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Ads of the World February 2010 winners

Best Film


Google: Parisian love

Gold


Axe Twist: Robot

Silver


Sennheiser: Nano Notes

Bronze

Best Print


Legambiente: Calendar

Gold


Muddy York Rugby Football Club: Drop the soap

Silver


Viagra: Wood

Bronze

Best Outdoor


Hygiene Color Bleach: Disappearing stains

Gold


Meiji: Stronger

Silver


Mercedes-Benz: Gullwing

Bronze

Best Ambient


Nokia: The World's Biggest Signpost

Gold


Smart: Giant shoehorn

Silver


Keskin: Rims Guerrilla

Bronze

Best DM


Base One Group: Believe Ice Breaker business cards

Gold


Fallout Skateboards: Get the feeling

Silver


Urban Island 09: Surf

Bronze

Best online


Playboy Magazine: Casting

Best art direction


Suraj Electronics: Pixels, 1

Best use of media


ADD (Sporting Association for the Disabled): Luggage Carts

Tomorrow Awards

Not long ago we were almost unanimously in agreement about how the current award system is flawed. Later award shows responded with large promises, which is a great development. Now, we have a brand new show promising something entirely new: Tomorrow Awards.

The basic premise of Tomorrow Awards is simple. It aims to completely change the way creative work is awarded. First, it's the only global category neutral award show that focuses on ideas regardless of the media or platform. The judging system is also completely new since they're asking the whole industry to go through all the work and make the shortlist before the Monster Judges go through it and decide on the winners.

TA decided to make it a quarterly award show to mirror the fact that new work becomes obsolete, and well, old so fast these days that it makes more sense to showcase it and to award it as it comes.

TA is also giving out 10% of each entry to a scholarship fund. For the inaugural year, they've decided to split that between VCU Brandcenter in Richmond VA and Hyper Island in Sweden.

You can enter awards here.

Ads of the World January 2010 winners

Best Film


Langara College: Rethink scholarship

Gold


Aides: Graffiti

Silver


Tostitos Salsa: Salsa

Bronze

Best Print


dig2go.com: Ear Glasses

Gold


Ford Germany: Do knot forget

Silver


Ortoimplant Dental Clinic: Fans

Bronze

Best Outdoor


TV3: Law & Order outdoor lamp

Gold


Toyota Prius: Pre-collision

Silver


SAIT Polytechnic: Aging billboards

Bronze

Best Ambient


Andes Beer: Teletransporter

Gold


Shield Security: Jobcases

Silver


Alfa Romeo Belgium: Shopping cart

Bronze

Best Online


Publicis/UNICEF: Advertising Confession

Gold


Berlitz: Rubiks cube

Silver


ELA Israel (Bottles collections for recycling): TubePetition

Bronze

Best DM


Levi's: Pop-up closet

Gold


Unicef: Toy Soldiers

Silver


Rapp Canada: Farewell 2009

Bronze

Best use of media


Motrin: Brokeback Boxes

Best art direction


Mercedes-Benz: Letters

Best student ad


Chupa Chups: Red

Make an Ad, Make a Fortune



Make the next Doritos advert and win up to £200k!

Can you create the next most talked about TV ad? The one that will bring you money, fame, the respect of your peers and everything you’ve ever dreamed of? Well, entering King of Ads can help you out with at least part of that.

Doritos has opened it’s doors for “King of Ads 2010”. Hot off the success of last year’s competition, they invite you to get out your storyboard, pick up your camera, shoot a 29 second commercial for them, and upload it to www.doritos.co.uk. The makers of the top 15 adverts will be invited to pitch their ad idea to a panel of experts and celebrities (including one Mr. David Shane). The panel will select their top 3, and from here, the general public will determine the true King of Ads.

The director with the most votes will win a guaranteed £100k, and an extra £1 for each vote they receive - up to £200k. On top of this, they’ll have their advert watched by millions when it airs across British TV from June 12th - July 11th, all of which looks pretty impressive on a CV.

Pete Charles, Marketing Manager, Doritos, said: “This is an incredible opportunity for anyone wanting to make a name for themselves in the world of advertising or earn a life changing amount of money. In true Doritos style your adverts can be as bold, leftfield or as funny as you can make them - good luck!”

The contest is now open to entrants, and accepts submissions until April 30th. Voting runs from May 29th, through June 10th. There will also be weekly prizes and much more throughout the contest.

Not clear? Let Miquita Oliver explain all.

Or for more inspiration, check out last year’s winners here.

Don’t forget, you can also follow Doritos on twitter and facebook for up to the minute info, hints and tips.

Ads of the World December 2009 winners

Best Film


Orange: Airball

Gold


African Diamond Council: Conflict Diamonds

Silver


Volvo S90: Blind Preview

Bronze

Best Print


MTV Networks: Black Ribbon Michael Jackson

Gold


Rowenta RO4541: Duck

Silver


World Ocean Conference 2009: Coral

Bronze

Best Outdoor


Copenhagen Zoo: Snake Bus

Gold


Mini Amsterdam: Christmas boxes

Silver


SKY HD: Ants

Bronze

Best Ambient


GAP: Sprize‚Ñ¢ Loyalty Program Launch

Gold


GBB Beauty Salon: Bikini Waxing Poster

Silver


Ford F-150: Bricks

Bronze

Best Online


care4less.org: Fake charity

Gold


KitKat: Jesus

Silver


Extreme Group: P-card

Bronze

Best DM


Wieners + Wieners proof-reading agency: Right but wrong

Gold


Beate Uhse TV: Children's Book

Silver


Wüsthof knives: Onion calendar

Bronze

Best use of media


ZDF: Interrupt

Best art direction


Brewin Dolphin: Temple meads

Best copy ad


Volkswagen Passat Eco Fuel: Human emissions, Mushrooms

The Witness / Fall of the Berlin Wall Anniversary 1989-2009

Growing up on the wrong side of the wall might mean becoming blind. Everything that is behind it seems muffled and invisible. The reality is just a surrogate offered by the authorities, and it marks the passing by days till they become years. This is why we have chosen to portray symbolically 20 blind young people in their twenties, photographed in a tight close up of their faces, where the eyes are as if covered up by a white patina that makes impossible the vision of the world."

Complete gallery here: http://www.winkler-noah.it/wn/index.php?/project/the-witness/

The series isn't used for an advertising campaign yet, but I think that's only a matter of time.

Ads of the World November 2009 winners

Best Film


Audi A5: Car transport

Gold


Sci-Fi Channel: Human suit

Silver


Science World: Ice creamy goodness

Bronze

Best Print


Ikea: Living room

Gold


Isca Taps: Mirror

Silver


Science World: Jason

Bronze

Best Outdoor


Sony Pictures 2012 The Movie: Flooding the subway

Gold


Panasonic nose trimmer: Baldy

Silver


DHL: For all your heavyweight shipments

Bronze

Best Ambient


Coca-Cola: New grip bottle

Gold


Guinness: Coasters for Halloween

Silver


Shiner Beer: Foreign Beer Exchange, Austin City Limits Festival 2009

Bronze

Best Online


Honda: Everybody knows somebody who loves a Honda

Gold


Wunderman: Greensaver

Silver


IKEA: Facebook Tag

Bronze

Best DM


Colgate: Don’t forget, Ice-cream

Gold


Roland Semprie personal trainer: T-shirt

Silver


Balloon AA: Calendar

Bronze

Best use of media


International Organization for Migration: Bus

Best art direction


Mao Bao Dishwashing Liquid: Spoons

Best minimalist


McDonald's: Wi-Fries

AdsoftheWorld.com campaign by 1789


Title: Caroussel


Title: Gorilla


Title: Lamp


Title: Generic

Copy: "Ads of the World - Entrust your good stuff"

The campaign references the following ads:
Cadbury "Gorilla" film
Ikea "Lamp" film
Sony "bravia" film
Philips "Caroussel" film
Nova Radio "Le grand Mix" prints
Lego "Imagine" prints
Greenpeece "Boomerang" prints

Advertising Agency: 1789, Andorra
Creative Directors: Baptiste Clinet, Jo Dubruque, Nicolas Lautier
Photographer: Louis Vincent
Production: A Present Paris
Retoucher: Wiloneo

AdAge officially says AotW is No.1

The rating is based on many factors including incoming links, user activity, traffic and other subjective and non-subjective measures.

This result couldn't have been achieved without you. A big thanks goes out to you and I hope I can rely on your help in 2010 as well!

GoViral Game Changer Results

Experiments with Mentos crowned online game changer of the decade

London, 21 December 2009: GoViral, Europe’s leading distributor of online branded content, announced today that ‘Mentos experiments with Diet Coke’ by Eepybird has topped a poll of 1,099 people to find the most significant online marketing campaign of the decade.

Closely following Eepybird’s experiments was Dove’s ‘Evolution’ campaign in second with ‘Will it Blend’ by Blendtec coming in third (top ten below).

40 campaigns were shortlisted by a panel of digital and online advertising experts including Ajaz Ahmed, founder AKQA, Martin Bailie, head of planning at Glue, Jason Goodman, founder of Albion, Hugo Drayton, CEO at Inskin Media, journalist Gareth Jones and GoViral Chairman Jimmy Maymann. The campaigns were then put to a vote through a global online panel.

Maymann said, “Mentos experiments with Diet Coke by Eepybird was incredibly popular. But what made it a game changer was that initially Mentos and Diet Coke didn’t know about it. It proved conclusively that in the internet age, when it’s so easy for people to create content and broadcast it, brands no longer have full control over their marketing. It also proved that brands who embrace what’s happening around them in social media can go on to achieve incredible results.”

TOP 10 CAMPAIGNS 2000 - 2009

1. 2006: Eepybird.com - Mentos + Diet Coke experiments
(Nominated by: Jimmy Maymann)
This campaign was never planned, neither by The Coca Cola Company nor Mentos. It started out as an experiment by Eepybird. A qualified guess would be that more than 60 million people have seen the clips that made Eepybird, Coke and Mentos internet stars.

21 suggestions for a successful advertising career

  1. Find the right place to gain as much experience as possible in the shortest amount of time. This may mean a hot-shop independent agency, a large multinational or hopping jobs every 2 years depending on the available options you may have.
  2. Work somewhere that's worthy of your time and talent. Don't settle for any job.
  3. Put more effort into your job than expected and do it cheerfully.
  4. Become the most positive and enthusiastic adman in the agency.
  5. Be forgiving of yourself and others. We're humans and we make mistakes even when we only have good intentions. Don't allow such mistakes make you lose sight of long term goals.
  6. Be generous with your contributions to the team's work. Do not try to take credit for every idea you came up with.
  7. Persistence, persistence, persistence. Great work never just falls into your lap. You need to work for it, refine it, perfect it.
  8. If you clearly see you're going into the wrong direction with your strategy do not be afraid to stop and rethink everything even if it means you have to start everything from scratch.
  9. Discipline yourself to save money on even a modest salary. This will give you the freedom to change jobs when things go bad and will allow you to take meaningful holidays that refresh your mind and body.
  10. Commit yourself to constant improvement. Technology and the industry is developing really fast. You have to keep up.
  11. Commit yourself to quality. Do not ever settle for something less than your outmost best. Perfect your work till time allows.
  12. Your professional happiness isn't based on the number of awards or how much you make, but on the relationships you have with your colleagues and clients. Treat them with respect.
  13. Be loyal to your clients and your agency. It will be appreciated even by the competition.
  14. Be honest with your work. Never lie or mislead the consumer. If you do you will feel miserable about your profession.
  15. Be a self-starter. If you identify an idea take charge and go for it.
  16. Do not blame others. If you're unhappy about something take the initiative to change instead of whining about it.
  17. Be decisive even if it means you'll sometimes be wrong. Timing is everything in advertising.
  18. Be bold and courageous with your work. When you look back on your professional life, you will regret the the things you didn't do more than the one you did.
  19. Do not overestimate the value of formal education. Most successful adman never had formal advertising eduction. Real work experience is more valuable than any education.
  20. Eat healthy, do sports. Your mind and body are your only tools available to you. Do not abuse substances. Save them for those critical special times when you really need a boost.
  21. Don't take all advice for granted. Pick what's useful for you. Make up your own rules and change them at your will.

AdsoftheWorld YouTube Channel's Top 10 TV spots in '09

You can watch AotW's YouTube Channel right here on AotW or on YouTube. Here are the top ads from 2009 ranked by number of views. These ads qualify as virals.

#1: NMCU (Norwegian Motorcycle Union): Bugs

Swedish agency BURT launches complimentary analytics tool for creatives in pioneering move

09 December 2009, Amsterdam - Swedish software company BURT, co-founded by Gustav von Sydow and Gustav Martner, ECD of Crispin Porter + Bogusky Europe, releases a free version of its online campaign analytics product this week. This pioneering product development has a waiting list of 900 agencies, which essentially helps creatives to be the best they can be.

The product, Rich, is aimed at creative agencies and has been incubated at Daddy, the Swedish creative agency which was acquired by CP+B in June, becoming CP+B Europe. The main idea for Rich is to provide a more efficient feedback loop for copywriters, art directors and other creatives. so that they can learn from their previous work.

International Awards Group Launches Hive Awards and Announces Call For Entries

New York, NY - November 12, 2009: International Awards Group announced the Call for Entries for its new competition, the Hive Awards, on Thursday, November 12th. The recently launched Hive Awards, honoring the unsung heroes of the internet, was created by noted blogger and digital strategist Alan Wolk to reward the coders, programmers, content developers, strategists and planners for their innovation and creativity within their industry. As Executive Director of the newly unveiled competition, Wolk is the driving force behind this premier award show.

The competition categories for the Hive Awards encompass everything from Job Functions such as User Experience, Information Architecture, Content Strategy, Design, Programming/Coding/Scripting and Data Strategy, to Web/Application Site Types, and Application Types. Other categories include Application Functions, such as Front End Code, APIs/Kits, Back End Code, Cloud Apps and System Apps, along with Special Categories such as Blogs and Podcasts.

"What makes the Hive Awards unique is that we're finally giving all the people who work behind the scenes the recognition they deserve. We're getting input from people in all areas of the business. Not just CEOs. CMOs and CTOs, but the people actually doing the work,” said Hive Awards Executive Director, Alan Wolk.

The extensive variety of industry categories allows each entry within a specific industry to be judged separately, leveling the playing field and offering everyone who has done something unique a chance to be recognized for their work. “We’ve divided up different job functions by industry category, because we realize that the content strategy for an entertainment site is always going to be a whole lot sexier than the content strategy for an insurance site,” commented Wolk.

The Hive Awards name comes from the “hive mentality” inherent in building a web site or application; the idea that there are many people with different roles who must work together. The Hive Awards recognizes that dynamic and seeks to reward each function within the hive.

Joshua Klein, Technology Information Specialist and Hive Awards Advisory Board member, commented that the "New models of participation - crowdsourcing, meritocracies, rapid iteration - are all emerging as powerful competitors to established business models. The Hive Awards is a good first shot at bootstrapping the community recognition required to drive these forward.”

In December, The Hive Awards will also launch a special competition, The Unsung Hero Award. This unique honor allows the internet community an opportunity to nominate potential recipients. This user nominated award helps the Hive Awards salute the people who put in the time and effort without getting the praise and recognition they deserve.

“Why did I jump at the chance to be a part of the Hive Awards? Because the effort is 100% focused on recognizing and honoring truly innovative people who are helping to grow our industry and break new ground… but until now, have not been recognized for their tireless efforts,” said Christina “CK” Kerley, Marketing Specialist at CK Epiphany and Hive Awards Advisory Board member.

The Hive Awards Advisory Board is comprised of industry professionals representing the most influential minds in the web community, and the 2009 Hive Awards Grand Jury™ will be selected by this board. 2009 Hive Awards Advisory board Members are listed on the Hive Awards website at http://www.hiveawards.com/content/advisory-board

All entries to the 2009 Hive Awards will be judged on line, ensuring that each entry receives the proper amount of time and attention, in an environment that is free from outside distractions and unsolicited opinions. Entry fees for the first Hive Awards competition are $179, and a 10% discount is offered for more than five entries. Due to the personal nature of blogs, most often written by individuals rather than companies, the entry fee is only $29.

All winning entries of the 2009 Hive Awards will be featured in the Showcase section of the website at www.hiveawards.com and will be promoted by our network of representatives in 84 countries around the world.

Ads of the World October 2009 winners

Best Film


Canal+: The Wardrobe

Gold


Liaison Dangereuse: Sexiness for everyone

Silver


Motorcycle Awareness: Obstacles

Bronze

Best Print


Mentos Pure Fresh: Central Park, NY

Gold


Findus Fraich’Frites: Grandchildren, 2

Silver


Fitvibe: Exercise

Bronze

Best Outdoor


1stBank: We care about small business

Gold


Rentokil: Never just one

Silver


The Economist: Plugs

Bronze

Best Ambient


Volkswagen BlueMotion: Stairs

Gold


The North Face: Outdoor Essentials

Silver


Beau Rivage Resort & Casino: Baggage Belt

Bronze

Best Online


Volkswagen Passat EcoFuel: iphone app

Gold


Amnesty International Hungary: 1% donation

Silver


Promotion Department of City Warsaw: A mate from the past, 1944 Live

Bronze

Best use of media


Asthma Foundation: Suffocation

Best illustration


The North Face: Escape the city, 1

Best art direction


pak-n-stor: Basement

Best post-production


Chupa Chups: Lollypops, 2

Best minimalist


FedEx: Statue of Sugarloaf

Best student work


De Morgen: Refreshing newspaper

Art & Copy trailer

Great stories from the people who lived them; tightly edited and well-paced; fascinating study of creative process.

The Global Awards Announces 2009 Winners at World Premiere Awards Presentation in Sydney; New York’s DraftFCB Healthcare and Mc

New York, NY – November 9, 2009: The Global Awards, honoring creative and marketing excellence in healthcare communications worldwide, announced its 2009 award winners. This year’s Global Awards Grand Jury awarded two prestigious Grand Global Awards, forty Global Awards, and one hundred nineteen Finalist Certificates. The Global Awards and Bravo!, a group of Australia healthcare specialists, celebrated this year’s award recipients at the Global Awards presentation in Sydney, Australia.

The November 6th gala was hosted at bel mondo, located in Sydney’s historic Rocks area. The evening began with a cocktail reception, followed by an award ceremony presented by Global Awards Executive Director Michael Demetriades. The event was sponsored by the Global Awards, Medical Observer, Julie Dang & Associates, SMC People, Mail Marketing Works IDS, Momentum and the Advertising Federation of Australia.

