The difference between Marketing, PR, Advertising and Branding

true in so many (wrong) ways

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

The buzz word in today's business world is MARKETING.

However, most people often ask for a simple

explanation of "Marketing."

Here it is:

You're a man and you see a gorgeous woman at a party.

You go up to her and say, "I'm fantastic in bed,"

That's (((Direct Marketing)))

You're at a party with a bunch of friends and see a

gorgeous woman. One of your friends goes up to her and

pointing at you says,"He's fantastic in bed,"

That's(((Advertising)))

You see a gorgeous woman at a party. You go up to her

and get her telephone number. The next day you call

and say, "Hi, I'm fantastic in bed," (((That's

Telemarketing)))

You're at a party and see a gorgeous woman. You get up

and straighten your tie. You walk up to her and pour

her a drink and then say, "By the way, I'm fantastic

in bed," That's (((Public Relations)))

You're at a party and see a gorgeous woman. She walks

up to you and says, "I hear you're fantastic in bed,"

That's (((Brand Recognition)))

You're at a party and see a gorgeous woman. You talk

her into going home with your friend - That's a

(((Sales Rep)))

Your friend can't satisfy her so he calls you - That's

(((Tech Support)))

You're on your way to a party when you realize that

there could be gorgeous women in all these houses

you're passing. So you climb onto the roof of

one situated toward the center and shout at the top of

your lungs, "I'm fantastic in bed!" That's (((Junk

Mail))

I've often joked with workmates that in advertising, repetition is key. In advertising, repetition is key. The key to advertising is repetition. Did I mention that in advertising, repetition is key?

where did you see repetition??:)

do you think they have "crevettes" taste

I'm not sure about the PR example. That might be genuine word-of-mouth (as opposed to the undentified brand ambassador) unless the speaker is trying to unload her "great lover."

Sales: I'm a great lover - money back if you're not satisfied, let's go.

I define advertising as sitting in front of a cozy, warm fireplace, patiently tossing in $100 bills. Every now and then, someone walks by, notices an interesting little tendril of smoke or maybe a crackle from the fire, and says "Neat!"

My goddaughter (an ad-agency account sup in Chicago) counters this by defining public relations as: "Walking around with a piece of paper that has lots of words on it and saying 'Is this interesting to you?' over and over..."

Branding - smarter than advertising:)
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No offense Greg, but your goddaughter's example of public relations is completely spot-off, as are all these others, in my humble opinion (Tricky, I think yours applies, but only in a rude-imentary way.... :^)). If these examples were true to what public relations is, it would be worthless; the truth is, there's a lot more to it, and that's why it's so valuable. Of course, there's a lot more to all these facets of marketing, even though saying so takes away from the humor of the original junk email and this funny illustration. So, in the spirit of the illustration, here's what I believe is a better example of public relations:

Hey, how are you? It's really nice to meet you. I love your earrings; I just bought some jewelry for my wife but couldn't find any earrings as gorgeous as those. By the way, I'm married... but on behalf of my friend, I'm wondering if you're single, or have any single friends? If you do, you may be interested in my buddy who -- according to some very reliable sources I can provide -- is confirmed as being great lover. I mean, he's such a great lover that he actually has a reputation for it. If you wanted to know more or check the sources, I'm happy to get you that info. I also have digital photos and slides I can send you by email, FTP site or overnight express. Not interested? No worries at all; can I get you another drink from the bar? Also, where did you get those earrings?

Hello! Good Site! Thanks you! sibrhjblno

This is a good way to describe it I agree, however its a bit more complicated than that, Marketing particularly involves more.

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lol that is great

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