The Lift Mx brings on board young director Tino De La Huerta
The Lift Mx, the Mexican production company headed by Avelino Rodríguez, brought some fresh blood to its roster of directors, by bringing on board Tino De La Huerta. This young Mexican director began his career in 2011 shooting the first campaign for Calvin Klein outside the United States. He also worked on the campaign for Amnesty International Mexico, who chose him once again for this job in 2013, so it will be his first work with The Lift Mx. After graduating from New School in New York, he became a creative director at Mexican and Spanish advertising agencies.
Watch Tino's reel: