Ads of the World August 2013 Winners

Best Film


WATERisLIFE: Kenya Bucket List

Gold


IKEA: Start something new

Silver


Wacoal Mood Boost-up bra: Kathoey

Bronze

Best Print


Assa Abloy: Behind the door, Biker

Gold


Incredible India: Find what you seek

Silver


Accident Prevention Network: Motorcycle

Bronze

Best Ambient


Peruvian Cancer Foundation: Searching for hearts

Gold


AACD (Association for Assistance to Handicapped Children): Forgotten Bill

Silver


MK Mountain Resort: Cotton lungs

Bronze

Best Outdoor


McDonald's: Real. Good.

Gold


Vip mobile: Eco City Light

Silver


Las Vegas Convention and Visitors Authority: Royal addition

Bronze

Best Online


350 Action: Climate Name Change

Gold


KorhaberBrown: Porn Sex vs Real Sex, The Differences Explained With Food

Silver


Polish Academy of Science: Polish Diacritics Campaign

Bronze

Best DM


Hope Soap: Toy

Gold


Coca-Cola: Mini

Silver


IKEA: Public DM

Bronze

Making of the Petal volcano Sony Bravia 4K ad

Sony launched its latest TV advert set to bring to life the fine detail, breath-taking picture quality and rich colour you can only get through 4K - to mark the arrival of its 55” and 65” X9 4K televisions.

Created by McCann London, the ad features millions of colourful petals exploding from a volcano, rushing through exotic locations down to a Costa Rican village. Shot in surroundings that offer dramatic nature, landscapes and composition, the ad perfectly demonstrates Sony’s pioneering 4K technology which offers 4 times the detail of Full HD and allowing extraordinarily sharp, refined detail. The ad is set to a stunning track ‘Berlin’ which is the title of the debut release from LA-based Australian RY X, now available courtesy of Dumont Dumont.

Watching the ad on the X9 4K Ultra HD TV, the TRILUMINOS Display brings colour to life for an unbelievably real experience, giving an emotionally moving and astonishing feeling to the viewer. At the same time the unique to Sony, slim Magnetic Fluid speakers inside the TV add clear, powerful sound.

All effects were shot in real-life and filmed in 4K with Sony’s revolutionary F55 and F65 cameras, used on recent blockbuster movies ‘Oblivion’ and ‘After Earth’.

Continuing to keep things as realistic as possible and to ensure it was an ecologically and environmentally sound project; Sony used several tonnes of real and biodegradable petals which were locally and sustainably sourced. Sony’s new 4K screens contain 8 million individual pixels therefore 8 million petals* were used in the shoot to further bring out the detail and vibrant colour through 4K without the need for computer graphics.

Director of the advert, Jaron Albertin commented, “I was really excited to be shooting this ad in 4K in such an amazing location. It was my first experience shooting with the Sony F65 and when I saw the final footage, I was stunned - it just produces really amazing, detailed images. Because there is twice as much data, it looks twice as crisp which means you can see even the tiniest detail.”

Gildas Pelliet, Head of Marketing, Sony Europe, also said, “Sony is famous for creating iconic commercials. We wanted to create a visually impressive and artistic advert that best demonstrates what you experience with a Sony 4K TV - 4 times the detail of current Full HD TVs. The ad has a cinema like experience with pin sharp images and dramatic scenery.”

“When you watch the new ad on our X9 4K TV you can really see for yourself the fantastic clarity in colour; thanks to the exclusive TRILUMINOS Display technology. The 4K Ultra HD TV market is expanding rapidly and Sony is leading its development through our involvement in 4K from production of content through to 4K digital cinema and bringing the best 4K experience in to your living room.”

The ad officially launches with a 60 second coveted slot shown during The X Factor on Saturday 2nd November, the 30 second version can be seen from the 1st November including a premium slot secured during Alan Carr’s Chatty Man on Channel 4.

The campaign will run on air for 1st November – end of December across TV, press, digital and search. The new ad is also be being shown in a targeted cinema ad campaign filmed and shown in 4K at Thor and The Hobbit screenings from 1st November til 9th January.

Featuring the 4K X-reality PRO engine to improve the picture quality of every day programmes and HD media libraries, the 55” and 65” X9 4K Ultra HD TVs are available in-store and online now and priced £3,299.00 and £4,999.00 respectively.

