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Leo Burnett "When to take my name off the door"

Kiss Films Calendar 2012

Kiss Films Calendar 2012

Kiss Films Calendar 2012

Kiss Films Calendar 2012

Kiss Films Calendar 2012

Kiss Films Calendar 2012

Kiss Films Calendar 2012

Kiss Films Calendar 2012

Kiss Films Calendar 2012

Kiss Films Calendar 2012

Kiss Films Calendar 2012

Kiss Films Calendar 2012

Kiss Films Calendar 2012

Advertising Agency: Kiss Films Inhouse Creative, India
Design / Concept: Dalbir Singh
Photographer: Ashish Chawla
Stylist: Rishi Raj
Models: Katrina Levshova Day, Marina Grigoreva, Marcela Cura
Make Up: Bishnupada Sinha, Kazi Rai
Hair: Avinash Sinha, Karan Rai
Production and Creatives: AAA productions, www.ashishchawla.com

Kim Jong Il's legacy in advertising

Ads of the World November 2011 winners

Best Film


Organ Donor Foundation: Leila

Gold


Martini: Luck Is An Attitude

Silver


Canal Digital: The Man Who Lived in a Film

Bronze

Best Print


WWF Desertification: Elephant

Gold


Alerj: Rainforest protection

Silver


McDonalds: Large Coffee, 2

Bronze

Best Ambient


Norte Beer: Photoblocker

Gold


National Geographic / UPC: Live Augmented Reality

Silver


Nestlé Waters, Contrex: Contrexperience

Bronze

Best Outdoor


McDonald's Fries: Fry lights

Gold


Community First Credit Union: Flexible Bus

Silver


Kvällspressen Impact: A really unalternative media, Stairs

Bronze

Best Online


ROM: Romanians are smart

Gold


Volkswagen: Fanwagen

Silver


Olla Condoms: Unexpected Babies

Bronze

Best DM


XXXLutz, Moemax furniture store: The wedding proposal

Gold


Ginga Films: Flip Cards

Silver


SP Breweries: Annual report made of beer coasters

Bronze

Ads of the World October 2011 winners

Best Film


Google Chrome: Angry Birds

Gold


Johnnie Walker: Keep Walking, Brazil

Silver


Canal+: The bear

Bronze

Best Print


Shera Sound Proof Windows: Living Room

Gold


WWF: Circle of life

Silver


Terra Travel: Architect

Bronze

Best Ambient


Pergo Floors: Pergo Vs. Everything

Gold


ReThink Breast Cancer: Boobyball stunt

Silver


Mobilia shopping mall: Easier parking

Bronze

Best Outdoor


Volkswagen Beetle: Juiced Up

Gold


Mitsubishi i-Miev: iMiEV Electric Billboard

Silver


Westlake Hardware: Zombie Preparedness, For Humans

Bronze

Best Online


Smart: Made for two

Gold


Costa Rica Tourism Board: Million Dollar Gift of Happiness

Silver


Beck's: Sobriety Test Mobile App

Bronze

Best DM


Viva e Deixe Viver Association Voluntary Storytellers: Stories Pills

Gold


Nutkase: Institute for Creative Disorders

Silver


Kudu agency self-promo: Business card

Bronze

Career Evolution Advertising

50 years of creative work in film: D&AD Awards 2012

50 years of inspiring design and advertising creative.

Ads of the World on Social Media, now on Google+ too

We are truly grateful for all your attention given us here on the website and in social media. We just launched our Ads of the World Google+ page, so if you like you can follow us there too. We're on Facebook and Twitter too.

Campari: It's the end of the world baby calendar

An ancient Mayan prophecy, indicates the 21st december 2012 as the possible "end of the world" day. To exorcize this fateful event, Campari realized a calendar on this theme. In the shots the actress Milla Jovovich wears 12 surreal dresses representing some of the possible disasters that will end the world. Needless to say, the calendar ends the 21st of december.

Campari calendar
January: Wave

Agency proves creativity takes time

Creativity takes time. If clients don't give enough time to agencies they will only come up with first ideas. To prove this hypothesis to clients agency produced a film and sent it to clients. Watch the Café Creative Golden Drum 2011 shortlist video.

The details of Ogilvy Asia Digital's recruitment poster

A recruitment poster that takes digital job applicants to our website via a new kind of QR code. Unlike most QR codes, this one can be read from any angle, and will take them straight to a digital recruitment page on our website where they are given an email address to send their CV to. The right candidates will download the latest QR reader at www.i-nigma.mobi on their mobiles to view. See details below.

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Directors: Alvin Lim, Richard Sorensen
Art Directors: Alvin Lim, Hubert Yeung
Copywriter: Richard Sorensen
Illustrator: Mask Ho
Retoucher: Nash Lee - Redworks
Business Director: Tak Chi Lee
Account Manager: Paul William Lam
Other Credit: Sue Olivier
Published: August 2011

Dvein's titles for Eva

Barcelona-based and Blacklist-repped Dvein were invited by the Spanish film director Kike Maíllo to take part of his first feature film, Eva, by making the main titles as well as a machine called the Hand Up.

Eva is a retro futuristic sci-fi thriller in which Alex, a young scientist, returns to the town where he grew up to complete an unfinished project and create a boy robot. For more infos about the film visit evalapelicula.com.

Direction / Animation: Dvein
Renderfarm: Renderfarm Solution
Music: Evgueni Galperine, Sacha Galperine
Sound Design: Oriol Tarragó

Would you let them in?

Introducing director Jeff Low’s first music video – “We Met” for Jennifer Courvoisier.

Coming out of an election period in Canada, when director Jeff Low saw people canvassing door-to-door for votes, he thought, wouldn’t it be funny if they were asking home-owners if they could come in and dance for them instead of soliciting for votes. So the concept for this music video was born.

When told of the idea, Courvoisier, who Low knows through friends, loved it and the song “We Met” was chosen for the video – which is fitting as they are going around meeting people.

The video was shot over two days in Toronto with Courvoisier and the crew knocking on about 75 doors asking to gain access to perform and film.
“I was surprised by how many people would open their doors to us,” says Low. “It got to the point where we were shocked when people didn’t let us in. I couldn’t believe how many people were willing to let cameras into their homes.”

Song: We Met
Artist: Jennifer Courvoisier
Director / Concept: Jeff Low
Director of Photography: Carey Hollinger & Jeff Low
Editor: Jeff Low

Muammar Gaddafi's legacy in advertising

Also check out George W Bush's and Bin Laden's legacy in advertising.

Ads of the World September 2011 winners

Best Film


DnB NOR, Norwegian Bank: Finally married

Gold


Reseau Ferré De France: Tomorrow on track Today

Silver


Chipotle: Back to the Start

Bronze

Best Print


Leo Burnett France: Creative calendar

Gold


Bröker Security Systems: Burglars, Horn

Silver


Traffick Lights: Restaurant

Bronze

Best Ambient


Carlsberg: Bikers in Cinema Stunt

Gold


Warner Bros Contagion: Bacteria Billboard

Silver


Durex: Xerud the lover's fortuneteller

Bronze

Best Outdoor


Quebec city magic festival: Magic hat and pigeons

Gold


NFS (Dutch Stutter Foundation): Stutter billboard

Silver


VISA, Wellington On a Plate Culinary Festival: Giant Lobster Bus

Bronze

Best Online


Ariel: Fashion Shoot

Gold


CFG (Cosmo For Guys): What Girls Look At

Silver


XBox Kinect: Kin the Magician

Bronze

Best DM


Oreo: Crumb Case

Gold


Hell Pizza: Mis-Fortune Cookies

Silver


Jive Talk: Augmented Reality CD Package

Bronze

Best student work


PooPons

   

Steve Jobs Homage Ads


Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Art Director: Dinesh Gore
Copywriter: Shehzad Yunus


Advertising Agency: Raineri Design, Italy
Art Director: Gigi Pasquinelli


Advertising Agency: Agency4e7, Vienna, Austria
Creative Director: Alex Schönburg
Art Director: André Huber


