhere that's worthy of your time and talent. Don't settle for any job.
Put more effort into your job than expected and do it cheerfully.
Become the most positive and enthusiastic adman in the agency.
Be forgiving of yourself and others. We're humans and we make mistakes even when we only have good intentions. Don't allow such mistakes make you lose sight of long term goals.
Be generous with your contributions to the team's work. Do not try to take credit for every idea you came up with.
Persistence, persistence, persistence. Great work never just falls into your lap. You need to work for it, refine it, perfect it.
If you clearly see you're going into the wrong direction with your strategy do not be afraid to stop and rethink everything even if it means you have to start everything from scratch.
Discipline yourself to save money on even a modest salary. This will give you the freedom to change jobs when things go bad and will allow you to take meaningful holidays that refresh your mind and body.
Commit yourself to constant improvement. Technology and the industry is developing really fast. You have to keep up.
Commit yourself to quality. Do not ever settle for something less than your outmost best. Perfect your work till time allows.
Your professional happiness isn't based on the number of awards or how much you make, but on the relationships you have with your colleagues and clients. Treat them with respect.
Be loyal to your clients and your agency. It will be appreciated even by the competition.
Be honest with your work. Never lie or mislead the consumer. If you do you will feel miserable about your profession.
Be a self-starter. If you identify an idea take charge and go for it.
Do not blame others. If you're unhappy about something take the initiative to change instead of whining about it.
Be decisive even if it means you'll sometimes be wrong. Timing is everything in advertising.
Be bold and courageous with your work. When you look back on your professional life, you will regret the the things you didn't do more than the one you did.
Do not overestimate the value of formal education. Most successful adman never had formal advertising eduction. Real work experience is more valuable than any education.
Eat healthy, do sports. Your mind and body are your only tools available to you. Do not abuse substances. Save them for those critical special times when you really need a boost.
Don't take all advice for granted. Pick what's useful for you. Make up your own rules and change them at your will.
09 December 2009, Amsterdam - Swedish software company BURT, co-founded by Gustav von Sydow and Gustav Martner, ECD of Crispin Porter + Bogusky Europe, releases a free version of its online campaign analytics product this week. This pioneering product development has a waiting list of 900 agencies, which essentially helps creatives to be the best they can be.
The product, Rich, is aimed at creative agencies and has been incubated at Daddy, the Swedish creative agency which was acquired by CP+B in June, becoming CP+B Europe. The main idea for Rich is to provide a more efficient feedback loop for copywriters, art directors and other creatives. so that they can learn from their previous work.
New York, NY - November 12, 2009: International Awards Group announced the Call for Entries for its new competition, the Hive Awards, on Thursday, November 12th. The recently launched Hive Awards, honoring the unsung heroes of the internet, was created by noted blogger and digital strategist Alan Wolk to reward the coders, programmers, content developers, strategists and planners for their innovation and creativity within their industry. As Executive Director of the newly unveiled competition, Wolk is the driving force behind this premier award show.
The competition categories for the Hive Awards encompass everything from Job Functions such as User Experience, Information Architecture, Content Strategy, Design, Programming/Coding/Scripting and Data Strategy, to Web/Application Site Types, and Application Types. Other categories include Application Functions, such as Front End Code, APIs/Kits, Back End Code, Cloud Apps and System Apps, along with Special Categories such as Blogs and Podcasts.
"What makes the Hive Awards unique is that we're finally giving all the people who work behind the scenes the recognition they deserve. We're getting input from people in all areas of the business. Not just CEOs. CMOs and CTOs, but the people actually doing the work,” said Hive Awards Executive Director, Alan Wolk.
The extensive variety of industry categories allows each entry within a specific industry to be judged separately, leveling the playing field and offering everyone who has done something unique a chance to be recognized for their work. “We’ve divided up different job functions by industry category, because we realize that the content strategy for an entertainment site is always going to be a whole lot sexier than the content strategy for an insurance site,” commented Wolk.
The Hive Awards name comes from the “hive mentality” inherent in building a web site or application; the idea that there are many people with different roles who must work together. The Hive Awards recognizes that dynamic and seeks to reward each function within the hive.
Joshua Klein, Technology Information Specialist and Hive Awards Advisory Board member, commented that the "New models of participation - crowdsourcing, meritocracies, rapid iteration - are all emerging as powerful competitors to established business models. The Hive Awards is a good first shot at bootstrapping the community recognition required to drive these forward.”
In December, The Hive Awards will also launch a special competition, The Unsung Hero Award. This unique honor allows the internet community an opportunity to nominate potential recipients. This user nominated award helps the Hive Awards salute the people who put in the time and effort without getting the praise and recognition they deserve.
“Why did I jump at the chance to be a part of the Hive Awards? Because the effort is 100% focused on recognizing and honoring truly innovative people who are helping to grow our industry and break new ground… but until now, have not been recognized for their tireless efforts,” said Christina “CK” Kerley, Marketing Specialist at CK Epiphany and Hive Awards Advisory Board member.
The Hive Awards Advisory Board is comprised of industry professionals representing the most influential minds in the web community, and the 2009 Hive Awards Grand Jury™ will be selected by this board. 2009 Hive Awards Advisory board Members are listed on the Hive Awards website at http://www.hiveawards.com/content/advisory-board
All entries to the 2009 Hive Awards will be judged on line, ensuring that each entry receives the proper amount of time and attention, in an environment that is free from outside distractions and unsolicited opinions. Entry fees for the first Hive Awards competition are $179, and a 10% discount is offered for more than five entries. Due to the personal nature of blogs, most often written by individuals rather than companies, the entry fee is only $29.
All winning entries of the 2009 Hive Awards will be featured in the Showcase section of the website at www.hiveawards.com and will be promoted by our network of representatives in 84 countries around the world.
Political correctness—and the scrutiny of language it spawned—might not be the cultural neurosis it was in the early 90’s, but we’re still sensitive to it. Except when it comes to certain brand names. These names, like all brand names, are able to acquire their own meaning and associations over time. But taken out of their fuzzy, protective brand context, they have unintended—and often unfortunate—associations.
Without further ado, here is a short list of brand names whose questionable derivations many of us tend to forget or ignore.
Merriam-Webster’s Dictionary provides the following definition: “a small dependent country usually of the tropics; especially: one run despotically.” A pejorative expression, “banana republic” connotes human and environmental rights violations, foreign exploitation, and dictatorships. We think merino V-neck sweaters and sheath dresses.
New York, NY – November 9, 2009: The Global Awards, honoring creative and marketing excellence in healthcare communications worldwide, announced its 2009 award winners. This year’s Global Awards Grand Jury awarded two prestigious Grand Global Awards, forty Global Awards, and one hundred nineteen Finalist Certificates. The Global Awards and Bravo!, a group of Australia healthcare specialists, celebrated this year’s award recipients at the Global Awards presentation in Sydney, Australia.
The November 6th gala was hosted at bel mondo, located in Sydney’s historic Rocks area. The evening began with a cocktail reception, followed by an award ceremony presented by Global Awards Executive Director Michael Demetriades. The event was sponsored by the Global Awards, Medical Observer, Julie Dang & Associates, SMC People, Mail Marketing Works IDS, Momentum and the Advertising Federation of Australia.
DraftFCB Healthcare New York received the Grand Global Award for Communication to the Healthcare Professional for “Live in My Skin Video Campaign” for client Centocor. In an effort to persuade dermatologists to empathize with the burden that psoriasis patients’ face, DraftFCB Healthcare utilized Hollywood make-up artists to transform three dermatologists into psoriasis patients. The agency chronicled the social experiment which allowed dermatologist to see beyond the skin lesions and to experience the psychological aspect of the disease themselves. The program aired on Physicians Television Network (PTVN) and targeted the doctors with direct content at their home while they were watching television. The video campaign resulted in an incredible 90% of dermatologists polled gaining the psychological understanding of the disease after viewing this 30 minute video program.
McCann-Erickson New York was awarded the Grand Global Award in Communication to the Consumer/Patient for the poignant film “BMS Prevail Lynn Redgrave Web Film” for Bristol-Myer Squibb. This one and a half minute film, which brings awareness to breast cancer, chronicles actress Lynn Redgrave’s emotional journey through the disease, beginning with the life changing moment when she found her lump, through her treatment process and her ultimate survival. Redgrave triumphantly tells the viewer “I want to die from eating too much chocolate, I want to die from excitement watching my son ride the waves in Hawaii, I want to die on stage after the curtain call on Broadway, but I refuse to die from breast cancer. I want to die from something else.”
Tom Domanico, Global Awards Board of Advisors Chairman and Draft FCB Healthcare Chairman, CEO Worldwide Creative Director, commented on this year’s entries. “ This was one of the best year’s I’ve seen…the type of work has shifted from print ink on paper, there’s still plenty of that, but more we’re seeing web stuff, we’re seeing digital stuff, we’re seeing videos and they’re really good. People are learning how to work within this medium, the interactive stuff is great, and each year you can see the production quality improves. It means agencies in general, the people who are doing the work are getting better at that. The important thing is that clients are getting better, their expectations are changing, they’re seeing better work and that’s encouraging.”
The 2009 Global Awards Grand Jury recognized winners from around the world. England garnered seven Global Awards: Langland/UK, Windsor won three Global Awards, receiving one for “Kid K” for client Kid K, and two additional awards for “Rat” for client Real Danger; Ogilvy Healthworld was honored with a Global Award for “Thinking in Different Directions” for client Stryker Orthopaedics. In addition, Random42 Medical Animation received two Global Awards, receiving one for “Plant Sterol Mechanism of Action” for client Becel ProActive, and a second award for “Pioneering New Frontiers in Tumor Angiogenesis” for client Amgen Oncology. In addition, London’s Torre Lazur McCann was honored with a Global Award for “Patient Symptom Cards” for client Yasmin.
