Maurice Lévy YouTube Holiday Hack #TheMoreTheMerrier
After hacking the YouTube functionality last year, Maurice Lévy is back again with a new year corporate speech that features 2 Chinese dragons, a confetti storm, cheerleaders and much more. This year, in light of the expected Publicis Groupe and Omnicom Group merger of equals, we decided to celebrate along the theme of: THE MORE THE MERRIER!
The idea for this year’s experience is simple: The more people that join in during the video, the merrier it will become. So, we got our geeks to develop a fancy facial detection algorithm that allows a webcam to count how many people are actually watching the video together.
If you watch the video by yourself you won't notice anything out of the ordinary, but if you add one friend you'll see Maurice Lévy delivering his corporate speech in a confetti storm. Bring a few more colleagues and you may see gospel singers, cheerleaders, Chinese dragons and a few other surprises as Maurice Lévy tries to keep his cool. We really thought of everything, so try and see what happens even when there’s no one behind the screen.
Gather some friends and watch what happens here: http://www.publicisgroupewishes2014.com