Advertising Agency: Avrett Free Ginsberg


Advertising Agency: Federico Mauro, Rome, Italy
Creative: Federico Mauro


Creative: Daniel Rehpani


Advertising Agency: Periscope, Minneapolis, Minnesota, USA
Art Director: Brian Boord
Copywriters: Scott Dahl, Rob Peichel
Illustrator: Brian Boord


Creative: Enrique Espinoza


Advertising Agency: Maksim Fulltime, Guayaquil Ecuador
Chief Creative Officers: Jimmy Landaburu, Chuck Vallarino
Art Director: Jimmy Landaburu
Copywriter: Freddy Ordoñez


Advertising Agency: Redlime, Sri Lanka


Advertising Agency: Bang In The Middle, Gurgaon, India
Chief Creative Officer: Prathap Suthan
Art Director / Copywriter: Viral Pandya


Advertising Agency: agenta agenturgruppe, Münster, Hamburg, Berlin
Managing Directors: Oliver Grage, Andre Schmechta, Michael Hartung
Creative Directors: Dominik Heinrich, Christian Broll, Stefan Stumpe
Art Directors: Ulrich Hock, Manfred Teschlade, Bettina Schnake




Advertising Agency: DDB Cairo, Egypt
Creative / Illustrator: Ahmed El Habashy


Advertising Agency: Erwin Penland, USA
Executive Creative Director: Andy Mendelsohn
Associate Creative Directors: Stephen Childress, Rick Bryson


Advertising Agency: The Lab Ideas
Creative Director: Mariano Kalmus


Creative: Odysseas Galinos- Paparounis


Advertising Agency: Euro RSCG 360, Lyon, France
Executive Creative Director: Hugues Pinguet, Stéphane Morel
Art Director: Quentin Delachaux
Copywriter: Stéphane Le Frapper


Creative: Craig Fitzgerald


Eduardo Rodriguez
Copy and Art Director


Advertising Agency: Aayan Communication
Executive Creative Director: Fayyaz
Creative Director: Ali Saeed
Copy Writer: Faiz Ahmed



Advertising Agency: Extra Credit Projects, Grand Rapids, MI USA
Creative Director: Rob Jackson
Art Director: Josh Best
Copywriter: Scott Schermer


Advertising Agency: Mangomedia, Ciudad de Guatemala, Guatemala
Creative Director: Martin Cheren
Art Director: Martin Cheren
Copywriters: Martin Cheren, Massimiliano Ricci


Advertising Agency: San José, Costa Rica
Creative Director: David Carvajal
Art Director / Copywriter: David Carvajal


Advertising Agency: ACTIF Advertising Agency, Costa Rica


Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Art Director: Carl Robichard
Copywriters: Nicolas Massey, Luc Mérineau


Advertising Agency: AUFBRUCH, Düsseldorf, Germany
Art Director: Alexander Gerlings
Junior Art Director: Magnus Siemens
Copywriter: Robert Meißner


Advertising Agency: Evolution Alexandria, Egypt
Art Director: Khaled Soliman


Advertising Agency: vollblutwerber
Creative: Malte C. Bayer


Advertising Agency: Leo Burnett, Sri Lanka


Advertising Agency: dlk estudio, Caracas, Venezuela
Creative: Joel Pallotta


Advertising Agency: Paradigmplus, India, Pune
Creative Director: Nitin Adake
Art Directors: Nitin Adake, Dinesh Sapkale
Copywriter: Nitin Adake
Typography: Nitin Adake, Dinesh Sapkale
Published: Octover 2011


Advertising Agency: Friday Creative
Creative: Milan Vuckovic


Creative: Elmalah Ahmed


Advertising Agency: Leo Burnett Colombia
Copywriter: Marvin Leiva
Art Director: Jorge Valencia


Advertising Agency: DDB, Cairo, Egypt
Creative / Art work : Muhammad Salah

The first Polaroid tear-off calendar in the history of photography: POLADARIUM 2012!

Every day this calendar reveals a new Polaroid photo, each with its own little story: on the front of each calendar page there is a Polaroid on the back there is a short description about the background to the photo and information about the photographer.

POLADARIUM 2012 is published by seltmann+söhne Lüdenscheid, Berlin. Edited by Lars Harmsen and Raban Ruddigkeit. Publication date is October 10th, 2011.

