Mark your favorite ads

We've got a new feature to announce today. Now you can mark your favorite ads. This is for registered users only of course — another good reason to register (hey, it's free).

Just click the Favorite link (with the litte heart icon) below the images or videos to mark them as fav. This way you can collect those important campaigns you want to keep as a reference for the future.

No need to search by keyword for those cool campaigns anymore. Just check your private image or video library and find the ads you want instantly.

You can also browse other member's favorite collections by visiting their profile and clicking the links to their favorites. Of course at this point most of these pages will be empty, but hopefully very soon private collections will start to emerge.

Here I started my own collection of images already.

Hope you will like this new feature and it will make Ads of the World more useful for your work and research!

If you find any bugs or problems, please let me know here in the comments! Thank you!

Sloggi's best bottoms contest

Two winners are awarded the hotly-contested title of the "world's most beautiful bottom".

19-year-old Kristina Dimitrova from Bulgaria and Andrei Andrei aged 24 from Romania won the women's and men's categories in the world's best bum contest, organised by the underwear maker Sloggi.

43 candidates from 28 countries battled it out at the final in Munich to convince the jury of the quality of their behind.

Boundaries of traditional advertising breaking down

FUCK THE LINE. I just got this press ad from ag_407, Brazil done by Creative Directors: Selma Navarro, André "Chuck Nóia" Felipe, Art Director: Alexandre d'Albergaria and Copywriter: Daniel Zago.

And, this points out something very important. The traditional posh attitude towards above the line is becoming less prominent and BTL together with online is becoming more important than ever. People don't watch as much TV, they read less newspapers and hate radio that's full of commercials. On the other hand ambient, content based advertising and online including virals is becoming the next big thing.

I'm not one of those claiming the 30" commercial is dead. But when you can get 80K views on your TV commercial on AotW for free and people skip ads with their Tivos or use the time to get themselves a beer, it's time to rethink the traditional ways of creating and distributing advertising messages.

Collection of unfortunately placed ads

Check out this collection of media placements. Things can go wrong, very wrong!

Tiempo BBDO and "the ugly of the neighbourhood"

It’s a short music video that we’ve made as part of a promotion for a brand of snacks. The video, which is about 3 minutes long, is strictly internet-only. No TV, no press, nothing. Just the internet.

The singer is a Spanish rapper called “El Feo del Barrio” (“The ugly guy of the neighbourhood”) and this is his launch video.

Bravia ‘Play-Doh’ behind-the-scenes video

The clip includes interviews with Creative Producer, Juan Cabral from Fallon, Animation Director Darren Walsh from Passion Pictures and Director Frank Budgen from Gorgeous and gives you a behind-the-scenes peak into the incredibly painstaking production process!

User avatars

Now you can have a small avatar that appears with your comments and forum topics on Ads of the World. Here is how to upload one:

1. Go to your account.
2. Click edit.
3. Find the section called Picture.
4. Click Browse and select your picture.
5. Click submit.

Nonsense needs your help!

Nonsense is a small start-up creative agency in London, and they've had a few ideas for their agency website. They're letting the ad community choose the idea which will be made on http://www.hightimewehadawebsite.com

Welcome to DMBDO, the Puppet Agency

Click read more below to watch the following episodes.

How far can we go to sell a product?

Adarena reports about an unusual way to sell soft drinks in Budapest, Hungary. Kofola was sampled on the street by painted topless girls. Reminds me of Speedbandits.

The picts are not safe for work. Click read more below to see the images.

Ads of the World Email Newsletter

Soon you will receive the first AotW newsletter. Here is the place to voice your comments. Thank you!

Check it out!

Jesus asks for forgiveness

Talk about clever media positioning. The poster above reads:

Father, Forgive them...
for they know ... what they do.

Nissan Rogue Commercial Part 2

Remember the spectacular Nissan marble maze commercial posted a few days ago?

Here is part 2. An amateur looking YouTube video.

Is this clever marketing from the creators of the original ad or there are people who have such inhuman hand eye coordination?

Blogging rules change

Sorry folks. The blog had too much spam and it was getting out of hand. If you want to write here please contact me and I will give you permissions to do so.

Hopefully such measures will ensure a higher quality of posts in the future. Thank you for your understanding!

