Ads of the World August 2011 winners

Best Film


Adidas: Adizero, Mini skirt

Gold


STA Travel Australia: Move

Silver


Läkarmissionen: Ashamoni

Bronze

Best Print


City Of Belgrade: Clean after your dog, 2

Gold


P&G Vick: Knockout, Girl

Silver


Fluff & Stuff Cookies: Strawberry

Bronze

Best Ambient


MTV: Chopsticks

Gold


Fisherman's Friend: Bank of Friendship

Silver


Rehau windows: Money rain

Bronze

Best Outdoor


Galeria Melissa: Making of the animation made with 350 thousand de Post-it notes

Gold


Specsavers: Scooter

Silver


Cedars-Sinai Spine Center: We know how you feel

Bronze

Best Online


Volkswagen: Safe for work, Side Assist Office

Gold


1-800 Flowers: Flowers from Facebook

Silver


CFG (Cosmo For Guys): iPad Head Girl

Bronze

Best DM


Valberg: Safe-calendar 2012

Gold


Mercedes-Benz: Fast and easy

Silver


Liga Portuguesa Contra a SIDA (Portuguese League Against AIDS): Wear a Condom

Bronze

Martin Lindstrom's new book Brandwashed

If you've ever signed up for a loyalty card, given in to your kid's plea for a brand, or used Foursquare or Facebook…you've been "brandwashed." Read the intro attached provided by the publisher.

Watch the trailers here

Ads of the World July 2011 winners

Best Film


Volkswagen Tiguan: Translator

Gold


TMB Bank: Make the Difference, Story of Panyee FC

Silver


Toronto Zoo: Rock Paper Scissors

Bronze

Best Print


TopGear Magazine: Road safety, Social media

Gold


Vauquita: Order

Silver


Diamond Coffee: Office Worker

Bronze

Best Ambient


Tetley Infusions: Break Your Routine

Gold


Avon: Miraculous Mirror

Silver


Global Angels: Help Someone Far Away

Bronze

Best Outdoor


Dry the River - No Rest: 3D paper-crafted horses

Gold


SunSmart Cancer Council Western Australia: Cut Out

Silver


Coca-Cola / WWF: Plant Billboard

Bronze

Best Online


Playboy: Viral Bunnies at home

Gold


Mad Men Season 4: Mad Men ad

Silver


Lipton Ice Tea: HAHA Virus

Bronze

Best DM


T.D.G. Vertriebs: Cheese Pencil

Gold


Philips Special Lighting: Magnet

Silver


Surfrider Foundation: 2011 Calendar

Bronze

Surfrider 2011 Calendar

Help us keep the Ocean clean.

Advertising Agency: Y&R Paris, France
Creative Director: Laurent Bodson
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: Fred Meylan
Retouching: Fred Perrot / The Shop
Models: Elite Paris, Metropolitan, Next Models. Rosanne Olson
Published: January 2011

Neil French's new book: Sorry for the Lobsters

Neil French is without a doubt one of the most inspiring and famous advertising copywriters ever lived and he has just published a book about his professional and personal life titled Sorry for the Lobsters.

Read Indra Sinha's foreword

A CRAB STARTER

Twenty years ago, the journalist Philip Kleinman and I were sitting in a shack-on-stilts in a swamp off the southwest tip of Malaysia dismembering large mangrove crabs and discussing the problem of what the hell to do about Neil French.

I had just finished judging the Singapore Creative Circle awards. There were five judges, three of us from London: me (CDP), Alexandra Taylor (Saatchi) and Steve Dunn (Leagas Delaney). We were all experienced D&AD jurors. It was in our blood to be cruel, ruthlessly to reject anything less than perfect, to acknowledge only what was outstanding and reward nothing but the conspicuously brilliant.

We’d arrived not knowing what to expect. Singapore surprised us.

On day one, we were asked to listen to an opera, written and performed by a local agency and entered in the ‘self-promotion’ category. It was three hours long.

‘I’m not giving it three minutes,’ said Dunn, never a diplomat. ‘It’s a piece of unmitigated shite.’

On day two we were surprised again, this time pleasantly. Among the thousands of press ads lining the walls were a considerable number of striking ideas, witty, unexpected, many of them written with a sort of rakish nonchalance that we guessed must be typical of the easy-going Singaporean way of life. We further supposed that, as would have been the case in London, this pool of excellence represented the work of probably half a dozen of the most creative agencies.

When the judging was over, we learned that we had awarded 3 of our 5 golds, 19 of 23 silvers, 30 of 45 bronzes and the Campaign of the Decade to just one agency.

Not only that, they were all the work of one person.

Well – as you can imagine – consternation! We’d made a mistake. Must have.

