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Ram Trucks in Sports Illustrated Swimsuit Edition

Ram Trucks in Sports Illustrated Swimsuit Edition

Ram Trucks' Guts and Glory campaign in Sports Illustrated Swimsuit Edition 2015

Advertising Agency: Richards Group, Dallas, Texas, USA
Creative Director: Jimmy Bonner
Art Director: Rob Baker
Photographer: Andy Glass
Retoucher: Taylor James
Published: February 2015

Ram Trucks in Sports Illustrated Swimsuit Edition
Ram Trucks in Sports Illustrated Swimsuit Edition
Ram Trucks in Sports Illustrated Swimsuit Edition
Ram Trucks in Sports Illustrated Swimsuit Edition
Ram Trucks in Sports Illustrated Swimsuit Edition

Comments

zac.inzer's picture
zac.inzer
Activity Score 7

I think that these ads are very cool! I love the lost picture as it is a very creative spin on a old school civil war painting. The skyline is very cool as well! Somewhat calming but it fits the scenario perfectly. I like the idea of the waves surrounding the bridge although I think they are a bit hard to see. I think it targets the more masculine market for these trucks well, while also encouraging the power that women can and do have to day. I think you could do something super awesome with it as a patriots affiliation. I could also see if have a little more power is you captured this same idea even closer up. The car could also be the main part of the image. I really like this!

konstantin.vrubel's picture
konstantin.vrubel
Activity Score 2

nice

casualhookups's picture
casualhookups
Activity Score 2

It's very sensual ads love it :)

haisenliang's picture
haisenliang
Activity Score 4

So many girls in a boat... sensual sexy and energetic!
Love it

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