The Gunn Report is an annual publication, ranking the world’s most creative ad agencies and their work and is an absolute reference in the world of advertising. The 2012 edition, released today, reveals that BETC’s ad “The Bear” for Canal+ is not only the world’s most awarded in 2012 but also the most awarded TV ad ever in the Gunn Report. In 2010, “The Closet” (Canal+) from BETC reached the no. 1 position in the Gunn Report, as the first French ad ever to do so. Now, only two years later BETC establishes its position as a true benchmark in terms of creativity and business in the advertising industry. BETC was the 8th most awarded agency in 2012 and is one of only 9 agencies in the world (and the only French one) to have made the top 50 table for 10 years in a row.
Ad spending rose 3.3 percent year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew the most during the period at 7.7 percent and 9.2 percent, respectively.
Display Internet advertising benefited from budget increases by advertisers in the financial, fast-moving consumer goods (FMCG) and telecommunications categories. Telecommunications companies, which saw the greatest percentage increase in advertising spend for the year-to-date, increased their display Internet ad investments by more than 25 percent during the period. Display Internet advertising even increased in Western Europe’s beleaguered advertising market, rising 9 percent during the first three quarters of 2012. In fact, display advertising was the sole media type to experience spending growth in the region.
Cinema advertising is resurging in Asia Pacific, as advertisers seize the opportunity to engage a captive audience. Third-quarter regional ad spending spiked a remarkable 54.7 percent, contributing to a 12.3 percent global jump. Other markets, such as Latin America and Europe, reported year-over-year declines (-5.5% and -4.5%, respectively) in cinema ad spending.
Television advertising’s 4.3 percent year-to-date rise marked an increase from 3.1 percent for the first half of the year. Double-digit growth in North American Q3 spending (13.6%) led the overall growth. With a 61.8 percent share of spend in all media types, television’s ad spend growth underscores television’s standing as the predominant communication medium for advertisers.
Magazines were the only media type to experience a decrease in ad spending (-1.3%) from January to September 2012, and newspapers experienced little change (0.8%) over the period. Comparing Q3 2012 to Q3 2011, both types of print media saw a decrease in ad spend: 1.8 percent for magazines and 0.6 percent for newspapers. Though the Asia Pacific region increased its investment in magazine advertising (up 5.3% YTD)–supported by key markets, like China (+10.6%) and Japan (+3.8%)–advertisers in both North America (-3.2%) and Europe (-6.8%) reduced their ad budgets for magazines.
New York, NY – January 23, 2013 -- Arnold Worldwide is proud to announce that David Fisher has joined the New York office as Director of Integrated Production. In this role, Fisher will be responsible for developing and driving a more integrated approach to production and how it contributes to the broader Arnold vision of delivering game-changing work for its clients. In this newly created position, he will report to Aaron Griffiths and John Staffen, ArnoldNYC’s Co-Chief Creative Officers.
“My recent experience working with David reminded me that true creative freedom is only possible when you have ruthlessly imaginative execution," said Griffiths. “Our goal is to constantly deliver better work and achieve better results for our clients. And as a battle-tested, highly awarded addition to our team, we're confident David will add significant momentum toward that goal.”
A polished and multi-talented professional, Fisher most recently served as Executive Producer / Production Director at TBWA\CHIAT\DAY. While there, some of his best known work includes the Emmy-nominated spot for McDonald’s, “Baby,” and the Absolut short film, "I'm Here" directed by Spike Jonze. The Absolut film opened the Sundance Film Festival and won a gold lion at the Cannes Film Festival.
Prior to TBWA\CHIAT\DAY, Fisher served as Broadcast Producer at Goodby Silverstein & Partners for clients including Hyundai, Sprint, Nintendo, HP, Frito-Lay and Comcast. He has also held key roles at Y&R, and began his award-winning career at Beaucoup Chapeaux in New York. Fisher earned his B.A. in Business from Skidmore College in Saratoga Springs, NY.
AUSTIN, Texas – Jan. 17, 2013 – The LIVESTRONG Foundation issued the following statement in response to Lance Armstrong’s interview with Oprah Winfrey.
“We at the LIVESTRONG Foundation are disappointed by the news that Lance Armstrong misled people during and after his cycling career, including us. Earlier this week, Lance apologized to our staff and we accepted his apology in order to move on and chart a strong, independent course. We look forward to devoting our full energy to our mission of helping people not only fight and survive cancer, but also thrive in life after cancer.
