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Shani Gershi from Grey Israel took the original campaign for AotW by Satit Jantawiwat of JWT, Bangkok to the next level.
Here is the original campaign for your reference:
creo que es idéntica la campaña para el diario El Milenio... México :P
It's close, but it's not the same idea.
First, the AotW "Formula" campaign is not mine, it's a JWT Bangkok's work. I just did the last ad, which is a kind of a take-off on the "Formula" concept, and that's why it's called "The Formula's Formula".
I didn't know about your ads, otherwise I would have included them in the "Formula's Formula" ad, and now that I see them, I think I will.