RFID in shoes

RFID in shoes. This is a social take on Nike+. It uses RFID technology to tap into social platforms. This was a school project done by Hyper Island students.

Advertising Agency: Hyper Island, Stockholm, Sweden
Creatives: Hampus Lemhag, Mikael Näslund, Anna Andersson, Kris Bengtson, Pier Madonia, Bodil Gustafsson Furst
Published: January 2011

1 comment

welsh523's picture
150 pencils

This has to be one of the coolest technologies that I have seen in a long time. People don't like to pull out their phones to check in all of the time but if rewards and interaction could be instant based simply on walking around, that could take over the social world. Nicely done!!

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