Olympics Research: Viewers + Sponsors

Olympics Research: Viewers + Sponsors

Arnold Worldwide released a report on Sochi Olympics consumer viewing and sharing habits, along with the benefits to Olympic sponsors.

Quick Stats:

  1. More than 8 out of 10 plan to watch: 82% will or might follow Sochi Olympics - 47% will watch, 35% might follow the games
  2. Multi-Screen Consumption: 74% of Sochi Olympics followers will consume content on multiple devices/screens
  3. Live access everywhere on any device key: 64% say it’s important to watch it live
  4. Social sharing on the rise: 62% likely to share Olympics content via social media
  5. Most popular platforms: 35% to use Youtube, 34% to use Twitter

Archived Arnold Worldwide research reports available for download here.