Soon, your avatar and your recommendation of a product or service will show up on Google searches and other products to your friends. By default it's on, but you can opt out at any time on this page.
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To help your friends and others find cool stuff online, your activity (such as reviews, +1s, follows, shares, etc.) may be used along with your name and photo in commercial or other promotional contexts.
When it comes to shared endorsements in ads, you can choose whether your name and photo may be used to help your friends find stuff you love (and avoid stuff you don't) — you can control this with the setting at the bottom of this page.
The name and photo shown in shared endorsements are the public profile name and photo you have chosen on Google+.
Remember Chipotle's Scarecrow spot with a sad scarecrow disillusioned by big corporations serving unethical food? In a not very unexpected move the site Funny or Die (FOD) created a spoof suggesting that advertising is just... wait for it... 'manipulation'. Now you know it! Watch the commercial below.
The ad with the cat above reads: "What is on your floor is not always on your mind." Check out the dog ad from the same campaign too. Then, proceed to see 20 ads from Ads of the World that will surely leave an impression on your visual cortex forever. Click the images for larger images and credits.
Snapwire is a platform for businesses and brands to get on-demand creative imagery from talented mobile photographers. Buyers post photo requests on Snapwire, photographers submit their most creative photos to match, and the best images get purchased.
Getting images to fit a creative need can be painful for buyers. Instead of having to retrofit their creative ideas into existing, overused stock photography, on Snapwire buyers can request unique creative imagery directly the people that create them, while rewarding mobile photographers fairly.
Snapwire is currently in private beta only and you can apply for an early invite at here.
Applied Arts Magazine is a Toronto based publication serving the visual communications sector. Every year we hold awards judging and include a jury of creative professionals.
This year we conducted a little experiment. In collaboration with Toronto ad agency Zulu Alpha Kilo, we formed a second jury of lay people to judge some of the work that the professionals had judged. Their thoughts and opinions have been captured in this video.
To view all award winning word judged by the creative professionals and lay people, pick up a copy of the September/October issue of Applied Arts on newsstands across Canada.
Recently Swedish advertising agency Rodolfo took the decision to employ psychologists. A decision based on the fact that the advertising industry is not fit to solve today’s communication problems. To be truly innovative the sector needs to be reshaped. With its current organization, the industry is preventing innovation, rather than enabling it. However, by building their own department with psychologists they get a huge advantage in the creative process. A way to create truly innovative solutions based on psychological insights. Read more about why and how Rodolfo is trying to change the way advertising is done forever.
Why the advertising industry needs to be more Silicon Valley and less Madison Avenue.
The advertising industry is not fit to solve today’s communication problems. To be truly innovative the sector needs to be reshaped. With its current organization, the industry is preventing innovation, rather than enabling it.
A new model for the industry
Creativity and innovation is all about finding unexpected combinations of two or several well-known elements. Unfortunately, with solely your traditional Art Director and Copywriter in your team, this equation becomes rather difficult to solve, as they both tend to think and behave in the same manner.
This is why change is necessary. We need to open our eyes to people outside the advertising territory. We need to say goodbye to the industry as we know it, and start fresh.
The future creatives
When combining psychology and communication one gets a huge advantage in the creative process. It helps to understand why a certain type of behaviour occurs and, in addition to this, it provides knowledge the traditional agency staff does not possess.
- This is why we have just recently employed a psychology expert who will play a vital role in our organization and help build our offer in psychology and communications. We believe that psychologists might well be Rodolfo’s future star creative, says Ludwig Jonsson, co-founder & creative planner at Rodolfo.
We have long worked with psychologists in our creative process. However, our clients have not. This is why we see a need to educate our clients. And, in order to facilitate our mission; we plan to hold a crash course called Rodolfo Daily. Launching in September, the course will cover insights from psychology and present great examples of how other companies apply psychology in their communication.
Rodolfo’s core belief is collective intelligence. We know that when combining contrasting perspectives we can create far superior communication strategies. And above all, we aim to change the belief that only ad people can make great communication.
The future of advertising lies in great products with embedded marketing. Communication that does not add value for the consumer will swiftly be forgotten, and eventually fade away. So, let us use the power of collective intelligence and create some truly innovative solutions.
Rodolfo’s quest is to change the structure and content of ad agencies.
Psychology and entrepreneurship will be a vital part of the future of advertising.
Communication is about innovation and added value, not billboards and campaigns.
Iain Lanivich, Creative Director at Lowe Campbell Ewald, takes the viewer on a tour of the city explaining why all business should move to Detroit – the city is a hotbed for creativity, innovation and inspiration.
Ever wanted to know what it’s like inside SpongeBob’s head? Thanks to a new mural by Austrian graffiti artist Nychos (The Weird), now you can. The much-beloved Nickelodeon Animation Studio was looking to dig into the guts of its brand power and ethos of discovering innovative talent, and so collaborated with creative agency Struck to create a one-of-a-kind original artwork to reflect the studio’s legacy of creator-driven animation. In turn, Struck collaborated with Nychos, who specializes in large murals depicting cartoonishly vivisected animals and pop culture icons.
The inspiration for artist and Arnoldnyc creative director Nate Guillard's mural is simple: working together is fun. The plan was initially hatched when Arnold's New York office moved into its new open space in an historic printing house at 205 Hudson. The space is vast and bright, and the walls were intentionally left blank to allow staff to live in the space before being asked to use the bare canvas to express who they are.
Renew, the startup behind the scheme, installed 100 recycling bins with digital screens around London before the 2012 Olympics. Advertisers can buy space on the internet-connected bins, and the city gets 5% of the airtime to display public information. More recently, though, Renew outfitted a dozen of the bins with gadgets that track smartphones.
The idea is to bring internet tracking cookies to the real world. The bins record a unique identification number, known as a MAC address, for any nearby phones and other devices that have Wi-Fi turned on. That allows Renew to identify if the person walking by is the same one from yesterday, even her specific route down the street and how fast she is walking.
Publicis Omnicom Group is a new advertising conglomerate to be formed from a mega-merger of Publicis and Omnicom. POG's combined revenues were $23 billion in 2012. WPP recorded $15.6 billion in the same period. The merged entity becomes the biggest advertising group in the world.
Savveo utilizes cloud based solutions that deliver rich audience intelligence to facilitate real time buying of offline advertising. This creates new efficiencies for buyers and sellers. Check out the video that explains the concept.
We often think of Lovemarks in terms of products, but one look at the list of names nominated by people on lovemarks.com and it will become apparent that sports stars, musicians, actors, writers, and even politicians, are considered brands by many. If we consider the amount of media attention given to celebrity, it isn't hard to extend the concept of Lovemarks to this realm.
The Council of Fashion Designers of America film series is as bold, original and strikingly beautiful as the icons and designs they showcase. Directed by Jun Diaz, produced by Tiger and Dragon Films, and edited by Cut+Run's Akiko Iwakawa and Adam Bazadona, the series was commissioned by the CFDA for its annual awards celebration. The CFDA Fashion Awards celebrates and recognizes outstanding contributions made to American fashion by individuals in all areas of the industry and related arts. This years honorees included Vera Wang, Riccardo Tisci, Tim Blanks, and Colleen Atwood.
A gallery exhibit in which ads are displayed as artwork stripped of brand logos has won the 4A’s TruthBrief Competition designed to improve advertising’s image and attract a new generation of talent into the advertising business. Publicis Groupe’s Leo Burnett developed the winning concept, which it called “Le Communique Art Show.”
Who were the real Mad Men? A co-production of The One Club and WNET, The Real Mad Men and Women of Madison Avenue, answers that very question. Narrated by Isaiah Mustafa, widely known as Old Spice's "The Man Your Man Could Smell Like," the documentary features legendary ad men and women as well as today's reigning ad creatives. The program will premiere on June 30 at 8:00 p.m. on THIRTEEN in New York.
Crowdfunding site indiegogo currently hosts a project to put a full page ad in NYTimes explaining what the Turkish people want from their government. The required $53,800 for ad has been funded within 2 days after posting the project and currently the donations are close to $100K. Here is the final copy and the ad below.
What is Happening in Turkey?
People of Turkey have spoken: We will not be oppressed!
Millions are outraged by the violent reaction of their government to a peaceful protest aimed at saving Istanbul’s Gezi Park.
Outraged, yet not surprised.
Over the course of Prime Minister Erdoğan’s ten-year term, we have witnessed a steady erosion of our civil rights and freedoms. Arrests of numerous journalists, artists, and elected officials and restrictions on freedom of speech, minorities’ and women’s rights all demonstrate that the ruling party is not serious about democracy.
Time and again, the Prime Minister has mocked and trivialized his nation’s concerns while Turkey’s own media have remained shamefully silent.
The people protesting bravely throughout Turkey are ordinary citizens. We span several generations and represent a spectrum of ethnic, religious, socioeconomic, ideological, sexual, and gender identities. We stand united because of our concern for Turkey’s future. Our future.
We demand an end to police brutality.
We demand a free media.
We demand open democratic dialogue between citizens and those elected to public service, not the dictates of special interests.
We demand an investigation of the government’s recent abuse of power, which has led to the loss of innocent lives.
Join the conversation and stand with us in solidarity.
