New York Festivals 2010 International Advertising Awards Announces Call for Entries
New York, NY - October 5, 2009: New York Festivals 2010 International Advertising Awards officially announced its Call for Entries on Monday, October 5th. For 53 years, NYF’s International Advertising Awards has honored the World’s Best Work™ in all media from 71 countries around the world: television, cinema, print, outdoor, interactive, design, mixed media, collateral, radio and student advertising.
New York Festivals online judging system ensures that each entry receives the proper amount of time and attention, in an environment that is free from outside distractions and unsolicited opinions. The online judging system is the first line of defense against “scam ads”. Judges are allowed to “flag” a suspected scam ad simply by checking a box when viewing an entry online. NYF Grand Jury members are encouraged to write confidential comments online to support their suspicions, once entries are flagged, an investigation into the allegations will commence.
In a year plagued with a global economic downturn, NYF International Advertising Awards reported an increase in 2009 in their global footprint, with 132 new companies and 6 new countries submitting entries in last year’s competition. NYF also saw an incredible 61% increase in digital entries. This increase was seen in the Digital + Interactive competition and the newly launched Avant-Garde competition.
For the first time in the history of the advertising competition, NYF hosted a World Tour of the 2009 International Advertising Awards. This series of award presentations and a THINKBIG™ Speakers Series showcasing Digital, Interactive, Avant-garde and Social Media allowed NYF to expand their reach and bring the awards ceremonies to trophy winners around the world. The World Tour events were held in six cities around the world, premiering in July in Chicago, followed by Manila, Shanghai, Madrid, Mumbai and Santiago de Chile in late October.
The 2009 Grand Jury™ honored the “World’s Best Advertising™” from 71 countries around the world, awarding 6 Grand Trophies, 149 Gold Medals, 173 Silver Medals and 243 Bronze Medals in the following competitions: Art & Technique, Avant-Garde, Collateral, Design, Digital + Interactive, Mixed Media, Outdoor, Print, TV/Cinema, Radio and Student.
The prestigious title of Network of the Year was awarded to BBDO Worldwide. BBDO New York was recognized for their exceptional work and bestowed the title of Agency of the Year, for the second year in a row, led by Dave Lubars, Chairman and Chief Creative Officer, BBDO North America. The coveted titled of Advertiser of the Year was awarded to Adidas, the German based sports apparel company. Adidas garnered ten World Medals, in this year’s competition.
kempertrautmann, Hamburg was presented with the just launched New Agency of the Year Award. CumminsNitro, Brisbane received the newly minted Boutique Agency of the Year Award; and Revolver Films, Sydney took home the recently launched Production Company of the Year Award. New York Festivals Lifetime Achievement Awards were presented to iconic commercial director Joe Sedelmaier and legendary ad man Neil French.
The following agencies received the Grand Trophy in 2009: CumminsNitro, Australia “Best Job in the World” for Tourism Queensland in the Digital + Interactive competition; BBDO NY, USA “HBO Audio Mural Installations” for client HBO/Big Love in the Mixed Media competition; BBDO/Proximity, Malaysia “Two World’s” for client Jeep in the Print competition; Big Ant International, USA “What Goes Around Comes Around” for client Global Coalition for Peace in the Outdoor competition; Crispin Porter + Bogusky, USA “Whopper Sacrifice” for client Burger King in the Avant-Garde competition; and Publicis, France “Rewind City” for client Orange TV in the TV/Cinema competition. Grand Award recipients are selected from among the highest scoring Gold Medalists in medalists in all categories within the competition.
NYF’s 2009 Grand Jury™ was comprised of 255 Senior Creative Directors from 56 countries around the world, representing the largest and most diverse jury of any advertising competition in the world. All future New York Festivals Grand Jury™ members must be nominated by three current members and must have at least the title of creative director, or its equivalent to serve as jurors. NYF’s peer recommendation program for selecting Grand Jury™ members allows industry experts the opportunity to pass the torch and keep the competition fresh. All 2009 Grand Jury ™ members are listed on the NYF website at http://www.newyorkfestivals.com/. The 2010 Grand Jury™ selections will be announced soon.
All winning entries of the 2009 New York Festivals International Advertising Competition are featured in the Showcase section of our website www.newyorkfestivals.com, and are promoted by our network of representatives in 84 countries around the world.