Check out the making of the latest Orangina spots Pigeon and Cannon ball by Fred & Farid's creative team Gian Carlo and Rolando, and directed by Glue Society (Gary Freedman).
About Gian Carlo & Rolando: The Peruvian duo started their career at Saatchi & Saatchi Peru, where they won the first ever Future Lions in Cannes. Then they moved to Saatchi & Saatchi Singapore working with Andy Greenaway, Juggi Ramakrishnan and Michael Rebelo, on clients like Guinness, Sony Ericsson and P&G. After two years in Singapore they moved to Amsterdam to work at Wieden+Kennedy Amsterdam, where they created global digital work for Coca-Cola. After a few years at W+K, they packed their bags and changed neighborhoods to join Bsur Amsterdam, working for former Singapore CD Jason Schragger, where they were the leading team on the global MINI account. There, they were responsible for the global launch of the MINI Countryman and The MINI Coupe. This multi-awarded team joined Fred & Farid Paris-Shanghai in September 2012.
The “Reinvent Olay Pro-X!” contest by Procter & Gamble is a design competition which allows community members and fans of Olay products to submit and share innovative ideas for new Pro-X products, redesign its packaging and transform the way the Olay Pro-X story is told. Any form of creative designs are welcome, including visual designs, drawings, photos and 3D renderings.
HYVE, the agency behind the campaign have set up the platform as well as the contest at cocreate-pg.com to call on all designers, customers, hobby creatives, and fans of Olay, asking them to participate in the contest by the submission of their innovative ideas. Furthermore, the best ideas will get the chance to win prizes up to €5000, gift baskets and vouchers for their contribution. The contest started on February 11, and closes on March 25, 2013. The contest is open to residents of the United States and Canada.
The CLIO Awards, among the world’s most recognized international advertising, design and communications competitions, today announced that legendary adman George Lois will receive this year’s Lifetime Achievement Award. He will be honored May 15th at the 54th annual CLIO Awards ceremony at the American Museum of Natural History in New York City.
Leading independent advertising agency Wieden+Kennedy Shanghai (W+K) announced today a new addition to its Digital Team. W+K welcomes Leo Chu as Regional Head of Digital from Tribal DDB Shanghai, where he was Managing Director, charged with building senior client relationships and driving digital innovation and strategy. He comes with extensive marketing experience in Greater China and the US spanning across industries from financial services, online gaming to FMCG.
“Leo and I spent a lot of time discussing this role and I can't wait to see what happens when we combine his seasoned digital leadership with our die-hard focus on the work. I think we are going to have a lot of fun and clients are going to really value the work that comes out of it. We believe in the power of creativity to transform businesses in China, this marks another step along that path” said Jason White, Managing Director of W+K Shanghai.
A group of graduates of the Willem de Kooning Academy are taking Google's Search Engine Optimization to a whole new level. They came up with Search Engine Advertising, which means that they are turning Google into a unique advertising medium. With the help of hardcore SEO-craftmanship it's now possible to display a complete ad in the image search results.
'We've created this Search Engine Advertising campaign for Volkswagen during our third year in advertising, and we're now talking with interesting parties to get this idea into production.' Everyday millions of people are searching for products and brands on Google, and what could be best than an image to get the picture? If Google is the place to advertise yourself, then Search Engine Advertising is just the right tool to do it.
The SEA Team: Guus ter Beek, Alwin Lanting, Pim van Bommel, Qreativ.
Purver possesses the distinct ability to use VFX to drive a powerful narrative, creating and implementing a lush and textural signature style that defines his work. However, while Douglas’ keen and inventive eye for visual effects is an ingrained feature of his output, he has also written and directed a live-action short, “Omar & His Skyhook” – a vivid and striking film which traveled the world on the festival circuit and earned him a spot in SHOOT Magazine‘s New Directors Showcase.
“I was immediately drawn to Douglas’ work,” says Managing Director Rachelle Madden. “His unique visual storytelling style is a perfect combination with Poetica’s team of VFX and CG artists, and this collaboration is bound to produce delightful results. I look forward to seeing this creative partnership evolve.”
