James Bond on a secret mission in global Heineken campaign
Daniel Craig stars alongside SKYFALL Bond actress Berenice Marlohe in an innovative new campaign.
Heineken, the world’s leading premium beer brand, today announced a thrilling new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, SKYFALL, which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy his enemies and ‘Crack the Case’, viewers will be taken on an epic train journey alongside stunning Bond newcomer Berenice Marlohe.
Rolling out worldwide, the ‘Crack the Case’ campaign will launch on multiple platforms on 20th September, through a combination of a new 60-second film (TVC & online) with a personalized interactive experience. This powerful combination of ATL, digital, PR and experiential will ensure that Heineken and Bond are able to reach out to more consumers than ever before and propel the campaign to new heights.