London fog announces international supermodel, Gisele Bündchen to appear in its upcoming fall marketing campaign

(New York) July 29, 2009 Iconix Brand Group (NASDAQ: ICON) (the “Company”) announced today that international supermodel, Gisele Bündchen will appear in its London Fog® brand’s fall marketing campaign. The multi-media marketing campaign will debut in October issues of fashion, lifestyle and entertainment magazines, outdoor billboards and online.

Gisele Bündchen photoshoot

Gisele Bündchen photoshoot

Bündchen poses seductively in only a London Fog coat. This is the first campaign the supermodel has appeared in since news of her pregnancy broke. The campaign was created by the Iconix in-house marketing team and shot by fashion photographer, Nino Munoz at Smashbox Studios in West Hollywood in mid July.

Gisele Bündchen photoshoot

Gisele Bündchen photoshoot

Gisele Bündchen photoshoot

Dari Marder, Chief Marketing Officer, London Fog, commented, “Nobody is sexier or more beautiful than Gisele Bündchen in nothing but a London Fog trench coat, even with her visible baby bump. This London Fog campaign features a classic portrait of Gisele in an iconic London Fog trench; it is a very
fitting image for this timeless brand.” Marder added, “Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal
time in her life.”

Download the B-Roll Video here.

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