GANT Rugger is dedicating its Spring 2013 collection and campaign to a new muse, or rather, muses: a group of young American media wunderkinds traveling in Italy.
The group, what GANT creative director Chris Bastin christened “#TEAMAMERICANO,” serves as the inspiration of the collection and will star in the related campaign, dropping on GANT.com on January 16, 2013.
“Some companies have used real guys—even bloggers—for their campaigns, but it’s not like we started with the idea of ‘let’s use bloggers in our ads,’” explains Bastin. “They served as the inspiration for the whole collection; using them for the campaign was just a natural second step.”
GANT Rugger’s Spring 2013 collection takes us to Florence, Italy in June when the menswear cognoscenti are summed to Pitti Uomo. Don’t call it a mere tradeshow. Ostensibly a marketplace, Pitti is just as much a global congress of style attended by effortlessly debonair Italian guys, the imitators, salespeople, buyers, clothes geeks, revered fashion magazine editors and, of course, the bloggers.
“Everyone tries to be chill about it, but Pitti is really menswear’s moment; it’s ultimate clubhouse,” Bastin explained. “Guys put their best foot forward. This season I wanted to create that feeling, but through an American lens.”
Team Americano itself is a group of six American guys: Sean Hotchkiss, writer, photographer and adventurer; Zeph Colombatto, writer and social media professional; Gabe Alonso, photographer; Noah Emrich, editor and author; Lawrence Schlossman; and photographer Justin Chung.
“These guys all have great and unique style,” added Bastin. “They wear clothes in their own way. I wanted to capture that spirit in the collection.”
Arnold Worldwide is pleased to announce that Lia Armatas joins the agency as Director of Creative Services in the New York office today. Lia will work across all clients as an interdepartmental liaison and will be instrumental in building talent resourcing methodologies and maintaining organizational structure in the Creative Department. She will work closely with Aaron Griffiths and John Staffen, ArnoldNYC’s Co-Chief Creative Officers.
“As we continue to define ourselves creatively, we’re excited to welcome a new talent like Lia,” said Griffiths. “Her naturally creative instincts and valuable experience working within a burgeoning creative culture will help us deliver better and better work for our growing roster of clients.”
Lia joins Arnold from Grey Group, where most recently, she served as Creative Resource Manager. Previously, as Project Manager, she led creative development for a range of clients including E*TRADE, Mike’s Hard Lemonade, LongHorn Steakhouse, and Pringles. She is most proud of her contribution as an integral member of the E*TRADE Financial Super Bowl team in both 2011 and 2012, as well as Grey New York's Cannes Lion wins for Canon, DirecTV, Febreze, and the NFL, among others. Lia played a key role in helping secure significant new business wins for Grey, which include Marriott Hotels and Radio Shack. She earned her B.A. In English at Providence College in Rhode Island.
"Arnold is in an exciting phase of client and creative growth,” Armatas said. “I am thrilled to be contributing to agency culture and helping lead the push to elevate creative talent and output at its core. Nurturing this department will be my main focus.”
An impressive array of recent new business wins including Fab, American Eagle Outfitters, University of Phoenix, Kohler Inc., and Sovereign/Santander coupled with global expansion are enabling the agency to continue to tap top talent across a diverse mix of disciplines.
In addition to Lia, over the last several months the shop has brought in other top creative talent including: Paul Stechschulte, Executive Creative Director for Arnold Amsterdam; Aaron Griffiths, Co-Chief Creative Officer, Sergio Flores, Creative Director, and Tristan Kincaid, Creative Director, at ArnoldNYC, and in Boston, Peter Johnson, Group Creative Director; Craig Miller as Creative Director and Erik Enberg as Creative Director.
Do you sometimes struggle when contacting agencies, worried about getting their names right? With so many unusual names and logos, it can be tricky. This easy-to-use guide gives you the 100% correct way to say agency names. Make sure you never mispronounce again with this handy guide.
The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Spending was up 4.3 percent over Q3 2011, to $139 billion. This gain outpaced the 2.7 percent growth seen in the first half of 2012.
An influx in advertising investments drove growth in the Middle East and Africa (up 18.9% YTD), as well as in North America. The North American market showed a 5 percent increase through September, bolstered by an impressive 10.2 percent increase during Q3. In North America, both the automotive and industry and services categories increased by double digits year-over-year, for both the year-to-date and Q3. The industry and services category includes political ads, a big spend area leading up to the U.S. presidential election.
