The Future of Commercial Directing in Two Words: Plastic Avatar

Duo Call Action From Miles Away With New Directing Technology.

Directors the Perlorian Brothers have proven that Woody Allen’s adage that ninty percent of life is just showing up doesn’t hold true when it comes to the game of commercial directing. That’s because they’ve perfected a new system of directing actors remotely, without ever setting foot physically on set.

In fact, the duo can be literally thousands of miles away while directing via their system, called “Teledirectobotics” which combines a cellular telephone with speaker and a link to the film camera monitor feed all contained within a dolly-mounted facsimile of the director, in actuality a repurposed CPR training dummy, that gives the actors a human face to relate to while performing their roles.

A young performer listens intently to direction from the Perlorian Brothers who in reality, are many miles away from set.

Though the project is still in the prototype stage, the Perlorians have had success using the apparatus to direct actors virtually while actually being several miles away, even from noisy environments like a poolside restaurant or the beach.

Small Children, Animals

“The benefits of this technology are obvious when you think about how remote and inconvenient some location shoots can be,” says Laszlo Per- lorian. “But consider the potential for those projects involving small children or animals,” added other brother Bruce.

While some actors have expressed some reservations and confusion about taking direction from an automaton, the Brothers are enthusiastically optimistic and are rolling out the next phase of development: directing multiple shoots simultane- ously from one remote location. “Clearly,” say the Brothers (speaking through the tinny voice of their plastic on-set avatar) , “Teledirectobotics is the future!”

For any inquiries regarding lease or purchase of the Teledirectobotics System, please contact the Perlorian Brothers at


HannahGillaspie's picture
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I think this is a great idea! It seems to be progressing to the point where this technique could be used in most, if not all, commercial shoots. By using this robot as a way for other actors to perform with, the cost can be cut and the challenges of shooting in remote or difficult locations can be reduced. The only drawback I can see is the dynamics between an actor and a robot may not be there. Sometimes the chemistry between actors can only be seen by two "real" people.