Nike football viral

What do you think? Cheese?

Creative chaos got organized?

Don't ask me what this site is all about. Sure, it looks interesting...

All I know it's done by the Valencestudio.

Site maintenance

Sorry if you experience any bugs or irregular operation on the site. We are performing maintenance during Friday and Saturday. Thank you for your patience. All should be back to normal asap.

Update: Major work is done. Not much has changed so far, but the groundwork opens up possibilities for further features to be introduced in the next few weeks.

Update2: At least 3 users reported that they received a ridiculous amount of emails from AotW yesterday. I deeply apologize if you're one of the few. This should not happen again.

i am not blind, i just am not seeing it.

"A blind man walks into a restaurant and sits down. The waiter, who is also the owner, walks up to the blind man and hands him a menu. "I'm sorry, Sir, but I am blind and can't read the menu. Just bring me a dirty plate from a previous customer, I'll smell it and order from there." A little confused, the owner walks over to the dirty pile and picks up a greasy plate . He returns to the blind man's table and hands it to him. The blind man takes the plate to his nose and takes in a deep breath.

"Ah, yes, that's what I'll have, chicken kabab , potato fry and roti ."

"Unbelievable"--- the owner says to himself as he walks towards the kitchen. The cook happens to be the owner's wife and he tells her what had just happened. The blind man eats his meal and leaves.

Several days later the blind man returns and the owner mistakingly brings him a menu again.

"Sir, remember me? I'm the blind man."

"I'm sorry, I didn't recognize you. I'll go get you a dirty plate." The owner again retrieves a dirty plate and brings it to the blind man.

After another deep breath, the blind man says, "That smells great, I'll take the palak panner and butter nan ."

Once again walking away in disbelief, the owner thinks the blind man is screwing around with him and tells his wife that the next time the blind man comes in he's going to test him.The blind man eats and leaves.

He returns the following week, but this time the owner see's him coming and runs to the kitchen.
He tells his wife, "Sunaina, rub this plate with your clothes before I take it to the blind man." She complies and hands her husband the plate back. As the blind man walks in and sits down, the owner is ready and waiting.

"Good afternoon sir, this time I remembered you and I already have the plate ready for you."

The blind man puts the plate to his nose, takes a deep whiff and says, "Hey, I didn't know that Sunaina worked here?"

* * *
People in advertising arent blind, some just pretend to be. Even those blind, are blind because it is an easy option. Blind to such terms like strategy , for instance. When the client talks about strategy, i have seen ad guys - even account planners( who are deemed responsible for 'planning the account for its bright future) yawning at client presentations (by the way a yawn is a very sincere opinion ,very 'openly' expressed) with least interest . When the client talks about brand vision, some of them sit with ' i have seen it all' label stuck over their faces...

This may not be a universal truth( gr88 agencies make gr88 brands, no doubt and my salutes to them) but some agencies are infested with men and women of stadium sized ego's and they preside over collapsing brands. Clients wouldnt know( in many cases) until market reacts, but then it may be late....

Failing Client Agency Relation ship (CAR) is a worry for people who ever had something to do with advertising, and intellectual arrogance and laziness is one of the main reason for this bad state of affairs.(The number of pitches being held is going up year after year) And simply, agencies cannot outsmart the clients.. clients (good or bad) are always right (cliche?) ,I cant help it.. they are and the agency is there because the clients ( good or bad) are there.....

Fighting with bad clients is like fighting with pigs in shit.... after a while you will realise that u'r getting dirty and the pig...... it actually enjoys..


below the line and below the belt....

An optometrist was instructing a new employee on how to charge a customer:

"As you are fitting his glasses, if he asks how much they cost, you say '$75.' ...

If his eyes don't flutter, say, 'For the frames. The lenses will be $50.'...

If his eyes still don't flutter, you add ...'Each.'

Its about how u say it...properly said, you can do it!!!!!

Tide has created India's Longest Clothesline to illustrate the superior value that Tide offers consumers. A first ever, Tide India's longest clothesline ran around the famous Necklace Road on the perimeter of the historical Hussein Sagar Lake...... says a news item, which I ran a cross, this morning.....

