Ads of the World Research competition

Brains wanted!

This time we need your brains again! Only, not for evaluation and clever commenting but for creating something stunning and fitting for our new project: Ads of the World Research.

About

Ads of the World Research is a new service offered from Ads of the World and GlobalAdSource. Ads of the World Research provides instant access to global advertising content with an easy-to-use database.

Our search engine provides up-to-the-minute sources regarding industries, brands or campaigns from all over the world. Subscibers have instant access to high resolution advertising content as well as simple metadata. We have over 2 million advertisements from over 40 countries. One can begin using the database immediately by creating searches.

The task

Create a winning campaign to make a glorious launch of Ads of the World Research. Well, not necessarily glorious, but make it memorable, great and groundbreaking - at least! It's so simple with brains like yours! What we need from you is basically a creative concept but keep in my mind that it has to be adaptable to web, since its main appearance will be in the form of a banner campaign.

The competition

Submit your works in form of a jpg (full page print ads) and optionally as a flash banner (768x90px web banners) until 30th of November. (UPDATE: New Deadline 15th of December 2008). In your emails please include "AotW-R competition" in the subject. Your works will be evaluated in part by a professional jury and in part - as usual - by the visitors of the site. Get ready to show off with your work and dare to face the challenge of those (in)famous comments!

The best part

Once you're a winner, not only fame, but fortune kicks in too. The winners of the 1st-3rd prize will be awarded respectively 1 year, 6 month and 3 month subscription for Ads of the World Research.

Give us all your best parts!

90 comments

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Can I eat fame? Can I pay my mortgage with fame? Some of us actually do this stuff for a living you know.

I guess when you're in a position to get stuff for free...you'll get stuff for free.

ivan's picture
ivan

This is a fair question. I do work in an agency and do this stuff for a living as well, so I know exactly what you're talking about.

We decided not to offer a monetary prize, because we would not be able pay you enough to compensate for the work you do. And, we didn't want to give small change.

I do think fame is important. Many ad pros emailed me in the past saying their exposure on AotW resulted in promotions or job offers. Also, agencies emailed me in the past saying a new client found them through their work posted on AotW. It's the same PR act as participating on an award show, but here you don't need to pay for the submission and still get a huge professional audience.

Also, as mentioned above we are giving free subscriptions as prizes, which is a quite nice if you ever need to research ads in depth for a project.

So, in a way it's a barter not really free.

But, of course I fully understand that this job should not and will not bump a real paying client.

Treat this as a fun exercise where you don't have client limitations. And, your target is the creative community, so you can really put the bar high, because they will understand your sophisticated creative ideas.

STRTLRS's picture
STRTLRS
1607 pencils

Well put Ivan, you tell them pennypinchers... No money, no problem. A wining campaign will speak volumes in anyone's portfolio.

www.storytellerscreative.com

ivan's picture
ivan

Thank you for your support and understanding. I will make sure the participants and winners get as much publicity as possible.

SeanMartin's picture
SeanMartin

You might also want to remind (no, let me do it: you're too nice a guy for this) these whiners that THIS IS A FREE SITE that has to pay for accommodating the hundreds (if not thousands) of visitors this site gets daily, not to mention all those sparkling comments.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest's picture
Guest

You can't eat fame, but YOU certainly can eat shit.

Maliheh's picture
Maliheh
79 pencils

are we stocked in a horizontal rectangular frame or we can break out the frame?

ivan's picture
ivan

You can break out. Can't wait to see it! :)

donaji's picture
donaji
6 pencils

I think its great, lets see what we can do when we're not talking s**t about everyone's else work. And dear A. G. if you have a decent job, you shouldn't be worry about not making any money with this contest, after all creativity its all about the ride, isn't it?

-Beware of smiles

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

donaji,
My comments didn't say anything about me wanting money to do this or worring about money so please don't speak for me or put words in my mouth. I have plenty of other projects to work on without making such a huge commitment for what I feel is far too little in return. (the prize does not have to be monetary but it could certainly be way better than "fame" which by the way is free.) As far as I'm concerned, these world-wide creative contests are for gung-ho students and jrs trying to get a little buzz around their name. Nevertheless, Ivan will get hundreds if not thousands of great ideas from these kids. My brilliance is not needed, nor will it be missed.

