Saatchi LA Holiday Greetings
Saatchi & Saatchi Los Angeles doesn't like the traditional approach to anything, including the holidays. So instead of having a passive holiday card for 2010, Saatchi LA teamed up with Deep Local, the mechanical masterminds behind the Livestrong Chalk Bot, to create an interactive, robot-powered, eggnog-fuelled drinking game.
At www.NogPong.com, Saatchi LA's holiday friends were invited to play a game similar to the popular college game beer pong. Successfully fire a ping-pong ball into a cup of eggnog and a festively dressed Saatchi employee had to drink it down.
Players remotely used a robot (aka the Nog Bot) that was specially designed to fire plastic projectiles. They could also participate by chatting with the Saatchi players via tweets to @SaatchiLA. By having players sign up via Facebook Connect, with the option to share, word traveled fast:
- 17,000 unique visitors
- Tweets and site visits from over 60 countries around the world
- Nearly 8,000 Ping Pong balls shot
- 2,000 Ping Pong balls sunk
Behind the fun and games was holiday giving--Saatchi made donations to three non-profit organizations: The Amanda Foundation, Free Arts for Abused Children and New Directions. Every shot made and cup of nog downed contributed to this donation, so holiday card recipients were encouraged to do a little holiday good with each ball thrown.
The site and game had a limited engagement, running from December 14 -17 with matches taking place between 11:00 a.m. - 7:00 p.m. PST.