I have got amused ever since I saw this in NDTV profit some days back and was interested by the developments. Not that I am afraid that "The end of advertising as we know it" is atlast happening, but am amazed by the scale at which it is..... It has entered the records as a unique Limca Book Record but it also has raised the level ,tone and the importance of the 'below the line promotion' stuff as they call it. Arc Worldwide, Leo Burnett’s integrated marketing division have done it excellently well and with an ease that made others awestruck. Celebrity Homemaker and Actor Ramya Krishnan, as they describe the endorser , appeared in the streets along with the Tide team and scores of onlookers and could pull a large crowd who gathered to see more of the film star and her spotlessly white attire and less of course of the packet of tide and "how much" one packet can wash....

Ms. Vidya Murthy, Brand Manager, Home and Personal Care, P&G India said, "Our Consumer Research indicated that the homemaker's primary concern is her family's well-being, and thus she believes that one of the ways she can contribute to the family is by making the most of her budget. She wants maximal value from her brands and the Tide India's Longest Clothesline is proof of the economic efficiency that Tide offers."

for more and to continue reading visit...

Advertising Secrets, Philosophies, Lessons, Tricks, Formulas, Quotes and what not.

Please put your Secrets, Philosophies, Lessons, Tricks, Formulas, Quotes and what not on the blog, we are making the bible here.

My girl is slightly pregnant !!!

In 1969, Samm Sinclair Baker( yes ,the guy whom the then ad world called an "ungrateful dog") wrote and published "The permissible lie", which simply exposed the world of advertising.It shocked the world.. The plain speak which stripped ad men thread bare, was nothing short of a blasphemy, but even after decades nothing much has changed.... advertising ,observers accuse, still remains the same.. the same duplicity and pretensions galore...

Who are to blame for this state of affairs ? who will bell the cat..?

Much has been researched and written about advertising and its ill effects in the society.Advertising, “is the rattling of a stick in the swirl bucket of capitalism ” said George Orwell. It has been blamed as responsible for all the ills of the society.Even i( "even" because advertising had been my profession and passion, even now) do accept that it contibutes to the negatives, but it contributes along with others like cinema and internet. Can they be banned because they have bad effects too? The option ,for advertisers will be to stick on to truth as far as possible.. say truth, even hide unpleasent truths but never say a lie...

Ever since the dead and gone residents of Pompeii advertised for marriages and wine, and perhaps even before that, advertising has been the art, science and what we know it today, and what we (ok. most of us) don’t know, is, was and would be the soul of marketing activities. To put it simply, “If Marketing is a whore house, Advertising is the pimp. (For those who took it as offensive), if Marketing is a flower, Advertising is the fragrance”.

So the customer has to alert..The advertiser will sell the client{(the one who makes soaps)(remember the fairness granules )} and will up to an extent be bothered about the client only.One who thinks that a skin which will put coal to shame can be be transformed into something which will glow and reflect, deserves to be fooled.Any house wife who gets carried away by cleaning liquids(liquid bleaching powder added with fragrance and a brandname,which you pay a premium price) which cleans dark, dirty lookin floors(which generally are made dirty during shoot using powdered graphite or such materials) making them glow like polished metal ,is inviting the marketer to beguile her. Any fool will get the kind of advertising he deserves.......

read it fully in

A Baptism to Advertising…

Renowned ad guy Jerry Della Femina ( forgive the irreverence ,u non ad guys out there) once said -"I honestly believe that advertising is the most fun you can have with your clothes on".
Yes it indeed is, all that mad rush, the client turn overs,the briefs, the creative pretensions, the shoots, the production jiggs, the client walkouts, the fire in the belly( sorry- sales guys..).. the... whatever.....

It is real fun ,except when u realise that ur ads arent working for the client.. u realise that, but refuse to accept that. The client emits fire like a chinese dragon(most of them look like one too),and the client service guys are put on the guillotine..the blame game is on.. the creative guys will take a u-are-an-ass-so-u-dont-understand stance and the strategy guys(read the bossess) will start talking (well.. will start using more) jargons, to add to the confusion..

Adamant guys.. arent they?

Now see this ………….

There was a nail seller named Wilson. he sold nails(with no brand name, what a crime? and of course no advertising.. goodness gracious.. how could he??).. there entered his freind -an ad guy from the city working with XYZ-ABCD ad agency( most of them sound like this . dont they?) The ad guy advised Wilson to advertise and brand..He was skeptical.The ad guy persisited and prevailed( smile please.. all the client service guys..!)

