What is the selection criteria on AotW?
ivan | Sun, 2009-08-02 04:14Many people asked this question in email, so I thought it's informative to put on the blog.
Ads of the World is a website targeted at advertising professionals. Therefore the criteria for selection in general is to please you. To serve you I try to select ads that answer one of the following criteria:
- Inspiring. Ads that either in their approach, idea or execution inspires you to do better work.
- Informative. Ads that are created for global and well known brands. This is in order for creatives to be in the know.
- Interesting. Ads that are interesting in one way or another. For example a campaign from an obscure country or a very unusual product.
The ads are selected by one person (me) who consults several friends and colleagues both within and outside of the industry when in doubt.
There is an element of subjectivity in the selection because unfortunately there is no clear way to select the good from the bad. It can't be measured with a scale or a tape. The selection will never be to 100% liking to everybody. But over the years I've learned what the audience likes and I try to be as close to everybody's taste as possible.
One thing is sure. A campaign that is recognized as such by everybody will always gets published.
If a campaign is rejected from publication on the front page it is not a reflection on the quality of work. It means it doesn't answer any of the 3 criteria above. At the same time it can be a campaign that produces results for the client, so it would still qualify as good advertising.
Ads of the World is completely independent, so the decision to publish material is not influenced by any network.
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22 Comments
I am art director from Vietnam. Thanks AotW too much, it's really help me to improve my career, I can update the new thing, I can learn a lot from difference adverting professionals. Thanks you for your website. I hope, someday, I have good work to post on your website.
Visit often, learn, work hard and you will appear on the front page.
hello, im not working with any of the agencies, im a freelancer, so, wht happen, whenever i get any work to do, in most of the cases, i have to think about the copy, do the art direction and even some times complete the design in one hand, so, my question is, whether, im not from any agencies, would u consider my works for the front page if it answers all of those 3 criteria? pls let me know.
tanvir
Yes. It's ok.
Is spec work eligible to be submitted for the front page? Keep in mind that this is work done for my portfolio, and the product being advertised is not a client nor did they approve the ads.
If you're student it's ok. Otherwise you need to get permission from client.
if im not a student (just a freelancer) and i dont get permission of the client, then will the spec with a famous logo be posted in the front page if it is good enough? If the logo is a problem, can the logo then be substituted with an imaginary brand to get the ad qualified for the front page? I hope specs are allowed if the are good ideas.
You Are What You Expect
Hello Sir
Myself Rajat. I'm a freelance artist. I made a campaign on a topic named ''FRESH JUICE" for myself only and would like to publish it on your website so that i can explore myself much more as an artist. I would like to know if i am eligible for for all your criteria or terms and conditions.
I shall be very great full to you for being a part of your creative field. Waiting for your respected response.
Thanks & Regards,
RAJAT GOEL
9999910706
Delhi (India)
ivan
do u think this link can be published?
http://adsoftheworld.com/forum/exhibition/calendar_2015
I've sent a mail containing 3 different designs of a series. its a corporate client of my agency who wanted an ad for renting their warehouse. so I've got nothing describe as brand name here, therefore I wrote the company name as our corporate client. the company is a local one who are the sole agent of some internationally renowned brands like credence, seiman, rado and many other watches and other products.
Here I did a mistake. first time I sent the mail from a different email account and then sent it again from the account which I used to sign up to this site. please excuse this little mistakes of mine.
one thing more, I've done all the executions such as building concepts, doing illustrations and writing copies etc. in one hand. but still I've mentioned names of all personnel like creative director, art director, CSD Team etc.
Now would you please let me know whether it will be published or not?
Thanking you,
The Paperweight.
Its wonderful ides joind to adwords - The ads of the Worlds.
Jitendra Nate - +91 9819602237
Jitendra Nate
(Reporter - Drama Writer - Art Director)
hello, im a graphic designer, highly interested in advertising, what happen, I followed your procedure to create a new acount in aotw, but upto now i didn't got a right password, what i can do, pls let me know.
You should email me.
http://adsoftheworld.com/contact
Ivan Sir, Actually what's happening, i didn get properly...y i cant open an acount ? Disappointed i am...
Vinay Saya
Graphic Designer,
Magnum Intergrafiks,
Mangalore, India.
vinayakumarasaya@rediffmail.com
Hello Sir
I'm Amitava Sengupta. I'm a Visualizer of SMSPL, Kolkata. I've sent a mail containing 2 different designs '’Change the tide of time " and " Skin care washing detergent" for myself only and would like to publish it on your website so that i can explore myself much more as an artist. I would like to know if i am eligible for all your criteria or terms and conditions.
I shall be very great full to you for being a part of your creative field. Waiting for your respected response.
Thanks & Regards,
AMITAVA SENGUPTA
98364 52009
Kolkata (India)
Nice. I'll try sending you ad files on given email address.
i am back to advertising I hope i can be appear on front page
pradeep liyanage
Hi, were not an ad agency but we have inhouse-design department we do design for our company ads, can I place our ad in the front page? please let me know... Thanks in advance...
happy to here .to share my work
hi AoDW, its my fav site...
im a freelancer,i want to post few ads created by me here...so i just want to know is it necesaary for us to be a pro commercial artist for this? or i can post my ads as a freelancer and how? plz give me any link which guide me how to post.thank u :)
facebook.com/dkboss7
http://adsoftheworld.com/upload
i am a Nigerian creative director. You are doing a great job here. kudos