Boredom in Advertising
I might be in the minority. I mean, you can hate advertising and still be in the business. But being bored and staying put?
Now this boredom creeps in when you move on to a well-demarcated medium – the online space. There isn’t much adventure here to begin with. And I believe it’s primarily because you can rectify your mistakes even as or even after you go live. Somehow that takes away something very vital to advertising. It takes away that big day feeling.
You’re somehow robbed of the delicious anticipation and the butterflies – what’s that term – butterflies in the stomach. You suddenly wonder if you made the right move at all.