In a panic we decided that we had no choice but to recall all the entries – the entire show – and judge the whole lot again. It was 9 pm, we’d been working for twelve hours and fwelling can die lah, as they say in Singapore, but sandwiches were sent for, and gallons of coffee, and we began the long trawl, looking for something, anything, we might have missed that just might deserve an award – anything not by Neil French.

Somewhere deep in the small hours we stopped and admitted defeat. We had found . . . nothing.

Kleinman, tearing into the crustaceans, had been giggling and sniggering as I unfolded my tale. Now he had a fit of hysterics and coughed fragments of crab all over me. As an ex-editor of Campaign he'd been around advertising long enough to see the problem.

‘Oh this is hilarious. It’s fucking genius. You’ve done everything in your power to take away his awards and give them to other people, and they are going to complain that you rigged it.’

‘Exactly.’

‘Only one thing to do,’ said Kleinman. ‘On the way back we buy a durian fruit. You know, one of those bloody great spiky things that look like armoured footballs. They smell so awful they’re said to taste like eating custard in a lavatory and they’re pollinated by bats and the Singapore government has banned them from the subway and hotels. So we get a durian, smuggle it into our hotel, then just before the awards dinner, you nip downstairs and slide it under Frenchie’s table. It’s the only way.’

‘The only way to what?’

‘To remind the bugger that he is human.’

According to his own confession, Neil French arrived in Singapore on the run from the British police and taxman. He stayed 25 years and what he did there changed advertising, first in Asia, then in the rest of the world.

It has taken Neil’s friends, me among them, years to persuade him to write his memoirs. This book is the happy result. It tells the stories of some of the campaigns we rewarded on durian night all those years ago, plus many others. Woven in are stories from his personal life. And what stories!

When Neil invited me to contribute this preface I said to him, you do realise that after you called my first book ‘unreadable’, asking me to write about yours could be a bit of a risk. He laughed. Well, I guess that when you’ve been a bouncer, a matador, a pornographer, dated a Mafia’s don’s daughter then refused to marry her, and had a contract put out on you by a disgruntled girlfriend, you don’t frighten easily.

So, here it is at last. Neil French in his own words. Great ads, great stories, great fun.

And like everything the man writes, very very readable.

INDRA SINHA
Sussex, May 2011

D&AD's White Pencil initiative

D&AD hosted a round table with some of the world's leading creative directors at the Cannes Festival of Creativity last month. The initiative, to support, the launch of D&AD's White Pencil initiative.

Judy Starkman's Secret Life of Swimmers

Large-scale Banners, Film & Website Showcases People & Pool in Los Angeles

Original Film director and photographer Judy Starkman has been a swimmer all of her life, a passion that offers a counterpoint to her life in commercial directing and advertising. It was during one of her hour-long swims at the Culver City Plunge, a not-so-well known municipal pool, that she developed the idea for a unique public arts project now on display as large-scale banners along Culver Blvd. The project fuses Starkman’s photography and directing endeavors in an integrated project that is part civic promotion, part documentary photography project that includes stills on banners, a custom website www.thesecretlifeofswimmers.com and viral promo short film that can be viewed here: http://bit.ly/secretswimmers.

“The Secret Life of Swimmers” illuminates a story Starkman knows well--that every die-hard swimmer has a life outside the pool. And that swimming is the great equalizer. Each character in “The Secret Life” is seen in the regalia of his or her everyday life and, in an identical pose poolside, baring all. Or nearly all.

The banners feature such real-life characters as a UCLA English professor, a local chef, a truck driver, a firefighter, a young mother, a veterinarian, and a physical trainer who lost a leg in an accident. Like Judy, all are self-proclaimed lap-swimming “addicts” who have a found a special kinship and community at the Culver City Plunge.

No one was afraid to pose for me, or to appear virtually life-size on street poles throughout the city,” says Starkman. “They are young and old. Some are in fantastic shape, but most are just regular people.”

Starkman says the idea came one day in the locker room, when a middle-aged woman, dressed in a business suit began getting herself ready for the water. “I watched as this obviously high-powered, buttoned-down person ‘transform’ herself in minutes into a swimmer just like all of us. There was such a striking difference in her appearance, I thought about her while I was swimming. I thought to myself, this is her secret life. It was literally then the idea popped in my head.”

The Director/Photographer envisioned the project as a series of diptych photographs, and began asking swimmers who caught her eye to pose. She would photograph them first at the pool, and then in their “other” environment--business, home, and so on.

“My first subject was Blake Allmendinger. All I knew was that he was a dedicated swimmer, with a meticulous stroke and a deep tan,” she says. “It turns out he is a professor of English at UCLA who specializes in the history of the American West.” Starkman photographed him in his skimpy Speedo bathing suit poolside, and then in his office where he is researching his next book, and where he feels comfortable wearing some of his western gear.

