Publicis Omnicom Group becomes biggest ad group in the world

Publicis Omnicom Group becomes biggest ad group in the world

Publicis Omnicom Group is a new advertising conglomerate to be formed from a mega-merger of Publicis and Omnicom. POG's combined revenues were $23 billion in 2012. WPP recorded $15.6 billion in the same period. The merged entity becomes the biggest advertising group in the world.