The breadth of Purver’s commercial work has captivated audiences and garnered industry praise across the board for powerful visuals and expert execution. This reputation has already lead to work with brands such as Nokia, Sprint, Audi, Nike, and collaborations with some of the biggest agencies including, TBWA\Chiat\Day, Grey, Goodby Silverstein & Partners, and Wieden+Kennedy.
“Poetica has assembled a team that is committed to maintaining a high standard and continuing to grow,” says Purver. “With all of the talent they house under one roof, it gives me the freedom to concept and create with complete confidence in our collaboration and execution. They are precise in their operations but with the closeness of family and I’m happy to be joining them.”
Amid the flourishing social media environment, marketers are increasingly viewing paid social media advertising as an integrated part of their marketing tool kits. According to a recent report by Vizu, a Nielsen company, the majority of advertisers say they use paid social media advertising in conjunction with other online and offline advertising (66% and 51%, respectively). Only 5% of advertisers report running primarily social-only campaigns. Social media advertising uses unique tactics—such as sponsored content, brand graphs and influencing the influencers—that have grown to become standard aspects of any integrated campaign.
When asked which online tactics they typically run their paid social media advertising alongside, advertisers’ top three responses were: online display (83%), online video (46%) and mobile (40%). In the offline world, advertisers said they combined their paid social media ads with print (52%), followed by TV (37%).
Not only do brand marketers run paid social media advertising as part of their integrated campaigns, they’re also using it primarily as a branding tool instead of a direct response tactic. Nearly half (45%) of advertisers say they use paid social media advertising for branding, such as raising awareness and influencing brand opinions. Just 16 percent say their efforts are primarily direct response-related, including driving product trails and site visits.
“With paid social media advertising on the rise, it’s no surprise that marketers are beginning to look for true measures of return on investment to justify their investment,” said Jeff Smith, SVP, Product Leadership for Advertising Effectiveness, Nielsen. “And with paid social ads increasingly part of integrated, branding-related campaigns, there is real demand for metrics that are consistent with what they’ve used for other media, such as brand lift and sales lift.”
David Mamet, Pulitzer Prize-winning playwright and Academy Award-nominated film writer/director, has signed on with Aéro Film for commercial representation. Renowned throughout the industry for such critically acclaimed classics as “The Postman Always Rings Twice”, “Glengarry Glen Ross” and “Hoffa”, and legendary within theater circles, Mamet will add his singular voice and storytelling prowess to the already versatile Aéro team.
“David is a creative force that brings a wealth of talent and experience to our clientele,” says Executive Producer Lance O’Connor. “We’ve admired his career for longer than we can remember and we can’t wait to work with him going forward.”
This creative representation allows him to explore commercial projects reminiscent of his 2007 Ford spots while continuing his film and theater work. “David is incredibly versed in those other formats and we feel that as the line between Hollywood, Broadway, and advertising continues to blur, Aéro has to evolve as well,” explains O’Connor. “We have no doubt that with time and dedication, we can help David grow in the way he wants to grow and create compelling advertising.”
“Filmmaking is The Big Doll House. It is the world’s best fun, the unwritten proviso regarding repayment is: do the best you can,” stated Mamet. “Commercials are particularly intriguing. Whether or not they are art I can’t say; but they certainly are drama.” Mamet joins Aéro Film’s already illustrious and talented pool of directors, including “Girl, Interrupted” and “Walk the Line” director James Mangold, along with a host of producers, cinematographers, VFX specialists, and editors. His upcoming HBO Films biopic “Phil Spector”, starring Al Pacino and Helen Mirren, will debut this March.
The Lift Mx, the Mexican production company headed by Avelino Rodríguez, brought some fresh blood to its roster of directors, by bringing on board Tino De La Huerta. This young Mexican director began his career in 2011 shooting the first campaign for Calvin Klein outside the United States. He also worked on the campaign for Amnesty International Mexico, who chose him once again for this job in 2013, so it will be his first work with The Lift Mx. After graduating from New School in New York, he became a creative director at Mexican and Spanish advertising agencies.