“Growth in global ad spend accelerated in Q3.The Olympics, a major media event in all parts of the world, and the U.S. presidential election helped drive investment up,” said Randall Beard, global head, advertiser solutions for Nielsen. “We’ll be watching carefully to see if the growth was sustained in Q4 and into 2013, or if there’s a dip in comparison to this year.”
Ad spend also grew in the Asia Pacific region, reporting a 2.7 percent increase in ad spend for the year-to-date through September and a 3.5 percent increase for Q3. Ad spend for the region was supported by the recovery of China’s advertising market, which showed positive ad-spending trends in Q3 (up 3.1%) after two consecutive quarters of decline.
Western Europe, which reported a 2.7 percent decrease in year-over-year ad spending during the first half of 2012, saw deeper Q3 cuts in advertising (-4.8%), as advertisers watched their budgets carefully due to ongoing economic instability. This decline contributed to a year-to-date decrease of 3.4 percent in Europe.
It’s the most wonderful time of the year! It’s the worst job in the agency! It’s the dreaded agency Holiday Card! Call us Scrooges, but there’s no tougher assignment out there as far as we’re concerned. Since misery loves company, we invite you to join us for a 12 day peek into what it takes to get to the idea. Check out the videos here: http://www.hydrogenadvertising.com/12days
“We’ve developed this project for ourselves, first and foremost,” says one of the developers, Arina Avdeeva. “There are more and more sites out there to get designer inspiration from; there is simply not enough time to browse through all these bookmarks. What we have created is a pictures aggregator of sorts, making it convenient to quickly check out what’s new in visual design.”
Pixride is not simply an picture aggregator, though; it offers a new way of viewing and browsing pictures on the web for anyone who is involved in graphic design.
Cheil UK has come up with an innovative solution to recruiting the best talent in the business.
The agency has teamed up with ilovedust, the design studio du jour for brands including Nike, Kidrobot, Coca-Cola, Levi's and Pepsi, to create images that best epitomises the vacant role and pinned them onto their Job Board on Pinterest. Clicking on the illustration will take the viewer onto Cheil UK’s LinkedIn site, where the serious business of applying for the role begins. At the end of the recruitment process, the successful candidate will then be given a signed framed print of the appropriate illustration on their first day at Cheil.
Usain Bolt, the world's fastest man, is taking his passion for speed and performance, and his desire to help others, and applying them to charity. A unique 2013 model year "Bolt Gold" GT-R will go to the highest bidder in a global online charity auction to be held on eBay from November 22 to December 2, 2012.
The highest bidder in the charity auction will become the owner of the one-of-a-kind ‘Bolt Gold' GT-R, a 2013 model year Nissan GT-R painted the same gold color that left a lasting impression on Olympic champion Usain Bolt at a fan appreciation event hosted by Nissan in Yokohama on October 11. All proceeds from the charity auction will benefit the Usain Bolt Foundation, which was established to support educational and cultural opportunities for children and young people in Bolt's home country of Jamaica.
Nissan Global Marketing agencies which include Critical Mass, TBWA, TBWA\Hakuhodo and OMD are responsible for the production of this auction.
On Nov. 13, 2012, the American Humanist Association launched a national ad campaign to promote a new website, KidsWithoutGod.com. This new resource has been created to strengthen and support kids and teenagers who don’t happen to believe in a god. Online display ads will be running throughout the Google network, Youtube, as well as on Cheezburger sites, Pandora, Reddit and Facebook. (Disney and National Geographic Kids turned down our ads based on content.) The campaign also includes interior and exterior bus ads in Washington, DC and a billboard in Moscow, ID.
