To get a job in the ad biz, you're gonna need a kick-ass portfolio. Once you have a great portfolio, you need to know how to make sure people see it. Mediabistro's AgencySpy editor, Kiran Aditham, takes you through the steps to become a real-life Mad Man.
Here is one of the videos from our Advertising, Branding and Design education school Creative Pro. It will give you a taste of the dozens of hours of content you will find inside.
Toshiba features some awesome origami sculptures that tell the story of developing innovative products starting from a blank sheet of paper.
Advertising Agency: Grey Düsseldorf, Germany
Director: Hauke Hilberg
Director of Photography / Animation Director: Jim Lacy
Creative Directors: Moritz Grub, Regner Lotz
Production: Bakery Films, Berlin
Music&Sound Design: BLUWI Music & Sounddesign, Hamburg
Aired: December 2010 in Germany, Italy, Portugal and Spain
Olly Moss' take on the original Star Wars Trilogy. Officially-licensed, limited edition 24x36” screen-printed posters available through Mondo Tees on Monday 20th December. A small number of signed artist-proofs will be available from me on Wednesday 23rd December.
The Freelander 2 is a car that excels in both a natural environment and an urban landscape. To dramatize that fact, Y&R NY wanted to show two characters fighting over the car, one character representing nature, the other representing city. Almost like two children fighting over a toy.
The execution was vitally important to get right, so they turned to renowned artist Levi van Veluw. As Menno Kluin, Head of Art, states, “Once we had the idea, we immediately thought of using Levi. His style is ideally suited to the idea and we knew he could bring it to the next level.”
Within four weeks Levi hand-made two mannequins from scratch in his studio in the Netherlands, and photographed them. Both mannequins have an impressive amount of detailing: "City" consists of model cars and other miniature objects as well as small, wooden blocks, while actual moss, grass, leaves, flowers and mud were used to create "Nature."
You may have noticed the new GumGum advertising that we're testing for anonymous users. They appear on the bottom of images. We thought to test how effective it is especially compared to google adsense ads and let you know in a further blog post in case you need it for your site or your clients. Do let me know if it's causes any issues for you. If you're bothered by them, feel free to register on AotW to disable the ads and to enjoy many other benefits that come with the free membership.
Learn to sell in the USA.
Learn to art direct in Brazil.
Learn strategy in South Africa.
Learn to write copy in Australia.
Learn about diverse cultures in Asia.
Learn about creative ideas in Europe.
Make money in the Middle East.
If you're tired of watching music videos featuring people with clothes on, or, worse yet, videos in which people's bodies are constructed according to the basic laws of biology, then you need to check out the Klaxons' Twin Flames, which both dispenses with the excess outerwear and gives us a whole slew of new ways to look at the human body.
Planters, America's leading snack nut brand, launches a new marketing campaign that features Mr. Peanut, the beloved icon, speaking for the first time in 94 years in a series of stop-motion animation commercials that bring to life the “Naturally Remarkable” world of Planters.
Watch the two stop-motion commercials and how they were made.
You can follow Mr. Peanut's witty commentary on Facebook.
On Mad Men this season, Roger Sterling writes a book called Sterling's Gold. That book is available for pre-order on Amazon in the real world.
Advertising pioneer and visionary Roger Sterling, Jr., served with distinction in the Navy during World War II, and joined Sterling Cooper Advertising as a junior account executive in 1947. He worked his way up to managing partner before leaving to found his own agency, Sterling Cooper Draper Pryce, in 1963.
During his long and illustrious career, Sterling has come into contact with all the luminaries and would-be luminaries of the advertising world, and he has acquired quite a reputation among his colleagues for his quips, barbs, and witticisms.
Taken as a whole, Roger Sterling’s pithy comments and observations amount to a unique window on the advertising world—a world that few among us are privileged to witness first—hand—as well as a commentary on life in New York City in the middle of the twentieth century.
A few “sterling” examples:
• When a man gets to a point in his life when his name’s on the building, he can get an unnatural sense of entitlement.
• The day you sign a client is the day you start losing him.
• Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons, and eventually they hit you in the face.
• When God closes a door, he opens a dress.
Sterling's Gold covers it all: business, marriage, and the taste of success made sweeter with a glass of something strong.
The organisers of the 58th Cannes Lions International Advertising Festival are pleased to announce the launch of the Cannes Creative Effectiveness Lions in 2011.
Creative Effectiveness Lions will honour creativity which has shown a measurable and proven impact on a client’s business - creativity that effects consumer behaviour, brand equity, sales, and where identifiable, profit.
Only entries that were either shortlisted or Lion winners, across all categories, at Cannes Lions in 2010 will be eligible to enter into Creative Effectiveness Lions 2011, as these will have already been judged and established as being creatively world-class by the 2010 Cannes Lions juries. The success, therefore, of an entry in the Cannes Creative Effectiveness category will endorse the effectiveness of that creative excellence.
Entries in the Cannes Creative Effectiveness category will be rewarded for Strategy (25%), Idea (25%) and Results (50%). The entries will be judged as one, with no categories, and the awards will be Grand Prix and Creative Effectiveness Lions (no Gold, Silver or Bronze). The winners will be honoured in Cannes on Saturday 25th of June 2011 alongside the Film, Film Craft, Titanium and Integrated Lions winners.
Commenting on the new category launch, Terry Savage, Festival Chairman, said, “With the introduction of the Cannes Creative Effectiveness awards we aim to establish a direct correlation between creativity and effectiveness. Cannes Lions has always been, and always will be, a Festival of Creativity, however now more than ever ROI is paramount to the client and it is important that we acknowledge and reward this but without losing the essence of Cannes Lions.”
Entries for the new Cannes Creative Effectiveness Lions competition open on 4 November 2010 and close on 4 March 2011. The data of all entries will be checked by the external auditors PricewaterhouseCoopers.
Further information regarding this new category and how to submit entries will be available from 4 November 2010 at www.canneslions.com.
When you work in advertising, your job is to create messages that stand out and make an impact to create brand preferences among consumers. The message is always the same. "Buy me, I'm the best," says the ad.
When you are a creative in advertising, your job is to find new ways of saying this. We are here to sell things, everybody knows that. The aim is to do it with a wink of the eye that says: "hey, I know you know I am trying to flog you something, but look, I found a new way of doing it and you'll think its pretty cool." We’re just a wink factory really.
Today there are dozens of advertising festivals around the world that reward these new ways of saying the same thing, these new forms of rhetoric. With Grand Prix, golds and silvers, these chosen ideas strut the Croisette, the covers of professional magazines and are talked about on blogs. And when we see these campaigns, we say to ourselves that advertising still sparkles and is still able to reinvent itself in different forms and different media, to keep surprising us. It's quite exciting to see all that talent on display. It is an engine and an example not only for those who make the advertisements, but also for those who watch them and who commission them. But just between you and me, it’s more the lion that hides the savannah.
For everything that is being rewarded as the cream of the crop, this "new way" to sell us things is only the very tip of a huge wave, a tsunami of campaigns unfurling on people around the world. One only has to have been on a jury in one of the festivals to realise that what is rewarded only represents maybe 0.00001% of global production. And the rest? Well... to be honest it’s not really all that great, it's not really new. You just have to open a newspaper or turn on a TV to see too many repetitious, clichéd, mindless, condescending messages. It is counter-productive for our industry insofar as consumers become increasingly advertising-averse and our customers more wary of the effectiveness of campaigns.
It’s as if there isn’t one discourse per brand but a single formatted advertising language, a sort of “Esperanto” understood by everyone, a bland, unimaginative language of few words that tells everyone “pay attention, this is advertising, this is how to speak in advertising.”
It was this rather disturbing observation that gave the idea to push this paradox to its limit. Since advertising all too often resembles a mediocre rehashing of things that already exist, why not try to create a machine that would do it in our place?
And so the idea of CAI (Creative Artificial Intelligence) was born – a software robot that immediately and infinitely creates simplistic and non-differentiated advertising. CAI represents nine months of relentless work.
CAI is first and foremost the product of a huge amount of planning work. All possible, imaginable brand promises by product category were compiled. Next, CAI was loaded with thousands of visuals, bits of copy, and dozens of typical page layouts. So when you ask CAI to work, she can randomly generate around 200,000 ads.
Let’s get to the specifics. You type in your category product (e.g Junk Food) and then your product (Pizza). Next you have to choose your target audience, the aim of your campaign (create awareness, launch a product, etc.) and you type in your chosen brand name. Following this, CAI will generate your product pack-shot. CAI will then propose all the possible brand promises associated with your product (in our example – crunchy, genuine, homemade etc.). Once this is done (all in just one minute, exactly), CAI will present you with her copy strategy. If you are happy with it, CAI will begin her creative process (20 seconds) and offer you three possible print ads. Once you have made your choice, you can even see your future campaign in situ. Thank you CAI.
It started out as an intellectual game became more and more alarming as it progressed in the development of our robot. It was expected to create a clumsy, rather grotesque machine that would be systematically way off the mark, in a comical way. Unfortunately, this is not the case. CAI produces something that is a caricature, but that very often by some random diabolical grace, reminds us of an ad we have already seen on a street corner or on the page of a magazine.
CAI creates immediately and quasi-infinitely something that resembles advertising but that fundamentally isn’t, in the sense that it lacks essential qualities: novelty, inventiveness and the unexpected. In short, anything that only a human being is capable of producing. CAI is a fascinating but dangerous machine because it synthesizes the nemesis of our creative profession: standardised or formatted thinking, call it what you want.
