The winner of the best artist of the world

Hello to you all out there..... i know that this blog is not about advertising, knowing how picky you all are :) dunno if its due to the fact you work in advertising or you were born like that anyhow These r the paintings of the Persian Artists "Ayman Malky"

He was born in Iran 1976, started painting at the age of 15, his
Professor was the Iranian artist (Mortada Katouzian)

all you illustrators out there are invited to comment

"for the love of art"

The good old days.

Some old school ads, Unbelievable.

Displaying Exhibition graphics inline

To make it easier to judge work posted in the Advertising Exhibition section I will periodically edit all the content and will make the images appear inline.

So, when you upload the files they will appear as attachments initially, but I will edit the topic an make them appear within the post. Hope this will make it more comfortable for everyone to read through the topics.

See a few examples of what I mean:

The Future of advertising

Boredom in Advertising

I might be in the minority. I mean, you can hate advertising and still be in the business. But being bored and staying put?

Now this boredom creeps in when you move on to a well-demarcated medium – the online space. There isn’t much adventure here to begin with. And I believe it’s primarily because you can rectify your mistakes even as or even after you go live. Somehow that takes away something very vital to advertising. It takes away that big day feeling.

You’re somehow robbed of the delicious anticipation and the butterflies – what’s that term – butterflies in the stomach. You suddenly wonder if you made the right move at all.

Let's all put it out on the table and measure it, shall we?

Successful Creative Briefs Webcast

Aquent and the American Marketing Association invite all designers, writers, marketers, and strategists to join creative consultant Emily Cohen as she discusses how creative briefs should best be used to link business objectives and creative strategies.

Done right, creative briefs share valuable information, align everyone’s expectations, and set clear objectives. In practice, this means better business results as well as a smoother, faster creative process. And yet, for many reasons, creative briefs are rarely used to their full potential.

Alongside practical advice on how creative briefs should be used to streamline your development process, Emily will provide concrete tips, tools, and techniques to ensure that your organization is not only creating great briefs, but also getting the most out of them. Most importantly, she’ll help you use creative briefs to tighten the link between goals, strategies, and tactics.

It's on May 17, 2007, 12:00PM CET go register here:

subliminal advertising

This is cool, and up for some heated debate.

Writer's block

Whose pencil is sharp?

When I grow up I want to work in advertising

Policy on taking campaigns down

I want your opinion. Please hear me out.

Recently there was a major meltdown at, a popular social bookmark sharing site. Somebody posted a topic with a certain number that digg decided to take down after a cease and desist letter from a big company. Retrospectively, this decision was wrong. Digg users revolted and practically broke the site by posting the same number over and over in thousands of different ways to protest against censorship on digg. Since than the digg admins acknowledged that they should have fought the cease and desist rather than taking the post down.

This made me think. Even though the rules of submission are clearly stated here, I had to take down at least 10 campaigns since the start of operation of ads of the world roughly 2 years ago. Some of them were kind requests from the creators or their agencies. Others went ahead and sent me a cease and desist letter through their lawyers. In all cases, although I was not happy, but I did comply with their request.

I did it for 3 reasons.
1. I didn't want the creatives behind the campaigns to get in trouble and lose their job.
2. I wanted them to keep sending me their work, so I can showcase them to you.
3. I didn't want to deal with lawyers more than necessary.

What do you prefer? Shall I fight such requests and keep the campaigns up risking that the whole site may go down in the result of a legal procedure? Or shall I adhere to such requests and sacrifice a few campaigns from the archive? Give me your kind opinion.

Global climate change awareness advertising

This post is a cry out for help. For your help as a communication professional.

Just a year ago many disputed whether global climate change or as some call it global warming is a reality or not. Nowadays, it is fully accepted fact. This is thanks to all the education that has been done through different forms of media including advertising. We are making progress.

Currently it is still debated whether it is caused by man made activity or not. I personally have no doubt that humans made a huge impact on CO2 emissions.

The only solution to this problem is lifestyle change. We have to change the way we live, so we can reduce our green house gas emissions. This can be done literally thousands of ways. From doing a carpool with your colleagues to get to work, to using a rope instead of a dryer to dry your clothes.

Besides doing our own part to save the earth on a small scale, we need to support science that will eventually provide us with solutions and vote for politicians who put such issues on their agenda.

Most importantly, we as communicators have a huge opportunity and responsibility here to help this cause with what we do best. Mass communication. We have the power to convey messages that will convince people to change their lifestyle on a mass scale.

It can be done. We've saved the panda, and stopped the ozone hole. Now, we have another huge issue at hand.

In this post I compiled a big collection of advertisements that call for action. Hopefully this will inspire you and many of you advertising professionals will dedicate their time and efforts to create campaigns that inform and educate about this crucial issue.

I encourage you to make awareness campaigns. And spread the ones that has already been created. Email this call for action, blog it, talk about it with your colleagues. Make a positive global impact.

Record traffic on AotW again

AotW - the biggest online advertising community in the world

I just blogged about the very same subject a month ago. And, this month I'm boring you with stats again. With your help, we broke all records. We had 870 thousand unique visitors and 15 million page loads in April 2007. This means 30 thousand people visiting about half million pages every day. And, we almost have 15 thousand registered users.

These numbers place AotW to be the biggest online advertising community in the world. I didn't even know there are so many advertising professionals in the world. This is the most exciting thing for me ever. Thank you so much for your continuous support!

You may find it interesting to see the top 3 most visited content:
1. Durex - XXL man print ad
2. Jobs in town - Ass kisser ambient project
3. Sugar free - Ants outdoor ambient campaign

And, the top 3 countries:
USA 30%
Germany 6%
India 5%

Thank you again and I'm wishing you a successful award season!

24 showcases Goa Fest

Sandeep at 24 posted most of Goafest 2007 material. Enjoy!

Adgabber advertising social network

Steve from Adrants started a cool project called Adgabber. It's a social networking site like Facebook or LinkedIn, but it is only focusing on Advertising professionals. Check it out and make me your friend if you like.

Beautiful prices

Remember this campaign from Globus Supermarket? It seems British Airways' agency has the same thinking. Check the video I just found on YouTube below.


Image and video hosting by TinyPic

One hell of a trippy game.




great funky site!

If only advertising was more like professional football

Imagine the possibilities.

Creatives can be bought and traded in the open transfer market.

Which means, there will be a better system for the salary scale.

The top agencies can poach fresh, good talents from agencies which do not provide a conducive environment for creativity to florish.

By selling their good creative people, they get money to invest in a better system for their agency.

With a better system, the non-top agencies can then challenge the top agencies for new businesses.

In terms of creativity, if the non-top agency is known for culturing new talent (like West Ham United), they attract newbies to their agency, those who want to break into the top agencies but never got the opportunity.

Also, the older talent (some might say wiser) from the top agencies who can't perform at the top-flight competition can then be traded to the non-league agencies.

Think Roy Keane.

He's brought Sunderland into contention for promotion into the EPL. (Ok, he's the manager but you get the drift).

Likewise, an older creative person can go to a smaller club (sorry, agency) and develop that agency's potential.

And fame?

Aside from India and Brazil, where the creative people are literally celebrities, the rest of the advertising fraternity are relatively unknown outside of their industry.

Try mentioning David Droga, Neil French or David Ogilvy to your second cousin from your mom's side.

But by implementing a league system like professional football, creatives can be just like football stars.

Non-advertising people (some call them consumers) can then see which star was behind the amazing Adidas campaign.

They can worship the creative person.
Stick their idol's poster over their bedroom walls.

They will start chanting 'Bend it like Berbanch'
instead of that dude who decided US can be the next centre of football (OK, some of you call it soccer).

Then we can do away with various Award Shows.

We can then have a unified Advertising Premier League.

Scammers will be red-carded.

Neil French will be yellow-carded for... well, being Neil French.

And because it's like football, every agency will be given an equal amount of jobs from all the clients of the world. (like matches).

This creates an equal opportunity market.

If only...

Oh well, if you're into football (yes, we don't call it soccer) here's a litte fun reward for you, since you read till the end of this rather boring blog...

1) Think of a famous agency / player
2) Compare it to a football club / player

You'll be genuinely amused with some of the results.

ok, here's an example:

Neil French = Eric Cantona
Neil French, now notoriously known more for his 'cos women make crap CDs' comment than all the fabulous work he's done.

Eric Cantona, notoriously known for his flying kung-fu kick at a spectator than the time he scored a fabulous goal against Arsenal.

Have fun.

my new site open

my new site is open now,it is a about game site.



Dissizit/Slick's Latest Time Lapse Video!!

Green Bahrain

Allow me to post here a project we launched today for a client of ours. It's a community for those who care about the environment of Bahrain and worldwide called Green Bahrain. It feels great to be able to personally contribute to such a worrying issue.

Brazilian Ads

I've noticed that brazilian ads generally get good critics from the users - which is great.

I lived in New Zealand for almost three years,their advertising industry is also great and what do they have in common ? Maybe the ethnical diversity and for being both ex-colonies from Europeian countries (I assume, it's just a theory), why I'm divagating about that ? Have no idea, only a remark and that's all.

What I meant is - what do those countrys have in commom, really is: open-minded people.

Joseph Campbell has another game for us!

Hi all,

By proxy, I bring you Joseph Campbell's next game for us.
Here is the premise:

The idea is to pair the title of a pop song with a product, making the title of the song the tagline.
For example, take Mobil Synthetic Oil and The Arcade Fire song "Keep the Car Running". That's a pretty boring
one, but I think folks could come up with some interesting things.
Now the rules, there is only one, you must choose a song that was done in the last 20 years. For the math challenged, that's 1987-2007.

Joseph is looking forward to reading what we post, so let's not disappoint him.

Let the game begin!


Bueno, es el primer post, veamos como se da la comunidad

After a long day at work.

This is what I wear to hide from my wife.
Image and video hosting by TinyPic

Bengal Spice Tea

Need a little lift? Don't want the caffein and don't want to drag around the same old same old tea bag through the water?
My friends, may I introduce you to Bengal Spice Herbal tea by Celestial Seasonings.
It will lift your spirits, invigorate your souls and prepare you to face the day with renewed vigour.

I've attached a jpg of what to look for on your grocery shelves.

Small changes around the navigation

I introduced a few changes around the navigation and structure of forums. I added a new forum called Jobs. Hope you will find it useful and post openings at your workplace for everyone's benefit.

Also, I added links in your control panel for quicker posting of all types of content. Hope you will find it useful.

Greenpeace Vs Apple

Hello admen!

I came across this while doing research. Dun mean to make u feel guilty if u use a mac or own an ipod but i thought it's still an interesting read for everybody..:]..

So if anyone is keen to find out more or put our creative juices to good moral use, there's a call for ad campaigns, t-shirt designs entries at the Procreate section. Worth checking out the ideas submissions gallery while u're there! :)


let the voting begin!

Ivan you should be in here!

The difference between Marketing, PR, Advertising and Branding

Image courtesy of Neutron, LLC.

Creating a Movement

So we've gotten quite some buzz over this campaign we did to create/launch/promote a new beer in my country (Dominican Republic). A lot of things had to happen before and after we came up with the idea and the strategy and of course the amazing results. If you'd rather read about it, you'll find a not-as-complete summary after the jump. Please feel free to comment with your thoughts on this. You can also visit the movement's home on the web: The 1 Movement

Create a new beer in the Dominican Republic for the 18 to 25 age group, a segment that hated advertising and wasn’t loyal to any beer brand as they didn’t identify with any of the existing.

Instead of a beer, we created a movement that promoted self-expression and didn’t look like advertising.

The movement started on the streets through guerrilla work: stickers, viral videos, invasion of live TV broadcasts and posters that appeared all over the city even over existing advertising. The media made it news immediately. Through the bold actions and its philosophy the target started identifying with the movement. Its home was a website where the members decided on any actions and decisions even the look of the beer itself.

A week before the launch we gained DOP$7,000,000 (around USD$250,000) in free-press. This is the average annual advertising budget for most beer brands in the country. More than 250,000 have looked into the movement and there are 6,000+ active members in the community. The beer is the 3rd most sold in the second largest city and the 4th most sold nationally above all local and imported brands like Miller, Heineken, Quilmes, Becks, Budweiser & Corona. Steady 25% weekly-increase in sales during the first five months. Today, the beer is a cult brand.

*NOTE: If you're interested in viewing the case study video with all the details on how everything was done, I'll post a link after Ivan (AoTW Admin) uploads it.

How to make your advertising appeal to consumers

What is an Advertising Appeal?

An advertising appeal refers to the approach used to attract the attention of consumers and/or to influence their feelings toward the product, service, or cause. It's something that moves people, speaks to their wants or need, and excites their interest. Often it is the underlying content of the advertisement; think of it as a “movie script”. Don’t confuse this with executional framework, that will be another topic.

We got dugg

durex thumbnailOf all the ads posted on Ads of the World. The XXL Durex man got digged up to the front page. It's fun to read the comments of outsiders.

I wrote an article about this case in detail on my design blog. If you have a digg account please digg the article.

'I Have An Idea' portfolio night...

hey y'all, I'm sure those of you in the know, well...know.
Portfolio night's coming up (may 3)

how it's done in HAWAII..

nes world

I've signed up recently, although I've been surfing this site way longer than that!

Love it here, i will soon submit my own work.
right now none of my ideas are executed well,
so with help from some good art directors i will soon be able to share my ideas with you
and hopefully get comments and slaps and pats on the head.

I've recently graduated (2006 summer) and advertising is my career of choice.
it's a crazy crazy world.
internships for few years, some more moneyless years after that.
but still i am doing what i do best!

ideas for life!
adios for now