Ram Trucks in Sports Illustrated Swimsuit Edition

Ram Trucks' Guts and Glory campaign in Sports Illustrated Swimsuit Edition 2015

Advertising Agency: Richards Group, Dallas, Texas, USA
Creative Director: Jimmy Bonner
Art Director: Rob Baker
Photographer: Andy Glass
Retoucher: Taylor James
Published: February 2015


zac.inzer's picture
Activity Score 7

I think that these ads are very cool! I love the lost picture as it is a very creative spin on a old school civil war painting. The skyline is very cool as well! Somewhat calming but it fits the scenario perfectly. I like the idea of the waves surrounding the bridge although I think they are a bit hard to see. I think it targets the more masculine market for these trucks well, while also encouraging the power that women can and do have to day. I think you could do something super awesome with it as a patriots affiliation. I could also see if have a little more power is you captured this same idea even closer up. The car could also be the main part of the image. I really like this!

konstantin.vrubel's picture
Activity Score 2


casualhookups's picture
Activity Score 2

It's very sensual ads love it :)

haisenliang's picture
Activity Score 4

So many girls in a boat... sensual sexy and energetic!
Love it