Who were the real Mad Men? A co-production of The One Club and WNET, The Real Mad Men and Women of Madison Avenue, answers that very question. Narrated by Isaiah Mustafa, widely known as Old Spice's "The Man Your Man Could Smell Like," the documentary features legendary ad men and women as well as today's reigning ad creatives. The program will premiere on June 30 at 8:00 p.m. on THIRTEEN in New York.
Crowdfunding site indiegogo currently hosts a project to put a full page ad in NYTimes explaining what the Turkish people want from their government. The required $53,800 for ad has been funded within 2 days after posting the project and currently the donations are close to $100K. Here is the final copy and the ad below.
What is Happening in Turkey?
People of Turkey have spoken: We will not be oppressed!
Millions are outraged by the violent reaction of their government to a peaceful protest aimed at saving Istanbul’s Gezi Park.
Outraged, yet not surprised.
Over the course of Prime Minister Erdoğan’s ten-year term, we have witnessed a steady erosion of our civil rights and freedoms. Arrests of numerous journalists, artists, and elected officials and restrictions on freedom of speech, minorities’ and women’s rights all demonstrate that the ruling party is not serious about democracy.
Time and again, the Prime Minister has mocked and trivialized his nation’s concerns while Turkey’s own media have remained shamefully silent.
The people protesting bravely throughout Turkey are ordinary citizens. We span several generations and represent a spectrum of ethnic, religious, socioeconomic, ideological, sexual, and gender identities. We stand united because of our concern for Turkey’s future. Our future.
We demand an end to police brutality.
We demand a free media.
We demand open democratic dialogue between citizens and those elected to public service, not the dictates of special interests.
We demand an investigation of the government’s recent abuse of power, which has led to the loss of innocent lives.
Join the conversation and stand with us in solidarity.
Crowdfunded Entirely by Concerned Individuals from Around the World
People in the picture from left to right:
Bruno Tallent - President, BEING France
Colin Lee - Group Creative Director, BEING China
Shel Liu - General Manager, BEING China
Nicolas Bordas - President, BEING Worldwide
Ian Thubron - President, TBWA\ Greater China Group
TBWA today announced the launch of BEING China, extending the fully integrated brand communications consultancy to one of the most important advertising markets in the world.
BEING is the newest offering in a micro-network that exists within TBWA, one of the world’s leading marketing communications companies. BEING is headquartered in Paris, with additional offices New York, Los Angeles, London, Doha, Seoul, Lille, Lyon, and now Shanghai.
Shel Liu joins the agency as General Manager and Colin Lee is appointed Group Creative Director, both based in Shanghai. BEING China launches as an integral part of the TBWA\Greater China Group, initially staffed with 35 people and an impressive list of both global and domestic clients including AIA, Bosch, Vivo and Tsingtao.
BEING leverages the power of multidisciplinary thinking, focusing on innovative and integrated solutions for brands. By developing big creative ideas that guide brand behavior across all media channels, the agency leads brands to a better way of being.
“I am thrilled to announce that we’re officially opening BEING in Shanghai,” said Nicolas Bordas, President of BEING Worldwide. “As a world-class agency network, a strong presence in China is a priority for us.”
Bordas added, “I firmly believe that under the leadership of Shel, BEING China will be hugely successful in guiding both global and domestic clients in disruptive brand behavior. I look forward to supporting BEING China as it continues to grows and prosper.”
“BEING is committed to developing long-term relationships with all our clients. We’re definitely off to a strong start and will continue this momentum going forward,” said Liu, who previously worked with key global brands such as Standard Chartered Bank and VISA as Business Director at TBWA\Shanghai.
Liu added, “As brand behavior experts, BEING has a unique approach in bringing creative solutions to a highly challenging market such as China. It all starts with ‘Disruption’ and the ‘Brand Belief’, which leads to the ‘Big Idea’. Our Media Arts strategy is critical to the success of the brands we work with. We think integrated from the outset.”