Why the creative class is especially sad today


Designer: Jonathan Mak

It’s not too much of a statement to call Steve Jobs the father of the modern creative class.

The first thing I ever wanted to be was an illustrator and the first place I ever really practiced that craft was on my Apple IIc. This was in the early ’80s, and despite the fact that my mother owned a small ad agency at the time, it wasn’t clear to me that Illustrator was a conceivable profession. I attempted to find a more practical application of my creative desires - architect. But from this, too, I was dissuaded - “many architects simply spend their careers creating plumbing diagrams for office buildings” I recall being told. So I aimed for Doctor - surely this was unassailable! And off I went to Trinity College. With my Macintosh.

There, in my freshman year, I got my first email address and downloaded the Mosaic browser and learned what a hyperlink was and went for the first time to the many strange and beautiful destinations it could take me. There on the Internet and on my Mac I opened my consciousness to an entire world of media being made and people making it.

I began recalling more frequently the many preteen hours I’'d spent with MacPaint and Print Shop. Sunday dawns filled with the incessant screeeeeeeech and whir, screeeeeech and whir of a dot matrix printer howling out a 14 foot banner: Happy Mother’s Day! Maybe there was an Illustrator still in me?

But by this time I was a writer. The die had been cast. I edited the Opinion section of The Trinity Tripod with Jamie Evans. In addition to writing and editing, we also had to lay out the section each Tuesday night before the printer pick-up on Wednesday morning at 6 AM. This was where I learned desktop publishing, in Quark and Photoshop, on top-of-the-line Macs.

Using those wonderful computers made this task fun. I could move pictures - and type! Oh those are called Drop Quotes! And slowly, as I completed all of the Pre-Med class requirements and contemplated taking the MCAT, I realized I didn’t need to take the MCAT, or become a doctor. I realized that being a creative professional was not just a possibility, but that it was happening - people just a few years ahead of me were graduating and doing just that! And I could too!

And if this feeling was strong enough to penetrate the thoroughly pre-Med, pre-Law and pre-Corporate ramparts of Trinity College I knew it was real. And all of these realizations happened face to face with and largely because of the power of Apple computers. And my entire career has followed. And I am not alone.

Some version of this story can surely be told by every one of my colleagues. We are not masters of the universe, we are pious citizens of the creative class. We are aesthetes and nitpickers, masochists and technophiles, organizers and disorganizers, pixel-pushers and stubborn brats, nerds and artists, oversharers and brilliant hermits, scientists and authors, gamblers and brigands, drawers and dreamers.

We are different.

We are different because of Steve Jobs.

Dave Skaff
Creative Director
The Science Project

Consumerist.com Names Nominees for 2011 Worst Ad in America Awards

In the midst of Ad Week, Consumerist.com has just announced the nominees for the second annual Worst Ad in America Awards.

The birth of Kids Love Jetlag, a creative digital influence agency

Fred & Farid have announced the creation of KIDS LOVE JETLAG, a creative influence agency.

Unlike other FRED & FARID GROUP agencies (FRED & FARID PARIS, HELLO SUNSHINE, EDDI&SON, FURIOUS MONKEYS), this 5th agency has been developing across different fields and, in addition to their "hard-core" of digital strategists and community managers, integrates a number of social network devotees who currently work within those 4 existing agencies.

South Africa's hottest tv ad yet?

J Crew, one of South Africa’s leading men’s fashion retailers has produced a new television advert aimed at promoting their 25% Off Men’s Shirts special offer. Accompanying the advert is an oh-so-sexy behind-the-scenes video bound to create a bit of a stir.

Copywriter pranks his Creative Director

Copywriter pranks his bald creative director while he's away for 3 days.
Copywriter is now looking for a job. See the story below.

Prankster: Brain Wilkens
Edit and Motion: Ricardo Cozzolino
Design: Michelle Bury Campbell
Artists: Lots of incredibly talented agency folks

Martin Schoeller photoshoot for Dallas New Generation

With the upcoming premier of the Dallas series in summer 2012, Turner Networks commissioned Martin Schoeller to shoot portraits of the show’s cast in Plano, TX. These images, that include returning members of the original cast as well as a new generation, will be used for promotion of the show.

