New York, NY – November 9, 2009: The Global Awards, honoring creative and marketing excellence in healthcare communications worldwide, announced its 2009 award winners. This year’s Global Awards Grand Jury awarded two prestigious Grand Global Awards, forty Global Awards, and one hundred nineteen Finalist Certificates. The Global Awards and Bravo!, a group of Australia healthcare specialists, celebrated this year’s award recipients at the Global Awards presentation in Sydney, Australia.
The November 6th gala was hosted at bel mondo, located in Sydney’s historic Rocks area. The evening began with a cocktail reception, followed by an award ceremony presented by Global Awards Executive Director Michael Demetriades. The event was sponsored by the Global Awards, Medical Observer, Julie Dang & Associates, SMC People, Mail Marketing Works IDS, Momentum and the Advertising Federation of Australia.
DraftFCB Healthcare New York received the Grand Global Award for Communication to the Healthcare Professional for “Live in My Skin Video Campaign” for client Centocor. In an effort to persuade dermatologists to empathize with the burden that psoriasis patients’ face, DraftFCB Healthcare utilized Hollywood make-up artists to transform three dermatologists into psoriasis patients. The agency chronicled the social experiment which allowed dermatologist to see beyond the skin lesions and to experience the psychological aspect of the disease themselves. The program aired on Physicians Television Network (PTVN) and targeted the doctors with direct content at their home while they were watching television. The video campaign resulted in an incredible 90% of dermatologists polled gaining the psychological understanding of the disease after viewing this 30 minute video program.
McCann-Erickson New York was awarded the Grand Global Award in Communication to the Consumer/Patient for the poignant film “BMS Prevail Lynn Redgrave Web Film” for Bristol-Myer Squibb. This one and a half minute film, which brings awareness to breast cancer, chronicles actress Lynn Redgrave’s emotional journey through the disease, beginning with the life changing moment when she found her lump, through her treatment process and her ultimate survival. Redgrave triumphantly tells the viewer “I want to die from eating too much chocolate, I want to die from excitement watching my son ride the waves in Hawaii, I want to die on stage after the curtain call on Broadway, but I refuse to die from breast cancer. I want to die from something else.”
Tom Domanico, Global Awards Board of Advisors Chairman and Draft FCB Healthcare Chairman, CEO Worldwide Creative Director, commented on this year’s entries. “ This was one of the best year’s I’ve seen…the type of work has shifted from print ink on paper, there’s still plenty of that, but more we’re seeing web stuff, we’re seeing digital stuff, we’re seeing videos and they’re really good. People are learning how to work within this medium, the interactive stuff is great, and each year you can see the production quality improves. It means agencies in general, the people who are doing the work are getting better at that. The important thing is that clients are getting better, their expectations are changing, they’re seeing better work and that’s encouraging.”
The 2009 Global Awards Grand Jury recognized winners from around the world. England garnered seven Global Awards: Langland/UK, Windsor won three Global Awards, receiving one for “Kid K” for client Kid K, and two additional awards for “Rat” for client Real Danger; Ogilvy Healthworld was honored with a Global Award for “Thinking in Different Directions” for client Stryker Orthopaedics. In addition, Random42 Medical Animation received two Global Awards, receiving one for “Plant Sterol Mechanism of Action” for client Becel ProActive, and a second award for “Pioneering New Frontiers in Tumor Angiogenesis” for client Amgen Oncology. In addition, London’s Torre Lazur McCann was honored with a Global Award for “Patient Symptom Cards” for client Yasmin.
The United States received top honors at this year’s competition, receiving eleven Global Awards: Abelson Taylor, Inc., Chicago won for “Evamist Direct Mail Campaign” for client Evamist; St. Petersburg’s All Children’s Hospital received a Global Award for its project entitled “Body ToonUps with Dr. Pete E. Atric”; San Francisco’s Blue Shield of California was honored with a Global Award for “California Uncovered”; New York’s DeVito/Verdi was awarded the Global Award for "Father Son Bond" for client Mount Sinai Medical Center; San Franciso’s Eveo, Inc., took home a Global Award for client Herceptin winning for “Herceptin: 10 Year Anniversary”; and Giant Creative Strategy of San Francisco was recognized for “Neutrogena Scalp Solutions Center” for client Neutrogena T/Gel Shampoo. Two Global Awards were garnered by Westerville’s GSW Worldwide for “Dosing Matters” for their client Covidien. In addition, Palio, of Saratoga Springs, received a Global Award for the project “Greatest Generations” for client Grace: Giving Relief and Care to the Elderly; R/GA of New York was honored for their work with client ACUVUE®; and New York’s Synapse Medical Communications, LLC received a Global Award for “Virtual Patient Diabetes Education Program” for their client Diabetes Portfolio.
Global Awards Executive Director, Michael Demetriades presented the Australian winners with their Global Awards at the Sydney event. Australian agencies were honored with four Global Award Trophies: DDB Sydney received an award for “Birthday Cards” for client cureforlife.com.au; Sydney’s Lavender* was awarded a trophy for “Live Like You Always Have” for client Roche Pharmaceuticals-Xeloda; and Ward 6 received two Global Awards, one for “Newspaper” for client Neocate, and the second for “Not PC” for AstraZeneca Urology.
Germany was recognized with three Global Awards, with CDM Munich receiving an award for “Barriers” for Voltaren Body Pain Gel, and KNSK Werbeagentur, Hamburg was honored with two Global Awards for “For Pain You Can Barely Describe” for client Johnson & Johnson GmbH.
Canada, Denmark, India and Spain each won two Global awards in this year’s competition. The Canadian agencies honored were Allard Johnson Communications, winning for “Bobble Head” for their client Parkinson Society-Quebec region, and the entry from bMod Communications, “Tattoo Playing Cards”, received the Global Award for client Celsentri. Denmark’s DDB Health Copenhagen, won for “Biatain - Cut Here” for client Biatain, and Reputation Copenhagen took home the Global Award for “Treat the Core” for client Cipralex. India’s OgilvyOne Worldwide, Mumbai was recognized for “Spine/Elbow” for Flexisjoints, along with Point Blank Advertising Pvt. Ltd., Mumbai who received a Global Award for “Detached Life: Reading/Food/Television” for client Risperdal Consta. Spain’s two Global Awards went to Ogilvy Healthworld Madrid, receiving Global Awards for “This Christmas fight for your New Year’s Resolutions!” for client Champix (Pfizer), along with “For the World of Today” for client Ogilvy Healthworld Europe.
This year’s competition awarded Italy, Japan, Korea, Singapore, Sweden, Turkey, and UAE each with one Global Award. Milan’s Sentrix Global Health Communications Europe was acknowledged for “BTCP Buzzsaw Spine” for client Nycomed; McCann Healthcare Worldwide Tokyo, Japan garnered a Global Award for “OC for Me!” for client Triquilar; Creativa, of Seoul, Korea was honored with a Global Award for “Listen” for the Korea Heart Federation; Singapore’s McCann Healthcare Worldwide accepted the award for “Pet Acupuncture” for client Mount Pleasant Animal Hospital; and Sweden’s Animech garnered a Global Award for “The Game on the Inside” for Biovitirum. In addition, Turkey’s MagiClick Digital Solutions, Istanbul was recognized for “Rotavirus Microsite” for GlaxoSmithKline Turkey; and UAE’s Grey Dubai received the Global Award for “Sexy” for Breathe Right Nasal Strips.
The Global Awards, now in its 15th year, receives entries from healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical and healthcare related products and services. All entries are judged by a panel of international industry experts, representing the top creative minds in the field of healthcare advertising. Entries for the 2009 competition were received from 30 countries, spanning 5 continents. Global judging sessions took place in the following locations: Australia, Canada, Spain and the United States.