copy testing

hey every one i am actually making a project on advertisement research could someone plz help me out with the topic of copy testing and does any one have an account in journal of advertisement research.....

This is my first posting here. Hello everybody!

Sometimes agencies need a little "inspiration" for their campaigns. Like in the example below...

The "new idea":
LEOBURNETT.jpg

The original idea:
DUREX.jpg

See attachements.

hiiiiiiiiiiii every one

i want to say that am happy to be in this nice site and with u all . and what i want to say that sweera lovvvvvvvvvvvvvvvvvvvvves advertising .... thx to u all to make this site happen :)

HAPPY 07.07.07 TO ALL!!!

WOW THIS IS GREAT 777! I will now go buy me a lottery ticket and to win enough money so I can spend more time here at AdsoftheWorld.com

I wish everyone good luck and a joyous one. Imagine, when are we going to the see the next 07/07/07?..

All U Creative Geniuses...

Hi guys....do u kno about CCA?

Concerned Communicator Award is a very reputed and well-recognized SOCIAL ADVERTISING

award in India. It invites ad professionals and free lancers all over the world to make

print ads (within 500sq.cms size) on ANY SOCIAL ISSUE. Winner will be awarded US$11,000.

There is no entry fee.Foreign entries are accepted by emails also. Entries can be

pre published or un published.So y dont u guys send in ur entries, u just have to email it

and attach the entry form downloadable from www.concernedcommunicatoraward.org

Good Luck Guys !!

The Ad "Save Animals" was winner Last year.

ANYONE FROM MONTREAL??

I'm looking for creatives or ADs working in Montreal with at least a few years experience to chat with. this may sound funny, but i'm moving to montreal round next year and would like some advice on agencies, work, etc. I'm an Art Director working for Saatchi's in Mauritius.

Je recherche des creatifs ou des DA travaillant à Montréal, avec quelques années d'expériences. Je voudrais discuter avec vous afin d'obtenir quelques informations sur les agences et les possibilités d'emploi car je vais immigrer au Québec d'ici peu. Je suis actuellement Directeur Artistique chez Saatchi & Saatchi à l'ile Maurice.

Got time for a quick 5 question survey?

If you would, please take 5 minutes to answer 5 questions so we can build our community to suit you best. Thanks!

http://www.surveymonkey.com/s.aspx?sm=fWmFNkBEB5ItQ9YrcAN8mg_3d_3d

chewing deadly mind locks

Has any one ever chewed a mind lock, you know those brain locks when you have a deadline which is so close and you brain wouldn't work shake it,bang your head,go out for air better yet a smoke but nattin,,, yeah
those ones amaizing especialy when you account director is called Caro or sarah
anywho am an arsenal fun and its bollocks henry left but atleast i can start concentrating with my carreer

am out cheers everyone

THE (CREATIVE) BRIEF

it reeks of shit. it could have been incomprehensible shit if you hadn’t come across it a gazillion times before. but you have and it’s still as shitty as it ever was. and it’s never going to get any better. so what do you do with it ? what do i do with it ? i accept it for what it is and get on with my life. until now.

before i vent i ask myself do i need to ? maybe i do. to ensure closure. closure about the fact that shit exists? yes. in unquantifiable fertile quantities it does. in advertising it permeates every niche of your existence.

shit comes in many avatars.

it’s serious shit it comes on a fresh A4 printout. so fresh the turbid wisps of self-deprecating steam leaving the shit surface actually catches your eye. and your nose. it is placed perfunctorily on your desk with severity and a polite sense of purpose. the latter is anybody’s guess. but yours to surmise within the minute. here’s where the faculty of intelligence can go awol. do it. suspend your judgment and soak in the shit. it’s so effervescent it won’t last anyway. at least it doesn’t seem to.

it finds a way into your mailbox. smack dab in the midst of the everyday bunch of fwd inanity sits a piece of the profane. only this shit doesn’t make you laugh. it makes you sicker than the last sick joke some sickhead sent you. the deeper down it sits in your mailbox the more sickly the stench is when you open it. open it. and let it invade your sense of calm. don’t react. light up and inhale. your sense of survival will find ways to numb it. it always does. always will.

sometimes the shit comes out of a mouth. spewing forth with volcanic intensity like it does from a frayed hole in a rusty drainpipe down the side of a derelict erection time forgot. a gaseous gurgling of bile and vile toxins. filth so pure it defiles the air it traverses between the mouth and your senses. yet, you take it all in. wicked, when you realize a touch of masochism on a monday morning bares a new hue of blue. fill your veins with it and smile as it enlivens anatomical parts creative brilliance never will. you will survive. roaches did.

i hate it when the mouth is attached to a moron. love it when said moron is a pompous ass. but then that’s a different fettle of kitsch...

it’s a love-hate relationship, you and the shit. love-hate in converse order. you come to love it after spending so much energy hating it. odd but true. unlike a tethered slave who falls in love with the grind for the lack of choice you fall in love with it because of what it spurs you to do. you take the shit and play with it. you sit in it and let your id amok. squeezing it in your palms like play-do. and over time you fondle it so hard you bring about a mutation. you’ve interfered with its fragile dna and created a progeny - an apparent physical replica of its parent but with the power do infinitely more.

and why do we do this ? is it because we’re paid to take shit through the system and convert it? no.
we do it out of habit. that which comes with our kind. the creative kind. look at the dude upstairs. he’s creative.
ever noticed how the convoluted lobes of the human brain looks like well, a helluva lot of shit ?

FHM Posters

After receiving about a dozen emails requesting hi-resolution files of the Cannes Lions winning FHM campaign done by Ogilvy & Mather, Singapore, I decided to make them public for your enjoyment, you sexist bastards. ;)

Bikini close-up


Kinky close-up


Lingerie close-up


Here are all the 3 high-resolution files to be printed as A2 posters. Warning: large files of 10+ MB.

Cannes Lions 2007 Press Grand Prix and Outdoor Gold winner

The campaign by Saatchi & Saatchi, New York, USA for Ultra Tide Stain Remover not only won an Outdoor Gold, but received the most prestigious award in advertising the Press Grand Prix 2007. Congratulation to Saatchi & Saatchi and the whole team. Well deserved awards.

You can click the images for full credits with comments (and larger size image) and see the incredible detail in the close-ups below.

Ketchup

Ketchup doesn't stand a chance
Tide 2x ultra

Closeup:

Mayo

Mayonnaise doesn't stand a chance
Tide 2x ultra

Closeup:

Soy souce

Soy sauce doesn't stand a chance
Tide 2x ultra

Closeup:

AOTW endurance

Holy crap Ivan, I can't keep up with you, you're a posting machine!

Keep up the fan-tabulous work, wouldn't have it any other way :)

Ex-DTP

To keep the name of my new blog in line with a former entry Ex-Senior, I named it Ex-DTP. Why you might ask yourself? Well, I finally made a decision and have chosen to quit my job. I hated it already so it wasn't really that difficult.

I am quitting my job, this Wednesday is my last day, for a very simple reason. I want to be free in my work. I am doing stuff that I do not agree with, making things I find ugly, and arranging advertisements about which I see no reason for. And I do these things for 1 simple reason, because my boss says so.

I decided I wanted to go back to school, specialise myself in Graphic Design and get a the degree of Bachelor. No more work.
I reckon, if I need to word until my pension is here, then I need to work until I'm 65. So I really do not want to start just yet.

I already signed in, took a test, was granted acces. So I'm going for it.
For the people who read this from Holland. The school is Artez in Arnhem. Maybe the can give me a clue or heads-up about it. Maybe if they are students there we could talk a bit.

Anyways, my work also gave me a very nice privilige. I read Ads of the World 4 times a day. That way I am always on top of the newest ads, the biggest clichés and the biggest Faux Pas's of advertising.

I got to know a lot of interesting people, and I want to mention a few that have taken a special spot because the contributed something to me.
ellehcimeo, Ivan, Pixelbomb1, Joseph Campbell, brandsurgeon

These people always were very nice to me. I tend to keep this site in my bookmarks when I sart going back to school. And I hope to put more work of mine up for criticising.

Until then. Thanks ivan, elle, pixel, joseph, brandsurgeon and all the other friends I made here.

Art is what you make out of it

people of ads of the world this is art attack .......made only with adhesive tape .....hope you'll be inspired.....my favorite is the ne with the ducks lol

First AHA!

For all the creative people in London.

&

We ARE WAITING FOR YOU..

AHA!

new and improved

Using photos of oft-snapped subjects (like Notre Dame) scraped from around the Web, Photosynth creates breathtaking multidimensional spaces with zoom and navigation features that outstrip all expectation. Its architect, Blaise Aguera y Arcas, shows it off in this standing-ovation demo. Curious about that speck in corner? Dive into a freefall and watch as the speck becomes a gargoyle. With an unpleasant grimace. And an ant-sized chip in its lower left molar. "Perhaps the most amazing demo I've seen this year," wrote Ethan Zuckerman, after TED2007. Indeed, Photosynth might utterly transform the way we manipulate and experience digital images.

http://www.ted.com/talks/view/id/129

We've have some great news today!

Sites I started, Creativebits.org and AdsoftheWorld.com have been acquired by Jupitermedia Corporation. The two sites have a combined traffic of more than 1 million unique visitors per month and now, they will become part of Jupitermedia's Graphics.com network. One of the many sites you're probably using daily that are part of Jupitermedia are the stock exchange sites: sxc.hu and stockxpert.com.