DraftFCB Healthcare New York received the Grand Global Award for Communication to the Healthcare Professional for “Live in My Skin Video Campaign” for client Centocor. In an effort to persuade dermatologists to empathize with the burden that psoriasis patients’ face, DraftFCB Healthcare utilized Hollywood make-up artists to transform three dermatologists into psoriasis patients. The agency chronicled the social experiment which allowed dermatologist to see beyond the skin lesions and to experience the psychological aspect of the disease themselves. The program aired on Physicians Television Network (PTVN) and targeted the doctors with direct content at their home while they were watching television. The video campaign resulted in an incredible 90% of dermatologists polled gaining the psychological understanding of the disease after viewing this 30 minute video program.
McCann-Erickson New York was awarded the Grand Global Award in Communication to the Consumer/Patient for the poignant film “BMS Prevail Lynn Redgrave Web Film” for Bristol-Myer Squibb. This one and a half minute film, which brings awareness to breast cancer, chronicles actress Lynn Redgrave’s emotional journey through the disease, beginning with the life changing moment when she found her lump, through her treatment process and her ultimate survival. Redgrave triumphantly tells the viewer “I want to die from eating too much chocolate, I want to die from excitement watching my son ride the waves in Hawaii, I want to die on stage after the curtain call on Broadway, but I refuse to die from breast cancer. I want to die from something else.”

Tom Domanico, Global Awards Board of Advisors Chairman and Draft FCB Healthcare Chairman, CEO Worldwide Creative Director, commented on this year’s entries. “ This was one of the best year’s I’ve seen…the type of work has shifted from print ink on paper, there’s still plenty of that, but more we’re seeing web stuff, we’re seeing digital stuff, we’re seeing videos and they’re really good. People are learning how to work within this medium, the interactive stuff is great, and each year you can see the production quality improves. It means agencies in general, the people who are doing the work are getting better at that. The important thing is that clients are getting better, their expectations are changing, they’re seeing better work and that’s encouraging.”

The 2009 Global Awards Grand Jury recognized winners from around the world. England garnered seven Global Awards: Langland/UK, Windsor won three Global Awards, receiving one for “Kid K” for client Kid K, and two additional awards for “Rat” for client Real Danger; Ogilvy Healthworld was honored with a Global Award for “Thinking in Different Directions” for client Stryker Orthopaedics. In addition, Random42 Medical Animation received two Global Awards, receiving one for “Plant Sterol Mechanism of Action” for client Becel ProActive, and a second award for “Pioneering New Frontiers in Tumor Angiogenesis” for client Amgen Oncology. In addition, London’s Torre Lazur McCann was honored with a Global Award for “Patient Symptom Cards” for client Yasmin.
The United States received top honors at this year’s competition, receiving eleven Global Awards: Abelson Taylor, Inc., Chicago won for “Evamist Direct Mail Campaign” for client Evamist; St. Petersburg’s All Children’s Hospital received a Global Award for its project entitled “Body ToonUps with Dr. Pete E. Atric”; San Francisco’s Blue Shield of California was honored with a Global Award for “California Uncovered”; New York’s DeVito/Verdi was awarded the Global Award for "Father Son Bond" for client Mount Sinai Medical Center; San Franciso’s Eveo, Inc., took home a Global Award for client Herceptin winning for “Herceptin: 10 Year Anniversary”; and Giant Creative Strategy of San Francisco was recognized for “Neutrogena Scalp Solutions Center” for client Neutrogena T/Gel Shampoo. Two Global Awards were garnered by Westerville’s GSW Worldwide for “Dosing Matters” for their client Covidien. In addition, Palio, of Saratoga Springs, received a Global Award for the project “Greatest Generations” for client Grace: Giving Relief and Care to the Elderly; R/GA of New York was honored for their work with client ACUVUE®; and New York’s Synapse Medical Communications, LLC received a Global Award for “Virtual Patient Diabetes Education Program” for their client Diabetes Portfolio.

Global Awards Executive Director, Michael Demetriades presented the Australian winners with their Global Awards at the Sydney event. Australian agencies were honored with four Global Award Trophies: DDB Sydney received an award for “Birthday Cards” for client cureforlife.com.au; Sydney’s Lavender* was awarded a trophy for “Live Like You Always Have” for client Roche Pharmaceuticals-Xeloda; and Ward 6 received two Global Awards, one for “Newspaper” for client Neocate, and the second for “Not PC” for AstraZeneca Urology.

Germany was recognized with three Global Awards, with CDM Munich receiving an award for “Barriers” for Voltaren Body Pain Gel, and KNSK Werbeagentur, Hamburg was honored with two Global Awards for “For Pain You Can Barely Describe” for client Johnson & Johnson GmbH.

Canada, Denmark, India and Spain each won two Global awards in this year’s competition. The Canadian agencies honored were Allard Johnson Communications, winning for “Bobble Head” for their client Parkinson Society-Quebec region, and the entry from bMod Communications, “Tattoo Playing Cards”, received the Global Award for client Celsentri. Denmark’s DDB Health Copenhagen, won for “Biatain - Cut Here” for client Biatain, and Reputation Copenhagen took home the Global Award for “Treat the Core” for client Cipralex. India’s OgilvyOne Worldwide, Mumbai was recognized for “Spine/Elbow” for Flexisjoints, along with Point Blank Advertising Pvt. Ltd., Mumbai who received a Global Award for “Detached Life: Reading/Food/Television” for client Risperdal Consta. Spain’s two Global Awards went to Ogilvy Healthworld Madrid, receiving Global Awards for “This Christmas fight for your New Year’s Resolutions!” for client Champix (Pfizer), along with “For the World of Today” for client Ogilvy Healthworld Europe.

This year’s competition awarded Italy, Japan, Korea, Singapore, Sweden, Turkey, and UAE each with one Global Award. Milan’s Sentrix Global Health Communications Europe was acknowledged for “BTCP Buzzsaw Spine” for client Nycomed; McCann Healthcare Worldwide Tokyo, Japan garnered a Global Award for “OC for Me!” for client Triquilar; Creativa, of Seoul, Korea was honored with a Global Award for “Listen” for the Korea Heart Federation; Singapore’s McCann Healthcare Worldwide accepted the award for “Pet Acupuncture” for client Mount Pleasant Animal Hospital; and Sweden’s Animech garnered a Global Award for “The Game on the Inside” for Biovitirum. In addition, Turkey’s MagiClick Digital Solutions, Istanbul was recognized for “Rotavirus Microsite” for GlaxoSmithKline Turkey; and UAE’s Grey Dubai received the Global Award for “Sexy” for Breathe Right Nasal Strips.

The Global Awards, now in its 15th year, receives entries from healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical and healthcare related products and services. All entries are judged by a panel of international industry experts, representing the top creative minds in the field of healthcare advertising. Entries for the 2009 competition were received from 30 countries, spanning 5 continents. Global judging sessions took place in the following locations: Australia, Canada, Spain and the United States.

New York Festivals 2010 Call for Entries

TBWA\Vancouver wins third straight Best of Show at the Lotus Awards

On November 4th, the Advertising Agency Association of BC (AAABC) announced the winners of the 2009 Lotus Awards in Vancouver. The Lotus Awards are one of Canada’s most anticipated advertising and marketing awards shows because of the depth of creative talent in the Vancouver market.

For the third year in a row, top honours for "Best of Show" went to TBWA\Vancouver, for the Vancouver International Film Festival (VIFF).

Larger images on AotW

I've increased the size of images that you see when you click the thumbnails from 460px to 590px. I experimented a lot and found this to be the optimal size for most screens, which are growing in size significantly in the last few month. Hope you will get to like this change.

Thanks for being a reader of Ads of the World!

Free chapter from The Next Evolution of Marketing: Connect with Your Customers by Marketing

In this post you can read the second chapter free from the book The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, written by Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide.

The book introduces a new marketing model (Marketing with Meaning) that people choose to engage with and ultimately improves their lives. In a nut-shell, the book shows that the most effective way to earn the trust and attention of today’s cynical customer is to add meaning to their lives instead of bombarding them with meaningless messages. Please let me know if you’re interested and would consider writing a review on your blog.

What marketing with meaning can do for you

What if we started over? What if we threw out the textbooks and the flowcharts and rose above the snazzy jingle, the celebrity bribe, the empty sizzle, and the ad accost? What if we stopped trying (and failing) to be all things to all people and instead tried to create some- thing of meaning? What if we stopped interrupting people to tell them how great our products are and actually did something to prove our greatness?

I believe that in a world in which consumers can actively choose to avoid marketing, the only way to win is to create marketing that they actively choose to engage with. Akin to the industry-altering significance of direct marketing in the 1950s and permission marketing in the 1990s, marketing with meaning is the next logical step in an evolutionary process. If direct marketing was about approaching strangers individually, and permission marketing was about turning strangers into friends and friends into customers, marketing with meaning is about improving customers’ lives through the marketing itself.

Direct Marketing Permission Marketing Marketing with Meaning
Approach the consumerdirectly, using targeted information. Seek consumer approval and inputprior to the approach. Create marketing that invites consumer participation.
“Advertising arrives at my home, whether I like it or not.” “I can choose whether or not to receive relevant advertising.” “The marketing itself improves my life, so I will both notice you and give you my business.”
“Tell and sell” monologue “Give and take” dialogue “Value-added” benefit
Interruption Authorization Service
Focus on medium Focus on message Focus on meaning


Guinness honoured with eurobest’s first advertiser of the year award

London, 26 October 2009 – The organisers of the Eurobest Festival, honouring advertising creative excellence across Europe, are pleased to announce the introduction, from 2009, of the new Advertiser of the Year award.

The prestigious Eurobest Advertiser of the Year award will be presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies. This award will be presented for the first time to Guinness, a brand which not only commemorates 250 years of existence, but also this year celebrates 80 years of iconic advertising campaigns which have played a significant role in its history.

2ergo announces SMS click-through tracking technology for mobile marketing campaigns

New features give mobile marketers more flexibility and better customer behavior tracking within SMS marketing campaigns

Arlington, VA – October 20, 2009 – 2ergo, a leading global provider of mobile products and services, today announced the launch of its new Mobile Messaging Click-Through Tracking technology that allows marketers to more easily measure the success of their SMS-based mobile marketing campaigns. With 2ergo’s new technology, marketers can track exactly how and when consumers are interacting with the SMS messages they receive, including the number of total and unique click-throughs to a mobile website, mobile page views, user flow, and the time and date of each interaction.

How to dress like Don Draper

While today the suit in ad agencies is reserved for the... well "suits" (aka account executives), yet this wasn't always the case. If you watched the show Mad Men, you would notice how elegant creatives were a few decades ago.

This is not to say there is anything wrong with being dressed in jeans and a colorful shirt, but in my opinion there are times when a good suit can do good. For example when you're presenting to a major bank executive or meeting your new pharma client. Some of the business people don't get that informal dressing doesn't meant informal work. And, we're all about perception, right?

Twitter offered $500,000 for 24-hour ad space

In what could possibly be the largest offer for a single Internet banner advertisement, Twitter has just been offered a princely sum for just one day of advertising on the site.

Marketing company uSocial.net, who provide a service selling followers on Twitter, have just offered the social media site $500,000 U.S. dollars if Twitter will allow them to place a banner ad on the site for a time period of 24 hours.

“While half-a-million dollars may seem like a large amount to invest in one banner for one day, we believe that the investment will be more than worth it.” Said uSocial.net CEO Leon Hill.

Twitter as yet do not offer any kind of advertising on the site, so the move by uSocial may well end up leading to some of the first paid ads on the site. However, it is unsure as to whether Twitter will respond favourably as they may not agree with the content being advertised.

More information on the service uSocial is hoping to promote on Twitter can be found by going to http://usocial.net/twitter_marketing.

Evolve or Perish: The Changing Landscape of Affiliate Advertising

The world of online advertising is rapidly changing. The types of campaigns that affiliates have historically made money on are being driven out of existence, leaving affiliates with two choices: risk prosecution trying to milk a dying market, or join the new breed of companies elevating the industry and prospects by offering real brand name brands and real consumer value.

Ads of the World September 2009 winners

Best Film


NMCU (Norwegian Motorcycle Union): Bugs

Gold


Xbox Halo 3 ODST: The Life

Silver


Melbourne Writers Festival: Where stories meet

Bronze

Best Print


LG: Chainsaw

Gold


DHL: Page

Silver


FPA Australia: Stub

Bronze

Best Outdoor


McDonald's: Nights

Gold


Teen Pregnancy Prevention: Scratch and Sniff

Silver


Prime TV True Blood: Vampire Lair

Bronze

Best Ambient


Guinness: Pool cue

Gold


McDonald’s: Pole

Silver


Kleenex: Soap dispenser

Bronze

Best DM


Coral: Light Bulbs

Gold


Wired Magazine: Get connected

Silver


Mixtape Generation: Card and holder

Bronze

Best Online


Axe Day&Night: SMS

Gold


Maloney & Porcelli: Expense Report Generator

Silver


Amnesty International Hungary: 1% donation

Bronze

Best use of media


Romanian Association for Promoting Women’s Rights: Every 30 seconds

Best illustration


AACD: Help us, 3

Best copy-based


Vespa: Hated

Best post-production


Tame Ecuador Airlines: Fly Manta

Best minimalist


LA Bicycle: Folding bike

Four things the FTC can do to fix its assault on free speech

Guest post by: David Rogers is the Executive Director of the Center on Global Brand Leadership at Columbia Business School.

