Sony Bravia third commercial
Set to follow in the footsteps of its predecessors ("balls" and "paint") the new ad is a closely guarded secret, but I was told that it is currently being shot in New York; 'Gorgeous' director, Frank Budgen, will be directing; and this time the theme is 'play-doh'.
Ruth Speakman from Sony will be ‘Twittering’ throughout the filming of the advert, providing early glimpses as the shoot unfolds. Ruth’s experiences live on set can be found at: http://twitter.com/braviaplaydoh.
For reference here are the first two: