RIP Apple Get a Mac Campaign
ivan | Sun, 2010-05-23 08:38The Get a Mac advertising campaign recently came to an end. The ads, first broadcast in 2006 now can no longer be found on Apple's site. Instead, the usual link now takes you to a page explaining the reasons why you should buy a Mac.
OneMoreThingPodcast has put together a fitting tribute to the many 30 second gems that have amused us over the last five years. Thank you John Hodgman (an Apple user for over 20 years) for the role of PC, Justin Long for the role of Mac and the creative team at TBWA\Media Arts Lab for these 3 entertaining years.
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9 Comments
Refreshingly simple, entertaining and memorable campaign.
Yeah great campaign, loved by Mac users, hated by Windows users.
Only thing I find weird about the link provided is last point, saying it runs Windows software. Why make that a selling point, seems weird to me.
http://jackmancer.com/
http://twitter.com/jackmancer/
That's because 87% of the people in their target audience are currently PC users, and Apple wants to make it easy to switch.
> AdCracker - interactive tools to trigger ad ideas.
Yes but first you say PC is slow, prone to errors, complicated etcetera and then you go saying it runs on your computer. That's a bit weird imo.
http://jackmancer.com/
http://twitter.com/jackmancer/
Look for this campaign to reemerge in a few years with older actors.
This is perhaps the best campaign of the past decade. The branding aspects project a clearly defined personality for Mac. And on the tactical side, the ads attack PC - usually with good humor - and highlight Mac benefits.
All of this while reflecting a design and copy style that date back to Lee Clow and Steve Haydon at Chiat Day in LA.
Few companies understanding branding, positioning and creative direct response as well as Apple, under the creative leadership of Steve Jobs.
> AdCracker - interactive tools to trigger ad ideas.
Personally, I always hated this campaign. The Mac guy is so smug and the PC guy is actually much more likable. And I'm a Mac guy!
get a pc! u aint a Mac target obviously! lol
I am not interested about mac. I only interested about linux because it is costless also interested about windows if can be used in our general pc and also can be used pirated virsion.
Simple, direct & memorable