Word soon spread among the regulars at the pool, and soon Starkman was busy capturing the “secret” lives of many of her fellow swimmers.

“One of my subjects was Barry Shore, who by all accounts, is the “happiest” man at the pool,” she says. “Barry’s story is inspirational. A non-stop businessman and entrepreneur, Barry woke up one day -- years ago completely paralyzed. He had contracted Guillain Barre’ syndrome.”

Barry struggled through years of physical therapy, but never truly regained mobility until he began swimming at the Culver City Plunge. On the street, he makes his way using a walker. In the pool, he swims laps an astounding three hours each day.

A devout Jew, Barry’s “secret” life, shows him at his orthodox synagogue in West Los Angeles. Normally not open to women, Starkman’s photo shoot was an adventure in itself.

“Barry was great,” she says. “The Rabbi was a little nervous.”

Starkman photographed Jason Christopher, another inspirational swimmer. Jason, a personal trainer, lost a leg in a traffic accident, and “hops” to the water’s edge to begin his swimming routine.

Daniel Dobbs is a Culver City firefighter, who posed for Starkman in front of a wall of flames at his training academy.

Nina Shorey is a tattooed wife and mother whose job is restoring antique flutes.

And so on...

Starkman first approached the City of Culver City more than a year ago to pitch the idea for a public arts display featuring her swimmers. The city responded positively, eager to promote the Culver City Plunge Pool as place of community in the hectic metropolitan area. Together they devised a plan. The street banners will be displayed along Culver Blvd. right in the heart of downtown, and then moved to Sepulveda Blvd where they will hang for twenty-four months.

"I always have an eye out for interesting stories or characters and am naturally curious,” concludes Starkman. “It's not something that has an off switch. It's automatic so even while I'm swimming I can see the potential in a subject. The process of discovery is equally as thrilling."

For more on Judy Starkman, please visit: http://www.judystarkman.com/

Ads of the World June 2011 winners

Best Film


Axe 2012: Noah's Ark

Gold


Editorial Dossier Platinum Pencil: The Counter Demoralization

Silver


BMW: Concrete walls

Bronze

Best Print


Pictionary: T-Rex

Gold


Volkswagen: Rake

Silver


Carrefour express: Pearl Jam

Bronze

Best Ambient


Bing: Decode JAY-Z

Gold


World Kitchen Corelle Dinnerware: Vending Machine

Silver


Wrigley's Extra Polar Fresh: Mint Parking Ticket

Bronze

Best Outdoor


Samsonite: Heaven and Hell

Gold


Human Rights Watch: Burma installation

Silver


HomePlus: Subway Virtual Store

Bronze

Best Online


Hotels.com: Trip your face

Gold


Zonacitas.com: Singles Finder App

Silver


Jeep Wrangler: Drive your track

Bronze

Best DM


Tok&Stok: Toy Chair Business Card

Gold


Miller: Boombox

Silver


ArtCenter: La Pizza

Bronze

Best image editing


Shieldtox Naturgard: Chameleon

Best art direciton


Solidarités International: Water and ink

Best use of media


All Good Bananas: Listen to your conscience

Feedback from the e-G8: the other Internet brand bubble?

Raphaël De Andreis is CEO at BETC Euro RSCG Paris. He recently attended the e-G8 meeting and would like to share his insights. The result is a sharp report on social media from a marketing expert on the inside.

I have just had a unique experience. At the e-G8, I witnessed the political triumph of the e-brands. Be it on stage, with Mark Zuckerberg (Facebook), Eric Schmidt (Google) John Donahoe (EBay/Paypal), or in the audience (LinkedIn, Twitter, etc.), they were all there, with the exception of Apple.

The e-brands have become so powerful that the eight greatest powers in the world need to dialogue with them in order to govern. They are powerful from an economic point of view (between 20% and 30% of GDP growth is tied to the Web) and powerful from a political point of view - their presence or absence in a country is a criterion of democracy according to French President Sarkozy and President Obama has already turned Facebook into the key medium of his re-election.

For the first time in corporate history, a handful of companies, aged 5 to 25 years at most, can credit themselves with playing a vital role in society. From Tunis to San Francisco, who could imagine living without them?

FAREWELL DEAR COPYWRITERS.

A person working for a well known agency wanted to let advertising people know that copywriting ain't dead. He sent me this to be posted on Ads of the World. Enjoy.

It was a time when copywriters were akin to their peers, art directors, and recognised as genuine creative - able to imagine concepts and concretely write advertisements -.

But these heydays are well and truly over.

Neil Frenchʼs testimony - Nobody reads long copy any more. Hereʼs why - was kind of prophetic.
As a result, the buck they make from writing unread contents, do not worth the amount of work. In fact, typing or making a pen moves down along, will not get you chauvinistic at all!

Honestly, any lad can “find” a nice tag.

All he needs to know is how to use “Word Office”. - By the way, do not forget this damn dictionary of synonyms -

Then, in an excess of confidence, the same lad who found a tag in a flash can also write a body copy.

So, in the space of three sentences (count them), he actually did the job; quicker while being cheaper.

Moreover, he did it shorter therefore easier to understand (not to say meaningless) by the hoi polloi.

Cause you know, targets ainʼt fey enough to get slick writing, they say. (narrow advertising folks and narrow clients – aka dumb & dumber)

To sum up, agencies do not need copywriters any more.

Planners and Account Managers are good substitutes.

But remember, itʼs not because you can talk that you are a good singer. In the same way, itʼs not because you can walk that you are a good dancer.

Nevertheless, the problem with copywriting is elsewhere.

The craft was roughly labialized as “words on paper”. Whereas it is not only about writing but also about telling stories to sell.

And not everyone is able to deal with this part of the job.

Gobsmacking slogans and bodies can be played as a scenario and narrated as a speech.
Gill Scott Heron (may he rest in peace) is the perfect example of writer, capable of elevating his style to different levels.

Listen to his glittering “Message to Messengers” and take the instrumental off. Likewise, read the lyrics straight from the sheet.

In any forms, the story remains powerful, because it draws images in people minds.
Basically, creative writing should translate words into scenes.

You might now understand why the title, “Farewell dear copywriters” cannot be pictured;
Copywriters are as useful as necessary. Simple as that.

THE END.

Nokia Freedom to be Pink!

A brilliant idea and edited to perfection by Cut + Run’s Mr. James Rose. Directed in a quirky music video style with a twist by David Wilson (Blinkink), the idea was engineered by Wieden + Kennedy creative team Oli Beale and Alex Holder. Using the Sugarbabes new single ‘Freedom’ the style is miniature pop video using puppeteered plastic dolls...every little girl’s dream... The limited edition pink phone is set to take the world by storm. Watch the ad and below the making of it.

Wingsplay, the Viral Video Advertising Network

Wingsplay is the first platform dedicated to connecting viral video advertisers with influential social media users.

Our ambition is to create the most efficient video advertising network ever, by leveraging the publishers who generate the most viral actions: influential social media users, as well as the most entertaining promotional content: viral video ads.

On Wingsplay, influential social media users discover the latest viral video ads before anyone else. When they view a video they particularly like, they share it on social networks and blogs, and make money each time the video is being viewed. Wingsplay is designed to create a fun and entertaining experience, for influencers and their audience, friends, fans and followers.

Advertisers Without Borders

Advertisers Without Borders is an international network of advertising professionals. Our profession leaves little extra time but it is enough to donate public service campaigns that impact local, regional or global. This network is activated immediately to emergencies, disasters and human tragedies by giving immediate response to a speedy and effective communication. We do this directly or in conjunction with civil society organizations and international agencies. I urge you to join as an individual professional or team of your advertising agency with the objective of multiplying efforts to promote a better world for all.

Ads of the World May 2011 winners

Best Film


ISPCC: Growing Up

Gold


De Lijn: Ants

Silver


MTV: Balloons

Bronze

Best Print


Morphy Richards Epilators: Girl in a saree

Gold


Bombril Fort: Girl

Silver


United Nations: Forest in Flames

Bronze

Best Ambient


Asics: Boots against racism

Gold


TEDx: Taxi drivers

Silver


Abolition.fr: Take a stand against the death penalty

Bronze

Best Outdoor


Interbest: Male Stripper

Gold


Clean Plus: Service apartment

Silver


Coca-Cola: 3D 125th Anniversary Illumination

Bronze

Best Online


If I die Facebook App: Death Can Catch You Anywhere, Anytime

Gold


Friskies: iPad Games for Cats

Silver


Audi: Axle

Bronze

Best DM


Committee of Organ Donation in Lebanon: Gift someone a new life

Gold


WWF: One Daily Drop Living Calendar

Silver


Magazine Luiza Retail Store: Sofa Week, Popcorn Sofa

Bronze

Citroen DS4 (Rules) Animated Posters

Electronic posters used in car showrooms.

I know the rules, now the rules have to get to know me.

Victoria’s Secret Summer 2011 BombShell Campaign

Featuring Adriana Lima, Alessandra Ambrosio, Candice Swanepoel and Erin Heatherthon.