What does this mean for you? I will have more time to work on creativebits and Ads of the World, which should mean more and better content. It will also be able to develop the sites further to offer you more features.

I would like to take this opportunity to thank you all for making this community a vibrant and active place that we all enjoy day in and day out to learn more about our beloved profession and to socialize with people who share our interest.

Ad-agency starts advertising-radio

The Dutch advertising agency Y&R Not Just Film started today an internet based radiostation. The station, Y&RNJF Radio, airs only music used in commercials for the Dutch market. Songs used for Dutch and international brands. Who doesn’t know which brand made the song from the Dandy Warhols into a hit?

The Sound of Advertising, as the station is sub-titled, uses a cliche commercial format with nonsense DJ-talk, jingles and over-the-top commercials for the agency.

Y&RNJF Radio is the first station worldwide airing a niche-format with advertising music only.

The station can be received via the website (http://www.yrnotjustfilm.nl) or directly put into your iTunes via Shoutcast (http://www.shoutcast.com, Y&RNJF, tune in).

Ads of the World featured on MediaME

MediaME is a site featuring advertising in the Middle East. They did an interview with me recently. I thought you may be interested to read it:
http://mediame.com/news/advertising_business/ivan_raszl

iPhone ads boring

Yes, it's a great product, but the ads are boring. The only one that has an idea is the calamari one. The other two are just pretty infomercials.

What the..?

The official line is "This is the vision at the very heart of the new London 2012 brand."
But what do you all make of the 1980's cover band logo?

shiezen!

And now it's gone so far that people are referring to the logo as "Lisa Simpson giving head"
http://digg.com/offbeat_news/London_2012_Olympics_Logo_resembles_Lisa_...

Don't understand? Let me draw you a picture.

And there's even an online petition, more an issue with the English and their love of both complaining and queing than anything else.
http://www.gopetition.com/signatures.php?petid=12539

How safe can THESE be?

yeah..i feel sorry for the guy that came up with the idea..

save the account

if you have an account handler friend (something i doubt if you are a creative) anyway here's a site to save him
www.savetheaccount.org

when watching the video look closely to the size of the logo on the layout

it might be old but its surely like a fine wine cheers

RAP CAT

Has viral videos gone too far, btw this is stupidly funny.
you tube "rap cat" and u get more info on this campaign, its for a drive through fast food joint
believe it or not. the song is actualy quite catchy.

Dr. Martens Responds to Ads Created by Saatchi & Saatchi

NEWS RELEASE

FOR IMMEDIATE DISTRIBUTION

DR. MARTENS REGRETS THE USE OF UNAUTHORISED IMAGES

Dr Martens is very sorry for any offense that has been caused by the publication of images showing dead rock icons wearing Dr Martens boots.

Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent.

As a consequence, Dr Martens has terminated its relationship with the responsible agency.

David Suddens
Chief Executive

Sorry to hear! :(

Billy Reynolds

Pretty cool and fresh illustrations from Billy Reynolds. Commission him to execute your next award winning idea.

AotW groups

If you're into social networking you are invited to join one these or all three groups:

AotW YouTube Group — We share tv spots here.
AotW AdGabber Group — This is a dedicated advertising social networking site.
AotW Facebook Group — I'm not going to introduce Facebook.

You little prickie.

I'm not sure wether I love the actual buttons or just how good they look on this website...
mmmm delicious.

Time travel

Apparently it was a real ad posted in a newspaper classifieds section.

Milking the Cow

Find out different methods used in the arab countries and the rest of the world ....

DUBAI SYSTEM
You have two cows. You create a website for them and advertise in all magazines and Cable TV. You create a Cow City or Milk Town. You sell off their milk before the cows are milked, to both legit and shady investors, who hope to resell the non-existent milk for a 100% profit in two month time. You bring Bill Clinton and Tiger Woods to milk the cows to attract attention.

QATAR SYSTEM:
You have two cows. They've been sitting there for decades and no one realizes that cows can produce milk. You see what Dubai is doing; you go crazy and start milking the heck out of the cows, in the shortest time possible. Then you realize no one wanted the milk in the first place.

SAUDI SYSTEM:
Since milking the cow involves nipples, the gov't decides to ban all cows in public. The only method to milk a cow is to have the cow at one side of the curtain and the guy milking the cow on the other side; or to hire females and train them to milk the cows ... the debate is still going on.

BAHRAIN SYSTEM:
You have two cows. Some high gov't official steals one, milks it, sells the milk and pockets the profit. The gov't tells you there is just one cow and not enough milk for the people. The people riot and scream death to the govt and carry Iranian flags. The Parliament, after thinking for 11 months, decide to employ ten Bahrainis to milk the remaining cow at the same time to cut back on unemployment.

LEBANON SYSTEM:
You have two cows. One is owned by Syria, the other by the Lebanese gov't, both are milked by Syrian Laborers during their free time as informers.

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