Martin Lindstrom's new book "Buyology"
"What connection, if any, exists between religion and our buying behaviour? Are there similarities between the way our brains respond to religious and spiritual symbols, and the way they react to products or brands?"
Martin Lindstrom, author of the forthcoming book Buyology – based on the world's largest NeuroMarketing study peering inside 2,000 volunteers to understand our true feelings about brands, advertising, product placement has been on a four year mission to find a link between brands and religion. "The entire scientific team was shocked as we for the first time ever realized the true connection between brands and religion" says Lindstrom in the lead up for the global release of his next book.