Alright ..said Wilson .. bring me an ad

Ok.. asked the ad guy.. giv me the brief..

Brief ?.... Wilson looked perplexed

Tell me what is ur customer profile.. what u want ur brand to mean for them..he uttered hi funda's

Well it is a Roman catholic crowd.. said Wilson.. so u know..

The ad guy left only to come back a couple of days later with what he called as "a marvellous " work

Here the ad was.. Jesus crist ,the lord was hung on the cross and the nails were shining..
the caption said.."wilson nails.. holds anything"

Wilson was shocked..

Never.. he thundered.. never can i show it here and make people buy my nails..change it.. no christ hanging from the cross

The ad guy left to come back with a changed ad , a couple of days later.

True to the clients words, there was no christ hanging from the cross, instead, he was being nailed and, the soldier who was executing the cruel task found it difficult , for the nail to go inside. the caption said"try wilson nails.. it holds anything".

Wilson was flabbergasted..

Please.. u dont realise what i mean.. no cross and hanging christ please.. why dont u'r creatives understand?..Wilson cried

The ad guy left and came back with what he called this time as" amazing work".

Of course the cross was missing and the client felt elated that the creatives have at last got his idea(hold on to ur seats).... it is just begining.

There was a frail, fragile looking guy in scant attire running across a field, surrounded by mad crowds. A host of Roman soldiers in full attire ,spikes and swords on, running behind the guy.One of them suddenly stops, looks into the camera and tells the audience.

" I told them - use wilson nails"


welcome to adformula.. let us have fun..!

Sabu mangalasserril

copy testing

hey every one i am actually making a project on advertisement research could someone plz help me out with the topic of copy testing and does any one have an account in journal of advertisement research.....

This is my first posting here. Hello everybody!

Sometimes agencies need a little "inspiration" for their campaigns. Like in the example below...

The "new idea":

The original idea:

See attachements.

hiiiiiiiiiiii every one

i want to say that am happy to be in this nice site and with u all . and what i want to say that sweera lovvvvvvvvvvvvvvvvvvvvves advertising .... thx to u all to make this site happen :)

HAPPY 07.07.07 TO ALL!!!

WOW THIS IS GREAT 777! I will now go buy me a lottery ticket and to win enough money so I can spend more time here at

I wish everyone good luck and a joyous one. Imagine, when are we going to the see the next 07/07/07?..

All U Creative Geniuses...

Hi u kno about CCA?

Concerned Communicator Award is a very reputed and well-recognized SOCIAL ADVERTISING

award in India. It invites ad professionals and free lancers all over the world to make

print ads (within 500sq.cms size) on ANY SOCIAL ISSUE. Winner will be awarded US$11,000.

There is no entry fee.Foreign entries are accepted by emails also. Entries can be

pre published or un published.So y dont u guys send in ur entries, u just have to email it

and attach the entry form downloadable from

Good Luck Guys !!

The Ad "Save Animals" was winner Last year.


I'm looking for creatives or ADs working in Montreal with at least a few years experience to chat with. this may sound funny, but i'm moving to montreal round next year and would like some advice on agencies, work, etc. I'm an Art Director working for Saatchi's in Mauritius.

Je recherche des creatifs ou des DA travaillant à Montréal, avec quelques années d'expériences. Je voudrais discuter avec vous afin d'obtenir quelques informations sur les agences et les possibilités d'emploi car je vais immigrer au Québec d'ici peu. Je suis actuellement Directeur Artistique chez Saatchi & Saatchi à l'ile Maurice.

I didnt get the mercedez campaign

I didnt get the mercedez campaign, can anyone help

Got time for a quick 5 question survey?

If you would, please take 5 minutes to answer 5 questions so we can build our community to suit you best. Thanks!

chewing deadly mind locks

Has any one ever chewed a mind lock, you know those brain locks when you have a deadline which is so close and you brain wouldn't work shake it,bang your head,go out for air better yet a smoke but nattin,,, yeah
those ones amaizing especialy when you account director is called Caro or sarah
anywho am an arsenal fun and its bollocks henry left but atleast i can start concentrating with my carreer

am out cheers everyone


it reeks of shit. it could have been incomprehensible shit if you hadn’t come across it a gazillion times before. but you have and it’s still as shitty as it ever was. and it’s never going to get any better. so what do you do with it ? what do i do with it ? i accept it for what it is and get on with my life. until now.

before i vent i ask myself do i need to ? maybe i do. to ensure closure. closure about the fact that shit exists? yes. in unquantifiable fertile quantities it does. in advertising it permeates every niche of your existence.

shit comes in many avatars.

it’s serious shit it comes on a fresh A4 printout. so fresh the turbid wisps of self-deprecating steam leaving the shit surface actually catches your eye. and your nose. it is placed perfunctorily on your desk with severity and a polite sense of purpose. the latter is anybody’s guess. but yours to surmise within the minute. here’s where the faculty of intelligence can go awol. do it. suspend your judgment and soak in the shit. it’s so effervescent it won’t last anyway. at least it doesn’t seem to.

it finds a way into your mailbox. smack dab in the midst of the everyday bunch of fwd inanity sits a piece of the profane. only this shit doesn’t make you laugh. it makes you sicker than the last sick joke some sickhead sent you. the deeper down it sits in your mailbox the more sickly the stench is when you open it. open it. and let it invade your sense of calm. don’t react. light up and inhale. your sense of survival will find ways to numb it. it always does. always will.

sometimes the shit comes out of a mouth. spewing forth with volcanic intensity like it does from a frayed hole in a rusty drainpipe down the side of a derelict erection time forgot. a gaseous gurgling of bile and vile toxins. filth so pure it defiles the air it traverses between the mouth and your senses. yet, you take it all in. wicked, when you realize a touch of masochism on a monday morning bares a new hue of blue. fill your veins with it and smile as it enlivens anatomical parts creative brilliance never will. you will survive. roaches did.

i hate it when the mouth is attached to a moron. love it when said moron is a pompous ass. but then that’s a different fettle of kitsch...

it’s a love-hate relationship, you and the shit. love-hate in converse order. you come to love it after spending so much energy hating it. odd but true. unlike a tethered slave who falls in love with the grind for the lack of choice you fall in love with it because of what it spurs you to do. you take the shit and play with it. you sit in it and let your id amok. squeezing it in your palms like play-do. and over time you fondle it so hard you bring about a mutation. you’ve interfered with its fragile dna and created a progeny - an apparent physical replica of its parent but with the power do infinitely more.

and why do we do this ? is it because we’re paid to take shit through the system and convert it? no.
we do it out of habit. that which comes with our kind. the creative kind. look at the dude upstairs. he’s creative.
ever noticed how the convoluted lobes of the human brain looks like well, a helluva lot of shit ?

NewCreatives making a fool of themselves at Cannes

Check out the video and the images. And, all this for a little publicity!

FHM Posters

After receiving about a dozen emails requesting hi-resolution files of the Cannes Lions winning FHM campaign done by Ogilvy & Mather, Singapore, I decided to make them public for your enjoyment, you sexist bastards. ;)

Bikini close-up

Kinky close-up

Lingerie close-up

Here are all the 3 high-resolution files to be printed as A2 posters. Warning: large files of 10+ MB.

Cannes Lions 2007 Press Grand Prix and Outdoor Gold winner

The campaign by Saatchi & Saatchi, New York, USA for Ultra Tide Stain Remover not only won an Outdoor Gold, but received the most prestigious award in advertising the Press Grand Prix 2007. Congratulation to Saatchi & Saatchi and the whole team. Well deserved awards.

You can click the images for full credits with comments (and larger size image) and see the incredible detail in the close-ups below.


Ketchup doesn't stand a chance
Tide 2x ultra



Mayonnaise doesn't stand a chance
Tide 2x ultra


Soy souce

Soy sauce doesn't stand a chance
Tide 2x ultra


AOTW endurance

Holy crap Ivan, I can't keep up with you, you're a posting machine!

Keep up the fan-tabulous work, wouldn't have it any other way :)


To keep the name of my new blog in line with a former entry Ex-Senior, I named it Ex-DTP. Why you might ask yourself? Well, I finally made a decision and have chosen to quit my job. I hated it already so it wasn't really that difficult.

I am quitting my job, this Wednesday is my last day, for a very simple reason. I want to be free in my work. I am doing stuff that I do not agree with, making things I find ugly, and arranging advertisements about which I see no reason for. And I do these things for 1 simple reason, because my boss says so.