My point was a simple one: Ivan is a creative. This is his site. So why is he not creating his own promo? He is certainly able. It's because he does not have to. You will do it for him. You and many other around the globe. And you'll gladly do it for free. Ivan realizes this. He is in a position to get world class creative for free so he's taking full advantage of it. And I ain't mad at him. Honestly, if I were in his position I'd do the same. But the difference between me and you is, I'm choosing not to be taken advantage of in that manner. I'm not saying it's a bad thing, I'm saying it's not for me. But don't let that stop YOU from diving in. Time's-a-wasting fella. Get to work!

SeanMartin's picture
SeanMartin

I'm sorry, but if that's your attitude about this place, why bother coming here at all? I'm sure clio.com is just waiting with open arms. Time's a wasting, bud! Get to it!

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

ivan's picture
ivan

I'm thinking more like, I can try to do it myself, but I'm not as good as you guys are. Originally I did want to create the campaign myself, but I thought it would be more fun to put it out there, because so many people asked for a fake brief in email and even in the forums. And, whenever we did such a competition last summer the community was up for it and we got a lot of cool submissions. Now, here is the chance to do have a real job with the coolest target market.

I'm really not fishing for free work, God sees my soul. I hate pro-bono, I hate free jobs for friends, etc. I always advise against such practices.

Again, I respect your decision and I'm happy you were so civil about it and you didn't say anything harsh. :)

donaji's picture
donaji
6 pencils

Caro A.G.,

Since you were talking about eating or paying your mortgage... I made a wrong assumption, my mistake. But now you've made your point clear I agree with you. Let's hope one day you're in that position.

Cheers.

-Beware of smiles

jaynemansfield2000's picture
jaynemansfield2000
2 pencils

Hi, this is the first time I've actually posted here so this is my 2cents worth :-)

By opening up to a competition to the readers/subscribers and especially the fans of this site, Ivan is also showing that he respects their input and is including them in creating content, that this site is just as much about his readers as about him.

Yes he could have done it himself, but by involving his audience he's giving them a greater sense of involvement, belonging and commitment and loyalty, showing them that this is a community and that they can use it for their own advantage if they get involved

Very much a win/win situation - and something that is also going to ensure the longevity of the site

ivan's picture
ivan

I'm glad you see it this way. You guys are so grateful. This is what makes me work on the site day and night. :)

tomiogunlesi's picture
tomiogunlesi
27 pencils

@ A.G whateva, hey what's with da beef dawg? cut it out man!
not 2 worry ivan, one's always bound 2 encounter this kinda disagreeable peeps from time 2 time.
tel u what, we think u're simply doing a gr8job, talking 'bout pushing d Nvelope.
Nuff said, AotW rocks! n all 'em haters could as well go eat dust!

i'm out

atomic!

picktokyo's picture
picktokyo
1404 pencils

Hey Ivan, is unemployed people can join too? and how many people can be involved in a work?

ivan's picture
ivan

No restrictions. Can be individuals or teams. Thanks for your kind participation! :)

Guest commenter's picture
Guest commenter

Great idea, but how and who will judge this contest

Guest commenter's picture
Guest commenter

hmmm!?

Ad_Man's picture
Ad_Man
828 pencils

nice competition!! i hope you publish the work received, or at least the best.
maybe you should give a 1 day subcription to try out the site to everyone that participates. free samples work, i'm sure you know that...
congratulations for the new site, good luck man.

ivan's picture
ivan

Well, you can try the site for free, you just can't download the files. But they are just images and videos, so unless you're really looking for something they won't give you any more insight.

Thank you for the kind encouragement. I will publish the work of course.

Xposed's picture
Xposed

The winners of the 1st-3rd prize will be awarded respectively 1 year, 6 month and 3 month subscription for Ads of the World Research.

LOL, a one year subscription...If you want to be taken seriously atleast a lifetime or 10-20-30 year subscription or- as long as the site lasts...I agree with A.G. Pennypacker, but not on one point.
I don't like these companies taking advantage of peoples work by giving only fame and some small price...Its ok if its not commercial work or for a good sake but this is commercial work.