After 25 years, we still don't understand what the Internet is.

At least that is the more charitable view of the Federal Trade Commission's new regulations that will fine bloggers who endorse a product without disclosing any free samples or other compensation that they received.

To attempt to regulate speech (however sleazy and deceptive) on "blogs" is not at all equivalent to regulating speech on radio or television. What it is equivalent to is trying to regulate all speech printed on paper – newspapers, office memos, classroom handouts, post-its, and handwritten notes on your kitchen fridge.

I surely hope the FTC will quickly kill its regulation, and not force the courts to rule on the disastrous precedent it is setting.

If the FTC truly feels that bloggers flogging shampoo that they get for free is an affront that demands government action, I suggest they scrap their rules and start over with an approach based on the following:

  1. Regulate only those who solicit undisclosed endorsements. Companies that pay endorsers would need to take steps to ensure their gifts are clearly disclosed by recipients, and to cut off the goodies to any endorsers who fail to disclose in the future. Bloggers themselves would not be regulated.
  2. Make a distinction between giving free sample products vs. cash or additional gifts. I should be able to give out free cupcakes in front of my bakery without a disclaimer. But if I fly 50 bloggers to an all-expense weekend in Miami so I can ply them with products, I would need to request that they disclose this when talking about the products, and make a good faith effort to follow up and de-list anyone who repeatedly fails to disclose. (A minimum value for gifts requiring disclosure could also be set, say $500 per year.)
  3. Apply the rules to every media… As the law currently stands, magazine editors are still not obligated to disclose all the free products they receive, while your mother with 12 people following her on Twitter can be fined $11,000 for posting about the same thing.
  4. … and yes, even spoken speech. The rules should apply to those who solicit verbal endorsements as well, including "word of mouth" marketing agencies like BzzAgent. If you can't write a law that's constitutional in regulating spoken speech, then it isn't fit to regulate speech on the Internet.

Actually enforcing such a policy might seem daunting, but it would involve policing thousands of companies and marketing agencies, rather than the hundreds of millions of citizens using social media who are covered by the current law. In large part, it could be enforced by the community ratting out the most egregious violators.

D&AD Creative Search

Three students launches D&AD Creative Search as a tool for other students during the D&AD Students Award 2010.

The Internet has a huge role in the everyday life of creatives. We use services such as Google, Wikipedia, YouTube, Twitter, blogs and news sites are something that we use everyday. It’s very easy to become overwhelmed with information when we perform a simple search on a new subject. This demands more mental activity than necessary in order to sort the results. D&AD Creative Search sifts through results from the major services we all have daily contact with. You get a simple, flexible, and structured overview of your search. The results can provide new angles as you see the subject yield images, texts, films and music in the same place.

During the coming month Creative Search will launch more exciting features and services.

Creative Search is created by: Peter Prinz, Kaspar Prinz and Philip Cristofor Beckmans College of Design, Sweden

Visit: http://www.creativesear.ch

Instruction video:

Turn toothpaste into a controller

In Advertising we always try to find the next big, hip cool way to advertise our products.

We are in a constant battle to get more people talking about our products & brands and to find new ways that haven’t been done before.

Recently I came across a young, hip company that offers a brand new technology that can do just that. CamSpace is a promising technology company from Israel. It has developed a unique platform, based on computer vision that turns any object or product (tub of yogurt, can, box, bottle, etc) into an interactive computer controller and that lets the controller operate games and experiences. The platform knows how to detect a particular brand of product and you can even use just your hands to navigate through a website! You can run this technology in POS, outside activities and the internet which give you an interesting cross media and platform solution.

Demonstration of the technology:


New York Festivals 2010 International Advertising Awards Announces Call for Entries

New York, NY - October 5, 2009: New York Festivals 2010 International Advertising Awards officially announced its Call for Entries on Monday, October 5th. For 53 years, NYF’s International Advertising Awards has honored the World’s Best Work™ in all media from 71 countries around the world: television, cinema, print, outdoor, interactive, design, mixed media, collateral, radio and student advertising.

New York Festivals online judging system ensures that each entry receives the proper amount of time and attention, in an environment that is free from outside distractions and unsolicited opinions. The online judging system is the first line of defense against “scam ads”. Judges are allowed to “flag” a suspected scam ad simply by checking a box when viewing an entry online. NYF Grand Jury members are encouraged to write confidential comments online to support their suspicions, once entries are flagged, an investigation into the allegations will commence.

Chacho Puebla to Take the Creative Reigns at Leo Burnett Iberia

Leo Burnett Forms Integrated Iberian Regional Leadership Team

CHICAGO – Oct. 9, 2009 – Following his dynamic success as the General Creative Director of Leo Burnett Lisbon, Leo Burnett Worldwide today announced that Chacho Puebla will now serve as the Executive Creative Director for the newly formed Leo Burnett Iberia.

Since taking the creative helm at Leo Burnett Lisbon, Puebla reached global acclaim by winning eleven Lions at this year’s Cannes Lions International Advertising Festival, an honor he shared with Tura, his faithful companion and the most awarded creative dog in the world.
Due in large part to Puebla’s creative leadership, Leo Burnett Lisbon earned the title of the 7th Most Creative Agency in the world, according to the 2009 Creativity Report.

"Chacho is a world class creative and a new breed of integrated thinker,” said Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide. “His stellar, award-winning performance over the last few years is testimony to his outstanding creative talent. Under his leadership and Tura’s magnetic personality, I look forward to Leo Burnett Iberia reaching new heights of creativity in the future.”

Known for his creative spark and unrelenting passion, Puebla was a natural fit for the recently established Leo Burnett Iberia management team. He joins Isabel Ontoso, the new Regional President of Iberia, and Miguel Simoes, Director of New Business for the Iberian Region, who will also continue to serve as the Managing Director for Leo Burnett Lisbon.

Giorgio Brenna, President of Leo Burnett Europe, echoed Tutssel’s confidence: “I have tremendous faith in the talents of Isabel, Chacho, Miguel and their teams and know that they will successfully lead this ambitious Iberian project for Leo Burnett.”

The Global Awards and Bravo! Announces World Premier Gala in Sydney to Honor Creative Excellence in Healthcare Communications

New York, NY – October 7, 2009: The Global Awards, honoring creative and marketing excellence in healthcare communications, and Bravo!, a group of Australian healthcare specialists, have joined forces to celebrate the competition’s 2009 award winners at the World Premier Global Awards gala in Sydney Australia. The awards presentation will take place on Friday November 6, 2009 at bel mondo, located in Sydney’s historic Rocks area. The event opens with a cocktail and canapés reception followed by an awards ceremony. Michael Demetriades, Executive Director of The Global Awards, will present the trophies to the international award winners. The event will be sponsored by Medical Observer, Julie Dang & Associates, SMC People, Mail Marketing Works IDS, Momentum and the AFA.

Last year, Bravo launched the first ever award presentation in Australia to honor Global Award winners from both Australia and New Zealand. The event was designed to enlist healthcare agencies and clients to band together to produce outstanding work. The decision to include winners from around the world was based on the success of the previous year’s award show. The Global Awards world premier was initiated by Bravo’s advisory committee, which includes representation from healthcare agencies, as well as the Advertising Federation of Australia and The Global Awards.

Since 1993, The Global Awards reputation for recognizing innovative campaigns crafted through creative problem solving has attracted entrants from around the world. This year healthcare advertising has taken on additional challenges during these tough economic times. Graham Stuart, of CJB Advertising, Sydney commented. “In 2009, the Globals really reflected the battering of the world economic meltdown. Confidence was down, with clients and creatives retreating to safe work. The cream rose, as always, and the brave work really stood out. This year, smart clients will again be demanding work that leaps out against the grey backdrop of a slow recovery. And once again, the Globals will provide an excellent measure of how well we are doing.”
The Global Awards, now in its 15th year, receives entries from healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical and healthcare related products. All entries are judged by a panel of international industry experts, representing the top creative minds in the field of healthcare advertising. Entries for the 2009 competition were received from 30 countries, spanning 5 continents. Global judging sessions took place in the following locations: Germany, Australia and the United States. All winning entries will be featured at: www.theglobalawards.com, and are promoted by our network of representatives in 84 countries around the world.

Tickets for the 2009 Global Awards gala in Sydney Australia can be purchased online though the AFA website; prices are in Australian dollars, at $130 per ticket or two tickets for $240.

What Does an Inspired Creative Brief Look Like?

Adapted from How To Write An Inspired Creative Brief (iUniverse.com)
By Howard Ibach
Dateline: October 5, 2009

It turns out that no two briefs look exactly alike. That’s good.

It speaks well for a document that it can be so important and still be adaptable. It’s organic, not static. (And it’s not rocket science!)

The creative briefs you’ll review here are, quite simply, well-written and inspired documents. And they’re different in one way or another from each other.

But pay close attention to what they have in common. And to the vocabulary used by the writers to answer each section. These examples are from UK agencies. The UK is the birthplace of the art and science of account planning. Many believe that our British cousins are the finest creative-brief writers on the planet. I agree.

It’s my job to help correct this imbalance. Beginning with you. Let’s examine each brief for its strengths and, if we can find them, weaknesses.

Read the full article on Graphics.com.

Nike EMEA opens the first Nike Sportswear pilot store in Europe, created by DAY Creative Business Partners

Amsterdam, 23 September 2009 – DAY Creative Business Partners in Amsterdam (www.day.nu) has designed the first Nike Sportswear pilot store in Europe. The store, opening in Paris this month, is the first of a series throughout Europe launched by Nike Sportswear, a new division of Nike.

The new Nike Sportswear collection is based on timeless sports apparel and shoes, with a brand identity which includes images of classic gyms, well-used equipment, and urban environments. DAY’s brief was to push the existing US conceptual retail style further, using the location – an old bookstore in the heart of Paris’ Le Marais district – to influence the concept.

Creative Partner, Gesina Roters, said:
“The heritage of the building itself directly influenced the concept development. The store had been left closed but intact for more than 40 years, so we were able to use traces of wear and tear - such as the floor, which had been repaired but not restored - to our advantage. The result is a store which balances heritage with a modern contemporary twist in sports performance.”

As the first of its kind in Europe, the store is a high-visibility example of DAY’s creative business solutions and interdisciplinary design expertise.
DAY was established in 2006 by Dennis de Rond (Strategy Partner), Louk de Sevaux (Managing Partner) and Gesina Roters (Creative Partner). With offices in Amsterdam, Dubai and New York, the company combines creative thinking methods with brand strategy, interdisciplinary design and advertising as a key asset in business development.

The retail and interior design concept for Nike EMEA is headed up by Creative Partner Gesina Roters and Managing Partner Louk de Sevaux, with Mette Hoekstra (design).

A cross between management consultancy, brand consultancy, advertising agency and design bureau, DAY services international companies and markets, including Nike (new retail concept and pilot shop in Paris), Bugaboo (event concepts and interior design), Orange (brand strategy and adaptation across all consumer touch-points), Ziggo (full retail business strategy and model, including store design), and the Van Gogh Museum. From Dubai, DAY is the preferred supplier in all aspects of brand and management consultancy for the DAL Group, the largest privately owned company in the Sudan.

NYF Hosts 2009 International Advertising Awards World Tour in Madrid

New York, NY – September 28, 2009: New York Festivals hosted the 2009 International Advertising Awards World Tour Ceremony on Monday, September 21st at Madrid’s Museo Del Traje. The event, showcasing the “World’s Best Advertising™”, was one of five international awards ceremonies presented by NYF, and the first awards ceremony held by NYF in Spain. Telecinco’s sports anchor Sara Carbonero hosted the awards presentation, featuring a screening of the 2009 NYF Advertising Awards Gold Winners, awards ceremony and cocktail party. The spotlight was on the winning work of advertising agencies from Spain, Portugal, and Europe. Eight Gold World Medals, eight Silver and thirteen Bronze were awarded at the gala event.


Madrid photos with Sara Carbonero

NYF GrandJury members honored Spain with one Gold World Medal, one Silver World Medal and eight Bronze Medals. Murcia’s Eduardo Del Fraile agency received a Gold World Medal in the Design competition for client Soso Salt. TBWA Espana garnered a Silver World Medal in the Outdoor competition for Spontex Dishcloth and a Bronze for Spontex Contacto Gloves; in addition, TBWA accepted two Bronze Medals for client Sony Playstation, in the TV/Cinema competition for “Blood Rain” and in the Radio competition for “Fight and Battle”. McCann Erickson Madrid garnered a Bronze Medal in the TV/Cinema competition for client Madrid Metro. Barcelona’s Atletico International received a Bronze Medal for VAESA/AUDI and zapping/M&C Saatchi of Barcelona accepted a Bronze Medal in the Print competition for Laboratorios Intervet.