I decided I wanted to go back to school, specialise myself in Graphic Design and get a the degree of Bachelor. No more work.
I reckon, if I need to word until my pension is here, then I need to work until I'm 65. So I really do not want to start just yet.

I already signed in, took a test, was granted acces. So I'm going for it.
For the people who read this from Holland. The school is Artez in Arnhem. Maybe the can give me a clue or heads-up about it. Maybe if they are students there we could talk a bit.

Anyways, my work also gave me a very nice privilige. I read Ads of the World 4 times a day. That way I am always on top of the newest ads, the biggest clichés and the biggest Faux Pas's of advertising.

I got to know a lot of interesting people, and I want to mention a few that have taken a special spot because the contributed something to me.
ellehcimeo, Ivan, Pixelbomb1, Joseph Campbell, brandsurgeon

These people always were very nice to me. I tend to keep this site in my bookmarks when I sart going back to school. And I hope to put more work of mine up for criticising.

Until then. Thanks ivan, elle, pixel, joseph, brandsurgeon and all the other friends I made here.

Art is what you make out of it

people of ads of the world this is art attack .......made only with adhesive tape .....hope you'll be favorite is the ne with the ducks lol

First AHA!

For all the creative people in London.




new and improved

Using photos of oft-snapped subjects (like Notre Dame) scraped from around the Web, Photosynth creates breathtaking multidimensional spaces with zoom and navigation features that outstrip all expectation. Its architect, Blaise Aguera y Arcas, shows it off in this standing-ovation demo. Curious about that speck in corner? Dive into a freefall and watch as the speck becomes a gargoyle. With an unpleasant grimace. And an ant-sized chip in its lower left molar. "Perhaps the most amazing demo I've seen this year," wrote Ethan Zuckerman, after TED2007. Indeed, Photosynth might utterly transform the way we manipulate and experience digital images.

We've have some great news today!

Sites I started, and have been acquired by Jupitermedia Corporation. The two sites have a combined traffic of more than 1 million unique visitors per month and now, they will become part of Jupitermedia's network. One of the many sites you're probably using daily that are part of Jupitermedia are the stock exchange sites: and

What does this mean for you? I will have more time to work on creativebits and Ads of the World, which should mean more and better content. It will also be able to develop the sites further to offer you more features.

I would like to take this opportunity to thank you all for making this community a vibrant and active place that we all enjoy day in and day out to learn more about our beloved profession and to socialize with people who share our interest.

Ad-agency starts advertising-radio

The Dutch advertising agency Y&R Not Just Film started today an internet based radiostation. The station, Y&RNJF Radio, airs only music used in commercials for the Dutch market. Songs used for Dutch and international brands. Who doesn’t know which brand made the song from the Dandy Warhols into a hit?

The Sound of Advertising, as the station is sub-titled, uses a cliche commercial format with nonsense DJ-talk, jingles and over-the-top commercials for the agency.

Y&RNJF Radio is the first station worldwide airing a niche-format with advertising music only.

The station can be received via the website ( or directly put into your iTunes via Shoutcast (, Y&RNJF, tune in).

Ads of the World featured on MediaME

MediaME is a site featuring advertising in the Middle East. They did an interview with me recently. I thought you may be interested to read it:

iPhone ads boring

Yes, it's a great product, but the ads are boring. The only one that has an idea is the calamari one. The other two are just pretty infomercials.

What the..?

The official line is "This is the vision at the very heart of the new London 2012 brand."
But what do you all make of the 1980's cover band logo?


And now it's gone so far that people are referring to the logo as "Lisa Simpson giving head"

Don't understand? Let me draw you a picture.

And there's even an online petition, more an issue with the English and their love of both complaining and queing than anything else.

How safe can THESE be?

yeah..i feel sorry for the guy that came up with the idea..

save the account

if you have an account handler friend (something i doubt if you are a creative) anyway here's a site to save him

when watching the video look closely to the size of the logo on the layout

it might be old but its surely like a fine wine cheers


Has viral videos gone too far, btw this is stupidly funny.
you tube "rap cat" and u get more info on this campaign, its for a drive through fast food joint
believe it or not. the song is actualy quite catchy.