The film The Bear by BETC Paris for Canal+ is the most awarded TV commercial in the world EVER
The Gunn Report is an annual publication, ranking the world’s most creative ad agencies and their work and is an absolute reference in the world of advertising. The 2012 edition, released today, reveals that BETC’s ad “The Bear” for Canal+ is not only the world’s most awarded in 2012 but also the most awarded TV ad ever in the Gunn Report. In 2010, “The Closet” (Canal+) from BETC reached the no. 1 position in the Gunn Report, as the first French ad ever to do so. Now, only two years later BETC establishes its position as a true benchmark in terms of creativity and business in the advertising industry. BETC was the 8th most awarded agency in 2012 and is one of only 9 agencies in the world (and the only French one) to have made the top 50 table for 10 years in a row.