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Category browser on AotW

Many of you asked for a specific feature for Ads of the World. The ability to create complex queries. For example all Automotive Print ads from Asia. Before you could only select one vector. Either Automotive, Print or Asia. Now you can mix and match as you like using Category Browser. For now it's only available for logged in users and you can find a link to it under your account.

It's a very server intensive feature, so we have to run it in beta for some time before we can be sure it's stable. Please test it and let me know if it works correctly. Thank you!

Ads of the World July 2010 winners

Best Film


Old Spice: The man your man could smell like

Gold


Peta: Canadian baby seal slaughter, Explore elsewhere

Silver


Powa: Neighborhood Experiment

Bronze

Best Print


Pilot: Mummy

Gold


Panasonic 3D TV: Dino

Silver


Calgary Farmers' Market: Watermelon

Bronze

Best Ambient


Centauro Stores: The Weight Of The Brazilian Shirt

Gold


Koleston Wella: Id Snapshot Makeover

Silver


SPCA Malaysia: Take a leash, give a life

Bronze

Best Outdoor


Coca-Coca: 3D printing

Gold


Doom & Dickson: Swank

Silver


Hallmark Channel, Rex in the City: Dog billboards

Bronze

Best Online


IKEA: Musical Shelves

Best DM


Red Brick Beer: Beer from around here, Packaging

Best Radio


McDonald's McDelivery: Night

Best art direction


Surfrider Foundation: Fossil

Best illustration


Mentos: Broken heart

Best minimalist


Geek Squad: Mother

Blasphemous posters hit New Zealand

Advertising agency Muckmouth, Auckland, New Zealand created a blasphemous campaign for Eshe Streatwear. The campaign includes four posters posted all over the streets of Auckland, branded skateboards and t-shirts.

Advertising is known to break taboos since before the scandalous Benetton campaigns breaking down the taboos of race, sex and politics. This campaign is now taking a stab at religion and picking on widely publicised scandals around it, such as pedophilia in the Catholic church and tele-evangelists making fortunes by commercialising religion. According to Wikipedia church attendance in New Zealand is around 15% and it must be even lower among the young population. So, it's safe to say the campaign will not be opposed by too many down under.

Advertising and Branding Career Advice from Marcel Knobil

Marcel Knobil, founder of the Creative and Commercial advertising agency, shares his advice on how best to achieve a successful career in advertising and branding.

Those looking to start or further their advertising career, will benefit greatly from Marcel Knobil's insightful answers to the following questions:

"What elements are needed to succeed in the advertising industry?"
"What do you look for in a job candidate?"
"How should one dress for a job interview in the advertising industry?"
"How should one prepare for an interview in the advertising industry?"
"What does a marketing or advertising graduate need to know?"
"How important is a candidate's work experience and education?"

Big Brands Divided – Local or Corporate Advertising?

Guest post by John Thomson, President and CEO of Saepio

When we think of big brands, specifically the management of their reputation and marketing activities, it’s easy to imagine remotely located think tanks with extensive security that could rival Fort Know. But in reality, many of the world’s most well-known companies trust the management of the core of the brand – its assets – to someone else.

It’s easy to understand – and sympathize with – these brands that are stretched across the globe, having to tailor to each region, its customs and culture. I remember being at a CMP conference in 2008 and the CMO of one of the most successful and well-recognized producers of personal computers told a story about how when he got to the company, they had 800 different agencies throughout the globe. Each one was creating and executing totally inconsistent marketing campaigns in the attempt to be more appealing to the local market. And then, they were able to take that number down from 800 to 200, and surprisingly that was a tremendous feat!

Enter the age old question... what’s better? Letting marketers come up with their own, local, relevant campaigns or using repurposed material that “corporate” has created?

The problem with a corporate “one size fits all” is that nine out of 10 times, it doesn’t. You lose an entire market and waste your campaign budget with an irrelevant advertisement. On the other hand, everyone has seen the example of local-led marketing gone wrong – totally inconsistent with the overall look and feel of a brand, which should solicit the same feeling from its customers whether they are in San Juan or Bangladesh. I am a true believer in a happy medium, where guidelines can be set forth to ensure consistency while still making relevant to local consumers.

The solution to a brand divided? Treat content in a rules-based manner and keep your global marketing teams up to date with fresh, relevant content components that they can use. This way, they can assemble marketing campaigns that are compliant and consistent with the brand, while also locally relevant. To accomplish this, global brands have to figure out how to make sure that every marketer in every corner of the globe first has access to these assets and, equally important, knows how to use them. With these processes in place, the need for a local agency is eliminated and brand consistency and integrity is maintained.