Watch the ad here.

Mobile Face Hologram by Youlalight

Marketing experts agree that for people the most interesting object is a face. This is why most of the advertising involves faces of models, actors, movie stars and only secondarily logos, graphics, landscapes and other pictures. To take advantage of this phenomena Youlalight came up with the Mobile Face Hologram:

Also check out their 'static' hologram:

Halloween Pepsi can dressed up as Coke goes viral

Halloween themed Pepsi ad (credits and high-res image) created by Advertising Agency Buzz in a Box, Brussels, Belgium posted on Ads of the World's Facebook page went viral reaching over 300K people on Facebook alone in just a few hours. It also generated lots of retweets on Twitter and Google+ besides Ads of the World itself. I can't help but wonder how much would it cost to reach this many people if this was a paid ad.

Shared Endorsements on Google

Soon, your avatar and your recommendation of a product or service will show up on Google searches and other products to your friends. By default it's on, but you can opt out at any time on this page.

Here's what you need to know:

  1. You're in control: Your content is only shared when you choose, and shared endorsements don't impact who can see your content or activity.
  2. To help your friends and others find cool stuff online, your activity (such as reviews, +1s, follows, shares, etc.) may be used along with your name and photo in commercial or other promotional contexts.
  3. When it comes to shared endorsements in ads, you can choose whether your name and photo may be used to help your friends find stuff you love (and avoid stuff you don't) — you can control this with the setting at the bottom of this page.
  4. The name and photo shown in shared endorsements are the public profile name and photo you have chosen on Google+.

The honest Chipotle scarecrow

Remember Chipotle's Scarecrow spot with a sad scarecrow disillusioned by big corporations serving unethical food? In a not very unexpected move the site Funny or Die (FOD) created a spoof suggesting that advertising is just... wait for it... 'manipulation'. Now you know it! Watch the commercial below.

20 ads you can never unsee

The ad with the cat above reads: "What is on your floor is not always on your mind." Check out the dog ad from the same campaign too. Then, proceed to see 20 ads from Ads of the World that will surely leave an impression on your visual cortex forever. Click the images for larger images and credits.

Snapwire: crowdsourced creative images

Snapwire is a platform for businesses and brands to get on-demand creative imagery from talented mobile photographers. Buyers post photo requests on Snapwire, photographers submit their most creative photos to match, and the best images get purchased.

Getting images to fit a creative need can be painful for buyers. Instead of having to retrofit their creative ideas into existing, overused stock photography, on Snapwire buyers can request unique creative imagery directly the people that create them, while rewarding mobile photographers fairly.

Snapwire is currently in private beta only and you can apply for an early invite at here.

The Applied Arts Jury Experiment

Applied Arts Magazine is a Toronto based publication serving the visual communications sector. Every year we hold awards judging and include a jury of creative professionals.

This year we conducted a little experiment. In collaboration with Toronto ad agency Zulu Alpha Kilo, we formed a second jury of lay people to judge some of the work that the professionals had judged. Their thoughts and opinions have been captured in this video.

To view all award winning word judged by the creative professionals and lay people, pick up a copy of the September/October issue of Applied Arts on newsstands across Canada.

The advertising industry prevents innovation

Recently Swedish advertising agency Rodolfo took the decision to employ psychologists. A decision based on the fact that the advertising industry is not fit to solve today’s communication problems. To be truly innovative the sector needs to be reshaped. With its current organization, the industry is preventing innovation, rather than enabling it. However, by building their own department with psychologists they get a huge advantage in the creative process. A way to create truly innovative solutions based on psychological insights. Read more about why and how Rodolfo is trying to change the way advertising is done forever.

Why the advertising industry needs to be more Silicon Valley and less Madison Avenue.

The advertising industry is not fit to solve today’s communication problems. To be truly innovative the sector needs to be reshaped. With its current organization, the industry is preventing innovation, rather than enabling it.

A new model for the industry

Creativity and innovation is all about finding unexpected combinations of two or several well-known elements. Unfortunately, with solely your traditional Art Director and Copywriter in your team, this equation becomes rather difficult to solve, as they both tend to think and behave in the same manner.

