Martin Lindstrom's new book Brandwashed
ivan | Thu, 2011-08-18 11:35
If you've ever signed up for a loyalty card, given in to your kid's plea for a brand, or used Foursquare or Facebook…you've been "brandwashed." Read the intro attached provided by the publisher.
| Attachment | Size |
|---|---|
| brandwashed-by-martin-lindstrom-excerpt.pdf | 1.47 MB |
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3 Comments
Yes, all of us are brandwashed every day )).
Ivan, may be you'll want to rename your attachement - now the title of the book is "randwashed" and this is quite funny because rand is south african currency :)
very nice !
Well said ,every body has been brand washed sometime or others.whatever be the reason but i don't see any thing wrong in this method because it really require a lot of talent to attract someone that they buy the things after knowing that they are being brand washed.hats off to marketing guys