50 milk spots

In total there will be 50 spots in this campaign, all by Head Gear Animation Toronto. There are 19 completed now and the remainder will be completed between now and Christmas. As each spot is completed, it begins airing.

Although short, they are full commercials. Through testing the agency discovered that teens (the target audience) have a low attention span and so they decided to make a whole bunch of very short ads.

The agency requested that they be made odd, quirky yet also rich. The concept is to have a different look for each spot, which was a wonderful opportunity for Head Gear as they got to pull out all the animation stops and dig deep into their artistic brains. The campaign draws on the full range of animation styles: stop motion, claymation, cel, 2D, collage, etc, etc.

You can view the 19 completed/airing ones.

Head Gear has also edited 6 of their favourites together and they are posted on YouTube here:

Client: Dairy Farmers of Canada
Agency: Due North Communications, Toronto
Creative Director: Karen Howe
Copywriter: David Gee
Art Director: Shawn Wells
Directors: Steve Angel, Julian Grey, Isaac King, Philippe Blanchard, Sean Branigan
Animators: Steve Angel, Julian Grey, Isaac King, Philippe Blanchard, Sean Branigan
Compositors: Julian Grey, Isaac King, Philippe Blanchard, Sean Branigan, Kyle Griblin
Producer: Kathryn Rawson
Production Company: Head Gear Animation, Toronto
Editorial: Head Gear Animation, Toronto
Sound Design: Head Gear Animation, Toronto
Sound Mix: Deschamps Studios, Toronto

Ooops!

They probably didn't mean to print this! :)

'Who moved my client?'

A media report......

Hindustan Lever (HLL)-(Unilevers Indian version.)... has awarded the Liril account to advertising major McCann Erickson, taking it away from Lowe India (erstwhile Lintas) in a keenly-contested pitch.

Can you believe it?

The freshness soap from the HLL stable, which has stayed back with Lowe India for the past 30 years ever since the time it was launched in 1975, was not just any another ad account for the agency. Having started its life as Unilever's in-house agency (Lever International Advertising Service was set up by Lever Brothers way back in 1920s), Liril was as much a part of the Lowe's own signature, what with the brand's iconic girl-under-the-waterfall imagery crafted by advertising guru Alyque Padamsee.The movement marks a landmark turn in the brand's history as Liril owes its success as much to Lowe, as to HLL's reputed marketing acumen. Last year saw a dramatic change in Liril's advertising (which emphasised on freshness, youth and exuberance), when the waterfall girl was replaced by a young couple in a naughty mood with a slow humming jingle 'l-ee-ra-ee-ra'. Prior to taking this drastic turn, the brand had experimented with girls dancing in jungles, deserts and on glaciers, introducing models like Preity Zinta and Deepika Padukone. However, people and the industry still associate Liril with the original magic it created with the waterfall ad (still felt to be a clutter-breaking association with the brand, even though a tad jaded one) featuring model Karen Lunel in a lime green bikini frolicking under a waterfall in the late 70s that got the brand sales rocking.Along with advertising, the brand has launched a couple of variants like orange, soft aloe vera and lemon, icy cool mint, in the last few years to fight saturating growth rates that have been plaguing the category as a whole.

Now.. did some one predict it?

Could there be a better example of fallen client agency relation?

I shudder to even think of a Liril outside the LOWE Umbrella but it is done and is true.

What happens to the brands heritage? I mean the one which visionaries of Lowe and HLL had carefully cultivated..

I guess it was lost the day when Liril and Lowe decided to replace the waterfall and girl concept (may be they got bored even before the TG ...)with 'naughty intimacies among married couples',
as one Lever communication at that point of time put it.

The naughty.... whatever ads werent 'Liril like', whatever the words mean to you..with the la la la pushed to the background somewhere,the water drop in the female body replacing the waterfall, as if they want it not to be heard and yet heard,they want it to be seen and yet not seen. A case of indecisiveness in the communicators side as to how the TG is going to react to the change.

The couple looked anything but Indian, the new 'Lemon+aloe vera' stuff wasnt the same as the lemon freshness stuff, The red chilly which the lady was biting gave a feeling of "hotness"and would have been better for condoms rather than "liril' which stood for "coolness'.

Lowe has lost its direction?.. I may be a small fry to comment on that but one thing is sure.There were clear warning signals that things are in a bad shape...the transition from the Bindas Lintas days, to the new Lowe reincarnation the agency havent got stripped naked as like today.