This is why change is necessary. We need to open our eyes to people outside the advertising territory. We need to say goodbye to the industry as we know it, and start fresh.

The future creatives

When combining psychology and communication one gets a huge advantage in the creative process. It helps to understand why a certain type of behaviour occurs and, in addition to this, it provides knowledge the traditional agency staff does not possess.

- This is why we have just recently employed a psychology expert who will play a vital role in our organization and help build our offer in psychology and communications. We believe that psychologists might well be Rodolfo’s future star creative, says Ludwig Jonsson, co-founder & creative planner at Rodolfo.

We have long worked with psychologists in our creative process. However, our clients have not. This is why we see a need to educate our clients. And, in order to facilitate our mission; we plan to hold a crash course called Rodolfo Daily. Launching in September, the course will cover insights from psychology and present great examples of how other companies apply psychology in their communication.

Rodolfo’s core belief is collective intelligence. We know that when combining contrasting perspectives we can create far superior communication strategies. And above all, we aim to change the belief that only ad people can make great communication.

The future of advertising lies in great products with embedded marketing. Communication that does not add value for the consumer will swiftly be forgotten, and eventually fade away. So, let us use the power of collective intelligence and create some truly innovative solutions.

Summary

  • Rodolfo’s quest is to change the structure and content of ad agencies.
  • Psychology and entrepreneurship will be a vital part of the future of advertising.
  • Communication is about innovation and added value, not billboards and campaigns.

We're Moving to Detroit, and So Should You

Iain Lanivich, Creative Director at Lowe Campbell Ewald, takes the viewer on a tour of the city explaining why all business should move to Detroit – the city is a hotbed for creativity, innovation and inspiration.

Ads of the World July 2013 Winners

Best Film


Honda: Hands

Gold


Amstel Lager: The Chef

Silver


Total Access: Security camera

Bronze

Best Print


Volkswagen New Beetle Cabriolet: Topless

Gold


Fiat: Girl

Silver


Gain With Oxi: Soccer

Bronze

Best Ambient


Heineken: Departure Roulette

Gold


Compassion in world farming: Live feed

Silver


Cartagena Music Festival: Vibetunes

Bronze

Best Outdoor


Universal Music Denmark: Black Sabbath

Gold


Penguin Audiobooks: Knitting

Silver


Malibu: Barrel

Bronze

Best Online


Kol Kid: Viewmaster

Gold


Miami Ad School: The Worstfolio

Silver


CS Hammam-Lif: Mobilizing The 12th Man

Bronze

Best DM


Kontor Records: Back to Vinyl - The Office Turntable

Gold


McMillan: McMillan Promo Ad

Silver


Regina: The World's First Branded Coffee Stain

Bronze

Inside Spongebob: Struck partners with Nychos on Striking Squarepants mural for Nick Animation

Ever wanted to know what it’s like inside SpongeBob’s head? Thanks to a new mural by Austrian graffiti artist Nychos (The Weird), now you can. The much-beloved Nickelodeon Animation Studio was looking to dig into the guts of its brand power and ethos of discovering innovative talent, and so collaborated with creative agency Struck to create a one-of-a-kind original artwork to reflect the studio’s legacy of creator-driven animation. In turn, Struck collaborated with Nychos, who specializes in large murals depicting cartoonishly vivisected animals and pop culture icons.

Arnoldnyc Mural: Indoor graffiti by staff to inspire staff

The inspiration for artist and Arnoldnyc creative director Nate Guillard's mural is simple: working together is fun. The plan was initially hatched when Arnold's New York office moved into its new open space in an historic printing house at 205 Hudson. The space is vast and bright, and the walls were intentionally left blank to allow staff to live in the space before being asked to use the bare canvas to express who they are.

Behind the Scenes with 23andMe's TV Spot

A glimpse behind the scenes of 23andMe's first national television commercial with the people who helped make it happen, including Arnold NYC and Buck.

Collection of Korean TV commercials

Lots of weirdness, sex and dancing. Enjoy!

Smart recycling bins monitor phones for targeted advertising

Renew, the startup behind the scheme, installed 100 recycling bins with digital screens around London before the 2012 Olympics. Advertisers can buy space on the internet-connected bins, and the city gets 5% of the airtime to display public information. More recently, though, Renew outfitted a dozen of the bins with gadgets that track smartphones.

