The most successful sexy ads

The most successful sexy ads

Visible Measures have figured out the most popular sexy ads according to true reach figures.

Actress Megan Fox is advertising’s sexiest celebrity according to new statistics released by video advertising and analytics experts Visible Measures. Megan’s role in the Armani campaign ‘Hotel Service’, in which she changes from underwear into a pair of jeans, has brought in over 18 million views worldwide. Fox trumps the likes of fellow celebrities Beyoncé for H&M (12.7million views), Jessica-Jane Clement for Lynx (12.7million views), David Beckham for H&M (12.4million views) and Lara Stone for Calvin Klein (10.9million views). The top 10 chart for the sexiest ever ads is somewhat inevitably littered with Victoria’s Secret models, but perhaps surprisingly a car ad also makes the top ten. Fiat’s ‘Seduction’ is also the advert featured in the top 10 in which the actors keep the most clothes on. H&M is hailed the sexiest high street brand, with campaigns featuring both David Beckham and Beyoncé racking up 25 million collective views. As a surprise, the sexiest most-watched ad ever comes from Fortnight Lingerie, a Canadian lingerie company. Their winning campaign, Super Sexy CPR, with a True Reach of 18.6 million views, features two models demonstrates proper CPR techniques. The top ten sexiest ads-ever crowns women the sexier gender. The line up consists of one advert with a man semi-naked (Beckham), eight films featuring scantily dressed women and only one campaigning which both genders feature.

Matt Fiorentino, the Director of Marketing at Visible Measures, said: “Without the traditional censorship restrictions of TV, brands can push the boundaries of sex in branded video. But it’s only the ads that tell a story and provide a layer beyond sex, that truly perform well (no pun intended). Many of the ads on this list go beyond the pure sexuality of the celebrities or models and deliver a deeper message, and for this reason they have resonated with online audiences.”

Check out the sexiest most-watched ads of all-time (top 10) and the sexiest most-watched ads of the past year (top 10).

Sexiest most-watched ads of all-time

No 1: Fortnight Lingerie: Super Sexy CPR

No 2: Armani: Hotel Service

No 3: Victoria's Secret: Holiday 2012

No 4: Sports Illustrated Swimsuit: Swimsuit 2013

No 5: H&M: Beyonce H&M Summer Collection 2013

No 6: Lynx: Rise Wake Up Calls

No 7: H&M: David Beckham Bodywear

No 8: Victoria's Secret: Holiday 2013

No 9: Calvin Klein: Push Positive

No 10: Fiat: Seduction

The sexiest most-watched ads of the past year

No 1: Sports Illustrated Swimsuit: Swimsuit 2013

Featured above.

No 2: H&M: Beyonce H&M Summer Collection 2013

Featured above.

No 3: H&M: David Beckham Bodywear

Featured above.

No 4: Victoria's Secret: Holiday 2013

No 5: Bulgari: Discover the Film

No 6: Durex: Fundawear

No 7: Four Seasons Condoms: #GetNAKED

No 8: Calvin Klein: Concept

No 9: RadioShack: #UWANTIT

No 10: Sauza: Make It With A Lifeguard

Also check out the sexy print ads collection featuring dozens of campaigns.


morse's picture
Activity Score 17518

#getnaked is funny, but Radioshack why?

Tom Megginson's picture
Tom Megginson
Activity Score 548

We're measuring success by views, though. What about actual business results? Views build brand equity, but that needs to translate into sales eventually. The Tipp-Ex "hunter shoots a bear" viral video has had 21.5 million views, but how many correction markers did it sell?

Of your list, the Four Seasons ad is the one I like, but its worldwide appeal is overkill, in a way, for a product that isn't available everywhere. There is also the problem with backlash. How many Fiat views were actually people who were told to watch it as an example of rampant sexism in advertising?

Don't get me wrong, as a Creative Director I want to create great work that gets seen by the world. But I am skeptical that "sex sells" more than views these days. Great for the agency, but what about the clients? I think our measures of success need to be looked at from a marketing, and not just an entertainment, POV.

ivan's picture

Very good point!

Mac Crazy's picture
Mac Crazy
Activity Score 8

Well articulated. My thoughts exactly. A good ad needs to be understood and actual results to be seen by sales.

AlipioJM's picture
Activity Score 152

Tom Megginson, I agree, sir!

Pete R.'s picture
Pete R.
Activity Score 3412

There is sex. But sexy? I'm not sure...