Scion "Reinvent The Wheels" Campaign

ATTIK has created print ads and teaser videos to support the new online episodic reality series from Scion entitled "Reinvent The Wheels." The show debuts online tonight at 9 p.m. Eastern time, 6 p.m. Pacific, exclusively at www.ReinventTheWheels.com

ATTIK and Scion are very proud to announce this six episode series, which is designed to give up-and-coming artists a chance to showcase their innovative ideas and build a car that will further their creative craft while pushing the boundaries of self-expression. ATTIK's ECD and co-founder Simon Needham says, "The primary goal of 'Reinvent The Wheels' is to further Scion’s conversation with trendsetting, creative 18-24-year-olds. We're always looking for new ways to spread Scion's messages, and we know the target audience spends a great amount of time interacting online, sharing, socializing and watching. Developing an online reality show is a fresh approach to engaging and entertaining them, and also leverages social networking in igniting buzz."

Watch the episodes here.

Print Elements
Agency: ATTIK
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Art Director: Michael Cornell
Copywriter: Andy Sciamanna
Designer: Gabe Nguyen
Sr. Print Producer: Melanie Magatelli

Web Elements (Teaser and Launch)
Agency: ATTIK
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Art Director: Michael Cornell
Copywriter: Andy Sciamanna
Designer: Gabe Nguyen
Principal Design Technologist: Paul Hulett
Interactive Producer: Maribel Arellano

Broadcast Elements (Teaser)
Agency: ATTIK
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Art Director: Michael Cornell
Copywriter: Andy Sciamanna
Sr. Broadcast Producer: Patty Lum
Graphics Company: Trance Effects
Artist: Tony Romaine