A scary ad from 1962: Humble Melt 7 Million Tons of Glacier

Each day Humble supplies enough energy to melt 7 million tons of glacier!

This giant glacier has remained unmelted for centuries. Yet, the petroleum energy Humble supplies- if converted into heat- could melt it at the rate of 80 tons each second! To meet the nation's growing needs for energy, Humble has applied science to nature's resources to become America's Leading Energy Company. Working wonders with oil through research, Humble provides energy in many forms- to help heat our homes, power our transportation, and to furnish industry with a great variety of versatile chemicals. Stop at a Humble station for new Enco Extra gasoline, and see why the "Happy Motoring" sign is the World's First Choice!

Via: ms-marx

Apple and other mobile devices now supported on AotW

I'm happy to announce that we now support video playback on Apple mobile devices, such as the iPad, iPhone, iPod Touch and other mobile devices such as Android and Blackberry.

More than 7,000 people visit Ads of the World form their mobile devices every week and I wanted to make sure the experience is comparable to what you get on your desktop. The most popular device currently by far is the iPhone, followed by the iPad that is coming up strong. These two devices are now perfect for getting your daily fix of ads from AotW. The videos are small enough to be enjoyed even through your 3G connection if WiFi isn't available.

You can see a few screenshoots of how videos look like on the iPhone and the iPad.

Because the iPhone's screen is small, the videos do not play in-line, but open in full screen when you press the play button.

Here you can see all the controls of the full screen video playback on the iPhone.

On the iPad the experience is even better because of the larger screen real estate.

You can see the video plays inline within the page.

Enjoy!

How the Old Spice Man commercial was done

Leo interviews Craig Allen and Eric Kallman of Wieden + Kennedy to find out how Old Spice "The Man Your Man Could Smell Like" was made.

Reference: Old Spice ads

Ads of the world interview with Nylon Studios

Is the use of music and sound in online marketing becoming more important to advertisers? From slick interactive websites to mobile phone applications, advertising music may be finding a critical new capacity as advertising moves across platforms. Some of the most significant activity in this area is taking place in New York City, where a collective of instrument-wielding composers and producers from music house Nylon Studios recently settled to introduce North America’s advertising community to its innovative brand of music-making and sound design.

Ivan Raszl talks to Nylon executive producer Mark Beckhaus about the music studio’s recent move to New York and their growing expertise in interactive ad tune creation.

Q: How’s the move to New York City going? Is it different here than working in Australia?

It’s been great. In Australia we’ve been the dominant player in our field for many years, so it’s been exciting to come into the US and to feel like the underdog. But big in Australia is not big here – in the US we are considered small and boutique. Making the move to this new market has definitely pushed us professionally and creatively. Fortunately we’ve always done well in international competition, so there was recognition of our brand here from day one.

The letter the Campbell Soup Company sent Andy Warhol

The letter the Campbell Soup Company sent Andy Warhol concerning his famous paintings of their soup cans in 1964.

Following the success of Andy Warhol’s 32 Campbell’s Soup Cans, a product marketing manager at Campbell’s, William MacFarland, decided to express his admiration for the Pop artist’s work by sending him this fan letter, along with a couple of cases of tomato soup.

Can you imagine that happening today? There's simply no way. Instead, you'd get a legal nastygram cease & desist, with all sorts of claims about trademark and a likelihood of confusion and demands to hand over the paintings immediately. And then people would defend Campbell Soup, saying they "had to" defend their trademark. How quickly the world has changed.

Via: lettersofnote

KABAM! As social gaming continues to grow, leading developer adopts new identity

kabam! logoKabam, formerly known as watercooler inc., plans new games and brand partnerships

REDWOOD CITY, Calif. (August 3, 2010) – Underscoring its new focus on real games for social gamers, Watercooler Inc. today announced its new name: Kabam, under which it will produce and distribute a wide range of titles for social networks and for its own newly launched consumer site, Kabam.com.

“Our name change corresponds with a shift in business focus. The future of Kabam’s business is serving social gamers looking for deeper gameplay, whereas Watercooler was about serving the sports and media community,” said Kevin Chou, CEO of Kabam. “By carefully combining the best elements of traditional gaming with the rich interaction of social gaming, we are focused on serving social gamers looking to play real games.”

Over 100,000 registered members and counting

This week reached 100,000 registered members on Ads of the World. Thank you so much for your kind support! Cheers!

Creative bike helmets

These creative bike helmets were created by russian ad agency Good!

Amusement Magazine: If i were president...

Creative pictures serial published in Amusement Magazine, a video games and trends magazine. On the images you should be able to recognize a classic NES, Nintendo DS and a PS3 game console.

World web network revolutionizes online advertising measurement tools for global brand campaigns

World Web Network (WWN), a leading online international advertising sales agency, today introduces a ground-breaking technology that will change the way online-branding campaign effectiveness is measured. WWN’s new system, Brand Exposure Duration (BED), precisely monitors the visibility time of each banner on a Web page, enabling clients to evaluate the effectiveness of each ad and make changes to maximize viewing duration. This technology will not only help advertisers optimize their campaigns based on efficient ad placement, but will also help Web publishers sell ad space with proven statistics to back it up.

“We’re always looking for new ways to bring value to our clients, and this system, combined with a worldwide network of publishers, sets us apart from the competition,” said Jay Kelty, managing director, World Web Network, U.S.

"In a digital world, online ad spending still pales next to TV and print ad buys. This is largely due to the limitations of current measurement tools to effectively gauge online branding exposure,” said Pierre de Grandmaison, founder, World Web Network. “With Brand Exposure Duration technology, WWN provides clients with statistics that show the amount of time each user spends with each impression and how many impressions are actually.

This game-changing technology was created by France-based company, Alenty, and is exclusive to WWN. Its intuitive design precisely measures the amount of time that a banner is visible on the page and the web surfer is active. Time is only tallied when the script detects a regular mouse-keyboard activity. After ten seconds of idle time, the tool will pause until activity returns, ensuring a reliable metric. For a demonstration of the technology positioning WWN as an innovative leader in online advertising, visit this link.

With the recent opening of its New York City office, WWN is expanding its reach to provide a more personal contact stateside. The eight-year old company has a network of more than 350 Web publishers in 50 countries, providing clients with a one-stop solution for maximizing their global branding campaigns. The company services global brands, such as Air France, Allianz, Barclays, Cap Gemini, UBS, Gemalto, Skyteam and BNP Paribas.

Groundbreaking new social platform Perfunkt.com

HUGE, the fastest growing digital agency in the US and part of the Interpublic network just created and launched a groundbreaking new social platform, called Perfunkt for Electrolux, through their AEG brand. Perfunkt represents the biggest bet on branded content and social media by a major appliance brand to date. It’s already generating new levels of engagement with consumers around branded content through stunning videos and one-on-one interactions with world-class chefs.

Many consumers shop for ovens, refrigerators and other AEG/Electrolux products only once every seven years. So how can a company like Electrolux build meaningful engagement with consumers on an ongoing basis? How can they take their brand attributes and knowledge and make these things active?

Perfunkt solves these problems for AEG and encourages two-way conversation. Original and sourced content challenges users to contribute videos, comment, vote and embark on their own personal quest to perfect gourmet skills and other household techniques. With Perfunkt, AEG is leading the way in changing how brands interact with consumers online, while challenging the well-worn Facebook/YouTube/Twitter marketing conventions.

Ads of the World June 2010 winners

Best Film


Renault Scenic: France

Gold


TyC Sports: Argentinos

Silver


Amnesty International: Death Penalty

Bronze

Best Print


Nike Football: Write the Future, Ronaldo

Gold


The LCBO (Liquor Control Board of Ontario): Happy Pride

Silver


CNN Turk: Camera Man

Bronze

Best Ambient


Universal Studios Hollywood's King Kong 360 3D

Gold


Polo Mints: Snow Stamp

Silver


Smart: Bike lock

Bronze

Best Online


Pilot: Handwriting App

Gold


ALS: Hair

Silver


Lexus LFA: Scrollbroaaaar

Bronze

Best DM


Fundación Altius: Message in a bottle

Gold


TAM Cargo: Business card

Silver


Alzheimer's New Zealand: Eraser USB stick

Bronze

Best outdoor


Samsung: 3D event

Gold


Hot Wheels: Big Boy

Silver


XBox, Alan Wake: Coffin light

Bronze

Best art direction


Billboard Magazine: Britney

Best illustration


Abdul Skateboarding: Halfpipe

Best use of media


EIZO: Pin-up Calendar 2010

Tom Wrigglesworth and Matt Robinson creates a sequel to their winning HP film

It all started around a year ago when two young creatives working in London created this video for Hewlett Packard in response to a student competition.

HP have since approached them about the film that they made, and they have commisioned them to make a sequel to the original film.

This is an experimental project for HP overseen by Edelman. The aim of the project is to demonstrate, in an innovative and visually compelling way, the potential of quality and reliable printing. The videos were commissioned by HP Imaging and Printing in the UK and filmed by acclaimed up-and-coming filmmakers (and former winners of 2009 D&AD Student Awards), Tom Wrigglesworth and Matt Robinson. Over the course of a week, they used HP Photosmart printers to tell an imaginative and compelling story in real time using a “stop action” animation technique.

Resubmitted campaigns win Cannes Lions in 2010

Cannes Lions submission rule no. 5: "Advertisements must not have been entered in Press Lions in the Festival in previous years". In reality not everyone respects this rule.

Scrabble

First Ogilvy Mexico's Scrabble campaign shown below was submitted and has not even received a short-list in 2009. In 2010 it wins a Grand Prix. Since it has been withdrawn.

Havaianas

Second, ALMAPBBDO's Havaianas campaign shortlisted in 2009 gets resubmitted in 2010 and wins a Press Bronze.

Screenshoot of the shortlist in 2009:

Screenshoot of the win in 2010:

You can check out the campaign on Ads of the World:

Cheer Dark

Third, Leo Burnett Canada gets a shortlist in 2009 for P&G's Cheer Dark brand and wins a Press Bronze in 2010.

Screenshoot 2009:

Screenshoot 2010:

You can check out this campaign on AotW as well:

Adage and Adme.ru spotted these.

Creative people are just high functioning schizophrenics

New research shows a possible explanation for the link between mental health and creativity. By studying receptors in the brain, researchers at Karolinska Institute have managed to show that the dopamine system in healthy, highly creative people is similar in some respects to that seen in people with schizophrenia.

Ads of the World May 2010 winners

Best Film


Nike: Write the future

Gold


McDonald's: Baby

Silver


Mercedes-Benz: Sorry

Bronze

Best Print


Prime Television, Man vs Wild: Kebab

Gold


Samusocial: Asphaltisation, 2

Silver


Bayer Aspirin & Cafiaspirin: Ex-Wife's Lawyer

Bronze

Best Ambient


Wong Dog Food: Hand

Gold


Plastic Pollution Coalition: Plastic is Forever, Statues caught in stunt

Silver


Grand Prix UV Protector: Don't worry about leaving your car in the sun

Bronze

Best Online


Amnesty International: Tyrannybook

Gold


wp.pl: Magic Boobs

Silver


Missing Children Europe: Disappear from Facebook

Bronze

Best Viral


Dutch Football Federation, 2010 FIFA World Cup: T-shirt

Gold


Fortnight Lingerie: Super Sexy CPR

Silver


Hi-Tec: Liquid Mountaineering

Bronze

Best integrated


Coca-Cola: Spot in the Coca-Cola Label

Best DM


Studio Universal: Calendar

Best outdoor


Findus Fish: Fish Choir

Best art direction


Pictionary: Dog

Best illustration


Colgate Total Floss: Toothpick

Best use of media


Skoda Superb: Boot

Twentythree's very first Cannes entry case

Remember the Alex Bogusky ransom video we posted some time ago?

Twentythree agency claims they may make history and be the very first Israeli agency to win a Cannes Lions on their first year with this self promo work. We don't know for sure if they actually win anything, but it surely was well worth the effort to get noticed and get new clients.

That’s “Chevrolet” to you

This just in: The New York Times reports that employees at General Motors’ headquarters in Detroit are being encouraged to use the brand name “Chevrolet” instead of the long-popular nickname “Chevy.”
Oh, GM. Or should I say “General Motors”?

The switch to the more formal moniker brings to mind an analogous experience in my own career. In the days leading up to the dotcom bust, I was working for a very large Web consultancy that began encouraging employees to adopt more formal attire. “In these more sober economic times…” was how the memo read, referring to the fact that the company was bleeding money at an astronomical rate. Employees were told that collarless shirts were no longer acceptable, and jeans should be worn with discretion. Rather than instilling professionalism and pride in employees, the wardrobe recommendations made us feel even more disconnected from a brand we knew was struggling.

I imagine this is the case with Chevrolet’s employees.

The soul of a brand has little to do with dress codes or names. It resides with the employees who are the brand’s daily caretakers. Legislating formality does not elevate brand perception in the eyes of employees or the public. In fact, it can underscore management’s disconnection from their own brand reality. It also runs the risk of casting the brand as inauthentic. And no brand wants to be inauthentic.

I doubt the American public will ever abandon the name Chevy. My parents drove a Chevy Impala convertible in the early '70s. That car will always be a Chevy Impala convertible. If Chevrolet wants to revitalize its brand, taking its popular nickname away from the American people is probably not the best approach.

Read the full New York Times article.

Wrath of Cannes 2010: It's all about Cannes-tent

Wrath of Cannes is back, and this year it’s all about content! That's Cannes-tent in France-speak.

http://www.wrathofcannes.com

Now in its 4th year, Wrath of Cannes—known as the “other” awards show—is a bitter response to the self-congratulating, glad-handing, marblebag-wearing, Dom-swilling, bronzer-slathered soirees that fester up on the beach in Cannes. But make no mistake, Wrath of Cannes’ creators—indie agency Woods Witt Dealy & Sons—would rather be there. So it’s time you kicked back with a foolish, boozy, pointless celebration of the best work your overworked and underpaid souls can muster.

Now, what exactly is Cannes-tent? It is anything on video. Is a television commercial Cannes-tent? Yes. Is a print ad Cannes-tent? No. Is a video of a print ad Cannes-tent? Obviously.

Entrants must be junior level (2 years experience or less) or have absolutely no experience at all. There is no call for entry, no paper work and no entry fee. Just be sure to bring your Cannes-tent—on a thumb drive, or other removable media—by 8pm the night of the show. Entries will be judged in real-time, and The Grand Coney (see attached photo) will be awarded at the end of the night.

When: Wednesday, June 23 @ 7pm
Where: Kabin (92 2nd Ave bet 5th/6th St)

RIP Apple Get a Mac Campaign

The Get a Mac advertising campaign recently came to an end. The ads, first broadcast in 2006 now can no longer be found on Apple's site. Instead, the usual link now takes you to a page explaining the reasons why you should buy a Mac.

OneMoreThingPodcast has put together a fitting tribute to the many 30 second gems that have amused us over the last five years. Thank you John Hodgman (an Apple user for over 20 years) for the role of PC, Justin Long for the role of Mac and the creative team at TBWA\Media Arts Lab for these 3 entertaining years.

Watch Get a Mac ads here.

New video player

You may have noticed that I upgraded the video player to work better. I'm aware there is an issue with some videos not showing the buffer bar correctly and there are issues with Firefox too. This will be resolved soon.

I'm working on several other larger and smaller things too.

As always let me know if you have any issues or comments. I appreciate your feedback!

Southwest Airlines Declares PETA Ad Too Sexy

Southwest Airlines, which is known for racy campaigns such as Hostesses in Hotpants and "DON'T #$*!% ME OVER," has rejected a new PETA advertisement on the grounds that it is too sexy for the airline’s in-flight magazine.

The ad, which promotes a vegan diet, shows an airport security X-ray scan of a trim woman wearing a bra and panties printed with the words "Be Proud of Your Body Scan: Go Vegan." Diane Ciaglia, senior account manager of Southwest Airlines' Spirit magazine, told PETA in an e-mail that the ad is "too provocative to run in our publication."

"Our ad is less sensational than many of Southwest's own promotions," says PETA Senior Vice President Dan Mathews. "The airline may have canned it because the company is based in Dallas, the heart of the beef belt."

Mr. Ed Dead: And Other Obituaries of the Most Famous People Who Never Lived

The brand new humor book Mr. Ed Dead: And Other Obituaries of the Most Famous People Who Never Lived by Barry Nelson and Tom Schecker is a hilarious parody of famous characters and their imagined obituaries. Mr. Ed: Dead recounts, in laugh-out-loud detail, the lives and deaths of hundreds of illustrious characters, including dozens of advertising icons. These characters had a fictional life, and, darn it, they deserve an equally creative death. Check out a few items from the book.




Ads of the World April 2010 winners

Best Film


D.N.F. (Non-smokers Rights): Toxic Brainstorming

Gold


Warburtons Bread: Burnt loaf

Silver


Samsung: Leonardo da Vinchi in 3D

Bronze

Best Print


Bangalore traffic police: Talk them dead, House-wife

Gold


Fedex: USA-Brazil

Silver


Unicef: Toy soldiers

Bronze

Best Ambient


Bar Aurora & Boteco Ferraz Drunk Driving Campaign: The $73,000 bar tab

Gold


Solidarités International: Water talks

Silver


A Non Smoking Generation: U-Models

Bronze

Best DM


13th Street: Stationery of Horror

Gold


Diaskintest: Tuberculosis 3D-Test

Silver


MODhair: Musical comb businesscard

Bronze

Best Online


IKEA: Resize-a-Room

Gold


MiniBis Chocolate: Happy Harvest

Silver


Gold's Gym Dix30: Heavy web banner

Bronze

Best integrated


Cine las Américas Latin American Film Festival: Bath

Best radio


Norwegian Women's shelter: Emergency call

Best art direction


Zensex Condoms: Plane

Best illustration


Desinfex: Duel

Best use of media


Dagens Industri: A fantastic case - the future of advertising

Most innovative


Eichborn: Flyvertising

Your name goes here.

Your name has been your name for as long as you’ve known you. At least that’s the case for most of us. Sometime between the ages of four and seven months, the neurons involved in name recognition kicked in, and you learned to recognize your own name. And so you learned the word or words that represent you.

What does this have to do with branding? Flash forward to adulthood, and “Jim” and “Karen” and “Mark” and “Hildegard” are not just random syllables. They’re signifiers of personhood and personality. Or as we say in branding, identity.

And that brings us to the brand naming conundrum: Does the name create the identity, or does the identity give meaning to the name? The answer: yes.

A name is a relatively small verbal unit. It can only convey so much. And contrary to the most earnest client aspirations, it can never tell the full story about a brand or product or service. It can suggest that story, but the experience of the brand (or product or service) is what invests the name with meaning.

On the flipside, a brand name is like shorthand. It’s a verbal label, an emblem. It stands for everything the brand represents, just like your name represents everything that makes you “you.”

Let’s go back to people names. If I described my friend “Fred” to you in detail, some of that explanation might stick. But chances are you would need to meet Fred in person to form an opinion of him, which you would then retroactively associate with his name. Your experience of my friend Fred is what gives unique meaning to his name. You might even know other Freds. But your specific knowledge of my friend gives the name Fred specific meaning in his case. It’s a contextual thing.

To take it a step further, think of an expression like “That’s so Fred.” That’s a person’s name acting as a brand in everyday speech. We’re able to take the attributes that make Fred “Fred” and apply them to someone or something else, just by using his name. This is something celebrities are fully aware of—and why they often legally protect their names.
That naming conundrum I mentioned? It’s not easily solved. And maybe it’s not supposed to be. But here’s what I know: People tend to learn more easily through experience than being told. Which is why the better you get to know someone, the more likely you are to remember his or her name.

Does this mean all names are just blank slates? No. Even coined names, which have no dictionary definition, cause our synapses to fire. The challenge is to make sure you’re activating synapses—as opposed to not activating them—with a brand name. Ultimately, how people perceive your brand is how they will understand its name. And somewhere in there, the name will come to represent the brand.

Service interruptions

I'm sorry about the continuous technical issues you may have experienced this week on Ads of the World. It is caused by two separate technical problems and excessive spamming. The combination of these three factors are sometimes slowing the site down and occasionally makes it inaccessible. The whole AotW team is working hard on fixing these issues to ensure fast and error free surfing for you. We the issues will be resolved within days. We appreciate all the emails sent and your kind patience while we resolve the issues!

Update: Fixed now, thanks for your patience!

Ads of the World March 2010 winners

Best Film


Movistar: Connected

Gold


Aardgas KVBG, Natural Gas: Softest heat

Silver


WWF Belgium Earth hour: Darth-Fladder

Bronze

Best Print


Band Aid: Hulk

Gold


Purina Bark in the Park: Tree

Silver


Stella Artois: Security Camera

Bronze

Best Outdoor


Toronto Academy of Karate: Board

Gold


Dutch Railways: Textbus

Silver


Volunteer's Centre Zagreb: You unwrap. You poster. You volunteer

Bronze

Best Ambient


Heineken: Champions League Match vs Classical Concert (Real Madrid, AC Milan

Gold


The Global Literacy Project: The My First Book Project

Silver


Peter MacCallum Cancer Centre: Break

Bronze

Best DM


GGRP Sound: Cardboard Record Player

Gold


Stihl Leaf Blowers: Autumn calendar

Silver


Hemorio: Blood donation card

Bronze

Best Online


Beach Park Complex: Slide

Gold


Lacta: Love in Action

Silver


Hipólito Giménez Blanco: The Apple Boy

Bronze

Best art direction


YMCA: Questions

Best use of media


Burger King: Whopperface

Best minimalist


Tok&Stok: Matches, Chairs

Hildebrands postcard campaign from circa 1900

Hildebrands a leading German chocolate manufacturer at the time created a series of postcards that depicted how people will live in the year 2000. The 1900's is when Jules Verne published his famous books about the future, so people must have been fantasising about the future a lot. Let's see how correct they were. Clothing and social occasions are totally off but the concepts did come true.

The images originally appeared on cardmine, but now seem to be gone.


A quick stroll on the water. We don't have anything to do with balloons, but sure do have dozens of ways to enjoy water on different devices.


Combined ship and railway locomotive. We don't have this, but we do have land water cars and buses mostly used for entertainment.


House moving by train. This became a reality, but for smaller houses and usually moved by trucks.


Personal airships.


Personal flying machines. We certainly have hot-air balloons and many other ways to conquer the sky.


Police X-Ray surveillance machine. We do have many different kinds of spy technologies mostly based on infrared.


Roofed Cities. We do have them, we just call them Malls.


Summer holidays at the North Pole. You can certainly visit the arctic region with one of the huge cruise ships.


Televised outside broadcasting. Hell yeah, in all forms and shapes.


The moving pavement. We do have them on Airports only.


Undersea tourist boats. Not very common, but one can ride a submarine if he really wants to.


Weather control machine. This is something we haven't yet fully managed to do, but China has done many experiments inducing rains.

Now let's look at how we portray the future today.

WeTransfer by Ads of the World

Ads of the World deployed WeTransfer to receive campaigns from agencies. Read about how to send us campaigns here: adsoftheworld.com/upload.

Feel free to send large files through our channel to your own colleagues and clients. It's safe, easy and elegant: adsoftheworld.wetransfer.com.

Top Five Rules for Digital Marketing Success in an Anytime, Everywhere World

By Rick Mathieson,
Author of The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World

  1. Rule #1: Insight Comes Before Inspiration. The most successful digital initiatives typically don't start with the idea for a cool new digital experience. Instead, they start with consumer insights culled from painstaking research into who your customers are, what they're all about, how they interact with consumer technologies, and what they want from the brands they know and trust. Case in point: Dove's "Campaign for Real Beauty."
  2. Rule #2: Don't Repurpose, Reimagine. Creating multiplatform strategies that connect with audiences where they live doesn't just mean posting television spots on YouTube in the hopes they go viral. In a medium where the possibilities are endless, television is the jumping off point to much more interactive and engaging experiences. You've got to invent new ways to help your customers make your brand their own. Case in point: HBO's Voyeur Project.
  3. Rule #3: Don't Just Join the Conversation -- Spark It. Out of the over 600,000 branded pages that Facebook Page Tracker monitors, a mere 57,000 have more than 1,000 "fans." Apparently, most people don't want to be friends with a brand. If you want to be part of the conversation on social networking sites, be the party that initiates it -- through compelling experiences that keep customers talking. Case in point: Johnson & Johnson's BabyCenter.
  4. Rule #4: There's No Business Without Show Business. Your brand is a story; tell it. Don't just sell product; sell the problem it solves, the feeling it gives, the status it conveys, or the value it embodies. But beware of pushing to transform your brand's website into an "entertainment portal" simply for entertainment's sake. In the on-demand era, the best branded entertainment experiences are P-O-S-itive -- that is: personalizable, ownable, and sharable. Case in point: Degree antiperspirant's webisode series "The Rookie."
  5. Rule #5: Want Control? Give It Away. "User-generated content" (UGC) might not be cutting edge (it's been featured on ABC-TV's America's Funniest Home Videos for nearly twenty years), but it's a big-time buzz builder. Young consumers, especially adolescent males, seem more than happy to create their own video ads to upload on YouTube and email to friends. How do you give away control while simultaneously getting what you want? Ensure rewards for making UGC promote your brand, rather than mock or bash it. Case in point: Doritos' $1 million contest for creating a Super Bowl commercial, which, according to the company, generated $36 million in free publicity for the brand before and after the big game.

3D ads in TopGear

Magazines are having a hard time in the age of internet. Readership is in decline and advertisers are spending less and less in the print. Some of the publications however coming up with creative ways to stay in the game. Once great example is TopGear, who came out with a 3D magazine edition this month. Not only they created a big part of the issue in 3D, but they also managed to convince advertisers to convert their ads into the third dimension. The magazine came with branded red/blue anaglyph glasses made of paper and plastic that allowed readers to view the stereoscopic content.