The United States received top honors at this year’s competition, receiving eleven Global Awards: Abelson Taylor, Inc., Chicago won for “Evamist Direct Mail Campaign” for client Evamist; St. Petersburg’s All Children’s Hospital received a Global Award for its project entitled “Body ToonUps with Dr. Pete E. Atric”; San Francisco’s Blue Shield of California was honored with a Global Award for “California Uncovered”; New York’s DeVito/Verdi was awarded the Global Award for "Father Son Bond" for client Mount Sinai Medical Center; San Franciso’s Eveo, Inc., took home a Global Award for client Herceptin winning for “Herceptin: 10 Year Anniversary”; and Giant Creative Strategy of San Francisco was recognized for “Neutrogena Scalp Solutions Center” for client Neutrogena T/Gel Shampoo. Two Global Awards were garnered by Westerville’s GSW Worldwide for “Dosing Matters” for their client Covidien. In addition, Palio, of Saratoga Springs, received a Global Award for the project “Greatest Generations” for client Grace: Giving Relief and Care to the Elderly; R/GA of New York was honored for their work with client ACUVUE®; and New York’s Synapse Medical Communications, LLC received a Global Award for “Virtual Patient Diabetes Education Program” for their client Diabetes Portfolio.
Global Awards Executive Director, Michael Demetriades presented the Australian winners with their Global Awards at the Sydney event. Australian agencies were honored with four Global Award Trophies: DDB Sydney received an award for “Birthday Cards” for client cureforlife.com.au; Sydney’s Lavender* was awarded a trophy for “Live Like You Always Have” for client Roche Pharmaceuticals-Xeloda; and Ward 6 received two Global Awards, one for “Newspaper” for client Neocate, and the second for “Not PC” for AstraZeneca Urology.
Germany was recognized with three Global Awards, with CDM Munich receiving an award for “Barriers” for Voltaren Body Pain Gel, and KNSK Werbeagentur, Hamburg was honored with two Global Awards for “For Pain You Can Barely Describe” for client Johnson & Johnson GmbH.
Canada, Denmark, India and Spain each won two Global awards in this year’s competition. The Canadian agencies honored were Allard Johnson Communications, winning for “Bobble Head” for their client Parkinson Society-Quebec region, and the entry from bMod Communications, “Tattoo Playing Cards”, received the Global Award for client Celsentri. Denmark’s DDB Health Copenhagen, won for “Biatain - Cut Here” for client Biatain, and Reputation Copenhagen took home the Global Award for “Treat the Core” for client Cipralex. India’s OgilvyOne Worldwide, Mumbai was recognized for “Spine/Elbow” for Flexisjoints, along with Point Blank Advertising Pvt. Ltd., Mumbai who received a Global Award for “Detached Life: Reading/Food/Television” for client Risperdal Consta. Spain’s two Global Awards went to Ogilvy Healthworld Madrid, receiving Global Awards for “This Christmas fight for your New Year’s Resolutions!” for client Champix (Pfizer), along with “For the World of Today” for client Ogilvy Healthworld Europe.
This year’s competition awarded Italy, Japan, Korea, Singapore, Sweden, Turkey, and UAE each with one Global Award. Milan’s Sentrix Global Health Communications Europe was acknowledged for “BTCP Buzzsaw Spine” for client Nycomed; McCann Healthcare Worldwide Tokyo, Japan garnered a Global Award for “OC for Me!” for client Triquilar; Creativa, of Seoul, Korea was honored with a Global Award for “Listen” for the Korea Heart Federation; Singapore’s McCann Healthcare Worldwide accepted the award for “Pet Acupuncture” for client Mount Pleasant Animal Hospital; and Sweden’s Animech garnered a Global Award for “The Game on the Inside” for Biovitirum. In addition, Turkey’s MagiClick Digital Solutions, Istanbul was recognized for “Rotavirus Microsite” for GlaxoSmithKline Turkey; and UAE’s Grey Dubai received the Global Award for “Sexy” for Breathe Right Nasal Strips.
The Global Awards, now in its 15th year, receives entries from healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical and healthcare related products and services. All entries are judged by a panel of international industry experts, representing the top creative minds in the field of healthcare advertising. Entries for the 2009 competition were received from 30 countries, spanning 5 continents. Global judging sessions took place in the following locations: Australia, Canada, Spain and the United States.
On November 4th, the Advertising Agency Association of BC (AAABC) announced the winners of the 2009 Lotus Awards in Vancouver. The Lotus Awards are one of Canada’s most anticipated advertising and marketing awards shows because of the depth of creative talent in the Vancouver market.