Crowdfunded Entirely by Concerned Individuals from Around the World
People in the picture from left to right:
Bruno Tallent - President, BEING France
Colin Lee - Group Creative Director, BEING China
Shel Liu - General Manager, BEING China
Nicolas Bordas - President, BEING Worldwide
Ian Thubron - President, TBWA\ Greater China Group
TBWA today announced the launch of BEING China, extending the fully integrated brand communications consultancy to one of the most important advertising markets in the world.
BEING is the newest offering in a micro-network that exists within TBWA, one of the world’s leading marketing communications companies. BEING is headquartered in Paris, with additional offices New York, Los Angeles, London, Doha, Seoul, Lille, Lyon, and now Shanghai.
Shel Liu joins the agency as General Manager and Colin Lee is appointed Group Creative Director, both based in Shanghai. BEING China launches as an integral part of the TBWA\Greater China Group, initially staffed with 35 people and an impressive list of both global and domestic clients including AIA, Bosch, Vivo and Tsingtao.
BEING leverages the power of multidisciplinary thinking, focusing on innovative and integrated solutions for brands. By developing big creative ideas that guide brand behavior across all media channels, the agency leads brands to a better way of being.
“I am thrilled to announce that we’re officially opening BEING in Shanghai,” said Nicolas Bordas, President of BEING Worldwide. “As a world-class agency network, a strong presence in China is a priority for us.”
Bordas added, “I firmly believe that under the leadership of Shel, BEING China will be hugely successful in guiding both global and domestic clients in disruptive brand behavior. I look forward to supporting BEING China as it continues to grows and prosper.”
“BEING is committed to developing long-term relationships with all our clients. We’re definitely off to a strong start and will continue this momentum going forward,” said Liu, who previously worked with key global brands such as Standard Chartered Bank and VISA as Business Director at TBWA\Shanghai.
Liu added, “As brand behavior experts, BEING has a unique approach in bringing creative solutions to a highly challenging market such as China. It all starts with ‘Disruption’ and the ‘Brand Belief’, which leads to the ‘Big Idea’. Our Media Arts strategy is critical to the success of the brands we work with. We think integrated from the outset.”
Ian Thubron, President of TBWA\Greater China, commented, “BEING is a fantastic offer and particularly suited to the unique Chinese market. Increasingly, clients are frustrated with having to work with a plethora of agencies. BEING, which already employs talented specialists across account servicing, design, creative and planning, offers an entire range of integrated Media Arts solutions for clients. Shel, Colin and the rest of the team in China are very much a new breed of agency leadership.”
Creative ad student offers personal assistance for 1 lucky CD/ECD/CO/CCO/CEO etc. during the hard Cannes Lions Festival days in exchange for a Cannes Young Lions Pass and accomodation. You can visit his Facebook page for more info.
McCann London today announces the appointment of Sanjiv Mistry and Jamie Mietz to Creative Group Heads, working under newly appointed Co-Presidents and Chief Creative Officers Rob Doubal and Laurence Thomson. Jamie and Sanjiv join from Ogilvy & Mather Cape Town where they were Creative Group Heads.
Their diverse body of work on major brands like Volkswagen, Sony, Heinz and Kraft Foods has been consistently recognised over the years. They have had six consecutive D&AD In-Book awards, and have won multiple Cannes golds, One Show gold and Clio gold, including five Clios in 2013 alone.
Commenting on the new appointments, Rob Doubal, Co-President and Chief Creative Officer at McCann London, said: "Jamie and Sanjiv are a really exciting team. As soon as we met them, we knew they were right for what we are trying to do here at McCann London. They are super creative and super nice.”
Alex Smith's 6 year old son, Harrison, has Duchenne Muscular Dystrophy which is a degenerative condition that will kill him slowly and painfully, probably before he’s 20.
The agency Ais London had a number of ideas on the table but with a non-existent budget and a big ambition they knew they needed an idea that would be bigger than a bit of borrowed media space. Credit to Alex, he went for the strongest, hardest-to-buy concept and has been absolutely unwavering throughout. The press ad (see above) ran in the London Evening Standard and The Independent earlier this week.
The agency also works with Coppafeel (a cancer charity aimed at promoting awareness of breast cancer in younger women) on a pro-bono basis and understands all too well what a nasty, destructive disease cancer can be. Ultimately though, this headline encapsulates how Alex and the parents of other sufferers of terminal diseases feel. It's the truth. And the truth can be the most shocking and powerful thing you can say.
The ad has attracted so much attention that Alex was invited to interview on ITV News. Take a look at what he had to say.
Google a few weeks ago introduced a new feature on search. Try searching for "Ads of the World" on Google and you will see a section in the right sidebar showing latest posts from Google+ for business/community pages. This is like a free AdWords campaign for your Google+ page.