London 2012 Paralympic Games Campaign

McCann Worldgroup has released a new poster campaign to promote ticket sales for the London 2012 Paralympic Games, featuring striking illustration by HelloVon.

Is your neighbor the next big thing in social media?

See the promo videos for Martin Lindstrom's new book we previously blogged about. Meet the Morgensons - before they meet you. A 3-million dollar live social media experiment - with shocking results.

This is Erika, my girlfriend...

Copywriter Miguel Durão from the UK created this honest and home made self promo video. Enjoy!

Ads of the World August 2011 winners

Best Film


Adidas: Adizero, Mini skirt

Gold


STA Travel Australia: Move

Silver


Läkarmissionen: Ashamoni

Bronze

Best Print


City Of Belgrade: Clean after your dog, 2

Gold


P&G Vick: Knockout, Girl

Silver


Fluff & Stuff Cookies: Strawberry

Bronze

Best Ambient


MTV: Chopsticks

Gold


Fisherman's Friend: Bank of Friendship

Silver


Rehau windows: Money rain

Bronze

Best Outdoor


Galeria Melissa: Making of the animation made with 350 thousand de Post-it notes

Gold


Specsavers: Scooter

Silver


Cedars-Sinai Spine Center: We know how you feel

Bronze

Best Online


Volkswagen: Safe for work, Side Assist Office

Gold


1-800 Flowers: Flowers from Facebook

Silver


CFG (Cosmo For Guys): iPad Head Girl

Bronze

Best DM


Valberg: Safe-calendar 2012

Gold


Mercedes-Benz: Fast and easy

Silver


Liga Portuguesa Contra a SIDA (Portuguese League Against AIDS): Wear a Condom

Bronze

Martin Lindstrom's new book Brandwashed

If you've ever signed up for a loyalty card, given in to your kid's plea for a brand, or used Foursquare or Facebook…you've been "brandwashed." Read the intro attached provided by the publisher.

Watch the trailers here

Ads of the World July 2011 winners

Best Film


Volkswagen Tiguan: Translator

Gold


TMB Bank: Make the Difference, Story of Panyee FC

Silver


Toronto Zoo: Rock Paper Scissors

Bronze

Best Print


TopGear Magazine: Road safety, Social media

Gold


Vauquita: Order

Silver


Diamond Coffee: Office Worker

Bronze

Best Ambient


Tetley Infusions: Break Your Routine

Gold


Avon: Miraculous Mirror

Silver


Global Angels: Help Someone Far Away

Bronze

Best Outdoor


Dry the River - No Rest: 3D paper-crafted horses

Gold


SunSmart Cancer Council Western Australia: Cut Out

Silver


Coca-Cola / WWF: Plant Billboard

Bronze

Best Online


Playboy: Viral Bunnies at home

Gold


Mad Men Season 4: Mad Men ad

Silver


Lipton Ice Tea: HAHA Virus

Bronze

Best DM


T.D.G. Vertriebs: Cheese Pencil

Gold


Philips Special Lighting: Magnet

Silver


Surfrider Foundation: 2011 Calendar

Bronze

Surfrider 2011 Calendar

Help us keep the Ocean clean.

Advertising Agency: Y&R Paris, France
Creative Director: Laurent Bodson
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: Fred Meylan
Retouching: Fred Perrot / The Shop
Models: Elite Paris, Metropolitan, Next Models. Rosanne Olson
Published: January 2011

Neil French's new book: Sorry for the Lobsters

Neil French is without a doubt one of the most inspiring and famous advertising copywriters ever lived and he has just published a book about his professional and personal life titled Sorry for the Lobsters.

Read Indra Sinha's foreword

A CRAB STARTER

Twenty years ago, the journalist Philip Kleinman and I were sitting in a shack-on-stilts in a swamp off the southwest tip of Malaysia dismembering large mangrove crabs and discussing the problem of what the hell to do about Neil French.

