Spec commercial for Mitsubishi claims it was made before Nissan Leaf's Gas Powered Everything

Here is what the creators of the Mitsubishi ad wrote:

The commercial GAS POWERED EVERYTHING for NISSAN LEAF, made by TBWA/CHIAT/DAY, looks very very similar to our spec, which we made as a film school project in 2010, and which we published several months before they published theirs (the first public screening of our spot was in January 2011, we won an award at the German "Spotlight" festival already in March 2011, and they only published theirs in late May 2011). The responsible people at Nissan and at TBWA/Chiat/Day don’t speak to us but hired an expensive law firm to tell us that they didn’t rip off our film, but came up with the concept totally independently. Doesn’t sound very likely, but who knows?

Mitsubishi: A World Without Electricity commercial

Idea / director: Stephan Hilpert (
Production company: NEUESUPER GmbH / HFF München (University of Television and Film Munich, Germany)
Producer: Simon Amberger, Korbinian Dufter, Rafael Parente
Director of Photography: Thomas Beckmann
Music: Hannes Hajdukiewicz

Nissan Leaf: Gas Powered Everything Commercial

Advertising Agency: TBWA, USA
Chief Creative Officers: Rob Schwartz, Jack Neary
Group Creative Directors: Chris Adams, Margaret Keene
Creative Directors: Tito Melega, Allen Oke, Mark Mason
Associate Creative Directors: Glenn Sanders, Dylan Schwartz, Jonathan Smith, Chris Lynch, Jeff Kemhadjian
Art Directors: Bill Hornstein, Alex Haglund, Rodger Eyre, Vlad Ivangorodsky
Copywriters: Dylan Meagher, Marcin Markiewicz, Ron Schlessinger

I have emailed TBWA to comment on this. I've seen many such true coincidences in the past, so it's advisable to hold judgement before we got all the facts.


As a the reader points out below there is a Renault version as well. See below.


Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Renault's version. (by Publicis Conseil)

crevansmedia's picture
Activity Score 4

o.k. yes all of these are very similar. someone copied someone or shall I say was "inspired" by the originator of this idea. I know that great minds think alike but the same thought for the same kind of client "car" is just too close for comfort