On the cover we see the 3D content announced and the glasses attached.


The first spread with stereoscopic images.


Articles all feature these 3D images that are surprisingly fun to look at.


Ad for Michelin in 3D.


Public service ad reads: "To see what it's like to drive on drugs, take the glasses off." Smart way to take advantage of the red and blue mess that you see without the glasses.


A movie poster in 3D alongside the 3D article.


Nokia could've done so much more here, they just popped some objects into the third dimension. Lame, but at least they are there.


Lack of design skills and creativity can't be helped with 3D either, but still the ad is more engaging than a regular ad.

Overall it's a refreshing experience. Wonder what TopGear comes up with for the next issue.

Yodle writes the book on local online advertising

First Ever Comprehensive Book Covering Online Advertising for Local Business Owners

New York, NY – April 13, 2010 Yodle, a leader in local online advertising and the fastest growing local media company in the United States, is proud to announce the publication of Local Online Advertising for Dummies, which is available nationwide today. The book is co-written by Yodle CEO Court Cunningham and is an all-inclusive guide to local online advertising. It will give local business owners of all sizes the tools they need to find new customers through the Internet.

“Local business owners are the hardest working people I know, so I am excited about the opportunity to make their job easier in taking that critical step online,” said Yodle CEO and co-author of the book, Court Cunningham. “Yodle believes strongly in educating local business owners about the value of online advertising, and this book will empower them to make the best possible marketing decisions.” He adds, “A large number of people on the Yodle team contributed to this book, and I could not be more proud of the result.”

Monster Energy presents the ultimate Slash experience

Monster Energy to Provide Slash Fans with Exclusive Content and Prizes Surrounding Highly Anticipated Slash Solo Album

Los Angeles, CA - April 13, 2010 As the highly anticipated Slash solo album hits the digital and real worlds, Slash and Monster Energy are giving fans the opportunity to access exclusive content and register-to-win prizes by logging onto www.monsterenergy.com now through June 30th, 2010. "Slash is synonymous with so many great things in music and the new album continues that tradition," states Monster Energy Music Marketing Manager, Brent Hamilton. "We are fired-up to be working with him on such a unique program." Monster Energy has produced limited edition Slash/Monster Energy "4-Packs" labeled with unique codes that can be used to access free content, including: One (1) exclusive song NOT available on the Slash album, two (2) additional songs from the album, exclusive video content, Slash Ringtones as well as Wallpapers and Screensavers designed by Slash himself. "We are very excited about the partnership with Monster Energy, as it allows us to introduce and distribute Slash's music to thousands of new retail channels," said Al Hassas, of The Collective. "As major retailers continue to carry fewer and fewer physical records, this is a great benefit for an artist to have new creative distribution avenues."

Monster Energy and Gibson Guitars are also working together to give consumers the opportunity to win the ultimate Slash experience with killer register-to-win prizes (no purchase is necessary to enter the sweepstakes): Grand Prize, 5 fans will win a V.I.P trip for 2 to a private concert with an exclusive backstage meet and greet with the Leather clad, Les Paul toting man in the top hat himself, Slash. 1st Prize, 10 fans will win a very limited edition Gibson Appetite Les Paul Guitar and the 2nd Prize, 50 fans will win Slash's brand new CD, log on to www.monsterenergy.com and rock on!

Just a quick footnote, the "4-Pack" giveaway applies to the U.S. only. But fret not; Monster Energy has made it easy for everyone on this rock called Earth! When fans log onto to the site and enter their country/region, they will be given specific details as to what applies to their region and how to gain access.

Urbania Magazine Covers: Social Media Phenomenon

Advertising Agency: Bos, Canada
Photographer: Gabriel Jones
Art Direction: Simon Beaudry
Retouching: Gabriel Carbonneu
Production: Rodeo Production

http://urbania.ca

iAd from Apple: Advertising's new frontier

iAd is a breakthrough mobile advertising platform from Apple. With it, apps can feature rich media ads that combine the emotion of TV with the interactivity of the web. For developers, it means a new, easy-to-implement source of revenue. For advertisers, it creates a new media outlet that offers consumers highly targeted information.

As Steve Jobs explained iAd combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser’s webpage. Users must then navigate back to their app, and it is often difficult or impossible to return to exactly where they left. iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose. iPhone OS 4 lets developers easily embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry-standard 60 percent of iAd revenue.

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