You have to realize that when you are doing something for free you are sending the signals that its not worth paying for...And if you would like to work with this in the future, why should the new clients pay you? Its an honor to get to make a commercial for their company isn't.

And your site might not be making much money yet, but you sure are hoping to become a millionaire.

picktokyo's picture
picktokyo
1404 pencils

Sometimes it is not all about money, but the challenge itself. I don't really care about the prize either, or too much thinking about who will get the most profit. I just want a confirmation that I can do it. So it is a win-win situation for me and AoTW.

ivan's picture
ivan

Can't wait to see your work!

picktokyo's picture
picktokyo
1404 pencils

we stuck.

blackray's picture
blackray
17 pencils

friend s .. can i know who is from which ad agency... if u people dont mind.. can u be frank...

lerolero's picture
lerolero
65 pencils

Just want to know if this great site is transforming into a paid site... Hope not.

ivan's picture
ivan

Not. I promise.

pixelbomb1's picture
pixelbomb1
2555 pencils

bring it on... may the best design win

Guest commenter's picture
Guest commenter

Sad that someone who is working to keep alive and kicking and flourishing such a great creative site, is being criticised for creating a competition...

If you don't like competitions that give you fame, why come and look at AoTW and criticise what it does.... stay away from it and other such sites etc. Why hassle someone who is trying to do something good for the entire creative community, as it is more and more people are driven by money, strategic advantages and such like, with just a few still getting kicks out of doing really awesome creative work that sells...

Enough said, Ivan, u keep the peace and keep up the great work...

Tarzan of the Apes
(pennywhatever I'm sure you and others too will make fun of the name)

Guest commenter's picture
Guest commenter

Who will be the judge and how?

picktokyo's picture
picktokyo
1404 pencils

hey Ivan, is what you mean, we must make a web banner and explained in the form of print ad and optionally make the real flash banner? so we are not making some press ad here

ivan's picture
ivan

Basically we're looking for an idea. Whichever medium fits you better you should use it. It can be a web banner or a press ad.

TRICKY's picture
TRICKY
3921 pencils

what is your USP? is it the easy search or the high def content, or the data itself?

picktokyo's picture
picktokyo
1404 pencils

I guess it is maybe our task to find out. I really wanna try the full feature of the product though!

ivan's picture
ivan

The USP is that there are 2million+ ads. Largest ad database. (Soon will be up to 3million and include practically all countries.)

Guest commenter's picture
Guest commenter

yup. that's a good question...

And another one: i live in portugal. So, i don't know when the deadline is. Can you tell me how many hours are left? :P

ivan's picture
ivan

Hi! The new deadline is 15th of December! Many people asked for an extension.

Guest commenter's picture
Guest commenter

can you at least answer this last two questions?...

Guest commenter's picture
Guest commenter

I will be the WINNER,

ROCK...

JAEN

vicinteriano's picture
vicinteriano
17 pencils

this is getting interesting :), i will put deep thoughts into this competition

"Keep it as simple as you can"

vicinteriano's picture
vicinteriano
17 pencils

oh i have a question, it can be more than one concept? or just one entry for participant??

"Keep it as simple as you can"

ivan's picture
ivan

Can be more than one! :)

chrisarnold's picture
chrisarnold
11 pencils

The last time we entered a competition (media company) they got in a bunch of old school old farts, all past their hay day. The winner entry would have looked good in a 80's award annual. Who's judging?

I'm not saying our entry was the best thing in the world (though it was bloody good) but at least it was more up to date.

"If you follow conventional thinking, all you'll ever be is conventional."
"Logic will get you from A to B but you need imagination to go further." Einstein

If you follow conventional thinking, all you'll ever be is conventional.

liar's picture
liar
386 pencils

Hi Ivan,

I noticed that Ads of the world Research needs to pay, and this site adsoftheworld.com is free. So what is the major difference between these 2?

ivan's picture
ivan

Thanks for asking!

Ads of the World is free and is mainly a news service and a community.

Ads of the World Research is a pay site with the largest collection of ads in the world (more than 2 million ads) and it's for serious research, when you need to learn about a brand or industry.

