The launch of the new www.your-life.com website has created a platform accessible to users worldwide and brought the motto „Talk Contraception“ to life, through worldwide events both online and offline.
The event kicked off yesterday with a live worldwide interactive Online Press Conference involving journalists from all over the world, where the online youth survey „Talking Sex and Contraception“ was premiered.
Berlin, September 24th, 2009 – At the core of the concept, as conceived of by KREATIVEKONZEPTION*, is the formation of a Web 2.0 community where young people can interactively deal with issues and questions related to love, sexuality and contraception. This direct interaction makes the message „Let’s talk about it“ a hands-on reality, and keeps it alive even after World Contraception Day 2009 on September 26th.
New York, NY – August 17, 2009 The AME Awards for Advertising & Marketing Effectiveness announced the Call For Entries for the 2010 competition. Now in its 16th year, the AME Awards honor work that successfully demonstrates groundbreaking solutions to challenging marketing problems. This year’s AME competition will offer a redefined category lineup to feature the new array of tools in use by advertisers and marketers. In addition, the 2010 competition will introduce regional competitions to allow the preliminary competitions to take place within specific regions.
The 2010 AME competition has strategically redefined entry categories to reflect the current trends in the evolving advertising and marketing industry. Categories of note are: Marketing Specialties, such as integrated and interactive; Social Media/Online; Use of Medium: Mobile; and The Green AME.
(New York) July 29, 2009 Iconix Brand Group (NASDAQ: ICON) (the “Company”) announced today that international supermodel, Gisele Bündchen will appear in its London Fog® brand’s fall marketing campaign. The multi-media marketing campaign will debut in October issues of fashion, lifestyle and entertainment magazines, outdoor billboards and online.
New award recognizes authentic depictions of people with disabilities in television advertising
FORT WORTH, Texas – American Airlines and the American Association of People with Disabilities (AAPD) are pleased to announce the creation of the “Altitude Award” honoring the best U.S. television commercials featuring authentic depictions of people with disabilities.
“One of the highest priorities at American Airlines is our continuous endeavor to promote workplace diversity and inclusion and equal employment opportunities for all individuals,” said Dan Garton, Executive Vice President – Marketing. “We are looking forward to reviewing all of the entries and know that our judging panel – and the public – will have many worthy commercials to consider.”
New York, NY – July 28, 2009: New York Festivals 2009 World Tour of the NYF International Advertising Awards hosted their first ever awards presentation in Shanghai China on Saturday July 25th. The spectacular day long series of events, held at Jiading SINO ADI Creative Zone culminated with a gala award presentation and screening of the 2009 New York Festivals Gold Winners in TV and Film. Legendary ad man Neil French was presented the 2009 New York Festivals Lifetime Achievement Award. CumminsNitro, Brisbane received the newly minted Boutique Agency of the Year Award, along with a Grand Trophy; Revolver Films, Sydney took home the just launched Production company of the Year Award; and Big Ant International, New York was bestowed the celebrated Grand Trophy.
NYF President Michael O'Rouke with Lifetime Acheivement Award recipient Neil French
On the heels of producing one of the most successful automotive viral films in history, (over 20 million downloads to date), Mad Media has completed work on a new Gymkhana project dubbed “Ken Block’s Gymkhana TWO: The Infomercial”. The project was designed to promote Ken Block’s new DC Shoes TeamWorks Clothing Collection. Block’s design inspirations for his collection all stem from his Gymkhana TWO car, and each feature his rally sponsors’ colorways and graphics.
With Google's new “location extensions” addition to its AdWords platform announced last week, small businesses will soon have the ability to extend their AdWords campaign by attaching their business addresses to their ads. So what does this actually mean for local businesses advertising online?
This feature is the latest extension of Google’s Local Business Center, which launched in 2005 and has not really gotten significant traction. Google is clearly making a big effort to add value for its small business owner customers through LBC, and to that end I think the location extension feature it is a good small step.
For advertising professionals, this is very good news. Including location in ad formats works well for many local businesses, and this puts yet another key tool at their disposal. Using this functionality is important as Google Maps is the fastest growing part of Google and increasingly where a large share of local search is happening. While this change is good for ad pros, the big question from my perspective is, ‘Do local business owners really want to service their own ad accounts?’ All of this infrastructure assumes the small business owner has the time and the inclination to manage all of this on his/her own. Given that 40% of small and medium size businesses do not even have a website, I do not see this as being useful to the majority of small businesses for some time.
Guest blog post by Court Cunningham, Yodle CEO
Crispin Porter + Bogusky (CP+B) (see work here), an MDC Partners firm, announced today that they are expanding their European base of operations with the acquisition of renowned Swedish digital agency, Daddy. Currently CP+B has service offices in London, Spain and Germany but will now count Gothenburg, Sweden as its first creative hub and factory within Europe. This is a true launch of CP+B Europe with Gothenburg as the center of European operations. The move strengthens CP+B’s global presence and allows them to better serve their current global clients, Burger King and Microsoft, as well as pursue new business with global demands.