Top 10 reasons why you should register for the free membership on AotW

Many people asked me in email what's the benefit of registering on AotW. So, I thought it would be useful to collect the reasons and list them here (not in order of importance):

  1. You will see latest content 15-30 minutes earlier on the front page compared to anonymous users.
  2. You will be able to comment and express your views.
  3. You will be able to rate work.
  4. You will be able to create forum topics in the exhibition section (to post your work), dungeon (to discuss anything advertising) and post in the job section.
  5. You will create a profile on Ads of the World with as much as information as you like including an a picture of you.
  6. You can link your blog from your profile and your comment signature, which will bring you traffic.
  7. You can set whether you want to be contacted for job offers or freelance assignments in your profile.
  8. You will be a valued member of the biggest online advertising community (almost 50 thousands members) in the world.
  9. You will optionally receive the monthly AotW newsletter that includes the AotW winners of the month.
  10. You will be able to track the discussions you participated in by pressing the "Recent / My recent posts" menu items on the left.
  11. Finally, you will be able to use your ID on other Drupal powered sites, such as creativebits.org and thousands others.

Oops, that 11 reasons. Either way, if you don't have an account yet, go for it! It's free for life!

God's Way of Telling You That You Have Way Too Much Money in the Marketing Budget!

Here is an email I just received about the infamous Seinfeld Microsoft ad.

So, imagine you are stranded on a desert island. No, wait, how about this: imagine you found a magic lamp. Oh, no, no, we've got it -- imagine you had 300 million dollars to spend on an advertising campaign for a brand that has been made the butt of one brilliant ad after another at the hands of your competitor. With that much money, hey, what would you do first?

Apparently, you can take 300 million dollars and use at least a chunk of it to hire Jerry Seinfeld to re-run his shtick, this time with Bill Gates in tow -- a man so uncomfortable on screen he ignites dreams in Al Gore of staring in a reality show. And, apparently you can also, as an agency, forget completely what advertising is supposed to do. Oh, right, yeah, sell something. That is so, ugh, traditional.

For those who have had the good fortune of not seeing the maiden voyage of the new Microsoft advertising campaign from the too-cool-for-research guys at Crispen Porter + Bogusky, let us explain the premise. This guy walks into a mall. Wait, it's Jerry Seinfield. Wait again, there's Bill Gates, buying shoes on the cheap -- pleather to be exact. After some discussion about Bill's shoe size, loyalty points, and mall food, they leave. The punch line? Bill Gates adjusts his shorts. We couldn't make this up. We're funnier than that.

This Microsoft ad is not funny. But, even if it were, the standard it is being held to is that of Apple's amazing advertising about the PC and Vista -- ads so funny they bear up under repeated viewing -- and how those ads sell the Mac with not only a brand position but the proof points to back it up, something increasingly out of vogue in these days of ad-as-slapstick. One is left wondering what exactly the Microsoft ad was intended to do. If not built for the heavy lifting of actually creating an in-market result, was it at least supposed to muscle us into a new way of feeling about Microsoft? If so, what new information were we supposed to take away from this ad? That in the PC-Apple wars, Microsoft is the nerd who, no matter how many zabillion dollars it has, it still can't figure out how to dress itself? The PC as un-cool. Got it. But we already knew that. You know who told us? Apple.

That makes this advertising worse than a waste of money. It makes it a redundant waste of money. And that's about as un-cool as you can get.

Ads of the World July 2008 winners

Best film

MTV Networks Australia: Snoop

Gold

Tiji TV: Balloon

Silver

Sorbent: Homecoming

Bronze

Best Outdoor

 Smart: Slim

Gold

 DHL Express: One Timezone

Silver

 McDonald's: Night

Bronze

Best Print

Cape Argus newspaper: AIDS stats

Gold

Domestos: Toilet

Silver

Masterlock: UFO

Bronze

Best Ambient

 Oreo: Elevator

Gold

 Nacional Supermarket: International Pizza Day

Silver

 China Women Development Foundation: Water

Bronze

Best DM

 China Organization Against Domestic Violence: Uncover

Gold

ESPN: Eyeballs

Silver

Children of the World: Help me read this

Bronze

Best post production

 Flor: Warship

Best minimalist

 Veet: Soap

Best student work

 McDonald's: Night

Ads of the World June 2008 winners

Best film

Gold

Silver

Bronze

Best Outdoor

Gold

Silver

Bronze

Best Print

Gold

Silver

Bronze

Best Ambient

Gold

Silver

Bronze

Best Direct Marketing

Gold

Silver

Bronze

Best post production

Best illustrations

Best minimalist

 Schwarzkopf Anti-Dandruff-Shampoo: Dandruff Trails, Escapade

Ads of the World Research

I've received numerous request from ad professionals to provide research material for specific industries, regions or brands. First we launched the browse feature here on Ads of the World, which enables you to search about 18 thousand ads. But now we have a much bigger offer to give you.

Ads of the World Research is a new service offered from Ads of the World and GlobalAdSource. Ads of the World Research will provide you with instant access to global advertising content with an easy-to-use database.

Whether you are researching an industry, brand or specific campaign, our search engine provides you with up-to-the-minute sources from all over the world.

We provide you with instant access to high resolution advertising content as well as simple metadata that helps you sort through content to find what you need, when you need it.

We have over 2 million advertisements from over 40 countries at your disposal. You can begin using the database immediately by creating searches.

The creative process

What if there were no stop signs and a major corporation was charged with inventing one?

Ads of the World May 2008 winners

Best film

Subaru Forester 2009: Car Wash

Gold

Greenpeace: Dove onslaughter

Silver

Kellogg's All Bran Honey Almond: Tall Jan

Bronze

Best Outdoor

Estonian Evangelical Lutheran Church Charles XI Parish: Happy Birthday

Gold

Tiji TV: Oven

Silver

Power Horse Energy Drink: Old Folk's Home

Bronze

Best Print

Fairy: Spiral

Gold

Children and Adolescents Reference Center: Annie

Silver

Reynolds Permanent Marker: Twins

Bronze

Best Ambient

HP Advanced Photo Paper: Ripped, 1

Gold

Channel TEN / Big Brother 2008: Bus stops

Silver

 Greenville Literacy Association: Book stack stair wrap

Bronze

Best Online

Atmosphere, Rhymesayers Entertainment: Tag the Web

Gold

Coca-Cola: Microphone

Silver

Nike Soccer: Guy Ritchie web exclusive

Bronze

Best Radio

Royal Automobile Club of Victoria Insurance: Disclaimer

Gold

CrediChile Bank: Maria

Silver

Rodenstock progressive lenses: Soccer Commentator

Bronze

If not Advertising , what ?

I complete more than 10 years of passion in
advertising this month as a teacher and as an ad professional...This piece was written by Ram of Mudra communications - Chennai -India when he felt that nothing was wright there in advertising.. he still is in the line but the feeling ,I guess is true to most ad professionals...so here we go...

Two days back I just felt that advertising is not happening and I haven’t done anything solid that I can talk about…. While this thought was running on my head for quite some time…it just burst out and I felt, I should take a break …… then that million dollar question came and struck my head ,’ if not advertising what then? ‘

Not taking it seriously, I just started calling my servicing friends who use to work with me in my earlier agency and asked them…. Hey man, how is life? Whats happening? Anything new? The first one answered, ‘Chaltha hai yaar…. am actually looking out. Any openings in your client’s place? ‘ The other ones answer was even more interesting he said ‘SSDD’, I immediately responded, ‘am sorry… what does that mean?’ He said Same Shit Different Days….

SSDD - So pitiful to hear that out from an advertising guy. Am not surprised, nor am happy that most of the people at my level( and even above) in advertising feel the same and its nothing that I need to worry about.

Actually speaking it makes sense if a guy working in a call center says SSDD or a teller in MNC bank gives that answer, but how come an advertising guy?

The so-called the hep, dynamic, knowledge business is loosing its charm. Not loosing my sprit I just asked the 3 questions to myself….

Is my agency not happening?
Are the accounts that I handle not happening?
Is advertising itself not happening?
If not advertising then what?

Than the first two I felt the third question is more critical. In a way it gives answer and direction to life.