Ads of the World April 2011 winners

Best Film


Rethink Scholarship at Langara: 2011 Call for Entries

Gold


NTT Docomo Touch Wood: Forest Xylophone

Silver


Nissan Leaf: Zero

Bronze

Best Print


Pizza & Love: Fight for the Amazonas

Gold


Canal+: Horror flowchart

Silver


Magazine Luiza Retail Store: Crossword

Bronze

Best Ambient


Budweiser: Poolball

Gold


Bar Aurora e Boteco Ferraz: Drunk Valet

Silver


The Swedish Post: The Sound of Green

Bronze

Best Outdoor


Autism Speaks, Ad Council: Eye Contact Installation

Gold


Hotwheels: Curl

Silver


Tropicana: Billboard powered by oranges

Bronze

Best Online


Reporters Without Borders: The voice

Gold


The Quebec Fédération of Family Doctors: Tears

Silver


VGT (Association Combating Animal Factories): Fur iPad Ad

Bronze

Best DM


100 000 Books Chain of bookstores: Books-Fresheners

Gold


Surfrider Foundation: Return

Silver


Y&R Touch: The Imaginarium Of Extraordinary Ideas

Bronze

Best minimalist


Coimbra Door Closers: Crossdressing

Best image editing


Pringle of Scotland: River

Best art direction


Lamborghini Aventador: Triumph

MOAT web banner search engine

Moat is a web banner search engine that helps you search for banner advertisements for major brands. The results are interactive, so you can actually experience the banners animated.

Saatchi & Saatchi Cape Town Gives South Africa a Taste of the Royal Wedding with Sasko Flour

Cape Town, 29th April 2011 - Saatchi & Saatchi Cape Town and its PR affiliate Tin Can, created an innovative activation campaign for the Sasko Flour brand, which was showcased at the V&A Waterfront on the day of the royal wedding, attracting onlookers to get a taste of the royal wedding and ‘share in the goodness’ of the most talked about event of 2011.

South Africans were invited to have their cake and eat it on the day of the Royal Wedding with a showcase of Cake Couture dresses designed by some of SA’s most promising fashion designers, which were baked with Sasko Flour by the country’s best known chefs and worn by models.

The event combined every bride-to-be's two biggest wedding obsessions: the cake and the dress and the three couture dresses were put on display for people to view and then eat.

Sammy-Jane Thom, Creative Director at Saatchi & Saatchi Cape Town, says that Sasko Flour believes in ‘sharing the goodness’, which is why you’ll find it in almost every kitchen in South Africa. “While this is the case for the middle to lower income groups, for the upper LSM’s we had our work cut out for us and we needed an event that would spark interest in young, urban women,” she adds.

Thom says that based on the target market insights something visible that was in the public eye was needed in the form of a strong newsworthy idea.

“We created this platform to take a less traditional approach and based the activation on the universal insight that young urban women have a great love for fashion and food. Combining these two primary ingredients we cooked up the dream recipe of – Cake Couture.”

Thom continues, “The campaign aimed at building affinity within the upper LSM’s needed to demonstrate the products baking skills in a way that would WOW them. We saw the royal wedding as an opportune moment to implement this campaign. Everything was handpicked for this activation to ensure that the quality and standard was continued throughout the campaign.”

The Cake Couture campaign, involved life-size, edible designer dresses. Keeping in line with Sasko Flour’s positioning of ‘sharing the goodness,’ we enlisted the talent of three up-and-coming SA designers and paired them with top pastry chefs to design three jaw-dropping (not to mention lip-smacking) creations, exhibited by three top models.

Choosing the home of SA’s longest fashion wing and over 60 restaurants at the V&A Waterfront was the perfect venue to showcase the dresses. “We used the platform of the most talked about event to launch the Cake Couture campaign – The Royal Wedding,” says Thom. “The public were invited to enjoy a slice from their favourite dress as well as sign a special commemorative card, which will be sent to the Royal couple, with love from South Africa.”

Alongside the actual event-taking place, people viewing the dresses had the opportunity to win some great prizes through the Cake Couture Facebook (Cake Couture) and Twitter Page (@SAcakeCOUTURE)

Thom continues, “The campaign was testament to how an activation, PR and social media come together to create something spectacular. The collaboration between fashion designers and chefs, allowed this campaign to address the brief directly.”

Credits:
Client / Brand: Sasko Flour
Creative Director: Sammy-Jane Thom
Art Director: Jenna Barbe
Copywriter: Kyle Cockeran
Account Director: Rayner Duveen
PR Agency: Tin Can PR
PR Account Manager: Fehraad de Nicker
PR Account Executive: Monde Mtsi
Campaign project manager/PR Account Director / Strategist: Kisha van Vuuren

Magic mirror

It is a lighted mirror box that can transform any ordinary mirror into a bright full color display advertisement. Wall mounted or freestanding, the box contains a motion sensor that can detect any object approaching the mirror and display a backlit full color advertisement. If object detection is not what an advertiser want, a time setting can be set to vary the length of the display.

Could be an interesting medium for a fitting message.

Ads of the World March 2011 winners

Best Film


Office Of Road Safety, Speeding: Enjoy The Ride

Gold


EqualPayday (Zij-Kant): Satisfaction the granny remake

Silver


AIDES: Smutley

Bronze

Best Print


MTV Networks Schweiz AG: Sexidents, Backseat

Gold


Pringles Xtreme: Caveman

Silver


Vilnius International Film Festival (Kino Pavasaris): Cliches

Bronze

Best Ambient


Konzerthaus Dortmund: The Konzertmilch case

Gold


Honest Tea: The Most Honest City In America

Silver


Go Fast Energy Drink: Canal bike

Bronze

Best Outdoor


Colorectal Cancer Association of Canada: GetYourButtSeen.ca bus

Gold


GranataPet: Snack Check

Silver


Rossi: Open Air Book

Bronze

Best Online


IKEA: Organize your desktop

Gold


Volkswagen: Test drive

Silver


13th Street Universal: The Witness

Bronze

Best DM


Credit Counselling Society: Business Card

Gold


Dawn Newspaper: Wet

Silver


Ciência Viva - Pavilhão do Conhecimento / Pavillion of knowledge: Periodic Table of Elements

Bronze

Best minimalist


Bic: Eiffel Tower

Best art direction


HFedex: Always first truck

Best illustration


Pepsodent: Chicken

JVM fakes blogosphere feedback

Is it fair to produce a video showing results of your campaign with images that are faked? The Fey&Co Lullaland video from JVM at 1:32 shows my blog creativebits.org with an article I never wrote. I tried to search for the rest of the blogs and found nothing. The person who sent this to my attention pointed out that all the tweets are fake too. I emailed the creator of the video on YouTube, but got no response. I don't mind to be honest. All publicity is good, but I think it's unfair towards the viewer who believes all this actually happened. What's your opinion?

Here is the video:

Here are the blogs I found mentioned in the video:


Post not found on creativebits.

Publicis Bulgaria Trainee Wanted ads

Trainee Copywriter Wanted

Advertising Agency: Publicis, Sofia, Bulgaria
Creative Director: Victor Vidas
Art Director: Sergei Georgiev
Copywriter: Rumen Kirov
Published: April 2011

Autarky Project, or how wanting to party can turn into a campaign of self-promotion

When they discovered that DDB Paris would not be able to send creative people to the Cannes Advertising Festival this year, seven of them decided to organize it differently. Determined not to be stopped by the economic climate, they set out to find a solution.

Their idea is based on a simple observation: DDB Paris his numerous clients in varied sectors of activities. By asking all these clients to support them by offering them products and services for free, the seven creatives would be able to go to Cannes and live there from the 19th to the 25th of June without spending a Euro.

The Autarky Project was born

With the predictable support of all the entire agency, Marc, Laurent, Alexis, Paul, Olivier, Benjamin and Matthieu have launched themselves into the improbable human adventure with uncertain results. The creation of a dedicated Facebook page will allow clients and market players to follow the progress of the project, its preparation, but especially the week spent at Cannes thanks to all the products which the creatives have been working on all year.

This initiative, which might look crazy at first glance, is aimed at showing that at DDB Paris, whatever the problem might be, a creative solution always exists. The agency emphasizes the value of its clients, bringing them towards a partnership relationship. It also asserts a cheerful, upbeat, positive and determined spirit which represents a real added value in these difficult times.

Ads of the World February 2011 winners

Best Film


Volkswagen: The Force

Gold


EF Language Schools: Live The Language, Paris

Silver


Audi: Release the Hounds

Bronze

Best Print


Mercedes Benz: Left Brain - Right Brain, Paint

Gold


Batelco Directory: Hospital

Silver


Lebeau Auto Glass: Mafioso

Bronze

Best Ambient


Superette: Short shorts at Superette

Gold


Andes Beer: Friend Recovery

Silver


Iberia: Toreador

Bronze

Best Outdoor


TMF Travel: Push-up posters

Gold


Embratur, The Brazilian Tourist Board: Fell the warmth of Brasil

Silver


MAD Magazine: Light bulb

Bronze

Best Online


Samsung Printers: Optical Illusion

Gold


Leo Burnett Budapest: Musical Awards

Silver


Jeep: Puzzle

Bronze

Best DM


I.A.R. (Recycling Environmental Institute): Sand Bottle

Gold


Jung von Matt: Trojan Art Director Recruiting

Silver


Lee: Never wasted

Bronze

Best minimalist


Zurich Chamber Orchestra: Rollercoaster

Best student work


HFedex: Always first truck

Best illustration


Café Tainá: Don’t Sleep, Cast Away

Help Japan posters

Help Japan posters created by different individuals and organizations with a recurring broken red dot.