The Gunn Report is an annual publication, ranking the world’s most creative ad agencies and their work and is an absolute reference in the world of advertising. The 2012 edition, released today, reveals that BETC’s ad “The Bear” for Canal+ is not only the world’s most awarded in 2012 but also the most awarded TV ad ever in the Gunn Report. In 2010, “The Closet” (Canal+) from BETC reached the no. 1 position in the Gunn Report, as the first French ad ever to do so. Now, only two years later BETC establishes its position as a true benchmark in terms of creativity and business in the advertising industry. BETC was the 8th most awarded agency in 2012 and is one of only 9 agencies in the world (and the only French one) to have made the top 50 table for 10 years in a row.
Ad spending rose 3.3 percent year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew the most during the period at 7.7 percent and 9.2 percent, respectively.
Display Internet advertising benefited from budget increases by advertisers in the financial, fast-moving consumer goods (FMCG) and telecommunications categories. Telecommunications companies, which saw the greatest percentage increase in advertising spend for the year-to-date, increased their display Internet ad investments by more than 25 percent during the period. Display Internet advertising even increased in Western Europe’s beleaguered advertising market, rising 9 percent during the first three quarters of 2012. In fact, display advertising was the sole media type to experience spending growth in the region.
Cinema advertising is resurging in Asia Pacific, as advertisers seize the opportunity to engage a captive audience. Third-quarter regional ad spending spiked a remarkable 54.7 percent, contributing to a 12.3 percent global jump. Other markets, such as Latin America and Europe, reported year-over-year declines (-5.5% and -4.5%, respectively) in cinema ad spending.
Television advertising’s 4.3 percent year-to-date rise marked an increase from 3.1 percent for the first half of the year. Double-digit growth in North American Q3 spending (13.6%) led the overall growth. With a 61.8 percent share of spend in all media types, television’s ad spend growth underscores television’s standing as the predominant communication medium for advertisers.
Magazines were the only media type to experience a decrease in ad spending (-1.3%) from January to September 2012, and newspapers experienced little change (0.8%) over the period. Comparing Q3 2012 to Q3 2011, both types of print media saw a decrease in ad spend: 1.8 percent for magazines and 0.6 percent for newspapers. Though the Asia Pacific region increased its investment in magazine advertising (up 5.3% YTD)–supported by key markets, like China (+10.6%) and Japan (+3.8%)–advertisers in both North America (-3.2%) and Europe (-6.8%) reduced their ad budgets for magazines.
New York, NY – January 23, 2013 -- Arnold Worldwide is proud to announce that David Fisher has joined the New York office as Director of Integrated Production. In this role, Fisher will be responsible for developing and driving a more integrated approach to production and how it contributes to the broader Arnold vision of delivering game-changing work for its clients. In this newly created position, he will report to Aaron Griffiths and John Staffen, ArnoldNYC’s Co-Chief Creative Officers.
“My recent experience working with David reminded me that true creative freedom is only possible when you have ruthlessly imaginative execution," said Griffiths. “Our goal is to constantly deliver better work and achieve better results for our clients. And as a battle-tested, highly awarded addition to our team, we're confident David will add significant momentum toward that goal.”
A polished and multi-talented professional, Fisher most recently served as Executive Producer / Production Director at TBWA\CHIAT\DAY. While there, some of his best known work includes the Emmy-nominated spot for McDonald’s, “Baby,” and the Absolut short film, "I'm Here" directed by Spike Jonze. The Absolut film opened the Sundance Film Festival and won a gold lion at the Cannes Film Festival.
Prior to TBWA\CHIAT\DAY, Fisher served as Broadcast Producer at Goodby Silverstein & Partners for clients including Hyundai, Sprint, Nintendo, HP, Frito-Lay and Comcast. He has also held key roles at Y&R, and began his award-winning career at Beaucoup Chapeaux in New York. Fisher earned his B.A. in Business from Skidmore College in Saratoga Springs, NY.
AUSTIN, Texas – Jan. 17, 2013 – The LIVESTRONG Foundation issued the following statement in response to Lance Armstrong’s interview with Oprah Winfrey.
