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ivan's picture

The difference between Marketing, PR, Advertising and Branding

Image courtesy of Neutron, LLC.

Comments

Minimum's picture 1496 pencils

true in so many (wrong) ways

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

yogini's picture 6 pencils

min,
you should've given credit where credit is due...otherwise you sound like a biter, a phony, a fake, a stan. hahahhaha!!!
The words come from Bright Eyes, not you. The least you should've done is put them in quotes.
"You can't hide from the truth because the truth is all there is"

May all beings be free of suffering!

ellehcimeo's picture 3536 pencils

Why did you have to call him out like that? He has said before that the quote comes from Bright Eyes.
You have started off poorly.

yogini's picture 6 pencils

Sorry elle,
guess I missed that part. Please forgive me!
Yogini

May all beings be free of suffering!

May all beings be free of suffering!

ellehcimeo's picture 3536 pencils

Done. But know this, I'm watching. LOL!

yogini's picture 6 pencils

by the way,
there's nothing wrong with "calling anyone out" if it exposes truth
Yogini

May all beings be free of suffering!

May all beings be free of suffering!

ellehcimeo's picture 3536 pencils

Really? Thanks for letting me know that. I always preferred living in the dark.
What "truth" were you trying to expose? Oh no, someone was quoting a favourite song and didn't put the artist's name on it in a public forum!!! Our very existence teeters on it.

Minimum's picture 1496 pencils

I know they come from them, I just find it a beautiful and true little line of text. It connected to me and is a bit describing of me. If I just wanted to place a line of them under my name I indeed had to quoted them. But it is a description of me so I didn't thought it was needed.

I accept your indirect apolagy lower, and like to say hello. I hate to start on the wrong foot with someone. And to proof I have some lines of my own... http://adsoftheworld.com/blog/minimum/2007/mar/12/yesterday this is a song of mine. Judge it.

Cheers
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Guest's picture

hey franns

TRICKY's picture 3908 pencils

The buzz word in today's business world is MARKETING.

However, most people often ask for a simple

explanation of "Marketing."

Here it is:

You're a man and you see a gorgeous woman at a party.

You go up to her and say, "I'm fantastic in bed,"

That's (((Direct Marketing)))

You're at a party with a bunch of friends and see a

gorgeous woman. One of your friends goes up to her and

pointing at you says,"He's fantastic in bed,"

That's(((Advertising)))

You see a gorgeous woman at a party. You go up to her

and get her telephone number. The next day you call

and say, "Hi, I'm fantastic in bed," (((That's

Telemarketing)))

You're at a party and see a gorgeous woman. You get up

and straighten your tie. You walk up to her and pour

her a drink and then say, "By the way, I'm fantastic

in bed," That's (((Public Relations)))

You're at a party and see a gorgeous woman. She walks

up to you and says, "I hear you're fantastic in bed,"

That's (((Brand Recognition)))

You're at a party and see a gorgeous woman. You talk

her into going home with your friend - That's a

(((Sales Rep)))

Your friend can't satisfy her so he calls you - That's

(((Tech Support)))

You're on your way to a party when you realize that

there could be gorgeous women in all these houses

you're passing. So you climb onto the roof of

one situated toward the center and shout at the top of

your lungs, "I'm fantastic in bed!" That's (((Junk

Mail))

The man who stops advertising to save money is like the man who stops the clock to save time

ellehcimeo's picture 3536 pencils

I've often joked with workmates that in advertising, repetition is key. In advertising, repetition is key. The key to advertising is repetition. Did I mention that in advertising, repetition is key?

TRICKY's picture 3908 pencils

where did you see repetition??:)

The man who stops advertising to save money is like the man who stops the clock to save time

ellehcimeo's picture 3536 pencils

"I'm a great lover"
"I'm a great lover"
"I'm a great lover"

Remember, in advertising, repetition is key. I'm going out to get some Pho. Who's with me?

TRICKY's picture 3908 pencils

are you?? then I AM WITH YOU.....on this

The man who stops advertising to save money is like the man who stops the clock to save time

ellehcimeo's picture 3536 pencils

It's so awesome I can hardly believe it. Rare beef pho.... mmm

pixelbomb1's picture 2599 pencils

pho you like pho? mmmm.. i like the leaves and the pepper. combo5a "pho99" try the spring roll too. i bet you like bobba too? no? yes? no? do you squeeze lime as well? mmmm. "pho99" fha.

yo know what they say.. "the key to a man's heart is through his stomach"

Sincerely,
Arnold Santillan
714-206-2459

ellehcimeo's picture 3536 pencils

I do squeeze the lime! So many delicious noodles and thin rare sliced beef!
I don't know what Bobba is, I'm going to investigate that. I like Bi-bim-bop. Do you bi-bim-bop? ahahaha!

pixelbomb1's picture 2599 pencils

shes my next door neighbor.

