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What is the selection criteria on AotW?

Many people asked this question in email, so I thought it's informative to put on the blog.

Ads of the World is a website targeted at advertising professionals. Therefore the criteria for selection in general is to please you. To serve you I try to select ads that answer one of the following criteria:

  1. Inspiring. Ads that either in their approach, idea or execution inspires you to do better work.
  2. Informative. Ads that are created for global and well known brands. This is in order for creatives to be in the know.
  3. Interesting. Ads that are interesting in one way or another. For example a campaign from an obscure country or a very unusual product.

The ads are selected by one person (me) who consults several friends and colleagues both within and outside of the industry when in doubt.

There is an element of subjectivity in the selection because unfortunately there is no clear way to select the good from the bad. It can't be measured with a scale or a tape. The selection will never be to 100% liking to everybody. But over the years I've learned what the audience likes and I try to be as close to everybody's taste as possible.

One thing is sure. A campaign that is recognized as such by everybody will always gets published.

If a campaign is rejected from publication on the front page it is not a reflection on the quality of work. It means it doesn't answer any of the 3 criteria above. At the same time it can be a campaign that produces results for the client, so it would still qualify as good advertising.

Ads of the World is completely independent, so the decision to publish material is not influenced by any network.

Comments

Guest's picture
Guest

I am art director from Vietnam. Thanks AotW too much, it's really help me to improve my career, I can update the new thing, I can learn a lot from difference adverting professionals. Thanks you for your website. I hope, someday, I have good work to post on your website.

Like
314
ivan's picture
ivan

Visit often, learn, work hard and you will appear on the front page.

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

hello, im not working with any of the agencies, im a freelancer, so, wht happen, whenever i get any work to do, in most of the cases, i have to think about the copy, do the art direction and even some times complete the design in one hand, so, my question is, whether, im not from any agencies, would u consider my works for the front page if it answers all of those 3 criteria? pls let me know.

ivan's picture
ivan

Yes. It's ok.

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

Is spec work eligible to be submitted for the front page? Keep in mind that this is work done for my portfolio, and the product being advertised is not a client nor did they approve the ads.

Like
305
ivan's picture
ivan

If you're student it's ok. Otherwise you need to get permission from client.

KbxAds's picture
KbxAds
Activity Score 943

if im not a student (just a freelancer) and i dont get permission of the client, then will the spec with a famous logo be posted in the front page if it is good enough? If the logo is a problem, can the logo then be substituted with an imaginary brand to get the ad qualified for the front page? I hope specs are allowed if the are good ideas.

rajat_gyl's picture
rajat_gyl
Activity Score 2

Hello Sir

Myself Rajat. I'm a freelance artist. I made a campaign on a topic named ''FRESH JUICE" for myself only and would like to publish it on your website so that i can explore myself much more as an artist. I would like to know if i am eligible for for all your criteria or terms and conditions.
I shall be very great full to you for being a part of your creative field. Waiting for your respected response.

Thanks & Regards,
RAJAT GOEL
9999910706
Delhi (India)

Like
299
theshekhar's picture
theshekhar
Activity Score 20

ivan

do u think this link can be published?

http://adsoftheworld.com/forum/exhibition/calendar_2015

The Paperweight's picture
The Paperweight
Activity Score 26

I've sent a mail containing 3 different designs of a series. its a corporate client of my agency who wanted an ad for renting their warehouse. so I've got nothing describe as brand name here, therefore I wrote the company name as our corporate client. the company is a local one who are the sole agent of some internationally renowned brands like credence, seiman, rado and many other watches and other products.

Here I did a mistake. first time I sent the mail from a different email account and then sent it again from the account which I used to sign up to this site. please excuse this little mistakes of mine.

one thing more, I've done all the executions such as building concepts, doing illustrations and writing copies etc. in one hand. but still I've mentioned names of all personnel like creative director, art director, CSD Team etc.

Now would you please let me know whether it will be published or not?

Thanking you,

The Paperweight.

Jitendra Nate's picture
Jitendra Nate
Activity Score 11

Its wonderful ides joind to adwords - The ads of the Worlds.

Jitendra Nate - +91 9819602237

Guest's picture
Guest

hello, im a graphic designer, highly interested in advertising, what happen, I followed your procedure to create a new acount in aotw, but upto now i didn't got a right password, what i can do, pls let me know.

ivan's picture
ivan
Guest's picture
Guest

Ivan Sir, Actually what's happening, i didn get properly...y i cant open an acount ? Disappointed i am...

