Brazilian Ads

I've noticed that brazilian ads generally get good critics from the users - which is great.

I lived in New Zealand for almost three years,their advertising industry is also great and what do they have in common ? Maybe the ethnical diversity and for being both ex-colonies from Europeian countries (I assume, it's just a theory), why I'm divagating about that ? Have no idea, only a remark and that's all.

What I meant is - what do those countrys have in commom, really is: open-minded people.