Is advertising not happening? If I say ‘NO’ …. I wouldn’t be writing this article. If I say ‘YES’ I should be either infected by IMTM syndrome. (Its Money That Matters syndrome not passion, not the job) or I have got the sickest attitude of treating job as a mere job.

I think I started seeing job as a mere job. When that happened…. Advertising is stressful, boring, it’s just a matter of logical thinking and execution.

Advertising is not a job. Its the process of discovery, its an art of understanding people, challenges and striking creative solutions for it.

To me advertising is a very unique profession, where the art and science takes the right blend (But its screws the whole show when the mix is not right) It becomes the golden blend of art and science only when a proper homework is done at both the ends. The simple reason why the industry is loosing its charm is because it is not properly done or rather ignored completely. Most of the strategic and creative inputs are given just like an idea thrown out of hat, without sufficient learning’s and serious thought to it….

Advertising is definitely happening, but you need an attitude to make it interesting for you. When you work with passion advertising will give you fun, life and what ever you want. The homework will be stressful when it is seen just as a job and when there is no passion in doing it.

Advertising has got so much to do , scanning the category, studying competition, understanding consumer, discovering the need gaps, developing strategies … when it is done with passion it works and we earn client’s respect or else it’s the matter of being supplier of designs and common sense strategies.

Once a colleague of mine (who desperately wants to go to client’s side because of IMTM syndrome) listed some 5 unpleasant pointers about advertising.

Good talents are going out of advertising..... (Dude come out of Santhosh Desai hangover…. He will make a come back. We have bigger talents here. We are picking up average and making them stars now. )

Advertising doesn’t pay enough to get a girl in marriage market........ (Very true but do you consciously marry girl even after knowing that she has chosen you for your money)

We don’t have respect any more with clients we are treated as suppliers/executors and not as solution providers...... (This can happen in any industry. When you commit repeated mistakes and don’t take steps to correct it, when you suggest something and don’t know the ABCD of it. It happens)

Advertising doesn’t respect personal life, Saturday offs are over and we really need to slog to hold an account.......... (if we want a profession that will respect our personal life we need to work either in a post office or as a primary school teacher)

I still want to be in advertising for three good reasons…..

It gives opportunities to think and be creative.

It gives a multi dimensional exposure ---- I get know what material of plastic to be used to get the shinning finish in my brands new packaging design, I get to know what women does to get a fair skin , I get to know how complicated its is to communicate 10 product benefits in 30 secs…. I get to so many other things that my friends in sales and marketing will not know.

Above all there is a little pride in saying that ‘Am an ad guy ‘, when I say that people ask me ‘ohhh you make ad films ?’ ……

Ballack, Van Persie, Villa, Vieira & Cech In Size XXL

Two days prior to the kick-off of UEFA EURO 2008™, adidas presents the tournament’s stars supersized. A 17-meter-high huddle of players welcomes fans at the Zurich train station. At the Vienna Prater, a Petr Cech likeness 42 meters in size sporting eight arms holds even the most impossible shots – and in front of the MuseumsQuartier in Vienna, fans can marvel at giant-sized football boots which are the bigger than life versions of what some of Europe’s best players will be wearing during the tournament.

These spectaculars were developed by adidas and their advertising partner TBWA Berlin (180/TBWA) as highlights of the current ‘Dream Big’ campaign by 180 Amsterdam (180/TBWA) especially to capitalize on the UEFA EURO 2008™ excitement.

Bernd Wahler, adidas Chief Marketing Officer Sport Performance says; “adidas is the world’s leading football brand. We do not only excel at innovating the best possible football products, we also continue to surprise and excite our consumers with truly spectacular marketing executions. Our current ‘Dream Big’ campaign and these amazing spectaculars are excellent examples of this fact.’’

At 10.00 a.m. on June 5th adidas will reveal a circle of players, doing the huddle. Eleven colossal doubles of football stars from nine different countries make up the circle. The players stand arm in arm and cheer for each other at the top of their voices and in their own language twice a day during rush hour (at 8 a.m. and 6 p.m.). The huddle is formed by Ballack and Lahm (both Germany), Van Persie (Netherlands), Cech (Czech Republic), Charisteas (Greece), Villa (Spain), Benzema and Vieira (both France), Chivu (Romania), Ivanschitz (Austria) and Barnetta (Switzerland).

The circle measures 33 meters in diameter. Just the heads of the footballers displayed in great detail are three meters high. The self-supporting work of art weighs over seven tons and doesn't require any suspension from the ceiling. Paintbrushing experts crafted every body part with meticulous attention to detail. Over 50 people worked on the huddle figures day in and day out for more than a year.

Vienna hosts the second UEFA EURO 2008™ spectacular by adidas. It is a 42-meter-high likeness of the Czech national team goalkeeper Petr Cech, one of the best goalies in the world. adidas symbolizes the sheer invincibility of Cech, who stands in goal for Premier League club Chelsea FC, with eight arms mounted onto the Giant Ferris Wheel and thus rotating around him. The entire area covered is about the size of a football pitch. “Being chosen for this fascinating project by adidas is a great honor for me," said Petr Cech.

Apart from the giant Petr Cech, Vienna also exhibits the third adidas spectacular. Within the F50 TUNiT 16 range, adidas designed an individual UEFA EURO 2008™ football boot for each of the 16 participating nations featuring many different national colors, details and facts of the respective country. These 16 different shoes are now on display as oversized models in front of the MuseumsQuartier in Vienna, each shoe as big as a mid-sized car. Prior to their placement, the oversized shoes took a long journey on two adidas trucks through both host countries, visiting the various national teams’ quarters. There, the individualized shoes were handed over to the players who will wear the shoes during the UEFA EURO 2008™.

For the duration of the UEFA EURO 2008™, adidas will be based in the Oval Hall and Arena 21 at the MuseumsQuartier. This will also be the point of contact for all journalists.

Zack Snyder launches Watchmen contest

Zack Snyder is offering you the opportunity to create "Veidt Enterprises" TV commercials that could end up in the feature film WATCHMEN, scheduled to be released in theaters on March 6, 2009.

To get started, download the standard definition and/or high definition assets from the links below, and then shoot your own original TV commercial that advertises one of the products! Remember, the movie is set in 1985, so TV commercials should be in 4:3 aspect ratio (so it looks like standard TV, not widescreen) and they should be either 15, 30 or 60 seconds in length. The products are all made by "Veidt Enterprises," and you can download the product logos for your use as well.

Make your TV commercial in NTSC standard definition (720x486) or higher resolution, upload it, and then others can vote on your work. The contest ends on June 2, 2008. The 40 finalists will win signed posters from Zack Snyder. The top five finalists from user votes will win High-Definition Canon Vixia HG10 camcorders. Up to 20 of Zack's favorite finalists will win $1000.00, and have a chance to be included in the WATCHMEN feature film itself.

Contest Website: http://youtube.com/watchmenmovie

About Watchmen
A complex, multi-layered mystery adventure, the film is set in an alternate 1985 America in which costumed superheroes are part of the fabric of everyday society, and the “Doomsday Clock” – which charts the USA’s tension with the Soviet Union – is permanently set at five minutes to midnight. When one of his former colleagues is murdered, the washed-up but no less determined masked vigilante Rorschach sets out to uncover a plot to kill and discredit all past and present superheroes. As he reconnects with his former crime-fighting legion – a ragtag group of retired superheroes, only one of whom has true powers – Rorschach glimpses a wide-ranging and disturbing conspiracy with links to their shared past and catastrophic consequences for the future. Their mission is to watch over humanity…but who is watching the Watchmen?

For more information visit: http://watchmenmovie.com/

Ads of the World April 2008 winners

Best film

GE: Clouds

Gold

Montana Meth Project: OD

Silver

Warner Home Video, Horror Classics Collection: Chicken

Bronze

Best Outdoor

Panadol Menstrual: Situation

Gold

Estonian Evangelical Lutheran Church Charles XI Parish: Happy Birthday

Silver

American Psycho / TV2: The perfect billboard

Bronze

Best Print

Comedy Central: Bird

Gold

Gardena: Quiet

Silver

BIC: Shave

Bronze

Best Ambient

HP Advanced Photo Paper: Ripped, 1

Gold

Volvo: Speed bump

Silver

Dan's Chelsea Guitars: Groupie

Bronze

Best Radio

Brasil Telecom: Caller ID, You didn't call me

Gold

Carabineros de Chile: Orfeón

Silver

WatchThePope.com: Radio

Bronze

Site design update

We've made a very slight update on the way content is displayed on the site. If you notice anything incorrect please let us know here in the comments. Hope you like the updated look!

Ads of the World March 2008 winners

Best film

NOVA French Radio FM: Electro

Gold

Volkswagen: New volkswagen.co.uk site

Silver

Chocolate Skittles: Piñata

Bronze

Best Outdoor

Sony Micro Vault: Squid

Gold

Alka Seltzer: Pie

Silver

Panasonic: Grandma

Bronze

Best Print

Lojack: Light bulb

Gold

NOVA French Radio FM: Funk

Silver

World AIDS Day: The Grim Reaper

Bronze

Best Ambient

Honda: Plant this letter

Gold

Jungle Juice: Caçamba, 2

Silver

Schick Quattro: Zamboni

Bronze

Ads of the World February 2008 winners

Best film

Orange: The toys for grown-ups

Gold

Allan Grey Investments: Beautiful

Silver

Milenio Newspaper: Zidane

Bronze

Best Outdoor

WWF: Target practice

Gold

Hubba Bubba: Big city bubbles

Silver

Thrifty Truck Rental: Any size

Bronze

Best Print

Land Transport NZ and NZ Police: Bed, 1

Gold

McDonald's: Extra large coffee

Silver

Arcor: Bubble

Bronze

Best Ambient

Curitiba Zoo: Eyes

Gold

Hubba Bubba: Mona Lisa

Silver

Juice Salon: Escalator

Bronze

Best Online

Taco Bell: directdaniella.com

Gold

Mini Clubman: Online game

Silver

The Swedish Armed Forces: Do you have what it takes?

Bronze

Watch Hillary falling

Hillary-ious and strangely addictive to watch game. Kudos to the Obama fans, who have done this viral. ;) If she gets stuck, you can help her out by dragging with your mouse to fall further.

Ads of the World January 2008 winners

Best film

Cure For Life Foundation: Birthday Cards

Gold

Kit Kat: www.breakultime-kitkat.fr

Silver

Jeep: Ten little vehicles

Bronze

Best Outdoor

Friends of the Earth: The sticky poster

Gold

Financial Times: Cityscape

Silver

MER soft drink: Making out

Bronze

Best Print

Volkswagen Golf R32: Perfectly tuned

Gold

Gegen Missbrauch: Hand

Silver

Jakarta Reptilians Lover Association: Trees

Bronze

Best Ambient

SEB Bank: Street golf

Gold

Animal-Ambulance Breda: Boxes

Silver

Reebok Deutschland: Butterflies

Bronze

Best Online

Apple: New York Times Quote

Gold

Sixt: ASCII GTI

Silver

Kensington Products: Trickedoutmouse.com

Bronze

Come join us on LinkedIn groups

Here are a few invitations you may use to join:

LinkedIn Ads of the World group
http://www.linkedin.com/e/gis/60649/2D32F507E322

LinkedIn Advertising Professionals group
http://www.linkedin.com/e/gis/60700/72C35A6D7531

Ads of the World members who have registered at least 30 days ago are all pre-approved to these two groups!

Page One Publishing open for entries

Intrusive and in-your-face, ambient ads are set to sweep the advertising world and consumers off their feet with highly contextual ads found everywhere in public places, from store and street floors, to restrooms, escalators and buildings.

For its new book on outstanding ambient ads, Page One Publishing is now looking for projects that successfully bring together ingenuity, interactivity, execution and effectiveness. The book offers a platform for the creatives behind brilliant ambient ad projects, while bringing wider publicity for the featured ads.

We welcome all designers, creative agencies and companies to submit their creative and eye-catching ambient ads, and to be part of a publication that will entertain and inspire consumers and advertising professionals alike.

Submissions deadline is 15 March 2008. We look forward to seeing your projects!

Selected works will be featured in a full-colour, 240-page, 210 X 280 mm hardcover book entitled ADapt, which will be published and distributed worldwide in September 2008.

Please send a brief write-up of the ad along with a few sample images to:

Melody Tan

E-mail: melody_tan@pageonegroup.com

Or

Li Jen Tan

E-mail: lijen_tan@pageonegroup.com

Pletty good commercial, no?

Huh! I have a hunch this would not get approved today!

Creative resources on the Web

Ads of the World gets mention in Macworld magazine! Thank you! :)

Ads of the World: This site has been around for a while, but I overlooked its usefulness for a while before I realized what an incredibly inspirational design resource it is. Ads of the World is sort of like an online version of the Communication Arts magazines you’ll see floating around every design shop and ad agency in the world. AOW puts on display some of the most unique and creative ad agency work from around the world. While the work is all user-submitted, it must pass through a tough panel of judges in order to end up on display. Of particular interest to American designers is the visual freedom designers have in other parts of the world. Something we could only dream of, or not, as the case may be.

Ads of the World December 2007 winners

Best film

Apple: Get a Mac Holiday

Gold

For Eyes Optical: Husband

Silver

Microsoft Zune: Intergalactic Swap Meet

Bronze

Best Outdoor

McDonald's: Serviette

Gold

Excellence: Worried

Silver

The Gazette: Elvis

Bronze

Best Print

Hombre Magazine: Nurse

Gold

Band Aid kids: Bob's emergency

Silver

Tyskie Beer: USA

Bronze

Best Ambient

Save the Children: Brainteaser

Gold

Seramis fertilizer: Bamboo

Silver

Health Secretariat of Rio Grande do Sul: Condoms

Bronze

Best Online

Burger King: Whopper Freakout

Gold

Panasonic Custom Color Phones: Avoid the regift

Silver

Rexona Degree: Who is fermin?

Bronze

JWT's list of 80 Things to Watch in 2008

JWT's list of 80 Things to Watch in 2008, in alphabetical order:

1. Africa (foreign investment and development in)
2. Antibiotic backlash
3. Assisted marriage
4. Beijing 2008
5. Blue replacing green as the environmental movement's color du jour
6. Brain exercises
7. British actress Keira Knightley
8. Carbon tax
9. Chinese hurdler Liu Xiang
10. Classical musician Gustavo Dudamel
11. Climate sightseeing
12. Continuation of comebacks (Indiana Jones, The Cure, etc.)
13. Cooperative consumption
14. Couch surfing
15. Country branding (Oman, Indonesia, etc.)
16. Designer Phillip Lim
17. De-teching
18. DJ Tiesto
19. DNA-based exercising
20. E-clutter (and e-clutter consultants)
21. Eco-fatigue
22. E-mail etiquette
23. Facebook suicides
24. Fashion label Vena Cava
25. Foreign government investment (e.g., China, UAE) in U.S. companies
26. French President Nicolas Sarkozy
27. Game 3.0 (gamer-generated global gaming)
28. Google's Android
29. Gossip Girl
30. Gphone
31. Green weddings
32. Higher education online
33. Hip-hop's Retro Kids
34. Humbling of the hedge fund manager (anti-excess post sub-prime)
35. Hybrid taxis
36. Indian actress Deepika Padukone
37. Intellectual luxury
38. Investigating ingredients
39. Japanese designs (Tsumori Chisato, Uniqlo, Muji, etc.)
40. Kitchen appliances as new power tools
41. Lifestyle curators
42. Lipstick trumping lip gloss
43. Manga-inspired clothes
44. Mobile technology explosion
45. Mobulimia
46. Music as awareness driver; concerts and other residuals as cash cow
47. Musicovery (music tailored to moods)
48. Myanmar
49. Nollywood (the rise of Nigerian cinema)
50. Outsourcing to Ukraine (and other Eastern European countries)
51. Pakistan's Benazir Bhutto
52. Pantone's 18-3943 (blue iris)
53. Pets in the office
54. Prius homes
55. Radical transparency
56. Radiohead repeats (name-your-own-price music)
57. Recycling into fashion (Nau, Gary Harvey, etc.)
58. Selfless as the new selfish
59. Sex and the City, the movie
60. Shiny Toy Guns (the band)
61. Skiing in novel spots (Kashmir, Japan, Greenland, Russia, Korea, etc.)
62. Single men saying no to sex
63. Skype sex
64. Smart Cars in American cities
65. SNS (social network service) brand communities
66. Spanish actor Javier Bardem
67. Staycations
68. Sturking
69. Tequila as the new wine
70. The N-11
71. Third screen (the mobile screen) rivaling the first screen (TV)
72. Trans-ertainment
73. U.S. gymnast Shawn Johnson
74. U.S. presidential election
75. Vicarious consumption
76. (Video) Gaming Olympics
77. Virtual gifting
78. Wannabe young Internet entrepreneurs (a.k.a. Mark Zuckerberg copycats)
79. Weak dollar/strong euro
80. Women juggling men

Ads of the World November 2007 winners

Best film

Unicef: Save the AIDS victim

Gold

Brandt Washing Mashine

Silver

Clorox: Turtle

Bronze

Best Outdoor

AirTrain: Sudoku

Gold

BBC World: Woman

Silver

Jeans

Bronze

Best Print

Focus 12 Rehab Centre

Gold

La Diaria Newspaper

Silver

SGIC Insurance

Bronze

Best Ambient

Wolf Hot Sauce

Gold

NG Kids Magazine

Silver

Prefers Out Milk Shampoo

Bronze

Best copy based

Cadbury Wispa

Best minimalist

Weekend

Best art direction

Eristoff Brother

Best from emerging market

Sony

Best post production

Playstation 3

Best student work

Durex Mark

Mark your favorite ads

We've got a new feature to announce today. Now you can mark your favorite ads. This is for registered users only of course — another good reason to register (hey, it's free).

Just click the Favorite link (with the litte heart icon) below the images or videos to mark them as fav. This way you can collect those important campaigns you want to keep as a reference for the future.

No need to search by keyword for those cool campaigns anymore. Just check your private image or video library and find the ads you want instantly.

You can also browse other member's favorite collections by visiting their profile and clicking the links to their favorites. Of course at this point most of these pages will be empty, but hopefully very soon private collections will start to emerge.

Here I started my own collection of images already.

Hope you will like this new feature and it will make Ads of the World more useful for your work and research!

If you find any bugs or problems, please let me know here in the comments! Thank you!

Sloggi's best bottoms contest

Two winners are awarded the hotly-contested title of the "world's most beautiful bottom".

19-year-old Kristina Dimitrova from Bulgaria and Andrei Andrei aged 24 from Romania won the women's and men's categories in the world's best bum contest, organised by the underwear maker Sloggi.

43 candidates from 28 countries battled it out at the final in Munich to convince the jury of the quality of their behind.

Boundaries of traditional advertising breaking down

FUCK THE LINE. I just got this press ad from ag_407, Brazil done by Creative Directors: Selma Navarro, André "Chuck Nóia" Felipe, Art Director: Alexandre d'Albergaria and Copywriter: Daniel Zago.

And, this points out something very important. The traditional posh attitude towards above the line is becoming less prominent and BTL together with online is becoming more important than ever. People don't watch as much TV, they read less newspapers and hate radio that's full of commercials. On the other hand ambient, content based advertising and online including virals is becoming the next big thing.

I'm not one of those claiming the 30" commercial is dead. But when you can get 80K views on your TV commercial on AotW for free and people skip ads with their Tivos or use the time to get themselves a beer, it's time to rethink the traditional ways of creating and distributing advertising messages.

Collection of unfortunately placed ads

Check out this collection of media placements. Things can go wrong, very wrong!

Tiempo BBDO and "the ugly of the neighbourhood"

It’s a short music video that we’ve made as part of a promotion for a brand of snacks. The video, which is about 3 minutes long, is strictly internet-only. No TV, no press, nothing. Just the internet.

The singer is a Spanish rapper called “El Feo del Barrio” (“The ugly guy of the neighbourhood”) and this is his launch video.

Bravia ‘Play-Doh’ behind-the-scenes video

The clip includes interviews with Creative Producer, Juan Cabral from Fallon, Animation Director Darren Walsh from Passion Pictures and Director Frank Budgen from Gorgeous and gives you a behind-the-scenes peak into the incredibly painstaking production process!

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