"Telling people how to be creative is easy - being creative is difficult." John Marwood Cleese (/ˈkliːz/; born 27 October 1939) is an English actor, comedian, writer and film producer. He achieved success at the Edinburgh Festival Fringe and as a scriptwriter and performer on The Frost Report. In the late 1960s he became a member of Monty Python, the comedy troupe responsible for the sketch show Monty Python's Flying Circus and the four Monty Python films: And Now for Something Completely Different, The Holy Grail, Life of Brian and The Meaning of Life. In the mid 1970s, Cleese and his first wife, Connie Booth, co-wrote and starred in the British sitcom Fawlty Towers. Later, he co-starred with Kevin Kline, Jamie Lee Curtis and former Python colleague Michael Palin in A Fish Called Wanda and Fierce Creatures. He also starred in Clockwise, and has appeared in many other films, including two James Bond films as Q, two Harry Potter films, and three Shrek films. With Yes Minister writer Antony Jay he co-founded Video Arts, a production company making entertaining training films. It was founded in 1972 by John Cleese, Sir Antony Jay, and a group of other television professionals. The videos feature well known British actors, and humorously explain business concepts. Productions include Meetings, Bloody Meetings and More Bloody Meetings, and have featured Cleese, Dawn French, Prunella Scales, Hugh Laurie, and Robert Hardy. In December 1977, Cleese appeared as a guest star on The Muppet Show. Cleese was a fan of the show, and co-wrote much of the episode. He appears in a "Pigs in Space" segment as a pirate trying to hijack the spaceship Swinetrek, and also helps Gonzo restore his arms to "normal" size after Gonzo's cannonball catching act goes wrong. During the show's closing number, Cleese refuses to sing the famous show tune from Man of La Mancha, "The Impossible Dream". Kermit the Frog apologises and the curtain re-opens with Cleese now costumed as a Viking trying some Wagnerian opera as part of a duet with Sweetums. Once again, Cleese protests to Kermit, and gives the frog one more chance. This time, he is costumed as a Mexican maraca soloist. He has finally had enough and protests that he is leaving the show, saying "You were supposed to be my host. How can you do this to me? Kermit -- I am your guest!". The cast joins in with their parody of "The Impossible Dream", singing "This is your guest, to follow that star...". During the crowd's applause that follows the song, he pretends to strangle Kermit until he realises the crowd loves him and accepts the accolades. During the show's finale, as Kermit thanks him, he shows up with a fictional album, his own new vocal record John Cleese: A Man & His Music, and encourages everyone to buy a copy. This would not be Cleese's final appearance with the Muppets. In their 1981 film The Great Muppet Caper, Cleese does a cameo appearance as Neville, a local homeowner. As part of the appearance, Miss Piggy borrows his house as a way to impress Kermit the Frog. Cleese won the TV Times award for Funniest Man On TV -- 1978-79. Many people think you are either born with creativity or you aren't. But John Cleese explains how to become creative. John Cleese - a lecture on Creativity: In the video, he talks about such thing as the unconscious mind.
Look at this recent outdoor ad and remember what Dell founder and CEO said when was asked in 1997 what he’d do if he were in charge of Apple: “I'd shut it down and give the money back to the shareholders.”
The billboard reads: "The Dell XPS 12 looks like a MacBook Air merged with an iPad." — C.P. Boyd, @cpboyd, 2/2/12. Introducing the new Dell XPS 12, a powerful laptop and tablet in one. Visit dell.com/XPS12"
With a population of 1.3 billion, including a booming middle class that encompasses an estimated 400 million people, China is the most attractive market for international brands. Especially for French luxury goods brands, as one out of every two buyers of luxury goods is under age 35. Shanghai continues to climb in the rankings of the world's fashion capitals, and the Chinese city is currently hot on the heels of Rome.
After a comedic rant on Bodyform Maxi Pads’ Facebook page went viral on Oct. 8, the sanitary napkins company has responded with a YouTube video. The company created a fictional CEO who apologized to the poster, Richard Neill, after reading his rant against the company’s “deceptive” sanitary napkin commercials.
Over the past decade, display advertising has evolved from being static display ads to engaging formats across multiple platforms with numerous features from dynamic messaging to interactive video. Take a look back at how the industry has evolved and what digital advertising means today. Via: pointroll.
Ubisoft and digital agency Modus Operandi have joined forces to create a multi-pronged engagement for the launch of Ubisofts revolutionary title Assassins Creed® III. The campaign aims to excite the titles massive fan base and expand the propertys reach to new audiences, especially those captivated by the games setting: the American Revolution.
Central to this rollout is a new series, Inside Assassins Creed III, a branded documentary that simultaneously explores both the games development (over three years in the making), and its historic and thematic foundations in the birth of a country. Unveiled in four parts, it was released episodically between August 22nd and September 19th.
The promotional series weaves striking game footage with interviews with the developers, producers, designers and other creative contributors who pushed the upcoming title to new heights.
Modus Operandi also included interviews with outside historians, Revolutionary War experts and combat veterans for their perspective on the games authenticity, as well as how the experience of history through this unique lens affords new and dramatic perspectives on the period.
With such a high-profile game and its compelling aspects the power of gameplay experience, historic content and context the series had to match that epic tone, said Modus Operandi Chief Operations Officer Miles Dinsmoor. We are incredibly proud of the work and our deep collaboration with Ubisoft.
Modus Operandi is a multi-platform content developer and creator of immersive experiences and brand-based engagements. ModOp produces campaigns that are creatively robust, technologically innovative, strategic, and flawlessly executed across a wide array of platforms and applications. www.modop.net.
Modus Operandi Credit List:
CCO: Aaron Sternlicht
COO/ECD: Miles Dinsmoor
Director: Dave McVeigh
DP: Broatch Berry
Executive Producer: Rhys Demery
Producer: Brendan Cravitz
Line/Story Producer: Pat McGee
Lead Editor: Joe Botana
Editors: Karl Slater, Jay Rogers & Kris Villarino
Assistant Editor: Taichi Erskine
Senior Designer/Animator: Kevin Vaisman
Coordinator: Julian Bishop
Audio Mix: Levels Audio
Color: Chainsaw Edit
Daniel Craig stars alongside SKYFALL Bond actress Berenice Marlohe in an innovative new campaign.
Heineken, the world’s leading premium beer brand, today announced a thrilling new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, SKYFALL, which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy his enemies and ‘Crack the Case’, viewers will be taken on an epic train journey alongside stunning Bond newcomer Berenice Marlohe.
Rolling out worldwide, the ‘Crack the Case’ campaign will launch on multiple platforms on 20th September, through a combination of a new 60-second film (TVC & online) with a personalized interactive experience. This powerful combination of ATL, digital, PR and experiential will ensure that Heineken and Bond are able to reach out to more consumers than ever before and propel the campaign to new heights.
It's always dangerous to make a comparison ad when your product is too close to the competition as it may promote the competition as much as your own. This is certainly the case with this Samsung ad that is suggesting that S3 has more features. On the other hand the dark screened iPhone looks elegant, mysterious and inviting next to he Galaxy which feels dated.
American flag crosswalks were be spotted in three locations in the city on September 11, 2012. The crosswalks have red and white stripes, and white stars on blue. They bear the line “Live For Today 9/11,” and symbolize unity and remembrance on September 11th. They can be seen in Soho, the financial district, and Williamsburg, Brooklyn.
Samsung prepares another straw man argument against Apple in their new commercial building a deliberately poorly executed mock-up Apple Store as shown in the images.
In my opinion Samsung's advertising strategy should be focused on pointing out what's great about their products and not on making fun of their main competitor. Putting others down doesn't lift you up, just makes a sad statement about you playing catch up instead of being a trend-setter.
I understand that on one hand they think they must feed the furious mob of Apple haters with new material to keep them loyal. But I think the approach would only be excusable from a marketing perspective if the campaign besides providing a schadenfreude sensation it also had an original strategic approach. Unfortunately Samsung with its campaign copies (no surprise) the old Get a Mac campaign where Apple ridiculed PC (Windows) in a series of face-off spots.
The problem is judging by the first spot however Samsung misses the razor sharp focus on important features, which was something the Apple campaign was really good at. Samsung's ad focuses on criticizing Apple for a superficial and let's be honest unrealistic problem, the need to stand in line for the iPhone instead of talking about real and tangible consumer benefits like being able to swap the battery out. They do talk about the screen size and the 4G speeds, but more like an afterthought rather than as the main message.
I will of course reserve my final judgement for the upcoming ad until I see it, but I'm afraid if Samsung keeps showing a lack of class in their marketing communication they are not going to win over too many iPhone users. They will only keep preaching to the choir.
Having said that Apple's latest marketing strategy lacks focus too with the three mac genius spots that Apple pulled after showing it just a few times.
Coors light in space to test the "Super Cold" label using a high altitude weather balloon! Visit www.sky-probe.com for more info and details on how to purchase your own Sky Probe. Utilized a GoPro Hero 2 for video, Yaesu VX-8GR with APRS for tracking along with a SPOT GPS, Data logging used an Arduino with custom shield, and a freezer thermometer to record temperatures in real time. Follow us on twitter for the latest updates @SkyProbeFlights