Having lost Liril is a tragedy to say the least , for those who know Lowe....

Will Liril be the same.. will it come back from its sheen off , not so enviable a standing as of now to the good old days of glory?

That is left to Mccann, while Lowe ponders over the question...

'Who moved my client?'
********************************************
A women on her deathbed called her husband and instructed him to look under their bed and open the wooden box he found. He was puzzled by the 3 eggs and 7,0000 in cash he found in the box, so he asked his wife what the eggs were for.

"Oh those", she replied, "every time we had bad sex, and i had to pretend that it was great,I put an egg in the box".

Not bad, the husband thought to himself, after 25 years of marriage

Then he asked "But what about the big money?"

"Oh that", she replied, "every time I got a dozen eggs I sold them."

the art of CAR- client agency relationships>>>

A kindergarten teacher was observing her classroom of children while they drew. She would occasionally walk around to see each child's artwork.
As she got to one little girl who was working diligently, she asked what the drawing was.
The girl replied, "I'm drawing God."
The teacher paused and said, "but no one knows what God looks like."
Without missing a beat, or looking up from her drawing the girl replied, "They will.... in a minute

*********************************************************************

There are few types of agency- client relationships.. the most familiar one being the parent- child relationship. Here (for the uninitiated) the agency tells the client to do this and do that,,, lead them, bully them, love them, pamper them.. give them logic...

Here are a few key things that your parents teach kids! Granted, most of you will say that you learned these things all on your own - but I can promise you that your parents had a hand in there, as well.

Parents proved the theory of all LOGIC."Because I said so, that's why."

Parents gave you the gift of FORESIGHT."Make sure you wear clean underwear, you never know if you'll get into an accident."

Parents were always good for teaching IRONY."Keep crying, and I'll give you something to cry about."

Even before biology class parents taught you the fundamentals of OSMOSIS."Shut your mouth and eat your supper."

They are always ready to suggest a career - even as a CONTORTIONIST."Will you look at that dirt on the back of your neck!"

They taught that we even could control the WEATHER."This room of yours looks as if a tornado went through it."

They taught us the basics principles of BEHAVIOR MODIFICATION."Stop acting like your father!"

Parents were the first to make us know ENVY."There are millions of less fortunate children in this world who don't have wonderful parents like you do."

Parents gave you that butterfly feeling of ANTICIPATION."Just wait until we get home."

They taught us what a marvelous gift it was to RECEIVE ."You are going to get it when you get home!"

Parents studied MEDICAL SCIENCE."If you don't stop crossing your eyes, they are going to freeze that way."

They were the first to instruct us HOW TO BECOME AN ADULT."If you don't eat your vegetables, you'll never grow up."

Mother was likely the one skilled in GENETICS."You're just like your father."

They were the very people that taught us WISDOM."When you get to be my age, you'll understand."

Long before we knew the laws of the world they instructed us in the ways of JUSTICE."One day you'll have kids, and I hope they turn out just like you."

and last but not least...

Loving mother and father - they taught you how to walk and talk until you were three or four, then ever after, ordered you to sit down and shut up..

Now ....Can we apply the above model in every Client Agency Relationship?..or at least in every Parent-Child type of relationships...? what about parents who are bullied by their kids? what about parents who treat kids like outlets of their frustration? what about kids who are dull and dumb? what about parents who are so? what about parents who are inconsistent and quarrelsome? what about kids who remain kids and refuse to grow up?what about parents who treat them as kids even after they have grown up?

Too many questions?

Thank You!, Arigato, Gracias,Danke, Khawp Khun, Xie Xie, Barak llahu fik,Mamnuun

Ivan,

Thank you for creating this very helpful site. Indeed very helpful. and to all the people who contributed, commented, and critizes i thank you all.
this site helps me stir my brain in more ways than one. and also to all cratives around this round planet. continue what you guys do best and keep pushing the envelope.

Chip Shop Awards

What do you guys think about the work?

agencies and clients !!!

Telephonic Conversation between William Knott and Watt Richard.

KNOTT : "Who's calling?"
WATT : "Watt."
KNOTT : "What is your name, please?"
WATT : "Watt's my name."
KNOTT : "That's what I asked you. What's your name?"
WATT : "That's what I told you. Watt's my name."
A long pause, and then from Watt, "Is this James Brown?"
KNOTT : "No, this is Knott."
WATT : "Please tell me your name."
KNOTT : "Will Knott."

YOU LEFT THE TALKERS AT A POINT WHERE THEY WERE TOTALLY
CONFUSED. READ THE REST OF WHAT HAPPENED...

WATT : "Why not?"
KNOTT : "Huh? What do you mean why Knott?"
WATT : "Yeah! Why won't you tell me your name?"
KNOTT : "But I told you my name!"
WATT : "Didn't you say you will not?"
KNOTT : "Not not, knott, Will Knott!"
WATT : "That's what I mean."
KNOTT : "So you know my name."
WATT : "Of course not!"
KNOTT : "Good. So now, what is yours?"
WATT : "Watt. Yours?"
KNOTT : "Your name!"
WATT : "Watt's my name."
KNOTT : "How the hell do I know? I am asking you!"
WATT : "Look I have been very patient and I have told you my name
and you have not even told me yours yet."
KNOTT :"You have been patient, what about me?"
"I have told you my name so many times and it is you who have not
told me yours yet."
WATT : "Of course not!"
KNOTT : "See, you even know my name!"
WATT : "Of course not!"
KNOTT : "Then why do you keep saying of course Knott?"
WATT : "Because I don't."
[Pause]
KNOTT : "What is your name?"
WATT : "See, you know my name!"
KNOTT : "Of course not!"
WATT : "Then why do you keep asking ,Watt, is your name?"
KNOTT : "To find out your name!"
WATT : "But you already know it!"
KNOTT : "What?"
WATT : "See, but you know mine!"
KNOTT : "Of course not!"
WATT : "Exactly!"

NOW THEY ARE AT A POINT WHERE BOTH THINK THE OTHER KNOWS
THEIR NAME, BUT THEY THEMSELVES DON'T KNOW THE OTHER'S NAME.

KNOTT :"Listen, listen, wait; if I asked you what your name is, what will
be your answer?"
WATT : "Watt's my name."
KNOTT : "No, no, give me only one word."
WATT : "Watt"
KNOTT : "Your name!"
WATT : "Right!"
[Pause before it hits him]
KNOTT : "Oh, Wright!"
WATT : "Yeah!"
KNOTT : "So why didn't you say it before?"
WATT : "I told you so many times!"
KNOTT : "You never said Wright before"
WATT : "Of course I did."
KNOTT : "Ok I won't argue any more. Do you know my name?"
WATT : "I do not."
KNOTT : "Well, there you go, now we know each other's name."
WATT : "I do not!"
KNOTT : "Good!"
[Pause before it hits him]
WATT : "Oh, Guud!"
KNOTT : "Good."
WATT : "No wonder, it took me so long, is that Dutch?"
KNOTT : "No, it's Knott!"
WATT : "Oh, okay. At least the names are clear now Guud."
KNOTT : "Yes Wright."

NOW THEY BOTH THINK THEY KNOW EACH OTHER'S NAME AS WELL !!
*******************************************************************
The following is a media report....

"LG Electronics has done yet another round of reshuffle. This time, to bring some semblance of consolidation within the portfolio. This marks a shift in MD, KR Kim's earlier initiatives of creating smaller roles under separate heads for a focused product strategy Now Anil Arora becomes Business Group Head (BGH) for Refrigerators against his erstwhile responsibility as Product Group Head(PGH) for frost-free refrigerators, and Ajay Bajaj who was heading Retail ACs (windows and split) has been promoted as the BGH for the entire AC range. The head of the fourth business group - washing machines and microwave ovens, is yet to be identified. Sources say Rajeev Jain, PGH for washing machines might get elevated as the BGH with two PGHs reporting to him. Each of these BGHs have PGHs reporting into them. PGHs earlier reported directly to the MD. In consumer electronics, Sanjiv Jain who headed audios is now being moved as PGH for CTVs. On the other hand, Rishi Tandon will head audios and Prasanna Raghavan will be PGH for plasma display panels. "
Confusing? well it continues.. just read on...
"Meanwhile, in a related development, to align its marcom with the new internal reorganisation, LG has placed its consumer electronics and IT account with Lowe. A few weeks back, LG had also consolidated its complete Home Appliances advertising through Capital Advertising. The other agencies - O&M and McCann-Erickson - which were roped in over a year back have moved out in the fresh round of reshuffle. According to the company, the review had an objective of integrating its Colour Televisions (CTV), Flat Panel Displays (FPD's), Audios (DAV) and IT categories. The consumer electronics and IT advertising account is estimated to be 60% of the overall advertising spends of the company. The balance is shared between Home Appliances and GSM business. Industry observers feel and hope that LG will stay on with this arrangement for some time , before jumping into other round of reshuffling"

Imagine the plight of their agencies? Any one who had been with advertising would know the importance of having less heirarchy at the client's side.. it is not only needed to make the process of advertising smooth but also for long term sustainment of relations between the agency and the client. Here O&M and Mccann are moved out in less than a year as a by product of the whole new, redesigned confusion.

We thought that only Lever(HLL in particular) institutionalised this ambiguity, ceremoniously by mindless acquisitions and mergers, shocking brand extensions and takeovers... now it seems the Korean dwarf machines will outrun the Lever like juggernauts..

Let God save.. That is if he isnt confused himself...

Music is great!

http://myspacetv.com/index.cfm?fuseaction=vids.individual&videoid=18372225
Soldier/Afghan Locals "Brown Eyed Girl" Jam

Add to My Profile | More Videos

everybody wants to go to heaven, but nobody wants to die... peter tosh

Funny isn't it, but true. Every body wants to go to a better place, to head towards the light, drift on to the pearly gates... but still with the fact that they walk the immortality walk and talk the immortality talk.
The look of power... the deceitful sound of laughter shielding the fearful truth, the fear to be labeled as weak!
The invincible look and laughter is thrown out of their face everyday as a sign of territory marking, cross my line and die!

True the wise apache saying " the most confused animal walking the earth would be the one who walks on two legs!
Even monkeys and baboons make fun of us time to time again, clowning around imitating us on two legs.

Reason being is I guess is the very fact that man(woman) is still so insecure.
Thousand of years has passed and evolution is near to its full cycle, the ice age, iron age, bloody age, rock and roll?

The millennium ... futuristic... transformers?... and all that starman thingy,
but there is a very simple fact or reason,
the very basic necessity, foundation of life is the reason for all things is ....?
the main thought or main reason for us to do things, to continue surviving, to live, to evolve, to be...
to die, to give up... to offer up...

to get up, to go to work, to tolerate, to continue, to laugh, to think to breathe...

to live and then to die... THE KEY WORD .... fear of death itself?

and the reason to do all this is love? what love? why love?

maybe there is no word before love, we don't think to love, we love.. I think I love you? (never works!)

love is not a motion or action we can plan or set aside time to make it happen, to work out the order of it...
ha ha ha, no such thing ... only on TV commercials we can achieve such things.
sorry even money cant buy love,
there are special classes for such training... intense suffering classes!

and that is what scares the shit out of the two legged race I guess.
the instability and the power it holds without structure, without control...
the immorality of it, the simplicity of it...

a must read

a friend of mine recommended this book so i thought of sharing it with all of you out there

Their book is about doing whatever it takes, whatever is necessary, knowing that there is always a way to formulate the correct approach to protect yourself against or prevail over the unnecessary, red-tape-infested, narrow-minded, fear-driven, petty, self-interests of today’s politically- correct, inbred, wasteful corporate or governmental systems. The authors point out how these practices so often result in poor service, watered-down customer value, or customer abuse.

http://www.amazon.com/Beating-System-Creativity-Outsmart-Bureaucracies...

PETA Blog Ad Competition

PETA has created our first ever blog ad competition and I thought that your users would be interested in entering.

Which slogan grabs you? "I'd Rather Go Naked Than Wear Fur"? "Kentucky Fried Cruelty"? "Meat Is Murder"? Or maybe one of PETA's many other campaign slogans about circuses, the meat industry, the fur trade, or animal experimentation? PETA is sponsoring an ad contest specifically designed for denizens of the blogosphere rather than traditional advertising "dinosaurs"—and it's open to everyone, regardless of whether they're a professional or an amateur.

The idea is to create an ad consisting of an image accompanied by a few words of text that promote PETA or one of PETA's campaigns against animal abuse. The winning ad will be the one judged most likely to drive traffic to PETA's Web sites, such as FurIsDead.com, GoVeg.com, LettuceLadies.com, StopAnimalTests.com, and FishingHurts.com. PETA recommends that prospective entrants acquaint themselves with the various campaigns at PETA.org before designing an ad. Also, because the ad is for PETA, entrants shouldn't hesitate to be racy, provocative, shocking, or controversial.

The contest runs from September 4 to September 24. Ten finalists will be chosen, and their ads will be posted on PETA.org, where visitors can vote for their favorite ad. PETA will also place the finalists' ads on blogs all over the Internet. The winner will receive an Apple gift card worth $500. The remaining nine finalists will each receive a $20 Apple gift card. Finalists will be announced on October 8, and the people's choice winner will be named on October 30.

For more information about the contest and to complete the form for submitting ads visit http://peta.org/feat-blog_ad_contest.asp?c=petablgadctstptc

Its All About The Grapefruit

Alcohol is something that has been advertised in millions of ways over the years. Beer commercials, which definitely made BUD-wiser ;) and others known in the ever growing market full of drinkers. Wine, the ever most sophisticated liquor, also referred to as a 'lady's drink', is often found in chiller tubs at special dates when 'he' plans to pop the question. What is it about wine that just makes you feel a class-apart, snooty to the core and superior in all senses.

The following ads are of Casas De Bosque, a Chilean wine company coming up with their 2007 campaign for their series of wine. The ads depict different wine bottles with wine related phrases by famous people and related artwork. The ads give a very pleasant taste of simplicity and a magnificent flavour of creativity. The classy look of the ad just makes you want to grab a bottle and enjoy the taste of the wine. The whole team at Mostro ad agency in Chile gets a salute from me for this one.

Advertising Agency: Mostro, Santiago, Chile
Creative Director: Daslav Maslov
Art Directors: Pablo Silva, Daslav Maslov
Copywriters: Gastón Morales, Nicolás Concha, Gonzalo Rossi
Illustrator: Mal de Ojo
Digital Illustraor: Salamagica

http://adsoftheworld.com/media/print/vi_a_casas_del_bosque_art_in_bott...
http://adsoftheworld.com/media/print/vi_a_casas_del_bosque_art_in_bott...
http://adsoftheworld.com/media/print/vi_a_casas_del_bosque_art_in_bott...
http://adsoftheworld.com/media/print/vi_a_casas_del_bosque_art_in_bott...
http://adsoftheworld.com/media/print/vi_a_casas_del_bosque_art_in_bott...
http://adsoftheworld.com/media/print/vi_a_casas_del_bosque_art_in_bott...
http://adsoftheworld.com/media/print/vi_a_casas_del_bosque_art_in_bott...
http://adsoftheworld.com/media/print/vi_a_casas_del_bosque_art_in_bott...

The designer dilemma

Hey Guys,

As you all know I have been a designer for many many years and lately I have been talking to a lot of designers. We all are coming up with this one dilemma that everyone is talking about. I want to get a broad view on this topic. Please go to my website and leave a comment. http://www.davidbyrne.net.au

Feel free to leave any feedback.

Thanks
- Dave

Hello World~~

Just now, I got this blog site, so I say Hello to Ads of the World, lol~~~~~~

Agency fight in Jordan between Y&R and Publicis

Y&R was so proud they won so many awards on the local award show they threw a high ball to Publicis.

The first ad from Y&R Jordan after the award show (click for bigger image):

Publicis' reply the next day (click for bigger image):

Via: adblogarabia

Creative Directors sculpturing Vibes to shake the Consumers Minds

the examination of a nice created TV commercial or Newspaper Add is in my blood & when i see in them the art of the sate of the art, the earth force makes me search this creator of that TV commercial or NWP add to meet him face to face just to say: thank you for your Idea i really appreciate your work , one of the sate of the art and it touches you is this TV commercial for BMW click the link below

Mumendi International Poster Contest

Mumendi (Mexican Museum of Design) calls designers, students, teachers, professionals and anyone interested in the subject (over 18 years of age), to participate in this International Poster Contest. Theme is "To Death with a Smile", to promote the exercise of good design, to stimulate creativity, so we might see the diversity and language richness in different cultures around the world, giving by every participant their own special style. All entries must have these dimensions: 60 x 90 cm in vertical format. Technique is freestyle but at the end it should go through any of the Adobe Systems Software Family in any of its versions and in the end it should be put into the electronic file format JPG. Lots of prizes, and the best entries will be exhibited at the Mexican Museum of Design from October 2007 to February 2008 in the Downtown Historic Center of Mexico City.

Deadline: September 14, 2007
Link: http://www.mumedi.org
Rules: http://www.mumedi.org/pdf/PostersToDeath.pdf

Student Books

I want some feedback on this please, with the ever popular job of advertising becoming a dog eat dog world and the increasing amount of students wanting to enter an already crowded industry what are your opinions on the following. I know a lot of students must use this resourceful site and hopefully this can teach them what many schools or colleges aren't

1. What not to have in a book? ( i.e no viagra, durex, wwf, global warming ads)
2. What makes a good book and what makes a bad one?

Also I want you to imagine how hard it was for you yourselfs to get a job in advertising, so share your wisdom and advice because so much talent must be getting over looked these days, its hard enough to get a book crit never mind a placement

grow up please!!!

A kindergarten teacher was observing her classroom of children while they drew. She would occasionally walk around to see each child's artwork.
As she got to one little girl who was working diligently, she asked what the drawing was.
The girl replied, "I'm drawing God."
The teacher paused and said, "but no one knows what God looks like."
Without missing a beat, or looking up from her drawing the girl replied, "They will.... in a minute

*********************************************************************

There are few types of agency- client relationships.. the most familiar one being the parent- child relationship. Here (for the uninitiated) the agency tells the client to do this and do that,,, lead them, bully them, love them, pamper them.. give them logic...

Here are a few key things that your parents teach kids! Granted, most of you will say that you learned these things all on your own - but I can promise you that your parents had a hand in there, as well.

Parents proved the theory of all LOGIC."Because I said so, that's why."

Parents gave you the gift of FORESIGHT."Make sure you wear clean underwear, you never know if you'll get into an accident."

Parents were always good for teaching IRONY."Keep crying, and I'll give you something to cry about."

Even before biology class parents taught you the fundamentals of OSMOSIS."Shut your mouth and eat your supper."

They are always ready to suggest a career - even as a CONTORTIONIST."Will you look at that dirt on the back of your neck!"

They taught that we even could control the WEATHER."This room of yours looks as if a tornado went through it."

They taught us the basics principles of BEHAVIOR MODIFICATION."Stop acting like your father!"

Parents were the first to make us know ENVY."There are millions of less fortunate children in this world who don't have wonderful parents like you do."

Parents gave you that butterfly feeling of ANTICIPATION."Just wait until we get home."

They taught us what a marvelous gift it was to RECEIVE ."You are going to get it when you get home!"

Parents studied MEDICAL SCIENCE."If you don't stop crossing your eyes, they are going to freeze that way."

They were the first to instruct us HOW TO BECOME AN ADULT."If you don't eat your vegetables, you'll never grow up."

Mother was likely the one skilled in GENETICS."You're just like your father."

They were the very people that taught us WISDOM."When you get to be my age, you'll understand."

Long before we knew the laws of the world they instructed us in the ways of JUSTICE."One day you'll have kids, and I hope they turn out just like you."

and last but not least...

Loving mother and father - they taught you how to walk and talk until you were three or four, then ever after, ordered you to sit down and shut up..

Now ....Can we apply the above model in every Client Agency Relationship?..or at least in every Parent-Child type of relationships...? what about parents who are bullied by their kids? what about parents who treat kids like outlets of their frustration? what about kids who are dull and dumb? what about parents who are so? what about parents who are inconsistent and quarrelsome? what about kids who remain kids and refuse to grow up?what about parents who treat them as kids even after they have grown up?

Too many questions?

Top World hires: Marketing Agents

Top World hires:

MARKETING AGENTS -
COUNTRY HEAD OR AREA AGENT

STATUS: Contractual - Flexible time

GENERAL ROLE: Management and appointment of companies,
market research, administration and direct sales activities or conferences.

TERMS: The Marketing Agent will be trained.
Commission per signed Travel Partner Contract

ESSENTIAL QUALITIES:
- College Graduate with at least three years experience
in marketing (COUNTRY HEAD)
- With pleasing personality
- Good project management skills
- Excellent interpersonal skills
- Ability to work to tight deadlines
- A problem solver
- Good presentation skills
- Prepared to travel
- Optimistic and results-oriented
- Experience with travel industry is an advantage
but not required

Send resume to:

travel@topworld.com

Join TOPWORLD TEAM now and experience what a wonderful world it is....

Ads of the World's Formula's Formula

Shani Gershi from Grey Israel took the original campaign for AotW by Satit Jantawiwat of JWT, Bangkok to the next level.

formula's formula

Here is the original campaign for your reference:

Advertising on toilet paper

NGO's love the loo as their medium of choice. Both WWF and Greenpeace had a take on it. Other low budget companies use it too. Here is a bik courier using the roll itself.

Now you can easily create an ad for any of your brands. Just visit just toilet paper and order your custom roll. The mind boggles at the possibilities.

Bush and Kerry are out of stock. However there is plenty of custom rolls available for the holidays.

oh God was she faking?

oh ! what an entangled web we weave ,when we first learn to deceive...

Last night I got a call from an agency friend of mine...(i have non agency friends too) who wasn't able to attend my repeated calls during the week and was full of apologies for not able to do so.. The time was about 11.30, i was about to sleep after a hard days slogging.

"Tired of pitching preparations maaan".. she lamented..."and our hits are far less than the misses. We last week went to pitch for the new car account , you know the small car guy who announced a change from their current agency owing to non compatibility issues".

I got curious... having left the world of advertising when it started getting internationally and intentionally murky, such field reports keep me in touch with the industry.

"We shed all the intellectual laziness you know"- she chuckled- "for a long period and got our act together,, we pursued the account as hunters would pursue animals"..

I chuckled too, for a moment, visualizing the familiar lazy gooses of agencies whiling time in the name of creativity and research.

An account review by some client is a time generally when, agencies wake up from slumber, some even from their death beds and get into action. It is a mix of comedy, politics, apathy, late nights, peeping Johnie's, blame games, expectations, courage, creative outpour and a lot of celebrated humbug.Agency heads directly take charge, if the client is big,(now a days even for the smallest corporates) - lavishing his divine charm and diplomatic aristocracy-- people are given special charges.. even expertise from outside is hired if needed so(if the agency have not experienced/worked for similar accounts)..individuals are identified for specific tasks..research guys spring in action,questionnaires and key boards,assuming, tabulating concluding what the consumers need , want , demand...media guys burn their midnight and early morn oil to find some media where the new ads(assuming that the account is won) could be placed..Vox pops.. field interviews..focus interviews... dealer opinion records ..brainstorming, ...creative blockbusting...Dictum like....“You can’t have an ego in this business, but be aware that everybody has lots of them"...7 day weeks.. Friends meaning four letter words..positioning statements............creative teams and briefs-who "will weave from its plain threads the rich tapestry of flackery that envelops a big idea" and then with all the hype and hoopla ,baggage and politics- proceed to the clients side for what the industry calls as 'pitching'..

"We got the big idea.. we cracked an amazing one" -she continued

"mmmm"... I listened with patience.

"How big is your family? that is the idea..in which the small family in the small car is shot in different locales and shown.. to demonstrate how the car becomes an essential part of the family"

"Not bad"- I commended.

"Exactly'...she said .."and that is what they also said"...

"Then"...I threatened her stony silence..

" Then what .. liars.. scoundrels..that was a ploy...you know they didnt drop their agency,they stole all the ideas that we dumbos, gave them in the pitch"....she wailed..." and now my guys tell me that the 'How big is your family ' idea will soon appear on screen and in print with their tag"..

"Amen" ..I managed to say as I gasped for breath.

" We are blacklisting them"..she muttered.."never again, we will try or work for such bad clients"

"Thats good"- I said- "may be now you can start a new agency with tired old people and try again"

******************************************************************
If you try and dont succeed ,cheat.. repeat until caught..then lie..

Full size images appearing in a lightbox

We've implemented a new way of viewing full size images in the archive. It uses the popular lightbox technology. There are only two controls. You can close the lightbox to return to the page with the discussion and you can further zoom in if your screen is too small to display the full image at 100% by clicking the zoom icon in the bottom right corner. Let me know if you like it!

Update: Because you guys spoke out we reverted the operation to the way it was before. No more lightbox. Thanks for the feedback! :)

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