Ian Thubron, President of TBWA\Greater China, commented, “BEING is a fantastic offer and particularly suited to the unique Chinese market. Increasingly, clients are frustrated with having to work with a plethora of agencies. BEING, which already employs talented specialists across account servicing, design, creative and planning, offers an entire range of integrated Media Arts solutions for clients. Shel, Colin and the rest of the team in China are very much a new breed of agency leadership.”
Creative ad student offers personal assistance for 1 lucky CD/ECD/CO/CCO/CEO etc. during the hard Cannes Lions Festival days in exchange for a Cannes Young Lions Pass and accomodation. You can visit his Facebook page for more info.
McCann London today announces the appointment of Sanjiv Mistry and Jamie Mietz to Creative Group Heads, working under newly appointed Co-Presidents and Chief Creative Officers Rob Doubal and Laurence Thomson. Jamie and Sanjiv join from Ogilvy & Mather Cape Town where they were Creative Group Heads.
Their diverse body of work on major brands like Volkswagen, Sony, Heinz and Kraft Foods has been consistently recognised over the years. They have had six consecutive D&AD In-Book awards, and have won multiple Cannes golds, One Show gold and Clio gold, including five Clios in 2013 alone.
Commenting on the new appointments, Rob Doubal, Co-President and Chief Creative Officer at McCann London, said: "Jamie and Sanjiv are a really exciting team. As soon as we met them, we knew they were right for what we are trying to do here at McCann London. They are super creative and super nice.”
Alex Smith's 6 year old son, Harrison, has Duchenne Muscular Dystrophy which is a degenerative condition that will kill him slowly and painfully, probably before he’s 20.
The agency Ais London had a number of ideas on the table but with a non-existent budget and a big ambition they knew they needed an idea that would be bigger than a bit of borrowed media space. Credit to Alex, he went for the strongest, hardest-to-buy concept and has been absolutely unwavering throughout. The press ad (see above) ran in the London Evening Standard and The Independent earlier this week.
The agency also works with Coppafeel (a cancer charity aimed at promoting awareness of breast cancer in younger women) on a pro-bono basis and understands all too well what a nasty, destructive disease cancer can be. Ultimately though, this headline encapsulates how Alex and the parents of other sufferers of terminal diseases feel. It's the truth. And the truth can be the most shocking and powerful thing you can say.
The ad has attracted so much attention that Alex was invited to interview on ITV News. Take a look at what he had to say.
Google a few weeks ago introduced a new feature on search. Try searching for "Ads of the World" on Google and you will see a section in the right sidebar showing latest posts from Google+ for business/community pages. This is like a free AdWords campaign for your Google+ page.
See the image below from Gplus Data how this change influenced follower growth. The average of 4 new followers increased 37 fold to an average of 150 new followers.
Currently Ads of the World has huge following on Twitter with about 100 and Facebook with 200 new followers per day. If Google+ can keep up the pace of 150 new followers for business/community pages it can become as important as Twitter in a year or so. It's not going to take over Facebook however anytime soon.
Personal accounts recently got a boost too. Blogger received a serious Google+ integration with comments which will drive more personal users to Google+ through Blogger. And more integration of Google services are on the way.
I'm happy for these developments because Google+ has a good set of features and it pushes Facebook to innovate at a faster rate taking clues from Google+. We the users will win in result of this competition.
Updating three accounts is too much for most people of course even though they have a different focus. Most users will choose to use just one or two depending on their primary needs. Facebook is all about family and friends, Twitter about news updated and Google+ is mostly about engagements on topics that interest you. Are you active on any of these social networks and do you plan to move to Google+ any time soon?
Psyop and ROKKAN’s project for Bethesda Softworks and Arkane Studios, “Dishonored: The Tales from Dunwall,” took gold at the 2013 Game Marketing Awards in the Best Long Format Featuring Promotional Content category!
The multi-platform title gives gamers a first-hand glimpse into the steampunk- inspired, shadowy whaling city of Dunwall, where plague is rampant and the city is in disarray and on the verge of dystopia.
The three webisodes were predominantly produced by hand, each frame essentially a fully rendered style frame enhanced with 3D elements to add to the painterly atmosphere, dimension and depth of each shot.
Nissan is one of the only auto brands on Vine. In response to a fan Vine spoof of the Nissan "Executive Carpool" commercial, Nissan North America today released their response to the fan Vine, chopping the original commercial down to a 6-second Vine version.
Dublin-based advertising creative and copywriter Eoin Conlon has revamped a series of classic ads to bring them “up-to-date” with the social media era. Re-working iconic ads from companies like Volkswagen, Rolls-Royce and Apple, he imagined how they will look like if social media networks like Facebook and Twitter were available in the past. Turning the print ads into 140 characters long tweets, interactive ads and Facebook sponsored posts, he shows how high-tech is not always better when it comes to advertising. For instance, Apple’s memorable “1984” ad would not have made quite as much of an impact if it has been presented as an annoying YouTube pre-roll ad—viewers would probably have missed it by clicking on the “Skip Ad” option.
One of the most requested feature by Ads of the World members was a job board exclusively for advertising professionals. Today we are launching a Beta version of the AotW Jobs section.
If you are an employer looking for a creative/advertising professional you can post the job by providing a few basic pieces of information including a link to a job posting on your own site and optionally more details. Job postings remain on the site for 4 weeks. The system provides two ways to find the perfect candidate. Applications and a feature called Auto Match. Immediately after posting the job you will see a list of potential applicants from our membership who may be interested for the job, this is what we call the Auto Match. Creatives can also apply manually to the jobs by providing details about themselves. You can sort these applications and shortlist the best applications to find the few candidates you want to contact for more information or an interview.
Ads of the World is ranked as No.1 marketing blog in the world by Adage. We have over a million monthly visitors, over 200,000 Facebook and 100,000 Twitter followers. If you're an employer who wants to reach creatives from all around the world post your job here: http://adsoftheworld.com/jobs
As a creative looking for a job you can apply to a posted job by providing a few simple details including a link to your portfolio and optionally uploading a couple images or videos representing you work. Applications are only visible to the employer who posted the job, so you do not have to be afraid that your current employers would find out you are applying for a new job. If you want appear in the Auto Match listings make sure to click the Available for Job offers checkbox in your AotW account.
Let me know your suggestions and report any bugs you may find so we can fix them quickly.
Ryan Peck and Scott O'Leary today joined Carmichael Lynch in the role of creative directors. The agency’s recent new business wins have prompted a surge of high-profile hires by chief creative officer and managing partner Dave Damman. The pair joins Goodby Silverstein recruit Marty Senn, who arrived in January as executive creative director. During their 15-year career at Fallon, Peck and O’Leary created breakthrough campaigns for everything from Travelers Insurance to H&R Block. They are the team behind numerous award-winning efforts, including Cannes Lions, One Show Pencils and Effies. "Carmichael Lynch is in an aggressive growth phase, and that's creating prime opportunities for top creatives," says Damman. "Ryan and Scott are just the kind of leaders we're after. Smart, talented and really nice guys."
See country No.3 in this screenshoot of a live Google Analytics page which shows the locations where Ads of the World is visited from. This is of course one of several Google's April Fool's Day's activaitions. See more here: http://adsoftheworld.com/taxonomy/brand/google
You must have heard by now about the Ford Figo ads by JWT India that created quite a commotion for a campaign that probably never run. Several people asked me what exactly happened, so I though I should write down the events from my perspective and my opinion about the campaign as well.
A few days ago the ads the Ford Figo ads were submitted to AotW by JWT India's creative team. It's not the first time I posted controvercial ads, will not be the last either. Advertising is always pushing the boundaries of what's socially acceptable.
The campaign was reblogged from dozens of sources within an hour mostly with a negative tone.
A day or so later the creatives sent me half a dozen emails asking to remove the ads. I did even though our rules specifically say that all ads must be approved by client and agency beforehad and we do not remove the ads. I only made an exceptions in this case because the situation seem to have threatened the jobs of the creatives.
But it was too late at this point. The use of politicians, celebrities, gagged sexy girl illustrations and the kidnapping situation screamed scandal. The media loved it.