Sincerely,
Arnold Santillan
714-206-2459

TRICKY's picture 3908 pencils

do you think they have "crevettes" taste

The man who stops advertising to save money is like the man who stops the clock to save time

ellehcimeo's picture 3536 pencils

Yes. I do.

TRICKY's picture 3908 pencils

hate to leave you .........my long weekend starts NOW

The man who stops advertising to save money is like the man who stops the clock to save time

ellehcimeo's picture 3536 pencils

Enjoy! See you when you come back. Have a crevette pour moi!

everysandwich's picture 2 pencils

I'm not sure about the PR example. That might be genuine word-of-mouth (as opposed to the undentified brand ambassador) unless the speaker is trying to unload her "great lover."

"Small enough to care, big enough to feel cramped in coach."

TRICKY's picture 3908 pencils

You're at a party and see a gorgeous woman. You get up

and straighten your tie. You walk up to her and pour

her a drink and then say, "By the way, I'm fantastic

in bed," That's (((Public Relations)))

The man who stops advertising to save money is like the man who stops the clock to save time

mfidelman's picture 2 pencils

Sales: I'm a great lover - money back if you're not satisfied, let's go.

ivan's picture

Haha! Good one. :)

gregwbrooks's picture 2 pencils

I define advertising as sitting in front of a cozy, warm fireplace, patiently tossing in $100 bills. Every now and then, someone walks by, notices an interesting little tendril of smoke or maybe a crackle from the fire, and says "Neat!"

My goddaughter (an ad-agency account sup in Chicago) counters this by defining public relations as: "Walking around with a piece of paper that has lots of words on it and saying 'Is this interesting to you?' over and over..."

nohan's picture 12 pencils

hey.... its a beautiful idea.....

Roger D.'s picture

No offense Greg, but your goddaughter's example of public relations is completely spot-off, as are all these others, in my humble opinion (Tricky, I think yours applies, but only in a rude-imentary way.... :^)). If these examples were true to what public relations is, it would be worthless; the truth is, there's a lot more to it, and that's why it's so valuable. Of course, there's a lot more to all these facets of marketing, even though saying so takes away from the humor of the original junk email and this funny illustration. So, in the spirit of the illustration, here's what I believe is a better example of public relations:

Hey, how are you? It's really nice to meet you. I love your earrings; I just bought some jewelry for my wife but couldn't find any earrings as gorgeous as those. By the way, I'm married... but on behalf of my friend, I'm wondering if you're single, or have any single friends? If you do, you may be interested in my buddy who -- according to some very reliable sources I can provide -- is confirmed as being great lover. I mean, he's such a great lover that he actually has a reputation for it. If you wanted to know more or check the sources, I'm happy to get you that info. I also have digital photos and slides I can send you by email, FTP site or overnight express. Not interested? No worries at all; can I get you another drink from the bar? Also, where did you get those earrings?

Guest's picture

Hello! Good Site! Thanks you! sibrhjblno

Bapes's picture

This is a good way to describe it I agree, however its a bit more complicated than that, Marketing particularly involves more.

Guest's picture

i have the same attitude with you ,Marketing is a larger conception than others.but this picture is really very good .

oligofree's picture 287 pencils

Истина ли е Това?

--
It's My Job To Keep Punk Rock Elite

Guest commenter's picture

Пидоры! Идите нахуй со своим PR'ом!

Guest commenter's picture

marketin is a place where buyer and seller meets each other for business transection.
like every day sales person salling their product..
advertising just give news about the products.
as we watching on TV about different features adding in mobiles.
public relation makes these sucess..
after sell your product is not finished your market you have to inform your customers about new features
[:P]

Guest commenter's picture

Gr8.... Perfect bro.

Guest's picture

great !

Guest's picture

Great post, made me laugh - I can see myself using someo of these examples with clients ;)

Guest's picture

Ha. ... :P it's so very true.

Guest's picture

good pictures

Guest's picture

Nice sharing...Its giving an insight view of marketing

Guest's picture

have never thought about it like that before. Thanks so much for the depth and understanding at which you covered the topic. it's a useful piece of information not only for me but for many others. have read a lot on the topic at different blogs and books (download mainly from http://www.picktorrent.com but this piece really gives food for thought

Guest's picture

i think marketing and selling is much different, as marketing is all about customer satisfaction and customer delight, but selling is all about direct profit,,

Guest's picture

i like very much that example

Guest's picture

I disagree with the advertising panel.
If the purpose of marketing is to bring your services or product to the attention of the masses then the purpose of advertisement is to convince a targeted few why your service or product is right for them. Maybe it could be explained this way:

Marketing - “I’m a great lover.”
Advertising - “I’m just the right lover for you.”

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