I had just finished judging the Singapore Creative Circle awards. There were five judges, three of us from London: me (CDP), Alexandra Taylor (Saatchi) and Steve Dunn (Leagas Delaney). We were all experienced D&AD jurors. It was in our blood to be cruel, ruthlessly to reject anything less than perfect, to acknowledge only what was outstanding and reward nothing but the conspicuously brilliant.

We’d arrived not knowing what to expect. Singapore surprised us.

On day one, we were asked to listen to an opera, written and performed by a local agency and entered in the ‘self-promotion’ category. It was three hours long.

‘I’m not giving it three minutes,’ said Dunn, never a diplomat. ‘It’s a piece of unmitigated shite.’

On day two we were surprised again, this time pleasantly. Among the thousands of press ads lining the walls were a considerable number of striking ideas, witty, unexpected, many of them written with a sort of rakish nonchalance that we guessed must be typical of the easy-going Singaporean way of life. We further supposed that, as would have been the case in London, this pool of excellence represented the work of probably half a dozen of the most creative agencies.

When the judging was over, we learned that we had awarded 3 of our 5 golds, 19 of 23 silvers, 30 of 45 bronzes and the Campaign of the Decade to just one agency.

Not only that, they were all the work of one person.

Well – as you can imagine – consternation! We’d made a mistake. Must have.

In a panic we decided that we had no choice but to recall all the entries – the entire show – and judge the whole lot again. It was 9 pm, we’d been working for twelve hours and fwelling can die lah, as they say in Singapore, but sandwiches were sent for, and gallons of coffee, and we began the long trawl, looking for something, anything, we might have missed that just might deserve an award – anything not by Neil French.

Somewhere deep in the small hours we stopped and admitted defeat. We had found . . . nothing.

Kleinman, tearing into the crustaceans, had been giggling and sniggering as I unfolded my tale. Now he had a fit of hysterics and coughed fragments of crab all over me. As an ex-editor of Campaign he'd been around advertising long enough to see the problem.

‘Oh this is hilarious. It’s fucking genius. You’ve done everything in your power to take away his awards and give them to other people, and they are going to complain that you rigged it.’

‘Exactly.’

‘Only one thing to do,’ said Kleinman. ‘On the way back we buy a durian fruit. You know, one of those bloody great spiky things that look like armoured footballs. They smell so awful they’re said to taste like eating custard in a lavatory and they’re pollinated by bats and the Singapore government has banned them from the subway and hotels. So we get a durian, smuggle it into our hotel, then just before the awards dinner, you nip downstairs and slide it under Frenchie’s table. It’s the only way.’

‘The only way to what?’

‘To remind the bugger that he is human.’

According to his own confession, Neil French arrived in Singapore on the run from the British police and taxman. He stayed 25 years and what he did there changed advertising, first in Asia, then in the rest of the world.

It has taken Neil’s friends, me among them, years to persuade him to write his memoirs. This book is the happy result. It tells the stories of some of the campaigns we rewarded on durian night all those years ago, plus many others. Woven in are stories from his personal life. And what stories!

When Neil invited me to contribute this preface I said to him, you do realise that after you called my first book ‘unreadable’, asking me to write about yours could be a bit of a risk. He laughed. Well, I guess that when you’ve been a bouncer, a matador, a pornographer, dated a Mafia’s don’s daughter then refused to marry her, and had a contract put out on you by a disgruntled girlfriend, you don’t frighten easily.

So, here it is at last. Neil French in his own words. Great ads, great stories, great fun.

And like everything the man writes, very very readable.

INDRA SINHA
Sussex, May 2011

D&AD's White Pencil initiative

D&AD hosted a round table with some of the world's leading creative directors at the Cannes Festival of Creativity last month. The initiative, to support, the launch of D&AD's White Pencil initiative.

Judy Starkman's Secret Life of Swimmers

Large-scale Banners, Film & Website Showcases People & Pool in Los Angeles

Original Film director and photographer Judy Starkman has been a swimmer all of her life, a passion that offers a counterpoint to her life in commercial directing and advertising. It was during one of her hour-long swims at the Culver City Plunge, a not-so-well known municipal pool, that she developed the idea for a unique public arts project now on display as large-scale banners along Culver Blvd. The project fuses Starkman’s photography and directing endeavors in an integrated project that is part civic promotion, part documentary photography project that includes stills on banners, a custom website www.thesecretlifeofswimmers.com and viral promo short film that can be viewed here: http://bit.ly/secretswimmers.

