Boredom in Advertising


I might be in the minority. I mean, you can hate advertising and still be in the business. But being bored and staying put?

Now this boredom creeps in when you move on to a well-demarcated medium – the online space. There isn’t much adventure here to begin with. And I believe it’s primarily because you can rectify your mistakes even as or even after you go live. Somehow that takes away something very vital to advertising. It takes away that big day feeling.

You’re somehow robbed of the delicious anticipation and the butterflies – what’s that term – butterflies in the stomach. You suddenly wonder if you made the right move at all.

7 comments

ivan's picture
ivan

At the same time you have a potentially much bigger audience. If you screw up something it will be duplicated on hundreds of blogs. You also have the unexpected results coming from being international. In local media you know pretty much what to expect, not online. Nobody can predict reliably the dynamics of a web campaign. That is why most companies are so afraid of doing stuff on the net.

instinctive traveller's picture
instinctive tra...
189 pencils

Afraid! I would think the web is the one medium devoid of the fear quotient. But you've opened up another stream of thought Ivan. Thank you. Maybe I'm not wasting myself after all. http://upthechimney.blogspot.com

ivan's picture
ivan

Not at all. Online is growing like crazy. It will never kill other media, but it will be as strong or stronger than film within the next 2-3 years I believe.

Chris's picture
Chris
1987 pencils

online is the way forward, i dont see how u could be bored with it.

swat's picture
swat
359 pencils

Aren't online ads largely ignored?

ivan's picture
ivan

Depends what you call online advertising. Is this it? http://adsoftheworld.com/taxonomy/media/online

swat's picture
swat
359 pencils

That's an awesome! collection Ivan...but am talkin about banners. I personally feel banners are still largely ignored, even good ones.

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