In this sense, it is our responsibility to cultivate the differences between our agencies, to encourage our planners and our creatives to always strive to go further, to not be content with regurgitating what has already been seen on the web or elsewhere. This is what creates the value of our thought production. It is what we owe our clients and what they have the absolute right to demand of us.
Such is the true story of CAI, the first and, I hope the last, robot who made advertising.
Special thanks to my team:
Here's some fierce Girlrilla street advertising. Two anonymous French students in their 20s recently donned niqābs and short shorts and strolled through the streets of Paris, making sure to hit several government ministry buildings. The women, one of whom is Muslim, call themselves "Niqabitches."
"We were not looking to attack or degrade the image of Muslim fundamentalists – each to their own – but rather to question politicians who voted for this law that we consider clearly unconstitutional," they said. "We want to de-dramatise the situation."
The French senate passed the law last month. It is due to go into effect early next year. A woman who chooses to defy the ban will receive a fine of 150 euros (£125) or a course of citizenship lessons, according to the Telegraph. A man who forces a woman to go veiled will be fined 30,000 euros and serve a jail term.
DDB Brasil, one of the largest and most awarded ad agencies in Brazil, decided to mark its 21st anniversary – celebrated this past September 19 - in an unusual way. The agency has decided start a selection process - to be carried out in a digital environment, and then through face-to-face interviews – to choose a 21-year-old student for an innovative research project. The student will spend 99 days visiting 9 cities in world in search of trends. The cities to be visited include London, New York, Paris, Barcelona Milan, Mumbai, Bangkok, Shanghai, and Tokyo. The selection process starts today at www.99novas.com.br, and the student will depart for those cities on January 9, 2011.
“DM9 has been opening space for the new over these past 21 years. We want new trends, new thoughts, new ways of looking at the world. All from the viewpoint of people who – just like the agency – are 21 years old, and want to build a bright, conscious future”, says Sergio Valente, DDB Brasil’s President.
The trip will involve backpacking and hiking, and will be paid for by DDB Brasil, and the student be assisted by DM9DDB people while on the trip. The student will have to publish daily posts telling about the trends in each place he or she visits. The posts will be published on a public-access blog. At the end of the 99-days’ trip, the blog will be evaluated, and, if the results are acceptable to the agency, the student will be invited to become a part of the DDB Brasil staff in Sao Paulo.
In order to participate in the selection process, applicants must meet a few requirements. The first step – Registration - is already a part of the selection process. Applicants must be 21 years old on the day of departure (January 9), speak fluent English, and provide proof of being a registered student at any college or university in Brazil. Students from all undergraduate courses accredited by the Ministry of Education may take part in the selection process. After registering, students will have to take an online General Knowledge quiz. The 99 students – aged 21 and regularly registered for an ME-accredited undergraduate course – with the highest scores in the shortest amount of time will then move on the second phase of the selection process.
In the second phase, the 99 selected students will have to prove their talent, and show that their English is good. They will be asked to make a 90-second video in English on a topic that will only be revealed on the day, and then participate in an online interview in English.
In the third phase, the number of participants will have been cut down to 9 only. The challenge will become more specific. Each student will be asked to create a blog using the tools he or she is familiar with. The task here is very similar to that the winner will have to perform every day during the 99-day trip. Therefore, the participants will have to show all their knowledge and skills in a very concise way. Those with the best performance will be invited to a face-to-face interview at the agency’s office in Sao Paulo.
After all this process, the time will come to announce the winner. This will be done in the beginning of December this year, thus giving the winner enough time to prepare for the trip, and spend the holidays with his or her family. The preparation exercises for the trip will begin on January 3. Before embarking on the journey, the winner will spend five days at the agency’s office in order to meet the people working there, talk to the agency’s executives, discuss the project, and plan for the trip.
The journey will begin on January 9: London, New York, Paris, Barcelona, Milan, Mumbai, Bangkok, Shanghai, and Tokyo. The result of this journey will be a blog that looks like 21-year-old DDB Brasil: young, daring, and filled with relevant content.
Communications agency creates slightly lighter sequel to its collected works
First there was 2 kilo of KesselsKramer, a book that was more like a brick. Published by PIE books, this hefty tome contained all of the Dutch communications near manic output over ten years. Every piece of work from the very good to the not so very good was included.
In their annual Best Global Brands report, Interbrand, a leading brand consultancy, interviewed CMOs and top marketing executives to discuss the changes in brand management over the past year, the current trends across and within sectors, and the pivotal role of brands in a new era consumer expectations. Interbrand publishes the ranking of the top 100 brands based on a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation. What contributes to a brand's value? The financial performance of the branded products or services, the role of brand in the purchase decision process, and a brand’s ability to continue to secure earnings for the company.
The Inspiration Room is one of the most popular creative portals online. TIR recently released a iPhone app (free). You can view the best in advertising, photography, illustration, post production, marketing and design inspiration from over 216 countries.
Horizontal and Landscape mode for all content
The ability to save branded wallpapers to the iPhone and save images
Very fast download time for video, articles and web browsing
Today, legendary film director Sir Ridley Scott announces Porcelain Unicorn from American director Keegan Wilcox as the winning short film in Philips’ Tell It Your Way film-making contest. See the announcement.
The Top 10 Agencies ranking identifies the individual agencies that have produced the most awarded creative talent in the 10 years since the YoungGuns were founded. Work from these agencies can be found here.
Home Run Inn (HRI) Halloween Promo Videos Feature Past Customer Film Submissions:
Home Run Inn, Chicago’s Premium Thin-Crust Pizza, is holding its 3rd annual “Halloween Video Challenge” together with their global advertising agency, Blue Chip Marketing Worldwide. HRI is on a quest to find the most creative, pizza loving CRINGE-WORTHY horror film featuring HRI’s scary-liciously good pizza. Starting Monday, September 27th through October 18th, participants can submit their original two-minute HRI horror film to www.HomeRunInnContest.com where online voters and a judging panel will choose the most frightful flicks. Fifteen finalists will move on to the second round and online voters will ultimately determine the Grand Prize winner, announced on or around October 26th. The winner receives $2,500 and a Halloween Party in a box for 25. The top 15 finalists received HRI pizza for one year and a Flip video camera.
When you are Nike, you just do it. There's absolutely no point being timid or ordinary. You blaze trails, create trends, draw attention.
Access created Nike Extreme experiences around the globe. Here are a few of our concepts in which they uses the Nike singular swoosh power to create serious buzz. The kind of buzz that goes viral because people love it. Because they are having fun doing it.
Do annoying jingles, creepy animated characters, and cheesy celebrity endorsements in advertisements rile you up? If so, Consumerist.com wants you to vote! Kicking off today, Consumerist.com is on the hunt for the worst ad in 2010—and no company is safe.
“Every day we are bombarded with commercials that we have no control over,” said Meghann Marco, Executive Editor of Consumerist.com. “Now is the chance for viewers to shout back and put their worst commercials on the chopping block for all to see.”
In mid-August, the editors at www.Consumerist.com asked readers to name the worst commercials currently airing on TV, and the response was overwhelming. The only qualification placed on potential nominees, aside from being grating, overplayed and obnoxious, was that they had to be for national brands, and air during 2010. Among the ads that drew complaints were those for Progressive Insurance featuring “Flo, the Progressive Girl” and those for the yogurt Activia, featuring actress and pitchwoman Jamie Lee Curtis.
On Wednesday, September 22, Consumerist.com will post the full list of nominees and open the door for voting on the worst of the worst. Categories will include:
Absolute Worst Ad In America
Most Grating Performance
Most Annoying Animated Character
Celebrity Who Apparently Lost The Most Money In Housing Crash
Duo Or Group That Most Needs To Be Broken Up
The winners in their respective categories will be announced on Wednesday, September 29 and will receive the coveted “Fast-Forward” Award. All winners will be based on consumer votes.
Click here to visit Consumerist.com and view the 2010 nominees this Wednesday, September 22.
Jack Link's® Beef Jerky, the No. 1 U.S. meat snack brand, is giving film and advertising students a chance to create their own Jack Link's TV commercials. The “Messin' With…? Student Film Contest” invites students to create and produce a 30-second TV spot using Jack Link’s award-winning Messin' With Sasquatch advertising campaign as their guide.
“Since its introduction in 2006, Jack Link's Messin' With Sasquatch campaign has achieved cult-like status and fans across the country have posted thousands of parody and tribute videos online,” said Jeff LeFever, director of marketing, Jack Link’s Beef Jerky. “The Messin’ With…? Student Film Contest asks film students to put their own unique spin on the original ‘Messin’ With’ theme without using Jack Link’s brand icon, Sasquatch.”
Video entries may be submitted via e-mail (less than 20MB) to firstname.lastname@example.org beginning Sept. 1 through Oct. 20, 2010. All entries will be available to view online. At the end of the submission period, a panel of judges representing Jack Link’s Beef Jerky will choose one winner that exemplifies the spirit of the “Messin’ With” campaign in the most original and creative way.
The winning submission will air on ESPN during the 2010 World Series of Poker Final Table this November. In addition, its creator will receive a Sasquatch-sized prize package worth $2,500—including round-trip airfare for two to Las Vegas, a two-night stay at the Rio® All-Suite Hotel and Casino, two tickets to attend an exclusive World Series of Poker viewing party in Los Vegas to view the winning TV spot live, an expense allowance, product and other prizes.
The official contest rules and regulations are available online.