London 2012 Paralympic Games Campaign
McCann Worldgroup has released a new poster campaign to promote ticket sales for the London 2012 Paralympic Games, featuring striking illustration by HelloVon.
Starring a number of Paraylmpic stars, including sprinter Oscar Pistorius (above), the posters have an energy and excitement that has so far been somewhat lacking from the main Olympics 2012 ads.
Creative Directors: Simon Butler, Geoff Smith
Copywriter: Chloe Grindle
Art director: Michael Thomason