Tesla Inspires Dramatic Ghost Ad
A surreal land of oil & gas is visited by an unlikely yet welcomed stranger in this concept ad made for Tesla Motors.
The words of Nikola Tesla narrated by Jonathan David Dixon in the commercial ring true today more than ever:
"It is not a dream
It is a simple feat of scientific electrical engineering
Electric power can drive the world's machinery without the need of coal, oil, or gas
Although perhaps humanity is not yet sufficiently advanced to be willingly led by the inventor's keen searching sense
Perhaps it is better in this present world of ours that a revolutionary idea be hampered in its adolescence
All that was great in the past was ridiculed, condemned, combatted, suppressed, only to emerge all the more triumphantly from the struggle.
Our duty is to lay the foundation for those that are to come, and to point the way
Yes, humanity will advance with giant strides
We are whirling through endless space at an inconceivable speed
All around everything is spinning; everything is moving;
Everywhere, there is energy!"
The spot created by the Freise Brothers didn't go unnoticed by Tesla's CEO Elon Musk either. He expressed his liking on Twitter:
Love this Tesla video made by https://t.co/bwKne0mZUh
— Elon Musk (@elonmusk) February 10, 2016
This is not the first time a creative team was inspired by Tesla. In 2014 EVERDREAM with the direction of Joe Sill and Andreas Attai created another compelling ad that focused on the high-tech nature of the car: