KABAM! As social gaming continues to grow, leading developer adopts new identity

kabam! logoKabam, formerly known as watercooler inc., plans new games and brand partnerships

REDWOOD CITY, Calif. (August 3, 2010) – Underscoring its new focus on real games for social gamers, Watercooler Inc. today announced its new name: Kabam, under which it will produce and distribute a wide range of titles for social networks and for its own newly launched consumer site, Kabam.com.

“Our name change corresponds with a shift in business focus. The future of Kabam’s business is serving social gamers looking for deeper gameplay, whereas Watercooler was about serving the sports and media community,” said Kevin Chou, CEO of Kabam. “By carefully combining the best elements of traditional gaming with the rich interaction of social gaming, we are focused on serving social gamers looking to play real games.”

Kabam’s recent titles, including Kingdoms of Camelot and Epic Goal, are representative of the company’s strategic vision. Kingdoms of Camelot incorporates mechanics from classic warfare and city-building games; while the company’s soccer game, Epic Goal, lets players train teams and compete with friends in a fully interactive 3-D gameplay environment.

Developed in collaboration with Fox Soccer, Epic Goal is the first of many games planned to engage Kabam’s existing sports and entertainment communities. It was named by Games.com as “the best soccer game on Facebook.”

“Our games, entertainment and sports communities have been installed more than 60 million times on Facebook and other social-network platforms, and we’re bringing the best elements of traditional gaming to the social space.” Chou added.

Kabam is becoming a leader in the underserved sports segment of social gaming. The company has also introduced its Fantasy Football game in association with Sports Illustrated and has multiple partnerships and projects in development with major brands and media sites that see social gaming as a valuable platform for consumer interaction.

The management team of Kabam, which is based in Redwood City, Calif., includes executives from Electronic Arts, Playdom, Lucasfilm Ltd., AOL and the NBA. The company operates a game studio in Beijing, China.

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