M. O'Rourke with TBWA

Portuguese agencies took home one Silver World Medal and three Bronze Medals in this year’s NYF Advertising Awards. McCann Erickson Lisboa was recognized with a Silver Medal in TV/Cinema for “Animals” for Global Warming. McCann also received two Bronze Medals for the Portuguese League against AIDS campaign entitled “Will”, accepting medals in both the TV/Cinema and Radio competitions. Euro RSCG Lisboa was awarded a Bronze Medal in the Print competition for “Wake Up” for client Delta Cafes.
Advertising Agencies from Germany and the Netherlands accepted an impressive number of medals at the NYF World Tour in Madrid. Agencies included: Serviceplan, Kolle Rebbe Gmbh, Ogilvy Frankfurt, TELEMAZ Commercials GmBh Berlin, and Ogilvy Group the Netherlands.

Serviceplan of Munich/Hamburg garnered three Gold World Medals, three Silver and three Bronze medals. The agency was awarded Gold Medals for Expedia.de, “Expedia Weather Channel” in the TV/Cinema competition: Amnesty International “Amnesty Promotion: Woman in a Suitcase” in the Collateral competition; and for client Verlagsgruppe Luebbe GmbH “Book on Paper Handerkerchiefs” in the Collateral competition. Kolle Rebbe GmbH was honored with two medals in the Design competition for client Anthony’s Wine Garage and accepted a Gold Medal for “Oilchange” and a Silver Medal for “Powerfuel”. Three Gold Medals went to Ogilvy Frankfurt, two in the Outdoor competition and a third in the Avant-Garde for client IKEA for the campaign “Bigger Storage Ideas”. Berlin’s TELEMAZ Commercials GmBh took home a Gold Medal in the Student competition for client Orange. In addition, Ogilvy Group The Netherlands received a Gold World Medal in the Outdoor competition and Silver in the Avant-Garde competition for client MTV International.

The 2009 Grand Jury™ was comprised of 255 Senior Creative Directors from 56 countries, representing the largest and most diverse jury of any advertising competition in the world. This year’s GRANDJURY honored the “World’s Best Advertising™” from 71 countries around the world, awarding 6 Grand Trophies, 149 Gold Medals, 173 Silver Medals and 243 Bronze Medals in the following competitions: Art & Technique, Avant-Garde, Collateral, Design, Digital + Interactive, Mixed Media, Outdoor, Print, TV/Cinema, Radio, and Student.

The New York Festivals 2009 International Advertising Awards hosted World Tour events in Chicago, Manila, Shanghai and Madrid. NYF Awards presentations will take place in Mumbai and Santiago de Chile in October.

All winning entries of the NYF Advertising In All Media Award are featured in the Showcase section of our website www.newyorkfestivals.com. Additional award winning work, along with interviews with creatives, can be seen on www.newyorkfestivals.TV.

Meltin' Pot Hotel XXX by Winkler+Noah

Catalogue Autumn-Winter 2009/2010
Client: Meltin' Pot
Agency: Armando Testa Turin
Exec Creative Director: Michele Mariani
Creative Director: Luca Cortesini
Art director: Daniel Cambò
Photographer: Winkler+Noah

KREATIVEKONZEPTION* and BAYER Schering Pharma create a cross-media concept that takes World Contraception Day 2009 to Web 2.0.

The launch of the new www.your-life.com website has created a platform accessible to users worldwide and brought the motto „Talk Contraception“ to life, through worldwide events both online and offline.

The event kicked off yesterday with a live worldwide interactive Online Press Conference involving journalists from all over the world, where the online youth survey „Talking Sex and Contraception“ was premiered.

Berlin, September 24th, 2009 – At the core of the concept, as conceived of by KREATIVEKONZEPTION*, is the formation of a Web 2.0 community where young people can interactively deal with issues and questions related to love, sexuality and contraception. This direct interaction makes the message „Let’s talk about it“ a hands-on reality, and keeps it alive even after World Contraception Day 2009 on September 26th.

Rant about the the term "viral videos"

I read the terms "virals", "viral ads", "viral videos" everywhere used incorrectly.

The so called viral ads are advertisements that are created with the intention to be distributed through social media channels, such as video sharing sites, blogs, traditional news channels and any other non-payed media. These ads usually feature content that is funny, unusually helpful, amazing, surprising or controversial in nature. The main advantage of such distribution is the low or non-existent media cost. Secondarily, these ads are usually introduced to the consumer by their friends, which makes the context more personal and thus the viewer will be more perceptive to the message.

However these ads most of the time should not be called virals. Going viral means the ad has been distributed by a significantly high number of people through various channels. What constitutes a high number is a subjective matter, but clearly something that got 1000 views on YouTube did not yet go viral. Viral starts at tens of thousands of views or impressions.

Instead of the incorrect term "viral ads" for ads created for the social space, I would like to coin the phrase "social ad", which is more descriptive in my opinion and doesn't depend on how much the ad was distributed.

In the event a social ad gets shared extensively the adjective viral can be added. Proper use would be "social ad that went viral", "viral social ad" or it can be simply shortened to "viral ad".

I would suggest put the minimum number of views or impressions for social ads created for an international audience at 100,000 uniques before it can be called a viral. On a national level depending on the size of the subculture even 10,000 uniques can be enough to qualify.

Let me know what you think!

Hotlinking on AotW

Update: I removed the block until I can find a smarter way to do it. All is back to way it was before.

I am experimenting with blocking hotlinking of images from Ads of the World because of excessive bandwidth usage. I would like to get your opinion on this measure.

Hotlinking is when somebody posts an image on his site by copying the url of the image instead of copying the image itself. Therefore every time somebody looks at his site the images are served from Ads of the World servers instead of his own server. With the block in place they will see a placeholder image (see on the right), which is only 7K instead of several hundred Kilobytes.

Our bandwidth is going over 3 Terabytes a month and a big percentage of it is a result of hotlinking. We love the fact that people share our content, but sometimes our servers are strained and we get no links back in return. It's a measure I really don't want to take, but forced to.

Most blogs copy the images and upload them to their own servers and link back to AotW and this is the ethical and correct way to do.

If you have no means to upload your own images or you have a problem with this new policy because of historical reasons, please let me know and I will add your site to the list of sites who are excepted from this block.

We only want to block abusers, not our fellow advertising bloggers. So we're currently looking into other more efficient ways to do this in order to prevent abuse, but allow reasonable amount of hotlinking.

Thank you for your understanding!

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