Almost nobody took the campaign as a joke as it was intended to be. Humor is very different in various places.
I lived and worked in many places of the world. Sometimes what's funny in Asia comes off as crude and insensitive in the West as it happened in this case. And some Western jokes sound stupid and not funny at all in Asia. Australian black humor can be offensive to Americans. And the fart and burp jokes of America are just seem plain disgusting in Europe. People laugh hard if somebody stumbles in Asia, in other parts of the world people feel for the person.
I remember an awkward situation where an European friend of mine tried to tell jokes and I was struggling to translate the puns to a few Chinese guys. After the pun they were expecting the story to continue. There is nothing worse than explaining why a joke is funny.
I feel in India (and correct me if I'm wrong) the celebrities and politicians portrayed in the campaign are seen as only comical characters, not as integral players of the society. These same people are frequently made fun of in cartoons in major newspapers. The creatives and the management who approved the creative meant no harm. But there is a fine line that evidently the Indian creatives didn't feel well enough. In America the suggestion of sexual exploation with criminal intent and kidnapping is no laughing matter in any context. It's simply not acceptable. And, I agree with this sentiment too even if I understand where the creators were coming from.
The story blew up. A day or so later I saw that the campaign posted literally on hundreds of sites all over the world. Even TV stations including large ones like Fox news ran reporst on the story. At the same time I received emails from readers complaining about the fact that the ads are missing from AotW and accusing me of censoring material. I decided to email the JWT creative team back saying that since the work is now visible literally on hundreds of sites the removal from AotW serves no purpose anymore and therefore I put the creative back on the site.
Few hours later I got a call from JWT New York PR asking to remove the work yet again. I argued that the best course of action to mitigate the problem is to be honest about the situation. I suggested to keep the work on the site and make it clear that it's was not approved by Ford or JWT. But JWT insisted it had to removed to prevent any further damage. They also issued correcting statements to online publications. I complied with their request and I removed the campaign again.
Later I learned that the campaign was indeed approved by JWT management and in it was even submitted to an award show before it was sent to Ads of the World. In result of this whole fallout JWT swiftly removed creative head Bobby Pawar and also disassembled the creative team.
From the creative's perspective they were trying to create ads that stand out and people take notice, perhaps chuckle a bit. They surely didn't anticipate or wanted such worldwide reaction. I'm sorry to see their careers are affected in this way.
The agency had no choice in the matter. They had to do everything possible to convince their $2 billion Ford client that such a communication misstep would not be tolerated within the agency. And they did the right thing, they were on top of the issue and apologized immediately.
Ford will come out of this situation ok. The brand name Ford Figo has been mentioned in many places, the exposure can be measured in hundreds of thousands of dollars easily. People will forget the offensive nature of the ads and they will not blame Ford for it as it was reported as a fail from the agency's side.
The agency's reputation will not be harmed. People will only remember them for being mentioned in mainstream news. Scandals are how upcoming pop stars reach celebrity status. It works the same way for companies and brands too. If your essential product like in the case of JWT and Ford is good such events will not ruin you reputation only direct a bit of attention you way.
I frequently reject ads that are offensive in some way or another. Perhaps I should've bounced these ads this time as well. But it probably would not have made much difference as the campaign would've leaked to the media through the award show or another blog anyway. My consolation is that I have received dozens of emails from creatives over the years who thanked me for the publicity they got through Ads of the World as it contributed to their career in some significant way. Several students found jobs and seasoned creatives got promotions or job offers apparently as a direct consequence of their work being posted on Ads of the World.
What is the learning from all of this? The world is becoming increasingly smaller. If you post something publicly on the internet it can be replicated in a very short amount of time. Mass media picks up stories from social media and blogs. Once something is out it's impossible to contain it. Think twice about how your ad will be perceived in different cultures of the world. Turn this phenomena to your advantage. Do an ad that goes viral for a good reason.
Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) was a Canadian philosopher of communication theory. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries.
McLuhan is known for coining the expressions the medium is the message and the global village, and for predicting the World Wide Web almost thirty years before it was invented.
Check out the making of the latest Orangina spots Pigeon and Cannon ball by Fred & Farid's creative team Gian Carlo and Rolando, and directed by Glue Society (Gary Freedman).
About Gian Carlo & Rolando: The Peruvian duo started their career at Saatchi & Saatchi Peru, where they won the first ever Future Lions in Cannes. Then they moved to Saatchi & Saatchi Singapore working with Andy Greenaway, Juggi Ramakrishnan and Michael Rebelo, on clients like Guinness, Sony Ericsson and P&G. After two years in Singapore they moved to Amsterdam to work at Wieden+Kennedy Amsterdam, where they created global digital work for Coca-Cola. After a few years at W+K, they packed their bags and changed neighborhoods to join Bsur Amsterdam, working for former Singapore CD Jason Schragger, where they were the leading team on the global MINI account. There, they were responsible for the global launch of the MINI Countryman and The MINI Coupe. This multi-awarded team joined Fred & Farid Paris-Shanghai in September 2012.
The “Reinvent Olay Pro-X!” contest by Procter & Gamble is a design competition which allows community members and fans of Olay products to submit and share innovative ideas for new Pro-X products, redesign its packaging and transform the way the Olay Pro-X story is told. Any form of creative designs are welcome, including visual designs, drawings, photos and 3D renderings.
HYVE, the agency behind the campaign have set up the platform as well as the contest at cocreate-pg.com to call on all designers, customers, hobby creatives, and fans of Olay, asking them to participate in the contest by the submission of their innovative ideas. Furthermore, the best ideas will get the chance to win prizes up to €5000, gift baskets and vouchers for their contribution. The contest started on February 11, and closes on March 25, 2013. The contest is open to residents of the United States and Canada.
The CLIO Awards, among the world’s most recognized international advertising, design and communications competitions, today announced that legendary adman George Lois will receive this year’s Lifetime Achievement Award. He will be honored May 15th at the 54th annual CLIO Awards ceremony at the American Museum of Natural History in New York City.
Leading independent advertising agency Wieden+Kennedy Shanghai (W+K) announced today a new addition to its Digital Team. W+K welcomes Leo Chu as Regional Head of Digital from Tribal DDB Shanghai, where he was Managing Director, charged with building senior client relationships and driving digital innovation and strategy. He comes with extensive marketing experience in Greater China and the US spanning across industries from financial services, online gaming to FMCG.
“Leo and I spent a lot of time discussing this role and I can't wait to see what happens when we combine his seasoned digital leadership with our die-hard focus on the work. I think we are going to have a lot of fun and clients are going to really value the work that comes out of it. We believe in the power of creativity to transform businesses in China, this marks another step along that path” said Jason White, Managing Director of W+K Shanghai.
A group of graduates of the Willem de Kooning Academy are taking Google's Search Engine Optimization to a whole new level. They came up with Search Engine Advertising, which means that they are turning Google into a unique advertising medium. With the help of hardcore SEO-craftmanship it's now possible to display a complete ad in the image search results.
'We've created this Search Engine Advertising campaign for Volkswagen during our third year in advertising, and we're now talking with interesting parties to get this idea into production.' Everyday millions of people are searching for products and brands on Google, and what could be best than an image to get the picture? If Google is the place to advertise yourself, then Search Engine Advertising is just the right tool to do it.
The SEA Team: Guus ter Beek, Alwin Lanting, Pim van Bommel, Qreativ.
Purver possesses the distinct ability to use VFX to drive a powerful narrative, creating and implementing a lush and textural signature style that defines his work. However, while Douglas’ keen and inventive eye for visual effects is an ingrained feature of his output, he has also written and directed a live-action short, “Omar & His Skyhook” – a vivid and striking film which traveled the world on the festival circuit and earned him a spot in SHOOT Magazine‘s New Directors Showcase.
“I was immediately drawn to Douglas’ work,” says Managing Director Rachelle Madden. “His unique visual storytelling style is a perfect combination with Poetica’s team of VFX and CG artists, and this collaboration is bound to produce delightful results. I look forward to seeing this creative partnership evolve.”
The breadth of Purver’s commercial work has captivated audiences and garnered industry praise across the board for powerful visuals and expert execution. This reputation has already lead to work with brands such as Nokia, Sprint, Audi, Nike, and collaborations with some of the biggest agencies including, TBWA\Chiat\Day, Grey, Goodby Silverstein & Partners, and Wieden+Kennedy.
“Poetica has assembled a team that is committed to maintaining a high standard and continuing to grow,” says Purver. “With all of the talent they house under one roof, it gives me the freedom to concept and create with complete confidence in our collaboration and execution. They are precise in their operations but with the closeness of family and I’m happy to be joining them.”
Amid the flourishing social media environment, marketers are increasingly viewing paid social media advertising as an integrated part of their marketing tool kits. According to a recent report by Vizu, a Nielsen company, the majority of advertisers say they use paid social media advertising in conjunction with other online and offline advertising (66% and 51%, respectively). Only 5% of advertisers report running primarily social-only campaigns. Social media advertising uses unique tactics—such as sponsored content, brand graphs and influencing the influencers—that have grown to become standard aspects of any integrated campaign.
When asked which online tactics they typically run their paid social media advertising alongside, advertisers’ top three responses were: online display (83%), online video (46%) and mobile (40%). In the offline world, advertisers said they combined their paid social media ads with print (52%), followed by TV (37%).
Not only do brand marketers run paid social media advertising as part of their integrated campaigns, they’re also using it primarily as a branding tool instead of a direct response tactic. Nearly half (45%) of advertisers say they use paid social media advertising for branding, such as raising awareness and influencing brand opinions. Just 16 percent say their efforts are primarily direct response-related, including driving product trails and site visits.
“With paid social media advertising on the rise, it’s no surprise that marketers are beginning to look for true measures of return on investment to justify their investment,” said Jeff Smith, SVP, Product Leadership for Advertising Effectiveness, Nielsen. “And with paid social ads increasingly part of integrated, branding-related campaigns, there is real demand for metrics that are consistent with what they’ve used for other media, such as brand lift and sales lift.”
David Mamet, Pulitzer Prize-winning playwright and Academy Award-nominated film writer/director, has signed on with Aéro Film for commercial representation. Renowned throughout the industry for such critically acclaimed classics as “The Postman Always Rings Twice”, “Glengarry Glen Ross” and “Hoffa”, and legendary within theater circles, Mamet will add his singular voice and storytelling prowess to the already versatile Aéro team.
“David is a creative force that brings a wealth of talent and experience to our clientele,” says Executive Producer Lance O’Connor. “We’ve admired his career for longer than we can remember and we can’t wait to work with him going forward.”
This creative representation allows him to explore commercial projects reminiscent of his 2007 Ford spots while continuing his film and theater work. “David is incredibly versed in those other formats and we feel that as the line between Hollywood, Broadway, and advertising continues to blur, Aéro has to evolve as well,” explains O’Connor. “We have no doubt that with time and dedication, we can help David grow in the way he wants to grow and create compelling advertising.”
“Filmmaking is The Big Doll House. It is the world’s best fun, the unwritten proviso regarding repayment is: do the best you can,” stated Mamet. “Commercials are particularly intriguing. Whether or not they are art I can’t say; but they certainly are drama.” Mamet joins Aéro Film’s already illustrious and talented pool of directors, including “Girl, Interrupted” and “Walk the Line” director James Mangold, along with a host of producers, cinematographers, VFX specialists, and editors. His upcoming HBO Films biopic “Phil Spector”, starring Al Pacino and Helen Mirren, will debut this March.
The Lift Mx, the Mexican production company headed by Avelino Rodríguez, brought some fresh blood to its roster of directors, by bringing on board Tino De La Huerta. This young Mexican director began his career in 2011 shooting the first campaign for Calvin Klein outside the United States. He also worked on the campaign for Amnesty International Mexico, who chose him once again for this job in 2013, so it will be his first work with The Lift Mx. After graduating from New School in New York, he became a creative director at Mexican and Spanish advertising agencies.