“We at the LIVESTRONG Foundation are disappointed by the news that Lance Armstrong misled people during and after his cycling career, including us. Earlier this week, Lance apologized to our staff and we accepted his apology in order to move on and chart a strong, independent course. We look forward to devoting our full energy to our mission of helping people not only fight and survive cancer, but also thrive in life after cancer.
GANT Rugger is dedicating its Spring 2013 collection and campaign to a new muse, or rather, muses: a group of young American media wunderkinds traveling in Italy.
The group, what GANT creative director Chris Bastin christened “#TEAMAMERICANO,” serves as the inspiration of the collection and will star in the related campaign, dropping on GANT.com on January 16, 2013.
“Some companies have used real guys—even bloggers—for their campaigns, but it’s not like we started with the idea of ‘let’s use bloggers in our ads,’” explains Bastin. “They served as the inspiration for the whole collection; using them for the campaign was just a natural second step.”
GANT Rugger’s Spring 2013 collection takes us to Florence, Italy in June when the menswear cognoscenti are summed to Pitti Uomo. Don’t call it a mere tradeshow. Ostensibly a marketplace, Pitti is just as much a global congress of style attended by effortlessly debonair Italian guys, the imitators, salespeople, buyers, clothes geeks, revered fashion magazine editors and, of course, the bloggers.
“Everyone tries to be chill about it, but Pitti is really menswear’s moment; it’s ultimate clubhouse,” Bastin explained. “Guys put their best foot forward. This season I wanted to create that feeling, but through an American lens.”
Team Americano itself is a group of six American guys: Sean Hotchkiss, writer, photographer and adventurer; Zeph Colombatto, writer and social media professional; Gabe Alonso, photographer; Noah Emrich, editor and author; Lawrence Schlossman; and photographer Justin Chung.
“These guys all have great and unique style,” added Bastin. “They wear clothes in their own way. I wanted to capture that spirit in the collection.”
Arnold Worldwide is pleased to announce that Lia Armatas joins the agency as Director of Creative Services in the New York office today. Lia will work across all clients as an interdepartmental liaison and will be instrumental in building talent resourcing methodologies and maintaining organizational structure in the Creative Department. She will work closely with Aaron Griffiths and John Staffen, ArnoldNYC’s Co-Chief Creative Officers.
“As we continue to define ourselves creatively, we’re excited to welcome a new talent like Lia,” said Griffiths. “Her naturally creative instincts and valuable experience working within a burgeoning creative culture will help us deliver better and better work for our growing roster of clients.”
Lia joins Arnold from Grey Group, where most recently, she served as Creative Resource Manager. Previously, as Project Manager, she led creative development for a range of clients including E*TRADE, Mike’s Hard Lemonade, LongHorn Steakhouse, and Pringles. She is most proud of her contribution as an integral member of the E*TRADE Financial Super Bowl team in both 2011 and 2012, as well as Grey New York's Cannes Lion wins for Canon, DirecTV, Febreze, and the NFL, among others. Lia played a key role in helping secure significant new business wins for Grey, which include Marriott Hotels and Radio Shack. She earned her B.A. In English at Providence College in Rhode Island.
"Arnold is in an exciting phase of client and creative growth,” Armatas said. “I am thrilled to be contributing to agency culture and helping lead the push to elevate creative talent and output at its core. Nurturing this department will be my main focus.”
An impressive array of recent new business wins including Fab, American Eagle Outfitters, University of Phoenix, Kohler Inc., and Sovereign/Santander coupled with global expansion are enabling the agency to continue to tap top talent across a diverse mix of disciplines.
In addition to Lia, over the last several months the shop has brought in other top creative talent including: Paul Stechschulte, Executive Creative Director for Arnold Amsterdam; Aaron Griffiths, Co-Chief Creative Officer, Sergio Flores, Creative Director, and Tristan Kincaid, Creative Director, at ArnoldNYC, and in Boston, Peter Johnson, Group Creative Director; Craig Miller as Creative Director and Erik Enberg as Creative Director.
Do you sometimes struggle when contacting agencies, worried about getting their names right? With so many unusual names and logos, it can be tricky. This easy-to-use guide gives you the 100% correct way to say agency names. Make sure you never mispronounce again with this handy guide.
