Find out different methods used in the arab countries and the rest of the world ....
You have two cows. You create a website for them and advertise in all magazines and Cable TV. You create a Cow City or Milk Town. You sell off their milk before the cows are milked, to both legit and shady investors, who hope to resell the non-existent milk for a 100% profit in two month time. You bring Bill Clinton and Tiger Woods to milk the cows to attract attention.
You have two cows. They've been sitting there for decades and no one realizes that cows can produce milk. You see what Dubai is doing; you go crazy and start milking the heck out of the cows, in the shortest time possible. Then you realize no one wanted the milk in the first place.
Since milking the cow involves nipples, the gov't decides to ban all cows in public. The only method to milk a cow is to have the cow at one side of the curtain and the guy milking the cow on the other side; or to hire females and train them to milk the cows ... the debate is still going on.
You have two cows. Some high gov't official steals one, milks it, sells the milk and pockets the profit. The gov't tells you there is just one cow and not enough milk for the people. The people riot and scream death to the govt and carry Iranian flags. The Parliament, after thinking for 11 months, decide to employ ten Bahrainis to milk the remaining cow at the same time to cut back on unemployment.
You have two cows. One is owned by Syria, the other by the Lebanese gov't, both are milked by Syrian Laborers during their free time as informers.
Hello to you all out there..... i know that this blog is not about advertising, knowing how picky you all are :) dunno if its due to the fact you work in advertising or you were born like that anyhow These r the paintings of the Persian Artists "Ayman Malky"
He was born in Iran 1976, started painting at the age of 15, his
Professor was the Iranian artist (Mortada Katouzian)
all you illustrators out there are invited to comment
To make it easier to judge work posted in the Advertising Exhibition section I will periodically edit all the content and will make the images appear inline.
So, when you upload the files they will appear as attachments initially, but I will edit the topic an make them appear within the post. Hope this will make it more comfortable for everyone to read through the topics.
I might be in the minority. I mean, you can hate advertising and still be in the business. But being bored and staying put?
Now this boredom creeps in when you move on to a well-demarcated medium – the online space. There isn’t much adventure here to begin with. And I believe it’s primarily because you can rectify your mistakes even as or even after you go live. Somehow that takes away something very vital to advertising. It takes away that big day feeling.
You’re somehow robbed of the delicious anticipation and the butterflies – what’s that term – butterflies in the stomach. You suddenly wonder if you made the right move at all.
Aquent and the American Marketing Association invite all designers, writers, marketers, and strategists to join creative consultant Emily Cohen as she discusses how creative briefs should best be used to link business objectives and creative strategies.
Done right, creative briefs share valuable information, align everyone’s expectations, and set clear objectives. In practice, this means better business results as well as a smoother, faster creative process. And yet, for many reasons, creative briefs are rarely used to their full potential.
Alongside practical advice on how creative briefs should be used to streamline your development process, Emily will provide concrete tips, tools, and techniques to ensure that your organization is not only creating great briefs, but also getting the most out of them. Most importantly, she’ll help you use creative briefs to tighten the link between goals, strategies, and tactics.
Recently there was a major meltdown at digg.com, a popular social bookmark sharing site. Somebody posted a topic with a certain number that digg decided to take down after a cease and desist letter from a big company. Retrospectively, this decision was wrong. Digg users revolted and practically broke the site by posting the same number over and over in thousands of different ways to protest against censorship on digg. Since than the digg admins acknowledged that they should have fought the cease and desist rather than taking the post down.
This made me think. Even though the rules of submission are clearly stated here, I had to take down at least 10 campaigns since the start of operation of ads of the world roughly 2 years ago. Some of them were kind requests from the creators or their agencies. Others went ahead and sent me a cease and desist letter through their lawyers. In all cases, although I was not happy, but I did comply with their request.
I did it for 3 reasons.
1. I didn't want the creatives behind the campaigns to get in trouble and lose their job.
2. I wanted them to keep sending me their work, so I can showcase them to you.
3. I didn't want to deal with lawyers more than necessary.
What do you prefer? Shall I fight such requests and keep the campaigns up risking that the whole site may go down in the result of a legal procedure? Or shall I adhere to such requests and sacrifice a few campaigns from the archive? Give me your kind opinion.
This post is a cry out for help. For your help as a communication professional.
Just a year ago many disputed whether global climate change or as some call it global warming is a reality or not. Nowadays, it is fully accepted fact. This is thanks to all the education that has been done through different forms of media including advertising. We are making progress.
Currently it is still debated whether it is caused by man made activity or not. I personally have no doubt that humans made a huge impact on CO2 emissions.
The only solution to this problem is lifestyle change. We have to change the way we live, so we can reduce our green house gas emissions. This can be done literally thousands of ways. From doing a carpool with your colleagues to get to work, to using a rope instead of a dryer to dry your clothes.
Besides doing our own part to save the earth on a small scale, we need to support science that will eventually provide us with solutions and vote for politicians who put such issues on their agenda.
Most importantly, we as communicators have a huge opportunity and responsibility here to help this cause with what we do best. Mass communication. We have the power to convey messages that will convince people to change their lifestyle on a mass scale.
It can be done. We've saved the panda, and stopped the ozone hole. Now, we have another huge issue at hand.
In this post I compiled a big collection of advertisements that call for action. Hopefully this will inspire you and many of you advertising professionals will dedicate their time and efforts to create campaigns that inform and educate about this crucial issue.
I encourage you to make awareness campaigns. And spread the ones that has already been created. Email this call for action, blog it, talk about it with your colleagues. Make a positive global impact.
AotW - the biggest online advertising community in the world
I just blogged about the very same subject a month ago. And, this month I'm boring you with stats again. With your help, we broke all records. We had 870 thousand unique visitors and 15 million page loads in April 2007. This means 30 thousand people visiting about half million pages every day. And, we almost have 15 thousand registered users.
These numbers place AotW to be the biggest online advertising community in the world. I didn't even know there are so many advertising professionals in the world. This is the most exciting thing for me ever. Thank you so much for your continuous support!
Steve from Adrants started a cool project called Adgabber. It's a social networking site like Facebook or LinkedIn, but it is only focusing on Advertising professionals. Check it out and make me your friend if you like.
Creatives can be bought and traded in the open transfer market.
Which means, there will be a better system for the salary scale.
The top agencies can poach fresh, good talents from agencies which do not provide a conducive environment for creativity to florish.
By selling their good creative people, they get money to invest in a better system for their agency.
With a better system, the non-top agencies can then challenge the top agencies for new businesses.
In terms of creativity, if the non-top agency is known for culturing new talent (like West Ham United), they attract newbies to their agency, those who want to break into the top agencies but never got the opportunity.
Also, the older talent (some might say wiser) from the top agencies who can't perform at the top-flight competition can then be traded to the non-league agencies.
Think Roy Keane.
He's brought Sunderland into contention for promotion into the EPL. (Ok, he's the manager but you get the drift).
Likewise, an older creative person can go to a smaller club (sorry, agency) and develop that agency's potential.
Aside from India and Brazil, where the creative people are literally celebrities, the rest of the advertising fraternity are relatively unknown outside of their industry.
Try mentioning David Droga, Neil French or David Ogilvy to your second cousin from your mom's side.
But by implementing a league system like professional football, creatives can be just like football stars.
Non-advertising people (some call them consumers) can then see which star was behind the amazing Adidas campaign.
They can worship the creative person.
Stick their idol's poster over their bedroom walls.
They will start chanting 'Bend it like Berbanch'
instead of that dude who decided US can be the next centre of football (OK, some of you call it soccer).
Then we can do away with various Award Shows.
We can then have a unified Advertising Premier League.
Scammers will be red-carded.
Neil French will be yellow-carded for... well, being Neil French.
And because it's like football, every agency will be given an equal amount of jobs from all the clients of the world. (like matches).
This creates an equal opportunity market.
Oh well, if you're into football (yes, we don't call it soccer) here's a litte fun reward for you, since you read till the end of this rather boring blog...
1) Think of a famous agency / player
2) Compare it to a football club / player
You'll be genuinely amused with some of the results.
ok, here's an example:
Neil French = Eric Cantona
Neil French, now notoriously known more for his 'cos women make crap CDs' comment than all the fabulous work he's done.
Eric Cantona, notoriously known for his flying kung-fu kick at a spectator than the time he scored a fabulous goal against Arsenal.
Allow me to post here a project we launched today for a client of ours. It's a community for those who care about the environment of Bahrain and worldwide called Green Bahrain. It feels great to be able to personally contribute to such a worrying issue.
I've noticed that brazilian ads generally get good critics from the users - which is great.
I lived in New Zealand for almost three years,their advertising industry is also great and what do they have in common ? Maybe the ethnical diversity and for being both ex-colonies from Europeian countries (I assume, it's just a theory), why I'm divagating about that ? Have no idea, only a remark and that's all.
What I meant is - what do those countrys have in commom, really is: open-minded people.
By proxy, I bring you Joseph Campbell's next game for us.
Here is the premise:
The idea is to pair the title of a pop song with a product, making the title of the song the tagline.
For example, take Mobil Synthetic Oil and The Arcade Fire song "Keep the Car Running". That's a pretty boring
one, but I think folks could come up with some interesting things.
Now the rules, there is only one, you must choose a song that was done in the last 20 years. For the math challenged, that's 1987-2007.
Joseph is looking forward to reading what we post, so let's not disappoint him.