The idea is to bring internet tracking cookies to the real world. The bins record a unique identification number, known as a MAC address, for any nearby phones and other devices that have Wi-Fi turned on. That allows Renew to identify if the person walking by is the same one from yesterday, even her specific route down the street and how fast she is walking.

Read more

Publicis Omnicom Group becomes biggest ad group in the world

Publicis Omnicom Group is a new advertising conglomerate to be formed from a mega-merger of Publicis and Omnicom. POG's combined revenues were $23 billion in 2012. WPP recorded $15.6 billion in the same period. The merged entity becomes the biggest advertising group in the world.

Big Data Changing Offline Advertising

Savveo utilizes cloud based solutions that deliver rich audience intelligence to facilitate real time buying of offline advertising. This creates new efficiencies for buyers and sellers. Check out the video that explains the concept.

Ads of the World June 2013 Winners

Best Film


Smart fortwo: Offroad

Gold


Starbucks Coffee: Perfection

Silver


Apple: Intention

Bronze

Best Print


Braun Cruzer: Super Beards Batman

Gold


Purina Dog Chow: Runderkraal

Silver


Canon EOS: Beach

Bronze

Best Ambient


Huggies: Dad's pregnant too

Gold


Think!: #PubLooShocker

Silver


Orange: The high speed walkway

Bronze

Best Outdoor


IBM: People For Smarter Cities

Gold


Penguin Audiobooks: Knitting

Silver


Smart: 2 in 1

Bronze

Best Online


Molson Canadian: The Beer Fridge

Gold


Muy Historia: Guernica

Silver


Smart fortwo: parKING

Bronze

Best DM


Coca-Cola: Small World Machines

Gold


Cadbury: Say It With Chocolate

Silver


Kit Kat: Pillow Book

Bronze

Ramadan ads in Egypt

Check out some of the ads running during Ramadan in Egypt.

Who's Your Celebrity Lovemark?

We often think of Lovemarks in terms of products, but one look at the list of names nominated by people on lovemarks.com and it will become apparent that sports stars, musicians, actors, writers, and even politicians, are considered brands by many. If we consider the amount of media attention given to celebrity, it isn't hard to extend the concept of Lovemarks to this realm.

Cut+Run Creates Bespoke Edit For The Council Of Fashion Designers Award Film Series

The Council of Fashion Designers of America film series is as bold, original and strikingly beautiful as the icons and designs they showcase. Directed by Jun Diaz, produced by Tiger and Dragon Films, and edited by Cut+Run'’s Akiko Iwakawa and Adam Bazadona, the series was commissioned by the CFDA for its annual awards celebration. The CFDA Fashion Awards celebrates and recognizes outstanding contributions made to American fashion by individuals in all areas of the industry and related arts. This year’s honorees included Vera Wang, Riccardo Tisci, Tim Blanks, and Colleen Atwood.

Ads of the World May 2013 Winners

Best Film


Oreo: Wonderfilled Anthem

Gold


Federation of Quebec Alzheimer Societies: Walk for Memories

Silver


Apple iPhone 5: Music Every Day

Bronze

Best Print


Nivea: Solar ad charger

Gold


Mercedes-Benz: Letters, 2

Silver


TNT: Wedding

Silver

Best Ambient


Swisscom, Samsung S4: All eyes on the S4

Gold


Coca-Cola: The Happy Flag

Silver


Scrabble: Free wifi

Bronze

Best Outdoor


Fundación ANAR: Only for Children

Gold


IKEA: LEDshel

Silver


AES Eletropaulo: Light Posts Projectors

Bronze

Best Online


Puma Sync: The Puma Dance Dictionary

Gold


Brazilian Symphony Orchestra: Classicals behind the classics

Silver


Nissan: Self Healing Paint

Bronze

Best DM


Domino's Pizza: Dominos’ Pizza Disc

Gold


Smart: It can even park in your mailbox

Silver


Hälssen & Lyon: Tea Calendar

Bronze

Leo Burnett Wins the 4A’s TruthBrief Competition

A gallery exhibit in which ads are displayed as artwork stripped of brand logos has won the 4A’s TruthBrief Competition designed to improve advertising’s image and attract a new generation of talent into the advertising business. Publicis Groupe’s Leo Burnett developed the winning concept, which it called “Le Communique Art Show.”

Carl's Jr. sexy behind the scenes videos

See Jenny McCarthy, Kate Upton, Heidi Klum and Nina Agdal in these Carl's Jr. / Hardee's commercials.

The Real Mad Men and Women of Madison Ave

Who were the real Mad Men? A co-production of The One Club and WNET, The Real Mad Men and Women of Madison Avenue, answers that very question. Narrated by Isaiah Mustafa, widely known as Old Spice's "The Man Your Man Could Smell Like," the documentary features legendary ad men and women as well as today's reigning ad creatives. The program will premiere on June 30 at 8:00 p.m. on THIRTEEN in New York.

Full Page Ad for Turkish Democracy in Action

Crowdfunding site indiegogo currently hosts a project to put a full page ad in NYTimes explaining what the Turkish people want from their government. The required $53,800 for ad has been funded within 2 days after posting the project and currently the donations are close to $100K. Here is the final copy and the ad below.

What is Happening in Turkey?

People of Turkey have spoken: We will not be oppressed!

Millions are outraged by the violent reaction of their government to a peaceful protest aimed at saving Istanbul’s Gezi Park.

Outraged, yet not surprised.

Over the course of Prime Minister Erdoğan’s ten-year term, we have witnessed a steady erosion of our civil rights and freedoms. Arrests of numerous journalists, artists, and elected officials and restrictions on freedom of speech, minorities’ and women’s rights all demonstrate that the ruling party is not serious about democracy.

Time and again, the Prime Minister has mocked and trivialized his nation’s concerns while Turkey’s own media have remained shamefully silent.

The people protesting bravely throughout Turkey are ordinary citizens. We span several generations and represent a spectrum of ethnic, religious, socioeconomic, ideological, sexual, and gender identities. We stand united because of our concern for Turkey’s future. Our future.

We demand an end to police brutality.
We demand a free media.
We demand open democratic dialogue between citizens and those elected to public service, not the dictates of special interests.
We demand an investigation of the government’s recent abuse of power, which has led to the loss of innocent lives.

Join the conversation and stand with us in solidarity.

Crowdfunded Entirely by Concerned Individuals from Around the World

You can help here: http://igg.me/at/occupygezi

TBWA brings BEING, a fully integrated brand communications consultancy, to China

People in the picture from left to right:
Bruno Tallent - President, BEING France
Colin Lee - Group Creative Director, BEING China
Shel Liu - General Manager, BEING China
Nicolas Bordas - President, BEING Worldwide
Ian Thubron - President, TBWA\ Greater China Group

TBWA today announced the launch of BEING China, extending the fully integrated brand communications consultancy to one of the most important advertising markets in the world.

BEING is the newest offering in a micro-network that exists within TBWA, one of the world’s leading marketing communications companies. BEING is headquartered in Paris, with additional offices New York, Los Angeles, London, Doha, Seoul, Lille, Lyon, and now Shanghai.

Shel Liu joins the agency as General Manager and Colin Lee is appointed Group Creative Director, both based in Shanghai. BEING China launches as an integral part of the TBWA\Greater China Group, initially staffed with 35 people and an impressive list of both global and domestic clients including AIA, Bosch, Vivo and Tsingtao.

BEING leverages the power of multidisciplinary thinking, focusing on innovative and integrated solutions for brands. By developing big creative ideas that guide brand behavior across all media channels, the agency leads brands to a better way of being.

“I am thrilled to announce that we’re officially opening BEING in Shanghai,” said Nicolas Bordas, President of BEING Worldwide. “As a world-class agency network, a strong presence in China is a priority for us.”

Bordas added, “I firmly believe that under the leadership of Shel, BEING China will be hugely successful in guiding both global and domestic clients in disruptive brand behavior. I look forward to supporting BEING China as it continues to grows and prosper.”

“BEING is committed to developing long-term relationships with all our clients. We’re definitely off to a strong start and will continue this momentum going forward,” said Liu, who previously worked with key global brands such as Standard Chartered Bank and VISA as Business Director at TBWA\Shanghai.

Liu added, “As brand behavior experts, BEING has a unique approach in bringing creative solutions to a highly challenging market such as China. It all starts with ‘Disruption’ and the ‘Brand Belief’, which leads to the ‘Big Idea’. Our Media Arts strategy is critical to the success of the brands we work with. We think integrated from the outset.”

Ian Thubron, President of TBWA\Greater China, commented, “BEING is a fantastic offer and particularly suited to the unique Chinese market. Increasingly, clients are frustrated with having to work with a plethora of agencies. BEING, which already employs talented specialists across account servicing, design, creative and planning, offers an entire range of integrated Media Arts solutions for clients. Shel, Colin and the rest of the team in China are very much a new breed of agency leadership.”

Ads of the World April 2013 Winners

Best Film


Come4: The Lover

Gold


Omega Watches: Co-Axial World

Silver


Old Spice: Shower

Bronze

Best Print


King Khalid Foundation: Can't Be Covered

Gold


Innocence in Danger: Girl

Silver


Guinness: Pool player

Silver

Best Ambient


Solo softdrink: The world's largest message in a bottle

Gold


Skol Beer: It's ice-cream, but it's skol.

Silver


Car Wash Park: Dust coupon

Bronze

Best Outdoor


Dove: Girl Outdoor

Gold


Scribe: #ScribeBillboard

Silver


Valin Custom Tailoring: Whatever Your Shape

Bronze

Best Online


Dove: Real Beauty, Sketches

Gold


Budweiser: The Buddy Cup

Silver


Lupine Lighting System: The brightest online ad

Bronze

Best DM


Anjali Knives: Cuts easy, cuts fast

Gold


Prkvadrat: Board game, Marketing talks

Silver


FATZ Restaurants: Antenna Kabobs

Bronze

Letter from Banksy on advertising

Banksy the street artist takes a stab at adman and advertisements. He challenges people to deface the ads. Read his letter in a form of a Coca-Cola ad below created by Karina Nurdinova.

Personal Assistance during the Cannes Lions Festival

Creative ad student offers personal assistance for 1 lucky CD/ECD/CO/CCO/CEO etc. during the hard Cannes Lions Festival days in exchange for a Cannes Young Lions Pass and accomodation. You can visit his Facebook page for more info.

Sanjiv Mistry & Jamie Mietz appointed Creative Group Heads for McCann London

McCann London today announces the appointment of Sanjiv Mistry and Jamie Mietz to Creative Group Heads, working under newly appointed Co-Presidents and Chief Creative Officers Rob Doubal and Laurence Thomson. Jamie and Sanjiv join from Ogilvy & Mather Cape Town where they were Creative Group Heads.

Their diverse body of work on major brands like Volkswagen, Sony, Heinz and Kraft Foods has been consistently recognised over the years. They have had six consecutive D&AD In-Book awards, and have won multiple Cannes golds, One Show gold and Clio gold, including five Clios in 2013 alone.

Commenting on the new appointments, Rob Doubal, Co-President and Chief Creative Officer at McCann London, said: "Jamie and Sanjiv are a really exciting team. As soon as we met them, we knew they were right for what we are trying to do here at McCann London. They are super creative and super nice.”

Charity ad shocks the UK: “I wish my son had cancer.”

Alex Smith's 6 year old son, Harrison, has Duchenne Muscular Dystrophy which is a degenerative condition that will kill him slowly and painfully, probably before he’s 20.

The agency Ais London had a number of ideas on the table but with a non-existent budget and a big ambition they knew they needed an idea that would be bigger than a bit of borrowed media space. Credit to Alex, he went for the strongest, hardest-to-buy concept and has been absolutely unwavering throughout. The press ad (see above) ran in the London Evening Standard and The Independent earlier this week.

The agency also works with Coppafeel (a cancer charity aimed at promoting awareness of breast cancer in younger women) on a pro-bono basis and understands all too well what a nasty, destructive disease cancer can be. Ultimately though, this headline encapsulates how Alex and the parents of other sufferers of terminal diseases feel. It's the truth. And the truth can be the most shocking and powerful thing you can say.

The ad has attracted so much attention that Alex was invited to interview on ITV News. Take a look at what he had to say.

Ads of the World March 2013 Winners

Best Film


Galaxy Chocolate: Audrey Hepburn

Gold


Le Trefle: Emma

Silver


Dove Men+Care: Slow

Bronze

Best Print


Prime Condoms: Prison

Gold


Israir Travel Agency: Hotel

Silver


TEDxBuenosAires: Lennon

Silver

Best Ambient


FiftyFifty: Frozen Cinema

Gold


Starbucks: Coffee Braille

Silver


Domtar: SXSW Interactive Hotspot

Bronze

Best Outdoor


Copenhagen Skatepark: Upside down and mirrored poster

Gold


Nutcase: Outdoor fitting room

Silver


The Road to Children social childcare fund: The children are waiting, 2

Bronze

Best Online


Dove: Thought Before Action

Gold


Toronto Silent Film Festival: Instagram project

Silver


Mohan Music Palace: Harmonium Love Banner

Bronze

Best DM


GEOlino: Meltdown

Gold


Vodafone: Musical earmuff

Silver


Kim Weisswange: The Scent of Time Calendar

Bronze

Ads of the World February 2013 Winners

Best Film


Milk: Morning Run

Gold


New York Lottery: Writer's Room

Silver


Go Daddy: Smart Meets Sexy, Perfect Match

Bronze

Best Print


Forbes Magazine: Puppets

Gold


CLIO Awards: Champagne

Silver


Kiev Municipal Blood Donor Centre: SOS

Silver

Best Ambient


University of Engineering and Technology: Potable Water Generator

Gold


Zara Tapas Bar / Chennai Traffic Police: Yamaraj, Drink and Get Driven

Silver


The Akanksha Foundation: Classroom Mumbai

Bronze

Best Outdoor


Wilkinson: Smooth Valentine's Day

Gold


Chicago Field Museum: Creatures of Light, Mushroom

Silver


Hashahar Haole: Enjoy like a child, Engaging Signs

Bronze

Best Online


Underground Creative School in Buenos Aires: drogagiveme5

Gold


Corona Save the Beach: Desktop

Silver


Cape Town Tourism: Send your Facebook profile to Cape Town

Bronze

Best DM


Africa Health Placements: Stethoscope

Gold


Land Rover LR4: The Land Rover Escape Key

Silver


Accueil Bonneau: Bullet

Bronze

Why Google+ will suddenly take off in the next few month

Google a few weeks ago introduced a new feature on search. Try searching for "Ads of the World" on Google and you will see a section in the right sidebar showing latest posts from Google+ for business/community pages. This is like a free AdWords campaign for your Google+ page.

See the image below from Gplus Data how this change influenced follower growth. The average of 4 new followers increased 37 fold to an average of 150 new followers.

Currently Ads of the World has huge following on Twitter with about 100 and Facebook with 200 new followers per day. If Google+ can keep up the pace of 150 new followers for business/community pages it can become as important as Twitter in a year or so. It's not going to take over Facebook however anytime soon.

Personal accounts recently got a boost too. Blogger received a serious Google+ integration with comments which will drive more personal users to Google+ through Blogger. And more integration of Google services are on the way.

I'm happy for these developments because Google+ has a good set of features and it pushes Facebook to innovate at a faster rate taking clues from Google+. We the users will win in result of this competition.

Updating three accounts is too much for most people of course even though they have a different focus. Most users will choose to use just one or two depending on their primary needs. Facebook is all about family and friends, Twitter about news updated and Google+ is mostly about engagements on topics that interest you. Are you active on any of these social networks and do you plan to move to Google+ any time soon?

If you haven't already follow us on Google+.

“Dishonored” grabs the Gold in Gaming

Psyop and ROKKAN’s project for Bethesda Softworks and Arkane Studios, “Dishonored: The Tales from Dunwall,” took gold at the 2013 Game Marketing Awards in the Best Long Format Featuring Promotional Content category!

The multi-platform title gives gamers a first-hand glimpse into the steampunk- inspired, shadowy whaling city of Dunwall, where plague is rampant and the city is in disarray and on the verge of dystopia.

The three webisodes were predominantly produced by hand, each frame essentially a fully rendered style frame enhanced with 3D elements to add to the painterly atmosphere, dimension and depth of each shot.

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