See the image below from Gplus Data how this change influenced follower growth. The average of 4 new followers increased 37 fold to an average of 150 new followers.
Currently Ads of the World has huge following on Twitter with about 100 and Facebook with 200 new followers per day. If Google+ can keep up the pace of 150 new followers for business/community pages it can become as important as Twitter in a year or so. It's not going to take over Facebook however anytime soon.
Personal accounts recently got a boost too. Blogger received a serious Google+ integration with comments which will drive more personal users to Google+ through Blogger. And more integration of Google services are on the way.
I'm happy for these developments because Google+ has a good set of features and it pushes Facebook to innovate at a faster rate taking clues from Google+. We the users will win in result of this competition.
Updating three accounts is too much for most people of course even though they have a different focus. Most users will choose to use just one or two depending on their primary needs. Facebook is all about family and friends, Twitter about news updated and Google+ is mostly about engagements on topics that interest you. Are you active on any of these social networks and do you plan to move to Google+ any time soon?
Psyop and ROKKAN’s project for Bethesda Softworks and Arkane Studios, “Dishonored: The Tales from Dunwall,” took gold at the 2013 Game Marketing Awards in the Best Long Format Featuring Promotional Content category!
The multi-platform title gives gamers a first-hand glimpse into the steampunk- inspired, shadowy whaling city of Dunwall, where plague is rampant and the city is in disarray and on the verge of dystopia.
The three webisodes were predominantly produced by hand, each frame essentially a fully rendered style frame enhanced with 3D elements to add to the painterly atmosphere, dimension and depth of each shot.
Nissan is one of the only auto brands on Vine. In response to a fan Vine spoof of the Nissan "Executive Carpool" commercial, Nissan North America today released their response to the fan Vine, chopping the original commercial down to a 6-second Vine version.
Dublin-based advertising creative and copywriter Eoin Conlon has revamped a series of classic ads to bring them “up-to-date” with the social media era. Re-working iconic ads from companies like Volkswagen, Rolls-Royce and Apple, he imagined how they will look like if social media networks like Facebook and Twitter were available in the past. Turning the print ads into 140 characters long tweets, interactive ads and Facebook sponsored posts, he shows how high-tech is not always better when it comes to advertising. For instance, Apple’s memorable “1984” ad would not have made quite as much of an impact if it has been presented as an annoying YouTube pre-roll ad—viewers would probably have missed it by clicking on the “Skip Ad” option.
One of the most requested feature by Ads of the World members was a job board exclusively for advertising professionals. Today we are launching a Beta version of the AotW Jobs section.
If you are an employer looking for a creative/advertising professional you can post the job by providing a few basic pieces of information including a link to a job posting on your own site and optionally more details. Job postings remain on the site for 4 weeks. The system provides two ways to find the perfect candidate. Applications and a feature called Auto Match. Immediately after posting the job you will see a list of potential applicants from our membership who may be interested for the job, this is what we call the Auto Match. Creatives can also apply manually to the jobs by providing details about themselves. You can sort these applications and shortlist the best applications to find the few candidates you want to contact for more information or an interview.
Ads of the World is ranked as No.1 marketing blog in the world by Adage. We have over a million monthly visitors, over 200,000 Facebook and 100,000 Twitter followers. If you're an employer who wants to reach creatives from all around the world post your job here: http://adsoftheworld.com/jobs
As a creative looking for a job you can apply to a posted job by providing a few simple details including a link to your portfolio and optionally uploading a couple images or videos representing you work. Applications are only visible to the employer who posted the job, so you do not have to be afraid that your current employers would find out you are applying for a new job. If you want appear in the Auto Match listings make sure to click the Available for Job offers checkbox in your AotW account.
Let me know your suggestions and report any bugs you may find so we can fix them quickly.
Ryan Peck and Scott O'Leary today joined Carmichael Lynch in the role of creative directors. The agency’s recent new business wins have prompted a surge of high-profile hires by chief creative officer and managing partner Dave Damman. The pair joins Goodby Silverstein recruit Marty Senn, who arrived in January as executive creative director. During their 15-year career at Fallon, Peck and O’Leary created breakthrough campaigns for everything from Travelers Insurance to H&R Block. They are the team behind numerous award-winning efforts, including Cannes Lions, One Show Pencils and Effies. "Carmichael Lynch is in an aggressive growth phase, and that's creating prime opportunities for top creatives," says Damman. "Ryan and Scott are just the kind of leaders we're after. Smart, talented and really nice guys."
See country No.3 in this screenshoot of a live Google Analytics page which shows the locations where Ads of the World is visited from. This is of course one of several Google's April Fool's Day's activaitions. See more here: http://adsoftheworld.com/taxonomy/brand/google