South Africa's hottest tv ad yet?

J Crew, one of South Africa’s leading men’s fashion retailers has produced a new television advert aimed at promoting their 25% Off Men’s Shirts special offer. Accompanying the advert is an oh-so-sexy behind-the-scenes video bound to create a bit of a stir.

The advert features four different models wearing little other than the crisp, quality shirts for which J Crew is renowned. Scheduled to also flight during a number of prominent Rugby World Cup games, J Crew has ensured that many a South African now has an additional reason to set the PVR!

Queenspark has taken a new direction with J Crew. Although the advert is a little daring, Queenspark however, are looking forward to seeing their consumers response.

The behind-the-scenes video depicting the making of this television campaign contains some footage considered to be too spicy for family viewing, as well as brief interviews with the beauties about how women feel when wearing a men’s shirt. The 25-year old Donnet Dumas from Ice Model Management summed it up as follows: “Wearing a men’s shirt kind of makes you feel a little bit sexy, a little bit androgynous and very womanly. It makes you feel very womanly because you have to accentuate your feminine side as you’re wearing something masculine.”

The television advert and behind-the-scenes video are both set to the track “Evil Spell” by South African singer/songwriter Farryl Purkiss.