The Gunn Report is an annual publication, ranking the world’s most creative ad agencies and their work and is an absolute reference in the world of advertising. The 2012 edition, released today, reveals that BETC’s ad “The Bear” for Canal+ is not only the world’s most awarded in 2012 but also the most awarded TV ad ever in the Gunn Report. In 2010, “The Closet” (Canal+) from BETC reached the no. 1 position in the Gunn Report, as the first French ad ever to do so. Now, only two years later BETC establishes its position as a true benchmark in terms of creativity and business in the advertising industry. BETC was the 8th most awarded agency in 2012 and is one of only 9 agencies in the world (and the only French one) to have made the top 50 table for 10 years in a row.
Ad spending rose 3.3 percent year-over-year, from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report. Though advertisers continue to spend the most on television ads, Internet and cinema ad spend grew the most during the period at 7.7 percent and 9.2 percent, respectively.
Display Internet advertising benefited from budget increases by advertisers in the financial, fast-moving consumer goods (FMCG) and telecommunications categories. Telecommunications companies, which saw the greatest percentage increase in advertising spend for the year-to-date, increased their display Internet ad investments by more than 25 percent during the period. Display Internet advertising even increased in Western Europe’s beleaguered advertising market, rising 9 percent during the first three quarters of 2012. In fact, display advertising was the sole media type to experience spending growth in the region.
Cinema advertising is resurging in Asia Pacific, as advertisers seize the opportunity to engage a captive audience. Third-quarter regional ad spending spiked a remarkable 54.7 percent, contributing to a 12.3 percent global jump. Other markets, such as Latin America and Europe, reported year-over-year declines (-5.5% and -4.5%, respectively) in cinema ad spending.
Television advertising’s 4.3 percent year-to-date rise marked an increase from 3.1 percent for the first half of the year. Double-digit growth in North American Q3 spending (13.6%) led the overall growth. With a 61.8 percent share of spend in all media types, television’s ad spend growth underscores television’s standing as the predominant communication medium for advertisers.
Magazines were the only media type to experience a decrease in ad spending (-1.3%) from January to September 2012, and newspapers experienced little change (0.8%) over the period. Comparing Q3 2012 to Q3 2011, both types of print media saw a decrease in ad spend: 1.8 percent for magazines and 0.6 percent for newspapers. Though the Asia Pacific region increased its investment in magazine advertising (up 5.3% YTD)–supported by key markets, like China (+10.6%) and Japan (+3.8%)–advertisers in both North America (-3.2%) and Europe (-6.8%) reduced their ad budgets for magazines.
New York, NY – January 23, 2013 -- Arnold Worldwide is proud to announce that David Fisher has joined the New York office as Director of Integrated Production. In this role, Fisher will be responsible for developing and driving a more integrated approach to production and how it contributes to the broader Arnold vision of delivering game-changing work for its clients. In this newly created position, he will report to Aaron Griffiths and John Staffen, ArnoldNYC’s Co-Chief Creative Officers.
“My recent experience working with David reminded me that true creative freedom is only possible when you have ruthlessly imaginative execution," said Griffiths. “Our goal is to constantly deliver better work and achieve better results for our clients. And as a battle-tested, highly awarded addition to our team, we're confident David will add significant momentum toward that goal.”
A polished and multi-talented professional, Fisher most recently served as Executive Producer / Production Director at TBWA\CHIAT\DAY. While there, some of his best known work includes the Emmy-nominated spot for McDonald’s, “Baby,” and the Absolut short film, "I'm Here" directed by Spike Jonze. The Absolut film opened the Sundance Film Festival and won a gold lion at the Cannes Film Festival.
Prior to TBWA\CHIAT\DAY, Fisher served as Broadcast Producer at Goodby Silverstein & Partners for clients including Hyundai, Sprint, Nintendo, HP, Frito-Lay and Comcast. He has also held key roles at Y&R, and began his award-winning career at Beaucoup Chapeaux in New York. Fisher earned his B.A. in Business from Skidmore College in Saratoga Springs, NY.