“The Secret Life of Swimmers” illuminates a story Starkman knows well--that every die-hard swimmer has a life outside the pool. And that swimming is the great equalizer. Each character in “The Secret Life” is seen in the regalia of his or her everyday life and, in an identical pose poolside, baring all. Or nearly all.

The banners feature such real-life characters as a UCLA English professor, a local chef, a truck driver, a firefighter, a young mother, a veterinarian, and a physical trainer who lost a leg in an accident. Like Judy, all are self-proclaimed lap-swimming “addicts” who have a found a special kinship and community at the Culver City Plunge.

No one was afraid to pose for me, or to appear virtually life-size on street poles throughout the city,” says Starkman. “They are young and old. Some are in fantastic shape, but most are just regular people.”

Starkman says the idea came one day in the locker room, when a middle-aged woman, dressed in a business suit began getting herself ready for the water. “I watched as this obviously high-powered, buttoned-down person ‘transform’ herself in minutes into a swimmer just like all of us. There was such a striking difference in her appearance, I thought about her while I was swimming. I thought to myself, this is her secret life. It was literally then the idea popped in my head.”

The Director/Photographer envisioned the project as a series of diptych photographs, and began asking swimmers who caught her eye to pose. She would photograph them first at the pool, and then in their “other” environment--business, home, and so on.

“My first subject was Blake Allmendinger. All I knew was that he was a dedicated swimmer, with a meticulous stroke and a deep tan,” she says. “It turns out he is a professor of English at UCLA who specializes in the history of the American West.” Starkman photographed him in his skimpy Speedo bathing suit poolside, and then in his office where he is researching his next book, and where he feels comfortable wearing some of his western gear.

Word soon spread among the regulars at the pool, and soon Starkman was busy capturing the “secret” lives of many of her fellow swimmers.

“One of my subjects was Barry Shore, who by all accounts, is the “happiest” man at the pool,” she says. “Barry’s story is inspirational. A non-stop businessman and entrepreneur, Barry woke up one day -- years ago completely paralyzed. He had contracted Guillain Barre’ syndrome.”

Barry struggled through years of physical therapy, but never truly regained mobility until he began swimming at the Culver City Plunge. On the street, he makes his way using a walker. In the pool, he swims laps an astounding three hours each day.

A devout Jew, Barry’s “secret” life, shows him at his orthodox synagogue in West Los Angeles. Normally not open to women, Starkman’s photo shoot was an adventure in itself.

“Barry was great,” she says. “The Rabbi was a little nervous.”

Starkman photographed Jason Christopher, another inspirational swimmer. Jason, a personal trainer, lost a leg in a traffic accident, and “hops” to the water’s edge to begin his swimming routine.

Daniel Dobbs is a Culver City firefighter, who posed for Starkman in front of a wall of flames at his training academy.

Nina Shorey is a tattooed wife and mother whose job is restoring antique flutes.

And so on...

Starkman first approached the City of Culver City more than a year ago to pitch the idea for a public arts display featuring her swimmers. The city responded positively, eager to promote the Culver City Plunge Pool as place of community in the hectic metropolitan area. Together they devised a plan. The street banners will be displayed along Culver Blvd. right in the heart of downtown, and then moved to Sepulveda Blvd where they will hang for twenty-four months.

"I always have an eye out for interesting stories or characters and am naturally curious,” concludes Starkman. “It's not something that has an off switch. It's automatic so even while I'm swimming I can see the potential in a subject. The process of discovery is equally as thrilling."