First look at Lexus Sports Illustrated Swimsuit issue ad

Of course, the bikini-clad supermodels are the big draw to the Sports Illustrated Swimsuit issue, but Lexus is showcasing its own kind of eye candy in the popular issue, which hits newsstands beginning Feb. 15.

Indelible: Breaking ground in the digital space

It’s safe to say there’s been a seismic shift in the world of digital marketing turning conventional thinking on its head. It is also hardly a secret that everyone is rethinking their media spend with disproportionate percentages of their budgets now being allocated into the digital / mobile arenas. Needless to say, these profound shifts have their upside…at least as far as iNDELIBLE is concerned.


For those who aren’t familiar with iNDELIBLE, this Manhattan-based digital marketing company is known for blending world-class creative with consumer insight and technology. With the hope of gleaning some fresh insight, I interviewed iNDELIBLE CEO, Ross Glick, and Director of Digital Marketing, Derek Goode to discuss the current state of affairs in the ever-changing digital landscape.

Q: iNDELIBLE was launched in 1999 in a former SoHo sweatshop, when ‘digital marketing’ was emerging and still an enigma. But iNDELIBLE has always been known for its digital chops. How has the digital business changed since your beginning 12 years ago and who were your clients then and today?

Ross: When [Chief Creative Officer] Dimitri Falk and I came together, we were fully entrenched the field of digital video and content production, and helping reshape the discipline of shooting, encoding, and using new technology to push high-bandwidth content. One thing we learned is that being on the bleeding edge is not always a good thing…there is such a thing as being too far out there. We learned it’s all about timing and tying the right creative solution to clients’ business objectives.

Obviously, today’s Internet is profoundly different. In some ways good, some ways bad. Something I’m personally excited about is how we’ve moved from a monologue to a dialogue and campaigns are much more narrative-driven. One advantage iNDELIBLE has over our competition is we really do everything in house: that means overall creative strategy, design, video production and technology, social media activation and analytics and CRM. We’ve had the opportunity to work with some of the world’s most famous brands and cutting-edge marketers including, MAC COSMETICS, CHANEL, Allergan (Botox), Shering-Plough, Sears, K-Mart, Laura Mercier, Scoop, Viacom, Victoria’s Secret, Matrix Haircare, Playboy, Esquire and Ladies Home Journal, who have challenged us to always push envelope.

Ads of the World January 2011 winners

Best Film


Heineken: The Entrance

Gold


H2oh!: Braids

Silver


Audi A4: Robot

Bronze

Best Print


Shikun & Binui Solaria: Sun light

Gold


Avis: Reunion

Silver


Fabercastell Truecolours: Shark

Bronze

Best Ambient


Europcar: Crush hour

Gold


WeSC: Interactive Display Window

Silver


Toyota: A Glass of Water

Bronze

Best Outdoor


Caribou Coffee: Ovens out of transit shelters

Gold


MAR Shopping: Giant interactive outdoor

Silver


Blush Lingerie: Jump Start

Bronze

Best Online


Excentric: The Digital Story of the Nativity

Gold


Trace Urban Channel: The most amazing beat box video ever

Silver


John St.: Pink ponies case study

Bronze

Best DM


Colgate Max Night: Pizza Box

Gold


Neckermann Reisen: Melted Snowman

Silver


Kern Precision Scales: Precision Stationery

Bronze

Best use of media


Danerolles: Mega Croissant

Best minimalist


Heineken: Social Networking since 1873

Best art direction


Johnnie Walker: Manuscript of Insistence, Black Label

A confessional poster from a copywriter

A confessional poster to mark Akhilesh Bagri exit from an agency.

Copywriter: Akhilesh Bagri
Art director: Nikhil Narayanan

It Gets Better - Love, Draftfcb

This effort was driven by the GLBT employee group, and features employees at all levels (even the CEO bravely sharing his experiences of intolerance) of the organization from the NY, Chicago and West Coast offices. DraftFCB is the first global agency to produce an It Gets Better video and we hope it goes far and wide to help as many people as possible.

Controversial Super Bowl ad by Doritos and Pepsi MAX

church

Feed the Flock is an entry in the Doritos and Pepsi MAX Crash the Super Bowl is creating an uproar. The ad shows a desperate priest trying to get his flock back. He asks for help from God and Pepsico answers his prayers. Is it offending? Yes, for some. Is it effective? Yes, it went viral.