The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Spending was up 4.3 percent over Q3 2011, to $139 billion. This gain outpaced the 2.7 percent growth seen in the first half of 2012.
An influx in advertising investments drove growth in the Middle East and Africa (up 18.9% YTD), as well as in North America. The North American market showed a 5 percent increase through September, bolstered by an impressive 10.2 percent increase during Q3. In North America, both the automotive and industry and services categories increased by double digits year-over-year, for both the year-to-date and Q3. The industry and services category includes political ads, a big spend area leading up to the U.S. presidential election.
“Growth in global ad spend accelerated in Q3.The Olympics, a major media event in all parts of the world, and the U.S. presidential election helped drive investment up,” said Randall Beard, global head, advertiser solutions for Nielsen. “We’ll be watching carefully to see if the growth was sustained in Q4 and into 2013, or if there’s a dip in comparison to this year.”
Ad spend also grew in the Asia Pacific region, reporting a 2.7 percent increase in ad spend for the year-to-date through September and a 3.5 percent increase for Q3. Ad spend for the region was supported by the recovery of China’s advertising market, which showed positive ad-spending trends in Q3 (up 3.1%) after two consecutive quarters of decline.
Western Europe, which reported a 2.7 percent decrease in year-over-year ad spending during the first half of 2012, saw deeper Q3 cuts in advertising (-4.8%), as advertisers watched their budgets carefully due to ongoing economic instability. This decline contributed to a year-to-date decrease of 3.4 percent in Europe.
It’s the most wonderful time of the year! It’s the worst job in the agency! It’s the dreaded agency Holiday Card! Call us Scrooges, but there’s no tougher assignment out there as far as we’re concerned. Since misery loves company, we invite you to join us for a 12 day peek into what it takes to get to the idea. Check out the videos here: http://www.hydrogenadvertising.com/12days
“We’ve developed this project for ourselves, first and foremost,” says one of the developers, Arina Avdeeva. “There are more and more sites out there to get designer inspiration from; there is simply not enough time to browse through all these bookmarks. What we have created is a pictures aggregator of sorts, making it convenient to quickly check out what’s new in visual design.”
Pixride is not simply an picture aggregator, though; it offers a new way of viewing and browsing pictures on the web for anyone who is involved in graphic design.
Cheil UK has come up with an innovative solution to recruiting the best talent in the business.
The agency has teamed up with ilovedust, the design studio du jour for brands including Nike, Kidrobot, Coca-Cola, Levi's and Pepsi, to create images that best epitomises the vacant role and pinned them onto their Job Board on Pinterest. Clicking on the illustration will take the viewer onto Cheil UK’s LinkedIn site, where the serious business of applying for the role begins. At the end of the recruitment process, the successful candidate will then be given a signed framed print of the appropriate illustration on their first day at Cheil.
Usain Bolt, the world's fastest man, is taking his passion for speed and performance, and his desire to help others, and applying them to charity. A unique 2013 model year "Bolt Gold" GT-R will go to the highest bidder in a global online charity auction to be held on eBay from November 22 to December 2, 2012.
The highest bidder in the charity auction will become the owner of the one-of-a-kind ‘Bolt Gold' GT-R, a 2013 model year Nissan GT-R painted the same gold color that left a lasting impression on Olympic champion Usain Bolt at a fan appreciation event hosted by Nissan in Yokohama on October 11. All proceeds from the charity auction will benefit the Usain Bolt Foundation, which was established to support educational and cultural opportunities for children and young people in Bolt's home country of Jamaica.
Nissan Global Marketing agencies which include Critical Mass, TBWA, TBWA\Hakuhodo and OMD are responsible for the production of this auction.
On Nov. 13, 2012, the American Humanist Association launched a national ad campaign to promote a new website, KidsWithoutGod.com. This new resource has been created to strengthen and support kids and teenagers who don’t happen to believe in a god. Online display ads will be running throughout the Google network, Youtube, as well as on Cheezburger sites, Pandora, Reddit and Facebook. (Disney and National Geographic Kids turned down our ads based on content.) The campaign also includes interior and exterior bus ads in Washington, DC and a billboard in Moscow, ID.
"Telling people how to be creative is easy - being creative is difficult." John Marwood Cleese (/ˈkliːz/; born 27 October 1939) is an English actor, comedian, writer and film producer. He achieved success at the Edinburgh Festival Fringe and as a scriptwriter and performer on The Frost Report. In the late 1960s he became a member of Monty Python, the comedy troupe responsible for the sketch show Monty Python's Flying Circus and the four Monty Python films: And Now for Something Completely Different, The Holy Grail, Life of Brian and The Meaning of Life. In the mid 1970s, Cleese and his first wife, Connie Booth, co-wrote and starred in the British sitcom Fawlty Towers. Later, he co-starred with Kevin Kline, Jamie Lee Curtis and former Python colleague Michael Palin in A Fish Called Wanda and Fierce Creatures. He also starred in Clockwise, and has appeared in many other films, including two James Bond films as Q, two Harry Potter films, and three Shrek films. With Yes Minister writer Antony Jay he co-founded Video Arts, a production company making entertaining training films. It was founded in 1972 by John Cleese, Sir Antony Jay, and a group of other television professionals. The videos feature well known British actors, and humorously explain business concepts. Productions include Meetings, Bloody Meetings and More Bloody Meetings, and have featured Cleese, Dawn French, Prunella Scales, Hugh Laurie, and Robert Hardy. In December 1977, Cleese appeared as a guest star on The Muppet Show. Cleese was a fan of the show, and co-wrote much of the episode. He appears in a "Pigs in Space" segment as a pirate trying to hijack the spaceship Swinetrek, and also helps Gonzo restore his arms to "normal" size after Gonzo's cannonball catching act goes wrong. During the show's closing number, Cleese refuses to sing the famous show tune from Man of La Mancha, "The Impossible Dream". Kermit the Frog apologises and the curtain re-opens with Cleese now costumed as a Viking trying some Wagnerian opera as part of a duet with Sweetums. Once again, Cleese protests to Kermit, and gives the frog one more chance. This time, he is costumed as a Mexican maraca soloist. He has finally had enough and protests that he is leaving the show, saying "You were supposed to be my host. How can you do this to me? Kermit -- I am your guest!". The cast joins in with their parody of "The Impossible Dream", singing "This is your guest, to follow that star...". During the crowd's applause that follows the song, he pretends to strangle Kermit until he realises the crowd loves him and accepts the accolades. During the show's finale, as Kermit thanks him, he shows up with a fictional album, his own new vocal record John Cleese: A Man & His Music, and encourages everyone to buy a copy. This would not be Cleese's final appearance with the Muppets. In their 1981 film The Great Muppet Caper, Cleese does a cameo appearance as Neville, a local homeowner. As part of the appearance, Miss Piggy borrows his house as a way to impress Kermit the Frog. Cleese won the TV Times award for Funniest Man On TV -- 1978-79. Many people think you are either born with creativity or you aren't. But John Cleese explains how to become creative. John Cleese - a lecture on Creativity: In the video, he talks about such thing as the unconscious mind.
Look at this recent outdoor ad and remember what Dell founder and CEO said when was asked in 1997 what he’d do if he were in charge of Apple: “I'd shut it down and give the money back to the shareholders.”
The billboard reads: "The Dell XPS 12 looks like a MacBook Air merged with an iPad." — C.P. Boyd, @cpboyd, 2/2/12. Introducing the new Dell XPS 12, a powerful laptop and tablet in one. Visit dell.com/XPS12"
With a population of 1.3 billion, including a booming middle class that encompasses an estimated 400 million people, China is the most attractive market for international brands. Especially for French luxury goods brands, as one out of every two buyers of luxury goods is under age 35. Shanghai continues to climb in the rankings of the world's fashion capitals, and the Chinese city is currently hot on the heels of Rome.
After a comedic rant on Bodyform Maxi Pads’ Facebook page went viral on Oct. 8, the sanitary napkins company has responded with a YouTube video. The company created a fictional CEO who apologized to the poster, Richard Neill, after reading his rant against the company’s “deceptive” sanitary napkin commercials.