For more on Judy Starkman, please visit: http://www.judystarkman.com/

Ads of the World June 2011 winners

Best Film


Axe 2012: Noah's Ark

Gold


Editorial Dossier Platinum Pencil: The Counter Demoralization

Silver


BMW: Concrete walls

Bronze

Best Print


Pictionary: T-Rex

Gold


Volkswagen: Rake

Silver


Carrefour express: Pearl Jam

Bronze

Best Ambient


Bing: Decode JAY-Z

Gold


World Kitchen Corelle Dinnerware: Vending Machine

Silver


Wrigley's Extra Polar Fresh: Mint Parking Ticket

Bronze

Best Outdoor


Samsonite: Heaven and Hell

Gold


Human Rights Watch: Burma installation

Silver


HomePlus: Subway Virtual Store

Bronze

Best Online


Hotels.com: Trip your face

Gold


Zonacitas.com: Singles Finder App

Silver


Jeep Wrangler: Drive your track

Bronze

Best DM


Tok&Stok: Toy Chair Business Card

Gold


Miller: Boombox

Silver


ArtCenter: La Pizza

Bronze

Best image editing


Shieldtox Naturgard: Chameleon

Best art direciton


Solidarités International: Water and ink

Best use of media


All Good Bananas: Listen to your conscience

Feedback from the e-G8: the other Internet brand bubble?

Raphaël De Andreis is CEO at BETC Euro RSCG Paris. He recently attended the e-G8 meeting and would like to share his insights. The result is a sharp report on social media from a marketing expert on the inside.

I have just had a unique experience. At the e-G8, I witnessed the political triumph of the e-brands. Be it on stage, with Mark Zuckerberg (Facebook), Eric Schmidt (Google) John Donahoe (EBay/Paypal), or in the audience (LinkedIn, Twitter, etc.), they were all there, with the exception of Apple.

The e-brands have become so powerful that the eight greatest powers in the world need to dialogue with them in order to govern. They are powerful from an economic point of view (between 20% and 30% of GDP growth is tied to the Web) and powerful from a political point of view - their presence or absence in a country is a criterion of democracy according to French President Sarkozy and President Obama has already turned Facebook into the key medium of his re-election.

For the first time in corporate history, a handful of companies, aged 5 to 25 years at most, can credit themselves with playing a vital role in society. From Tunis to San Francisco, who could imagine living without them?

FAREWELL DEAR COPYWRITERS.

A person working for a well known agency wanted to let advertising people know that copywriting ain't dead. He sent me this to be posted on Ads of the World. Enjoy.

It was a time when copywriters were akin to their peers, art directors, and recognised as genuine creative - able to imagine concepts and concretely write advertisements -.

But these heydays are well and truly over.

Neil Frenchʼs testimony - Nobody reads long copy any more. Hereʼs why - was kind of prophetic.
As a result, the buck they make from writing unread contents, do not worth the amount of work. In fact, typing or making a pen moves down along, will not get you chauvinistic at all!

Honestly, any lad can “find” a nice tag.

All he needs to know is how to use “Word Office”. - By the way, do not forget this damn dictionary of synonyms -

Then, in an excess of confidence, the same lad who found a tag in a flash can also write a body copy.

So, in the space of three sentences (count them), he actually did the job; quicker while being cheaper.

Moreover, he did it shorter therefore easier to understand (not to say meaningless) by the hoi polloi.

Cause you know, targets ainʼt fey enough to get slick writing, they say. (narrow advertising folks and narrow clients – aka dumb & dumber)

To sum up, agencies do not need copywriters any more.

Planners and Account Managers are good substitutes.

But remember, itʼs not because you can talk that you are a good singer. In the same way, itʼs not because you can walk that you are a good dancer.

Nevertheless, the problem with copywriting is elsewhere.

The craft was roughly labialized as “words on paper”. Whereas it is not only about writing but also about telling stories to sell.

And not everyone is able to deal with this part of the job.

Gobsmacking slogans and bodies can be played as a scenario and narrated as a speech.
Gill Scott Heron (may he rest in peace) is the perfect example of writer, capable of elevating his style to different levels.

Listen to his glittering “Message to Messengers” and take the instrumental off. Likewise, read the lyrics straight from the sheet.

In any forms, the story remains powerful, because it draws images in people minds.
Basically, creative writing should translate words into scenes.

You might now understand why the title, “Farewell dear copywriters” cannot be pictured;
Copywriters are as useful as necessary. Simple as that.

THE END.

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