Vinay Saya
Graphic Designer,
Magnum Intergrafiks,
Mangalore, India.
vinayakumarasaya@rediffmail.com

mamitsgupta's picture
mamitsgupta
Activity Score 35

Hello Sir

I'm Amitava Sengupta. I'm a Visualizer of SMSPL, Kolkata. I've sent a mail containing 2 different designs '’Change the tide of time " and " Skin care washing detergent" for myself only and would like to publish it on your website so that i can explore myself much more as an artist. I would like to know if i am eligible for all your criteria or terms and conditions.
I shall be very great full to you for being a part of your creative field. Waiting for your respected response.

Thanks & Regards,
AMITAVA SENGUPTA
98364 52009
Kolkata (India)

shakeeltalat's picture
shakeeltalat
Activity Score 2

Nice. I'll try sending you ad files on given email address.

pradeepcpm's picture
pradeepcpm
Activity Score 160

i am back to advertising I hope i can be appear on front page

Like
311
chardmont007's picture
chardmont007
Activity Score 16

Hi, were not an ad agency but we have inhouse-design department we do design for our company ads, can I place our ad in the front page? please let me know... Thanks in advance...

Raghu Thomas's picture
Raghu Thomas
Activity Score 2

happy to here .to share my work

perfectionist's picture
perfectionist
Activity Score 2

hi AoDW, its my fav site...
im a freelancer,i want to post few ads created by me here...so i just want to know is it necesaary for us to be a pro commercial artist for this? or i can post my ads as a freelancer and how? plz give me any link which guide me how to post.thank u :)

OluyomiOjo's picture
OluyomiOjo
Activity Score 6

i am a Nigerian creative director. You are doing a great job here. kudos

kingermani's picture
kingermani
Activity Score 9

Is it important to have your work published before in order to feature here?

khushalluniya's picture
khushalluniya
Activity Score 6

hello, im not working with any of the agencies, im a student, so, wht happen, whenever i get any work to do, in most of the cases, i have to think about the copy, do the art direction and even some times complete the design in one hand, so, my question is, whether, im not from any agencies, would u consider my works for the front page if it answers all of those 3 criteria? pls let me know.
we have more information student category

roanRATT's picture
roanRATT
Activity Score 4

Hey guys im just a week old in this industry and really passionate about my work !! I made a few ads for my company!
hope u guys like it!!

roanRATT's picture
roanRATT
Activity Score 4

Hey guys im just a week old in this industry and really passionate about my work !! I made a few ads for my company!
hope u guys like it!!

shaban asim's picture
shaban asim
Activity Score 6

hello, im not working with any of the agencies, im a freelancer. i have joined ads of the world today. i am student in PUCAD its an Art and desugn university . would u consider my works for the front page. Can i make any designs for any brand. what is the criteria for that. for example i want to make an ad for Pepsi is there any restriction for that?

shaban asim's picture
shaban asim
Activity Score 6

waiting for your reply

shaban asim's picture
shaban asim
Activity Score 6

waiting for your response

Arjun Rawat's picture
Arjun Rawat
Activity Score 20

Hi Ivan,
Its really very appreciatable work wht you are doing. If a good creative person is not in advertising sector, through your website an advertising professionals can see his work.
Well done Ivan,

thank you very mcuh.

I'll post my work here shortly :)

daniel ren's picture
daniel ren

dear, Ivan
Is the piece of work must have already published in any media?

ivan's picture
ivan

No, it doesn't have to be.

imzobi's picture
imzobi
Activity Score 52

Hi Ivan,
is the print ad must have already released on any media?and is it any standard of the media?

ivan's picture
ivan

Nope.

runescape3account's picture
runescape3account

Lucky me !

wildstar4gold's picture
wildstar4gold

You did it !

Publicis Indonesia's picture
Publicis Indonesia
Activity Score 2

Hi, can I send the material with MFTService or WeTransfer ?

Like
151
fruizele's picture
fruizele
Activity Score 71

hello, can we send spec work?
Ads that got made but never been published?

AQA CREATIVE's picture
AQA CREATIVE
Activity Score 52

Hi Ivan,

Can we send entries which have gotten published on Facebook Business page of a brand / client? We do a lot of digital campaigns and want to send in entries. Can we send mail of the jpegs with the respective published links? Will that be enough?

Also under what category should we enter them?

Kindly clarify.

Thanks.
AQA Creative

ivan's picture
ivan

You can send any work as long as it was published, jpegs are fine, no need for the links. Cheers!

Guilherme VS Maia's picture
Guilherme VS Maia
Activity Score 52

Do the ad materials to be sent have to be necessarily in english?

skewbaca's picture
skewbaca
Activity Score 4

Hello Ivan,

Do you post social campaigns these days? They're truly the new Print and Posters of the web! Not the case studies of social campaigns but just some of the clever posts themselves. We have loads of them and love to get them on here. Thank you for creating this great site!

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