Guest commenter's picture
Guest commenter

ha.... it wont happen if its free.... pay money as a prize - if we want we'll goddamm subscribe

ivan's picture
ivan

This one is free, next one may be for a prize.

kishoreadd's picture
kishoreadd
7 pencils

THANKS IVAN FOR SUCH INITIATIVE.WE, BANGLADESHI LOVE TO FIGHT

ivan's picture
ivan

That's the right attitude! :)

M. Islamuddin's picture
M. Islamuddin

Pls kindly clear me, only we have to create "Ads of the World Research " in 768 X 90px

ivan's picture
ivan

Yes, or you can do a print ad. It's about the idea, doesn't matter what format. Thank you!

Guest commenter's picture
Guest commenter

i dont exactly understand the task. is there a specific focus, or do we just create an advert for any cause/idea? will the work given be showcased?

ivan's picture
ivan

The campaign has to be for Ads of the World Research. AotW-R is your client. :)

Yes, it will be showcased for voting. Thank you!

Guest commenter's picture
Guest commenter

im a bit confused about the task for this. what is the advert meant to be about and what is it advertising?

ivan's picture
ivan

You meant to advertise this service: http://research.adsoftheworld.com

naageash's picture
naageash
2 pencils

Hi Ivan, what should I do with this AoTW PSD logo? Do i need to place it on my entry???

ivan's picture
ivan

Yes, because you're advertising AotW-R.

Guest commenter's picture
Guest commenter

where is the showcase for the competition?

ivan's picture
ivan

It's coming soon. On the 15th of Dec.

obsessive's picture
obsessive

Damn - I just found out about this, or I'd have invested a few hours concepting. But it's a great idea Ivan. Next time.

ivan's picture
ivan

Yeah, I will do other competitions because it seems there is so much interest on this one. Next time we will think of a subject together.

Duckman's picture
Duckman
520 pencils

I recived automated reply on the first e-mail I send you.
But I did't recived it for the secound.
Does it mean it you did't recived my mail?

Guest's picture
Guest

same here,i havent rcvd a reply for the second and third mail, do you think that we should send the mail again????

ivan's picture
ivan

Not sure who you're, but you will only receive one automatic email. You won't get a reply for every email.

Guest's picture
Guest

same here,havent recieved a reply for the second and third mail that i sent,do i have to send it again??

Guest's picture
Guest

we also the first proposal we have not received a reply.

ivan's picture
ivan

I'm sure I got it, don't worry.

Guest's picture
Guest

DITTO HERE.

ivan's picture
ivan

Don't worry I got them all.

McGrot's picture
McGrot
89 pencils

That was me just before... I sent two mails and I got an answer from Ivan that the ad was applicable for the contest but they have not been posted.

Guest's picture
Guest

"have not been posted"? Where? What does it mean?

ivan's picture
ivan

They will all be posted except if they are off-brief, in this case I notify everybody on email. Otherwise your work will be posted online by the end of 16th of December. As soon as I can process all the submissions.

Guest's picture
Guest

hi guys...

Guest's picture
Guest

When will the final results come?

ivan's picture
ivan

Jan 15th 2009.

Guest's picture
Guest

and the winner is...

Guest's picture
Guest

The winners?

Guest's picture
Guest

IVAN I THINK 15 HAS ALREADY GONE?!

ivan's picture
ivan

Just give me one more day! Too many good entries. :)

Guest's picture
Guest

The winners??

ivan's picture
ivan

I've got the shortlist, the winners are announced tomorrow.

Guest's picture
Guest

I hope...

Guest's picture
Guest

Still no result???

Guest's picture
Guest

Ivan, where u Disappeared?????

Guest's picture
Guest

Where the winners at yo?

Guest's picture
Guest

i would like to know the winner .... ivan.....

Guest's picture
Guest

So sorry Ivan, but i think that with this long long long delay are lacking compared to the participants of the competition.

ivan's picture
ivan

Here they are! Sorry for the delay. It was so hard to make a pick the best of so many great ads.
http://adsoftheworld.com/blog/ivan/2009/jan/24/ads_of_the_world_resear...

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments