Relja Perunovic's Billboard Bench

Billboard Bench

'Billboard bench' by Serbian designer Relja Perunović gives new purpose to the ubiquity of urban advertising. A panel displaying ads and service announcements can be rotated downward in its frame to instantly transform the small billboard into public seating.

While the backs of benches have long been used for advertising, 'billboard bench' inverts the standard structure by placing the ad on what becomes the underside of the seating. more than simply a new place to post material, the bench requires direct user interaction, offering an interesting marketing approach for advertisers.

When not in use, the bench automatically returns to its upright, 'billboard' position, but it can be easily lowered at any time to transform into a seat.

In addition to its space-saving properties and modular design, the indoor/outdoor 'billboard bench' offers one particular advantage over normal seating: positioned vertically when not in use, the seat will generally remain dry even on rainy or snowy days.

Although Perunović's models are rendered in metal and wood, the design can easily be adapted to a range of materials and dimensions.

Billboard Bench

Billboard Bench

Billboard Bench

Billboard Bench

Via: designboom

7 comments

dodi077's picture
dodi077
37 pencils

simply clever: the way I like things :)

marieclairec's picture
marieclairec
2 pencils

great concept!!

shekhar_halder's picture
shekhar_halder
4 pencils

nice...

Better feng's picture
Better feng
4 pencils

wonderful!

Vision_Vi's picture
Vision_Vi
104 pencils

Splendid idea!

gdavis's picture
gdavis
8 pencils

This is a very unique concept of urban advertising. It looks sleek and modern, and it is a great way for advertisers to stand out among all the different forms of attention grabbing. However, many public benches already have billboards on them on the seat backs. One of the things that I noticed in the concept art was the location of where these benches were located. They would be great in metro areas and airports, but I wouldn't see this as a park bench. But I still think that with all of the mundane ways that people see advertising each day, this is a fresh way of noticing billboards.

hportmann16's picture
hportmann16
6 pencils

I personally think this is a great idea and don't know why it hasn't been thought of earlier. Many advertising is making its way into more urban areas by using the surrounding environment and material that is already there such as manhole covers, fire hydrants, and benches such as this. Its such a simple idea too.

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