Ads of the World December 2010 winners

Best Film


Dior: Lady Grey London

Gold


MTV UK, Staying-Alive.org: Lamps

Silver


Johnnie Walker: Marc Herremans

Bronze

Best Print


Young Director Award by CFP-E/Shots: Pool

Gold


Sanzer hand gel: Phone booth

Silver


Spuk Pictures: Monroe

Bronze

Best Ambient


Vodafone / Samsung: Connect to the Galaxy map projection

Gold


Salvation Army: Fretex Catwalk Stunt

Silver


Aubade: French Art of Loving

Bronze

Best Outdoor


Chevrolet: Hand-drawn billboard

Gold


Mini: Vending machine projection

Silver


Swedish Tennis Veterans: Tennis ball

Bronze

Best Online


WWF: Save as .wwf format

Gold


The Metropolitan Police: Choose a Different Ending

Silver


Swedish Postal Service: Living Christmas Cards

Bronze

Best DM


H-57 Creative Station: Re-Pack

Gold


Breda Photo: Infiltrating the holiday snaps

Silver


Kaffeine Communications: Construction set calendar 2011

Bronze

Best use of media


BMW S 1000 RR: Flash-Projection

Best minimalist


Citric: Balloon

Best copywriting


Droga5: Happy, whatever

Huang ChienChang's Interactive iPad & iPhone on YouTube Portfolio

This interactive interface/video is his Hyper Island portfolio, which allows viewers select the apps on ipad or iPhone to see the content in the same YouTube video.

What can Eric Schmidt teach advertising professionals and marketers?

Eric SchmidtGoogle is by far the largest advertising company in the world. They make as much money in 3 month on advertising alone as the world's largest ad network WPP in a whole year. Google's ad revenues are higher than the 3 biggest USA TV networks together. Eric Schmidt former CEO together with the founders Larry and Sergei created Google AdSense and AdWords. This is a completely new advertising phenomena that delivers relevant advertising to individuals. This precisely targeted advertising method started to replace traditional media that is usually a generic message to a large audience. Read a few interesting statements Eric made in italics and then my thoughts about what they mean in the context of our profession.

The Internet is the first thing that humanity has built that humanity doesn't understand, the largest experiment in anarchy that we have ever had.

The internet from the very beginning was meant to be something else according to Tim Berners-Lee, the creator of the WWW. The internet evolves without any clear goal into something different every year. It's the first thing humanity did at such large scale involving almost every person on the planet. The internet has some rules, but it's still a space with unprecedented freedom that never existed in the real world since civilization emerged. What does that mean for us adman? The internet has a huge potential. Every brand should be exploring the possibilities. It's changing fast bringing new opportunities at every corner. While most of the spending is still made in traditional media, this may change dramatically in the next few years. Radio and print spending is already dropping fast. TV and outdoor will follow soon.

Brands are the solution, not the problem. Brands are how you sort out the cesspool. … Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

Brands indeed are part of the human psyche. It's how we make sense of the increasingly complex world. Brands are semi-solid ground in the sea of ever changing landscape of products and services. Some may think that the internet and social networking will reduce the importance of brands, but it's not true. People will never have enough time to research every single purchase decision they make even if the internet will make it extremely simple for them. They will rely on brands for the foreseeable future. It's worth spending money and time on branding exercises.

Our business strategy is not to compete.

The market is more fragmented than ever before. In the near future personalized services and products will strive. Your small company does not have to compete with large brands no more. Pick a narrow segment nobody is servicing. Invent one if it doesn't exists. It's easier to create new markets than to fight competitors.

More and more searches are done on your behalf without you needing to type. I actually think most people don't want Google to answer their questions. They want Google to tell them what they should be doing next... Serendipity can be calculated now. We can actually produce it electronically.

This applies to Google and should apply to every brand today. Companies should collect a lot of public information about their existing and possible future customers and massage the information to give them predictions about future needs. Brands should not ask customers what they want on focus groups. People don't know what they want. Brands should invent things that customers will want to buy in the future.

I think judgment matters. If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place.

This is the information age. With WikiLeaks being the most vocal example, no secrets remain secrets anymore. A company can not anymore do anything that would need to be hidden from its customers. Eventually it will leak and the business in result of this will collapse. No more polluting practices, no more unhealthy secret ingredients, no more lies. The internet will make every company transparent. This is the time for all brands and companies to come clean or die.

The next big wave in advertising is the mobile internet.

If you're looking where to put your efforts as an ad professional, agency or a brand owner look no further than mobile. Soon advertising in the mobile space will be the most immediate, most widespread and most effective method anywhere. Those who will be comfortable in the mobile space will win.

Good luck in this brave new world!

The Making Of Swedbank 'Under the Oak Tree'

Click the image above to watch the ad and watch the making of video below.

RFID in shoes

RFID in shoes. This is a social take on Nike+. It uses RFID technology to tap into social platforms. This was a school project done by Hyper Island students.

Advertising Agency: Hyper Island, Stockholm, Sweden
Creatives: Hampus Lemhag, Mikael Näslund, Anna Andersson, Kris Bengtson, Pier Madonia, Bodil Gustafsson Furst
Published: January 2011

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