I introduced a few changes around the navigation and structure of forums. I added a new forum called Jobs. Hope you will find it useful and post openings at your workplace for everyone's benefit.
Also, I added links in your control panel for quicker posting of all types of content. Hope you will find it useful.
The closing date for Germ - the international viral awards (established as a first in the UK in 2005) – is drawing near. Entries are accepted from all over the world and must be submitted by March 31st. There are three categories open to the public: ‘Best Video Viral’, ‘Best Image Viral’ and ‘Best Interactive Viral’. Entries are free and individuals from all over the world can submit as many virals as they like at www.channel4.com/germ. Virals entered must have been created between January 1st 2006 – March 31st 2007.
We now have 3 new language specific forums: http://adsoftheworld.com/forum
Spanish, French and Chinese. Enjoy!
Broadcaster Channel 4 has teamed up with viral site BoreMe.com to launch the annual international viral awards ‘Germ’ to find the Best Commercially Produced Viral. The Germ viral awards are free to enter and agencies from all over the world can submit as many entries as they wish. Entries can be submitted from now until the end of March and details of how to submit entries can be found at www.channel4.com/germ. Last year London based viral agency Maverick won the Best Commercially Produced Viral for a campaign to promote the racing simulation game Juiced. Entries for last year’s winner/runners-up can be seen at www.channel4.com/germ.
The Germ judging panel, made up of prominent practitioners from the online and broadcast industries, will select a shortlist of finalists which will be put up for a public vote from the beginning of April.
The winning agency will have its work seen by millions of people around the world, receive significant media exposure and a valuable one-week listing on Bore Me’s home page. In addition, the winner’s/runners-up entries, as well as shortlisted entries, will be showcased at the Germ annual viral exhibition at London’s ICA (Institute of Contemporary Arts) which, in 2006, broke attendance records for a digital exhibition. The next Germ viral exhibition at the ICA is scheduled to take place later in 2007.
Adam Gee, New Media Commissioner at Channel 4, responsible for the channel’s 4Talent initiative, said:
“Channel 4’s 4Talent is committed to identifying and nurturing hot new talent and showcasing some of the best ideas around. The Germ awards are now an important annual fixture in the viral calendar. Last year we received a phenomenal response and the level of agency creativity was exceptionally high. This year’s awards will be even bigger as we actively open the competition to international agencies. The concept of viral has moved on significantly in the last year, broadening out to cover a range of platforms. More and more brands have invested in viral campaigns as they realise the entertainment value, reach and impact. With Germ, we’re showcasing some of the best viral creativity international agencies have to offer.”
Pete Brown, founder of BoreMe.com, added:
"In 2006, better agency creativity and brand interaction with consumers meant the standard of virals improved. In 2007, we expect companies to seek even more creative ways of getting their message across to consumers as they become more confident about using this marketing channel. We hope this leads to agencies creating even better, more interactive campaigns.”
I'll be bringing you the best new entries to showcase online, right here on Ads of the World.
Let's meet here and discuss once they launch the Superbowl ads. I'm interested to see what CP+B will come up with this year. Also, I'm expecting lot of interactive stuff. I'm sure YouTube or other websites will somehow be part of the activation. This is the only way an advertiser can rationalize such high cost of a 30 second ad.
The current dedicated server can still take the load, but struggling at peak times. You may have experienced slight delays in page loads at times. Looking at the stats we need a new server by next month for sure.
This would cost me approximately an extra 1500 USD for the next 6 month. This is some money I can't really spare at this moment. Therefore I would like to ask you to pitch in if you can. Find the button for donation through paypal on the right. I'll be giving updates on how much has been raised. Until than we have some ideas on how to optimize the code a bit to ease the load.
Thank you so much!
Dear all, the videos will not be accessible for up to 24 hours as I'm moving them to a secondary server to speed up downloads. Thank you for your understanding!
Dear readers and members! I wish you merry xmas and a very happy new year! Postings will slow down for a week or so. Hope you will share the next year with me on Ads of the World! Cheers!
Check out the winners on EurobestLive 2006.
Some great work! Much of it you've already seen if you read Ads of the World regularly. Nice to see that the level is very high.
It you're one of the winners — congratulations!
Sometime ago I installed small links that appear under each post that give an easier access to post the article to various social networking sites.
I didn't do it to get more traffic on the site, as we have a nice community of pros and students already, but I thought to go with the flow and do as other blogs do. I just looked it up the effectiveness of the buttons on digg and an interesting thing happened.
Before at least a dozen times AotW articles were posted on digg. Since the buttons were installed not even one article was put up on digg. Because we are talking about big numbers of readers and hundreds of articles, I would not say that this is caused by the quality of the articles or number of readers. I think the quality is stable and we have more readers than ever before at 10K unique visitors a day. Digg is also doing very well with more users every month.
So, the only conclusion I can make is that the buttons have a negative effect on articles being posted. Pitching social networking so obviously as putting link on bottom of each article seems to be too blunt for readers.
Now, of course all this is of very limited interest to most ad people. I guess only ones who care are the guys and girls running blogs of their own.
However there is a bigger lesson in this story. When somebody is trying to go viral, do not make it too easy. Do not put up a video on your site and say: link this video on digg — make it go viral! If people like the stuff, people will link it without you begging for it. However, if you push too hard, readers will not be willing to make an effort to make your viral succeed. On the other hand, if the material isn't liked, you're doomed anyway.
Yes, you have to give the option to embed and download your wanna be viral. But, don't put the bloody digg links next to it. Pitch with modesty and with respect to your readers.
So, what do you say? Shall I remove the links?
You may be interested to know that the ADC 86th Annual Awards competition is now open. Submit entries in advertising, graphic design, photography, illustration, interactive, hybrid and playground. The deadline for professional entries is January 10th 2007 and January 31st 2007 for students. Gold, Silver and Distinctive Merit winners will be celebrated at the Annual Awards gala on May 31st 2007 in New York, and all winning work will be published in full color in the Art Directors Annual 86.
Enter online at www.adcawards.org
Professional Deadline: January 10, 2007
Student Deadline: January 31, 2007
The Art Directors Club
106 West 29th Street
New York, NY 10001
T: 212-643-1440, F: 212-643-4266, F: 212-643-4293
I'm working on setting up a member section, like we used to have before the crash but probably a bit more interesting. Here is a sneak preview of the features. Hall of Fame: http://adsoftheworld.com/hof
Find out who is the most active commenter, what is the most popular content, etc.