What is the selection criteria on AotW?
Many people asked this question in email, so I thought it's informative to put on the blog.
Ads of the World is a website targeted at advertising professionals. Therefore the criteria for selection in general is to please you. To serve you I try to select ads that answer one of the following criteria:
- Inspiring. Ads that either in their approach, idea or execution inspires you to do better work.
- Informative. Ads that are created for global and well known brands. This is in order for creatives to be in the know.
- Interesting. Ads that are interesting in one way or another. For example a campaign from an obscure country or a very unusual product.
The ads are selected by one person (me) who consults several friends and colleagues both within and outside of the industry when in doubt.
There is an element of subjectivity in the selection because unfortunately there is no clear way to select the good from the bad. It can't be measured with a scale or a tape. The selection will never be to 100% liking to everybody. But over the years I've learned what the audience likes and I try to be as close to everybody's taste as possible.
One thing is sure. A campaign that is recognized as such by everybody will always gets published.
If a campaign is rejected from publication on the front page it is not a reflection on the quality of work. It means it doesn't answer any of the 3 criteria above. At the same time it can be a campaign that produces results for the client, so it would still qualify as good advertising.
Ads of the World is completely independent, so the decision to publish material is not influenced by any network.